The first table below looks at the demand for knowledge and experience of Aprimo products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Aprimo over the 3 months to 24 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Vendors currently tracked.

The figures below represent the IT job market in general and are NOT representative of salaries within Aprimo, Incorporated.

Location
3 months to
24 Jul 2014
Same period 2013 Same period 2012
Aprimo
Rank 908 858 900
Rank change year-on-year
-50 +42
Permanent jobs citing Aprimo 7 11 4
As % of all permanent IT jobs located in the UK 0.006% 0.010% 0.003%
As % of the Vendors category 0.013% 0.021% 0.007%
Number of salaries quoted 5 11 4
Average salary £72,500 £65,000 £35,750
Average salary % change year-on-year
+11.53% +81.81%
90% offered a salary of more than £47,500 £40,000 £34,000
10% offered a salary of more than £95,000 £112,500 £46,250
UK excluding London average salary - - £34,000
Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
55518 52339 56957
As % of all permanent IT jobs located in the UK 47.18% 48.07% 48.30%
Number of salaries quoted 44615 42812 48046
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £28,000 £28,088
10% offered a salary of more than £70,000 £70,000 £70,000
UK excluding London average salary £40,000 £40,000 £40,000

Aprimo
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Aprimo within the UK as a proportion of the total demand within the Vendors category.

Aprimo Jobs Demand Trend in the UK

Aprimo
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Aprimo within the UK.

Aprimo Salary Trend in the UK

Aprimo
Salary Histogram

This chart provides a salary histogram for IT jobs citing Aprimo over the 3 months to 24 July 2014 within the UK.

Aprimo Salary Histogram in the UK

Aprimo
Top 2 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Aprimo within the UK over the 3 months to 24 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -29 7 £72,500 +11.53% 1
London -36 7 £72,500 +11.53% 1

Aprimo
Top 30 Related IT Skills

For the 6 months to 24 July 2014, IT jobs within the UK citing Aprimo also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Aprimo.

1 24 (100.00%) Marketing
1 24 (100.00%) Unica
2 19 (79.17%) Campaign Management
3 17 (70.83%) Business Development
4 14 (58.33%) CRM
5 13 (54.17%) Degree
6 12 (50.00%) Siebel
6 12 (50.00%) Neolane
7 11 (45.83%) Data Governance
8 10 (41.67%) Analytics
8 10 (41.67%) Data Warehouse
8 10 (41.67%) SAS
8 10 (41.67%) Business Intelligence
8 10 (41.67%) IBM
8 10 (41.67%) Teradata
9 9 (37.50%) Programme Management
9 9 (37.50%) QlikView
9 9 (37.50%) Pega
9 9 (37.50%) Marketing Management
9 9 (37.50%) Coremetrics
9 9 (37.50%) Finance
9 9 (37.50%) MicroStrategy
9 9 (37.50%) MOM
9 9 (37.50%) Pharmaceutical
9 9 (37.50%) Cognos
9 9 (37.50%) Chordiant
9 9 (37.50%) Tealeaf
10 8 (33.33%) Social Media
10 8 (33.33%) Marketing Strategy
10 8 (33.33%) Big Data

Aprimo
Top Related IT Skills by Category

For the 6 months to 24 July 2014, IT jobs within the UK citing Aprimo also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Aprimo. Up to 20 skills are shown per category.

Application Platforms
1 10 (41.67%) SAS
Applications
1 2 (8.33%) MS Excel
2 1 (4.17%) FastStats
Business Applications
1 2 (8.33%) Dynamics CRM
1 2 (8.33%) SAP CRM
Cloud Services
1 1 (4.17%) Responsys
Database & Business Intelligence
1 10 (41.67%) Data Warehouse
2 9 (37.50%) QlikView
3 8 (33.33%) Big Data
4 1 (4.17%) Data Mart
4 1 (4.17%) SQL Server
General
1 24 (100.00%) Marketing
2 9 (37.50%) Finance
2 9 (37.50%) Pharmaceutical
3 2 (8.33%) Retail
4 1 (4.17%) Games
4 1 (4.17%) Advertising
Job Titles
1 10 (41.67%) Consultant
1 10 (41.67%) Marketing Consultant
2 9 (37.50%) Management Consultant
2 9 (37.50%) Campaign Management Consultant
3 8 (33.33%) Technology Manager
3 8 (33.33%) Business Manager
4 4 (16.67%) Senior Management Consultant
4 4 (16.67%) Senior Marketing Consultant
4 4 (16.67%) Senior Consultant
5 3 (12.50%) Senior Manager
6 2 (8.33%) Analyst
6 2 (8.33%) Marketing Manager
6 2 (8.33%) Senior Analyst
7 1 (4.17%) Data Analyst
7 1 (4.17%) Senior Data Analyst
7 1 (4.17%) CRM Manager
7 1 (4.17%) Campaign Manager
7 1 (4.17%) CRM Analyst
7 1 (4.17%) Senior Business Analyst
7 1 (4.17%) Business Analyst
Miscellaneous
1 8 (33.33%) Social Media
2 3 (12.50%) Enterprise Software
3 1 (4.17%) Management Information System
Processes & Methodologies
1 19 (79.17%) Campaign Management
2 17 (70.83%) Business Development
3 14 (58.33%) CRM
4 11 (45.83%) Data Governance
5 10 (41.67%) Analytics
5 10 (41.67%) Business Intelligence
6 9 (37.50%) Programme Management
6 9 (37.50%) Marketing Management
7 8 (33.33%) Marketing Strategy
8 3 (12.50%) Change Management
8 3 (12.50%) Project Management
9 2 (8.33%) Process Management
9 2 (8.33%) Stakeholder Management
9 2 (8.33%) Process Improvement
9 2 (8.33%) Business Process Improvement
9 2 (8.33%) Business Transformation
10 1 (4.17%) Master Data Management
10 1 (4.17%) Asset Management
10 1 (4.17%) Data Management
10 1 (4.17%) Content Management
Programming Languages
1 1 (4.17%) SQL
Qualifications
1 13 (54.17%) Degree
2 8 (33.33%) MBA
Quality Assurance & Compliance
1 1 (4.17%) QA
Systems Management
1 9 (37.50%) MOM
Vendors
1 24 (100.00%) Unica
2 12 (50.00%) Siebel
2 12 (50.00%) Neolane
3 10 (41.67%) IBM
3 10 (41.67%) Teradata
4 9 (37.50%) Pega
4 9 (37.50%) Coremetrics
4 9 (37.50%) MicroStrategy
4 9 (37.50%) Cognos
4 9 (37.50%) Chordiant
4 9 (37.50%) Tealeaf
5 4 (16.67%) Oracle
5 4 (16.67%) Salesforce.com
5 4 (16.67%) Eloqua
6 3 (12.50%) Cognizant
7 2 (8.33%) SAP
7 2 (8.33%) Alterian
7 2 (8.33%) SmartFocus
7 2 (8.33%) ExactTarget
8 1 (4.17%) Adobe