The table below looks at the statistics for knowledge and experience of comScore products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited comScore over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within comScore.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
comScore
Rank 897 864 894
Rank change year-on-year
-33 +30
Permanent jobs citing comScore 7 7 7
As % of all permanent IT jobs located in the UK 0.006% 0.006% 0.006%
As % of the Vendors category 0.013% 0.013% 0.012%
Number of salaries quoted 6 0 5
Average salary £35,000 - £45,000
UK excluding London average salary £32,500 - £45,000

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
55360 52098 57012
As % of all permanent IT jobs located in the UK 47.26% 47.93% 48.65%
Number of salaries quoted 43890 42680 47913
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £28,000 £28,000
10% offered a salary of more than £70,000 £70,000 £70,000
UK excluding London average salary £40,000 £40,000 £40,000

comScore
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing comScore within the UK as a proportion of the total demand within the Vendors category.

comScore Jobs Demand Trend in the UK

comScore
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing comScore within the UK.

comScore Salary Trend in the UK

comScore
Top 9 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing comScore within the UK over the 3 months to 22 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -15 7 £35,000 -
North West - 2 £35,000 -
South West - 2 £30,000 -
London - 2 £42,500 -
Manchester - 2 £35,000 -
Devon - 2 £30,000 -
East of England -3 1 - -
Hertfordshire -11 1 - -
Watford -18 1 - -

comScore
Top 30 Related IT Skills

For the 6 months to 22 August 2014, IT jobs within the UK citing comScore also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited comScore.

1 8 (80.00%) Google
1 8 (80.00%) Google Analytics
1 8 (80.00%) Analytics
2 6 (60.00%) Web Analytics
3 4 (40.00%) Retail
3 4 (40.00%) Data Analysis
3 4 (40.00%) Coremetrics
3 4 (40.00%) Omniture
3 4 (40.00%) Marketing
3 4 (40.00%) JavaScript
3 4 (40.00%) CRM
3 4 (40.00%) E-Commerce
3 4 (40.00%) Project Management
3 4 (40.00%) SiteCatalyst
3 4 (40.00%) Digital Media
4 3 (30.00%) Business Intelligence
5 2 (20.00%) IBM
5 2 (20.00%) Microsoft
5 2 (20.00%) Adobe
5 2 (20.00%) WebTrends
5 2 (20.00%) Benchmarking
5 2 (20.00%) HTTP
5 2 (20.00%) VBA
5 2 (20.00%) MS Excel
5 2 (20.00%) Agile Software Development
5 2 (20.00%) SEO
5 2 (20.00%) Finance
5 2 (20.00%) Manufacturing
5 2 (20.00%) HTML
5 2 (20.00%) Digital Marketing

comScore
Top Related IT Skills by Category

For the 6 months to 22 August 2014, IT jobs within the UK citing comScore also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited comScore. Up to 20 skills are shown per category.

Applications
1 2 (20.00%) MS Excel
1 2 (20.00%) MS PowerPoint
Business Applications
1 8 (80.00%) Google Analytics
2 4 (40.00%) SiteCatalyst
3 2 (20.00%) WebTrends
Cloud Services
1 2 (20.00%) SaaS
Communications & Networking
1 2 (20.00%) HTTP
Database & Business Intelligence
1 1 (10.00%) Big Data
General
1 4 (40.00%) Retail
1 4 (40.00%) Marketing
2 2 (20.00%) Finance
2 2 (20.00%) Manufacturing
Job Titles
1 4 (40.00%) Analyst
2 2 (20.00%) Project Manager
2 2 (20.00%) Implementation Manager
2 2 (20.00%) Data Manager
2 2 (20.00%) Web Analyst
2 2 (20.00%) Data Analytics Manager
3 1 (10.00%) Agile Project Manager
3 1 (10.00%) Junior Analyst
3 1 (10.00%) Senior Web Analyst
3 1 (10.00%) Senior Analyst
3 1 (10.00%) Junior
Libraries, Frameworks & Software Standards
1 2 (20.00%) HTML
Miscellaneous
1 4 (40.00%) Digital Media
2 2 (20.00%) Social Media
2 2 (20.00%) Mobile App
Processes & Methodologies
1 8 (80.00%) Analytics
2 6 (60.00%) Web Analytics
3 4 (40.00%) Data Analysis
3 4 (40.00%) CRM
3 4 (40.00%) E-Commerce
3 4 (40.00%) Project Management
4 3 (30.00%) Business Intelligence
5 2 (20.00%) Benchmarking
5 2 (20.00%) Agile Software Development
5 2 (20.00%) SEO
5 2 (20.00%) Digital Marketing
5 2 (20.00%) Time Management
5 2 (20.00%) Multivariate Testing
5 2 (20.00%) Product Management
5 2 (20.00%) Statistical Analysis
5 2 (20.00%) Pay per click
5 2 (20.00%) Data Analytics
5 2 (20.00%) Marketing Analytics
5 2 (20.00%) Qualitative Analysis
6 1 (10.00%) User Stories
Programming Languages
1 4 (40.00%) JavaScript
2 2 (20.00%) VBA
Vendors
1 8 (80.00%) Google
2 4 (40.00%) Coremetrics
2 4 (40.00%) Omniture
3 2 (20.00%) IBM
3 2 (20.00%) Microsoft
3 2 (20.00%) Adobe
3 2 (20.00%) Hitwise