The table below looks at the statistics for knowledge and experience of Aprimo products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Aprimo over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Aprimo, Incorporated.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Aprimo
Rank 892 870 884
Rank change year-on-year
-22 +14
Permanent jobs citing Aprimo 7 3 5
As % of all permanent IT jobs located in the UK 0.006% 0.003% 0.004%
As % of the Vendors category 0.013% 0.006% 0.009%
Number of salaries quoted 6 3 4
Average salary £47,500 £65,000 £47,500
Average salary % change year-on-year
-26.92% +36.84%
UK excluding London average salary - - £37,500

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
55037 50963 56951
As % of all permanent IT jobs located in the UK 47.29% 47.91% 48.74%
Number of salaries quoted 43666 41693 47768
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £28,000 £28,000
10% offered a salary of more than £70,000 £70,000 £70,000
UK excluding London average salary £40,000 £40,000 £40,000

Aprimo
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Aprimo within the UK as a proportion of the total demand within the Vendors category.

Aprimo Jobs Demand Trend in the UK

Aprimo
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Aprimo within the UK.

Aprimo Salary Trend in the UK

Aprimo
Salary Histogram

This chart provides a salary histogram for IT jobs citing Aprimo over the 3 months to 29 August 2014 within the UK.

Aprimo Salary Histogram in the UK

Aprimo
Top 2 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Aprimo within the UK over the 3 months to 29 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +4 7 £47,500 -26.92%
England -31 7 £47,500 -26.92%

Aprimo
Top 30 Related IT Skills

For the 6 months to 29 August 2014, IT jobs within the UK citing Aprimo also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Aprimo.

1 18 (100.00%) Unica
1 18 (100.00%) Marketing
2 15 (83.33%) Degree
2 15 (83.33%) Campaign Management
3 13 (72.22%) Data Governance
3 13 (72.22%) Business Development
4 12 (66.67%) Neolane
4 12 (66.67%) SAS
4 12 (66.67%) IBM
4 12 (66.67%) Teradata
5 11 (61.11%) Programme Management
5 11 (61.11%) Finance
5 11 (61.11%) MOM
5 11 (61.11%) Chordiant
5 11 (61.11%) Tealeaf
5 11 (61.11%) Pega
5 11 (61.11%) Marketing Management
5 11 (61.11%) Coremetrics
6 6 (33.33%) CRM
7 5 (27.78%) Siebel
8 4 (22.22%) Data Warehouse
8 4 (22.22%) Business Intelligence
8 4 (22.22%) Salesforce.com
8 4 (22.22%) Analytics
9 3 (16.67%) Enterprise Software
9 3 (16.67%) Eloqua
9 3 (16.67%) QlikView
9 3 (16.67%) Change Management
9 3 (16.67%) Pharmaceutical
9 3 (16.67%) Cognizant

Aprimo
Top Related IT Skills by Category

For the 6 months to 29 August 2014, IT jobs within the UK citing Aprimo also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Aprimo. Up to 20 skills are shown per category.

Application Platforms
1 12 (66.67%) SAS
Applications
1 1 (5.56%) MS Excel
Business Applications
1 2 (11.11%) SAP CRM
1 2 (11.11%) Dynamics CRM
Database & Business Intelligence
1 4 (22.22%) Data Warehouse
2 3 (16.67%) QlikView
3 2 (11.11%) Big Data
4 1 (5.56%) Data Mart
General
1 18 (100.00%) Marketing
2 11 (61.11%) Finance
3 3 (16.67%) Pharmaceutical
4 1 (5.56%) Advertising
4 1 (5.56%) Retail
Job Titles
1 12 (66.67%) Consultant
1 12 (66.67%) Marketing Consultant
2 11 (61.11%) Campaign Management Consultant
2 11 (61.11%) Management Consultant
3 4 (22.22%) Senior Consultant
3 4 (22.22%) Senior Management Consultant
3 4 (22.22%) Senior Marketing Consultant
4 3 (16.67%) Senior Manager
5 2 (11.11%) Marketing Manager
5 2 (11.11%) Business Manager
5 2 (11.11%) Technology Manager
6 1 (5.56%) Campaign Manager
6 1 (5.56%) CRM Manager
Miscellaneous
1 3 (16.67%) Enterprise Software
2 2 (11.11%) Social Media
3 1 (5.56%) Management Information System
Processes & Methodologies
1 15 (83.33%) Campaign Management
2 13 (72.22%) Business Development
2 13 (72.22%) Data Governance
3 11 (61.11%) Programme Management
3 11 (61.11%) Marketing Management
4 6 (33.33%) CRM
5 4 (22.22%) Business Intelligence
5 4 (22.22%) Analytics
6 3 (16.67%) Change Management
7 2 (11.11%) Stakeholder Management
7 2 (11.11%) Process Improvement
7 2 (11.11%) Marketing Strategy
7 2 (11.11%) Business Transformation
7 2 (11.11%) Project Management
7 2 (11.11%) Process Management
7 2 (11.11%) Business Process Improvement
8 1 (5.56%) Master Data Management
8 1 (5.56%) Asset Management
8 1 (5.56%) Data Management
8 1 (5.56%) Content Management
Qualifications
1 15 (83.33%) Degree
2 2 (11.11%) MBA
Systems Management
1 11 (61.11%) MOM
Vendors
1 18 (100.00%) Unica
2 12 (66.67%) Teradata
2 12 (66.67%) IBM
2 12 (66.67%) Neolane
3 11 (61.11%) Coremetrics
3 11 (61.11%) Chordiant
3 11 (61.11%) Pega
3 11 (61.11%) Tealeaf
4 5 (27.78%) Siebel
5 4 (22.22%) Salesforce.com
6 3 (16.67%) Eloqua
6 3 (16.67%) Cognos
6 3 (16.67%) Oracle
6 3 (16.67%) Cognizant
6 3 (16.67%) MicroStrategy
7 2 (11.11%) SAP
8 1 (5.56%) Adobe
8 1 (5.56%) ExactTarget