The first table below looks at the demand for Web Analytics skills in IT jobs advertised for the Swindon region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Swindon region.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Web Analytics
Rank 54 53 55
Rank change year-on-year
-1 +2
Permanent jobs citing Web Analytics 6 2 1
As % of all permanent IT jobs located in Swindon 1.18% 0.41% 0.19%
As % of the Processes & Methodologies category 1.38% 0.49% 0.22%
Number of salaries quoted 5 2 1
Average salary £37,705 £32,930 £24,082
Average salary % change year-on-year
+14.50% +36.73%
UK excluding London average salary £37,500 £37,500 £37,500
Processes & Methodologies Category
Swindon
Permanent IT job ads with a match in the
Processes & Methodologies category
435 411 445
As % of all permanent IT jobs located in Swindon 85.29% 84.39% 82.56%
Number of salaries quoted 383 372 392
Average salary £45,000 £37,500 £38,500
Average salary % change year-on-year
+20.00% -2.59%
90% offered a salary of more than £27,500 £28,088 £26,000
10% offered a salary of more than £65,000 £54,000 £60,000
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%
Web Analytics
Wiltshire

Web Analytics
Jobs Demand Trend in Swindon

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Swindon region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Swindon

Web Analytics
Salary Trend in Swindon

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Swindon region.

Web Analytics Salary Trend in Swindon

Web Analytics
Top 25 Related IT Skills in Swindon

For the 6 months to 18 April 2014, IT jobs across the Swindon region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 6 (100.00%) Analytics
2 5 (83.33%) Coremetrics
2 5 (83.33%) Marketing
3 4 (66.67%) Omniture
3 4 (66.67%) WebTrends
3 4 (66.67%) Digital Marketing
4 3 (50.00%) IBM
4 3 (50.00%) Adobe
4 3 (50.00%) Retail
5 2 (33.33%) Google
5 2 (33.33%) B2B
5 2 (33.33%) B2C
5 2 (33.33%) Pay per click
5 2 (33.33%) Competitor Analysis
5 2 (33.33%) Google Analytics
6 1 (16.67%) Customer Engagement
6 1 (16.67%) Social Media
6 1 (16.67%) Facebook
6 1 (16.67%) Twitter
6 1 (16.67%) Salesforce.com
6 1 (16.67%) SEO
6 1 (16.67%) Finance
6 1 (16.67%) Web Design
6 1 (16.67%) Blog
6 1 (16.67%) Podcast

Web Analytics
Top Related IT Skills in Swindon by Category

For the 6 months to 18 April 2014, IT jobs across the Swindon region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Business Applications
1 4 (66.67%) WebTrends
2 2 (33.33%) Google Analytics
General
1 5 (83.33%) Marketing
2 3 (50.00%) Retail
3 1 (16.67%) Finance
Job Titles
1 4 (66.67%) Analyst
1 4 (66.67%) Insight Analyst
2 1 (16.67%) Digital Marketing Manager
2 1 (16.67%) Marketing Executive
2 1 (16.67%) PPC Manager
2 1 (16.67%) PPC Analyst
2 1 (16.67%) PPC Executive
2 1 (16.67%) Marketing Manager
2 1 (16.67%) PPC Specialist
Miscellaneous
1 1 (16.67%) Social Media
1 1 (16.67%) Blog
1 1 (16.67%) Podcast
Processes & Methodologies
1 6 (100.00%) Analytics
2 4 (66.67%) Digital Marketing
3 2 (33.33%) B2B
3 2 (33.33%) B2C
3 2 (33.33%) Pay per click
3 2 (33.33%) Competitor Analysis
4 1 (16.67%) Customer Engagement
4 1 (16.67%) SEO
4 1 (16.67%) Web Design
Vendors
1 5 (83.33%) Coremetrics
2 4 (66.67%) Omniture
3 3 (50.00%) IBM
3 3 (50.00%) Adobe
4 2 (33.33%) Google
5 1 (16.67%) Facebook
5 1 (16.67%) Twitter
5 1 (16.67%) Salesforce.com