The table below looks at the statistics for knowledge and experience of Aprimo products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Aprimo over the 3 months to 17 April 2015 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Aprimo, Incorporated.

Location
3 months to
17 Apr 2015
Same period 2014 Same period 2013
Aprimo
Rank 898 924 857
Rank change year-on-year
+26 -67
Permanent jobs citing Aprimo 5 16 24
As % of all permanent IT jobs located in the UK 0.005% 0.013% 0.021%
As % of the Vendors category 0.010% 0.028% 0.044%
Number of salaries quoted 4 7 19
Average salary £43,250 £62,500 £45,000
Average salary % change year-on-year
-30.80% +38.88%
90% offered a salary of more than £30,000 £43,500 £24,800
10% offered a salary of more than £58,950 £90,000 £78,000
UK excluding London average salary £30,000 - £45,000

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
52130 56421 54941
As % of all permanent IT jobs located in the UK 47.04% 46.72% 48.63%
Number of salaries quoted 41922 45150 44725
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £72,000 £70,000 £70,000
UK excluding London average salary £42,250 £40,000 £40,000
% change year-on-year
+5.62% -

Aprimo
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Aprimo within the UK as a proportion of the total demand within the Vendors category.

Aprimo Jobs Demand Trend in the UK

Aprimo
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Aprimo within the UK.

Aprimo Salary Trend in the UK

Aprimo
Salary Histogram

This chart provides a salary histogram for IT jobs citing Aprimo over the 3 months to 17 April 2015 within the UK.

Aprimo Salary Histogram in the UK

Aprimo
Top 6 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Aprimo within the UK over the 3 months to 17 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +21 5 £43,250 -30.80% 1
London -3 2 £60,000 -4.00% 1
West Yorkshire - 2 £30,000 -
Yorkshire - 2 £30,000 -
Leeds - 2 £30,000 -
South West - 1 £56,500 -

Aprimo
Top 30 Related IT Skills

For the 6 months to 17 April 2015, IT jobs within the UK citing Aprimo also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Aprimo.

1 8 (100.00%) Marketing
2 6 (75.00%) Unica
3 5 (62.50%) SQL
3 5 (62.50%) Oracle
3 5 (62.50%) IBM
3 5 (62.50%) Adobe
3 5 (62.50%) Campaign Management
3 5 (62.50%) Adobe Campaign
4 4 (50.00%) Analytics
4 4 (50.00%) SQL Server
4 4 (50.00%) CRM
5 3 (37.50%) SAS
5 3 (37.50%) Chordiant
5 3 (37.50%) Retail
5 3 (37.50%) Eloqua
6 2 (25.00%) Customer Insight
6 2 (25.00%) Database Marketing
6 2 (25.00%) Email Marketing
6 2 (25.00%) R
6 2 (25.00%) Tableau
6 2 (25.00%) FastStats
6 2 (25.00%) Data Management
6 2 (25.00%) Alterian
6 2 (25.00%) Business Intelligence
6 2 (25.00%) B2B
6 2 (25.00%) SPSS
6 2 (25.00%) Salesforce.com
6 2 (25.00%) Data Warehouse
6 2 (25.00%) MS Excel
6 2 (25.00%) MS Access

Aprimo
Top Related IT Skills by Category

For the 6 months to 17 April 2015, IT jobs within the UK citing Aprimo also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Aprimo. Up to 20 skills are shown per category.

Application Platforms
1 3 (37.50%) SAS
2 1 (12.50%) CMS
2 1 (12.50%) Oracle Workflow
Applications
1 2 (25.00%) MS Excel
1 2 (25.00%) SPSS
1 2 (25.00%) FastStats
Business Applications
1 6 (75.00%) Unica
2 5 (62.50%) Adobe Campaign
3 1 (12.50%) SAP InfiniteInsight
Cloud Services
1 1 (12.50%) SmartFocus
Communications & Networking
1 1 (12.50%) SMS
Database & Business Intelligence
1 4 (50.00%) SQL Server
2 2 (25.00%) MS Access
2 2 (25.00%) Data Warehouse
3 1 (12.50%) Data Mart
3 1 (12.50%) Hadoop
3 1 (12.50%) Big Data
General
1 8 (100.00%) Marketing
2 3 (37.50%) Retail
3 1 (12.50%) Telecoms
3 1 (12.50%) Banking
Job Titles
1 3 (37.50%) Consultant
1 3 (37.50%) Marketing Analyst
1 3 (37.50%) Analyst
2 2 (25.00%) Senior Consultant
3 1 (12.50%) Customer Analyst
3 1 (12.50%) Campaign Manager
3 1 (12.50%) Head of Business Intelligence
Miscellaneous
1 1 (12.50%) Management Information System
1 1 (12.50%) Clustering
1 1 (12.50%) Mathematics
1 1 (12.50%) Visualisation
1 1 (12.50%) Social Media
1 1 (12.50%) Enterprise Software
1 1 (12.50%) Analytical Skills
1 1 (12.50%) Data Structures
Processes & Methodologies
1 5 (62.50%) Campaign Management
2 4 (50.00%) CRM
2 4 (50.00%) Analytics
3 2 (25.00%) Customer Insight
3 2 (25.00%) Business Intelligence
3 2 (25.00%) B2B
3 2 (25.00%) Data Management
3 2 (25.00%) Database Marketing
3 2 (25.00%) Email Marketing
4 1 (12.50%) Marketing Management
4 1 (12.50%) Predictive Modelling
4 1 (12.50%) Waterfall
4 1 (12.50%) Data Governance
4 1 (12.50%) Content Management
4 1 (12.50%) Data Analysis
4 1 (12.50%) Business Analysis
4 1 (12.50%) Operations Research
4 1 (12.50%) Resource Management
4 1 (12.50%) Direct Marketing
4 1 (12.50%) B2C
Programming Languages
1 5 (62.50%) SQL
2 2 (25.00%) R
Qualifications
1 1 (12.50%) Degree
Quality Assurance & Compliance
1 1 (12.50%) QA
Vendors
1 5 (62.50%) IBM
1 5 (62.50%) Adobe
1 5 (62.50%) Oracle
2 3 (37.50%) Chordiant
2 3 (37.50%) Eloqua
3 2 (25.00%) Alterian
3 2 (25.00%) Tableau
3 2 (25.00%) Salesforce.com
4 1 (12.50%) Epiphany
4 1 (12.50%) Teradata
4 1 (12.50%) SAP
4 1 (12.50%) Siebel
4 1 (12.50%) Cognizant
4 1 (12.50%) MicroStrategy