The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Swindon region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 1 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 Oct 2014
Same period 2013 Same period 2012
Google Analytics
Rank 57 72 50
Rank change year-on-year
+15 -22
Permanent jobs citing Google Analytics 15 3 3
As % of all permanent IT jobs located in Swindon 2.17% 0.47% 0.64%
As % of the Business Applications category 37.50% 3.23% 5.45%
Number of salaries quoted 5 2 3
Average salary £34,500 £28,750 £21,000
Average salary % change year-on-year
+20.00% +36.90%
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
Google Analytics
Wiltshire

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Swindon region.

Business Applications Category
Swindon
Permanent IT job ads with a match in the
Business Applications category
40 93 55
As % of all permanent IT jobs located in Swindon 5.79% 14.62% 11.70%
Number of salaries quoted 27 41 43
Average salary £40,000 £40,000 £45,000
Average salary % change year-on-year
- -11.11%
90% offered a salary of more than £33,700 £30,000 £34,000
10% offered a salary of more than £45,750 £60,000 £50,000
UK excluding London average salary £50,000 £48,500 £47,500
% change year-on-year
+3.09% +2.10%

Google Analytics
Jobs Demand Trend in Swindon

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Swindon region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Swindon

Google Analytics
Salary Trend in Swindon

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Swindon region.

Google Analytics Salary Trend in Swindon

Google Analytics
Top 30 Related IT Skills in Swindon

For the 6 months to 1 October 2014, IT jobs across the Swindon region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 22 (100.00%) Google
1 22 (100.00%) Analytics
2 20 (90.91%) Social Media
3 12 (54.55%) Marketing
4 11 (50.00%) SEO
4 11 (50.00%) HTML
5 10 (45.45%) Oracle
5 10 (45.45%) MS Excel
5 10 (45.45%) Microsoft
5 10 (45.45%) Adobe
5 10 (45.45%) E-Learning
5 10 (45.45%) MS PowerPoint
5 10 (45.45%) Blog
5 10 (45.45%) Graphic Design
5 10 (45.45%) Video Editing
6 8 (36.36%) Photoshop
7 6 (27.27%) Adobe Premiere
7 6 (27.27%) Retail
7 6 (27.27%) Degree
7 6 (27.27%) SQL
7 6 (27.27%) Advertising
7 6 (27.27%) Analytical Skills
7 6 (27.27%) Adobe Creative Suite
7 6 (27.27%) Force.com
7 6 (27.27%) Social Media Marketing
8 5 (22.73%) Pay per click
8 5 (22.73%) Digital Marketing
8 5 (22.73%) CSS
8 5 (22.73%) JavaScript
9 4 (18.18%) E-Commerce

Google Analytics
Top Related IT Skills in Swindon by Category

For the 6 months to 1 October 2014, IT jobs across the Swindon region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (18.18%) CMS
1 4 (18.18%) WordPress
Applications
1 10 (45.45%) MS Excel
1 10 (45.45%) MS PowerPoint
2 8 (36.36%) Photoshop
3 6 (27.27%) Adobe Premiere
3 6 (27.27%) Adobe Creative Suite
4 4 (18.18%) Fireworks
Business Applications
1 4 (18.18%) Magento
Cloud Services
1 6 (27.27%) Force.com
General
1 12 (54.55%) Marketing
2 6 (27.27%) Retail
2 6 (27.27%) Advertising
Job Titles
1 16 (72.73%) Designer
2 4 (18.18%) SEO Executive
2 4 (18.18%) Digital Designer
3 1 (4.55%) PPC Executive
3 1 (4.55%) PPC Manager
3 1 (4.55%) PPC Analyst
3 1 (4.55%) SEO Manager
3 1 (4.55%) PPC Specialist
3 1 (4.55%) Marketing Executive
Libraries, Frameworks & Software Standards
1 11 (50.00%) HTML
2 5 (22.73%) CSS
3 4 (18.18%) HTML5
3 4 (18.18%) CSS3
Miscellaneous
1 20 (90.91%) Social Media
2 10 (45.45%) E-Learning
2 10 (45.45%) Blog
2 10 (45.45%) Graphic Design
2 10 (45.45%) Video Editing
3 6 (27.27%) Analytical Skills
4 4 (18.18%) Mobile App
5 1 (4.55%) Algorithms
Processes & Methodologies
1 22 (100.00%) Analytics
2 11 (50.00%) SEO
3 6 (27.27%) Social Media Marketing
4 5 (22.73%) Pay per click
4 5 (22.73%) Digital Marketing
5 4 (18.18%) E-Commerce
5 4 (18.18%) Software Engineering
6 1 (4.55%) Web Analytics
6 1 (4.55%) B2B
6 1 (4.55%) B2C
Programming Languages
1 6 (27.27%) SQL
2 5 (22.73%) JavaScript
Qualifications
1 6 (27.27%) Degree
Vendors
1 22 (100.00%) Google
2 10 (45.45%) Oracle
2 10 (45.45%) Microsoft
2 10 (45.45%) Adobe
3 1 (4.55%) Coremetrics
3 1 (4.55%) Salesforce.com
3 1 (4.55%) ION Trading