The table below looks at the statistics for knowledge and experience of Aprimo products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Aprimo over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Aprimo, Incorporated.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Aprimo
Rank 874 881 871
Rank change year-on-year
+7 -10
Permanent jobs citing Aprimo 4 12 14
As % of all permanent IT jobs located in the UK 0.004% 0.012% 0.013%
As % of the Vendors category 0.008% 0.025% 0.027%
Number of salaries quoted 4 8 10
Average salary £60,000 £50,000 £43,750
Average salary % change year-on-year
+20.00% +14.28%
90% offered a salary of more than £57,550 £47,500 £19,900
10% offered a salary of more than £63,500 £62,000 £78,750
UK excluding London average salary £56,500 £47,500 £43,750
% change year-on-year
+18.94% +8.57%

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
50619 48789 51798
As % of all permanent IT jobs located in the UK 47.81% 47.56% 47.34%
Number of salaries quoted 41690 38717 43254
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £28,000
10% offered a salary of more than £70,000 £67,500 £70,000
UK excluding London average salary £40,650 £40,000 £40,000
% change year-on-year
+1.62% -

Aprimo
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Aprimo within the UK as a proportion of the total demand within the Vendors category.

Aprimo Jobs Demand Trend in the UK

Aprimo
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Aprimo within the UK.

Aprimo Salary Trend in the UK

Aprimo
Top 4 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Aprimo within the UK over the 3 months to 30 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -12 4 £60,000 +20.00% 1
London -7 3 £60,000 +20.00%
Romford - 1 £65,000 -
South West - 1 £56,500 -

Aprimo
Top 30 Related IT Skills

For the 6 months to 30 January 2015, IT jobs within the UK citing Aprimo also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Aprimo.

1 11 (100.00%) Marketing
2 8 (72.73%) SAS
3 7 (63.64%) Unica
4 6 (54.55%) Campaign Management
4 6 (54.55%) Neolane
4 6 (54.55%) Analytics
4 6 (54.55%) Teradata
5 5 (45.45%) Degree
5 5 (45.45%) CRM
5 5 (45.45%) IBM
6 4 (36.36%) Business Intelligence
6 4 (36.36%) SPSS
6 4 (36.36%) Chordiant
6 4 (36.36%) SQL
6 4 (36.36%) Oracle
6 4 (36.36%) SQL Server
6 4 (36.36%) Analytical Skills
6 4 (36.36%) Tableau
6 4 (36.36%) Data Governance
6 4 (36.36%) R
7 3 (27.27%) Tealeaf
7 3 (27.27%) Visualisation
7 3 (27.27%) Pega
7 3 (27.27%) Marketing Management
7 3 (27.27%) MOM
7 3 (27.27%) Business Development
7 3 (27.27%) Data Management
7 3 (27.27%) Data Analysis
7 3 (27.27%) Coremetrics
7 3 (27.27%) SAP InfiniteInsight

Aprimo
Top Related IT Skills by Category

For the 6 months to 30 January 2015, IT jobs within the UK citing Aprimo also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Aprimo. Up to 20 skills are shown per category.

Application Platforms
1 8 (72.73%) SAS
Applications
1 4 (36.36%) SPSS
Business Applications
1 3 (27.27%) SAP InfiniteInsight
Communications & Networking
1 1 (9.09%) SMS
Database & Business Intelligence
1 4 (36.36%) SQL Server
2 2 (18.18%) Data Warehouse
2 2 (18.18%) Big Data
2 2 (18.18%) Hadoop
3 1 (9.09%) QlikView
3 1 (9.09%) Relational Database
3 1 (9.09%) RDBMS
General
1 11 (100.00%) Marketing
2 3 (27.27%) Finance
3 1 (9.09%) Retail
Job Titles
1 5 (45.45%) Consultant
2 3 (27.27%) Marketing Consultant
2 3 (27.27%) Campaign Management Consultant
2 3 (27.27%) Management Consultant
3 2 (18.18%) Senior Consultant
3 2 (18.18%) Head of Business Intelligence
4 1 (9.09%) Campaign Manager
4 1 (9.09%) Analyst
4 1 (9.09%) Marketing Analyst
Miscellaneous
1 4 (36.36%) Analytical Skills
2 3 (27.27%) Visualisation
3 2 (18.18%) Clustering
3 2 (18.18%) Data Structures
3 2 (18.18%) Mathematics
Processes & Methodologies
1 6 (54.55%) Campaign Management
1 6 (54.55%) Analytics
2 5 (45.45%) CRM
3 4 (36.36%) Business Intelligence
3 4 (36.36%) Data Governance
4 3 (27.27%) Marketing Management
4 3 (27.27%) Business Development
4 3 (27.27%) Data Management
4 3 (27.27%) Data Analysis
4 3 (27.27%) Programme Management
5 2 (18.18%) Stakeholder Management
5 2 (18.18%) Operations Research
5 2 (18.18%) Econometrics
5 2 (18.18%) B2B
5 2 (18.18%) Customer Insight
5 2 (18.18%) Predictive Modelling
6 1 (9.09%) Direct Marketing
6 1 (9.09%) Digital Marketing
6 1 (9.09%) Marketing Analytics
6 1 (9.09%) Performance Analysis
Programming Languages
1 4 (36.36%) SQL
1 4 (36.36%) R
Qualifications
1 5 (45.45%) Degree
Quality Assurance & Compliance
1 1 (9.09%) QA
Systems Management
1 3 (27.27%) MOM
Vendors
1 7 (63.64%) Unica
2 6 (54.55%) Neolane
2 6 (54.55%) Teradata
3 5 (45.45%) IBM
4 4 (36.36%) Chordiant
4 4 (36.36%) Oracle
4 4 (36.36%) Tableau
5 3 (27.27%) Tealeaf
5 3 (27.27%) Pega
5 3 (27.27%) Coremetrics
6 2 (18.18%) Salesforce.com
6 2 (18.18%) Adobe
7 1 (9.09%) SmartFocus
7 1 (9.09%) MicroStrategy
7 1 (9.09%) SAP
7 1 (9.09%) Siebel
7 1 (9.09%) Epiphany