The table below looks at the statistics for Customer Analytics skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Customer Analytics over the 3 months to 28 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
28 Apr 2016
Same period 2015 Same period 2014
Customer Analytics
Rank 908 880 933
Rank change year-on-year
-28 +53
Permanent jobs citing Customer Analytics 44 91 76
As % of all permanent IT jobs located in the UK 0.043% 0.082% 0.064%
As % of the Processes & Methodologies category 0.049% 0.095% 0.075%
Number of salaries quoted 31 73 71
Average salary £45,000 £57,500 £60,000
Average salary % change year-on-year
-21.73% -4.16%
90% offered a salary of more than £21,500 £40,500 £35,000
10% offered a salary of more than £113,000 £74,000 £77,500
UK excluding London average salary £34,500 £55,000 £40,000
% change year-on-year
-37.27% +37.50%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
90663 95317 101326
As % of all permanent IT jobs located in the UK 87.63% 85.90% 85.30%
Number of salaries quoted 75387 77025 81512
Average salary £50,000 £50,000 £47,500
Average salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,000 £30,250
10% offered a salary of more than £75,000 £72,500 £75,000
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Customer Analytics
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Customer Analytics within the UK as a proportion of the total demand within the Processes & Methodologies category.

Customer Analytics Jobs Demand Trend in the UK

Customer Analytics
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Customer Analytics within the UK.

Customer Analytics Salary Trend in the UK

Customer Analytics
Salary Histogram

This chart provides a salary histogram for IT jobs citing Customer Analytics over the 3 months to 28 April 2016 within the UK.

Customer Analytics Salary Histogram in the UK

Customer Analytics
Top 20 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Customer Analytics within the UK over the 3 months to 28 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -1 43 £45,000 -21.73% 9
London -24 23 £65,000 +13.04% 7
South East +37 13 £34,500 -23.33%
Milton Keynes - 8 £28,000 -
Buckinghamshire - 8 £28,000 -
Leeds - 5 - - 1
West Yorkshire - 5 - - 1
Yorkshire - 5 - - 1
Hampshire +19 3 £40,000 -
Berkshire - 2 - -
Southampton - 2 £40,000 -
Edinburgh +6 1 - -
Portsmouth +3 1 £37,500 -
South West +2 1 £21,500 -60.00%
Scotland 0 1 - -
Norfolk - 1 - -
East of England - 1 - -
Wimbledon - 1 £77,500 -
Maidenhead - 1 - -
Bristol - 1 £21,500 -

Customer Analytics
Top 30 Related IT Skills

For the 6 months to 28 April 2016, IT jobs within the UK citing Customer Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Customer Analytics.

1 99 (100.00%) Analytics
2 57 (57.58%) Marketing
3 38 (38.38%) SQL
4 33 (33.33%) Business Intelligence
5 26 (26.26%) Data Analytics
6 24 (24.24%) Retail
7 23 (23.23%) Tableau
8 22 (22.22%) Analytical Skills
9 21 (21.21%) Oracle
10 20 (20.20%) SAS
11 18 (18.18%) Data Warehouse
12 17 (17.17%) Customer Insight
13 16 (16.16%) Degree
13 16 (16.16%) Business Analysis
13 16 (16.16%) MS Excel
14 15 (15.15%) Data Mining
14 15 (15.15%) Data Quality
15 14 (14.14%) Stakeholder Management
16 13 (13.13%) Finance
16 13 (13.13%) QlikView
16 13 (13.13%) Oracle Database
17 12 (12.12%) Customer Segmentation
17 12 (12.12%) Customer Analysis
17 12 (12.12%) Visualisation
18 11 (11.11%) Predictive Modelling
18 11 (11.11%) Social Media
18 11 (11.11%) Database Marketing
18 11 (11.11%) E-Commerce
18 11 (11.11%) CRM
19 10 (10.10%) BusinessObjects

Customer Analytics
Top Related IT Skills by Category

For the 6 months to 28 April 2016, IT jobs within the UK citing Customer Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Customer Analytics. Up to 20 skills are shown per category.

Application Platforms
1 20 (20.20%) SAS
2 3 (3.03%) WebLogic
3 1 (1.01%) Apache Spark
Applications
1 16 (16.16%) MS Excel
2 2 (2.02%) MS Office
2 2 (2.02%) SPSS
3 1 (1.01%) MS Project
Business Applications
1 5 (5.05%) FastStats
2 2 (2.02%) SAP InfiniteInsight
3 1 (1.01%) Salesforce.com CRM
3 1 (1.01%) SAP Oil and Gas
3 1 (1.01%) WebTrends
Cloud Services
1 4 (4.04%) SaaS
2 2 (2.02%) Google Analytics
Communications & Networking
1 2 (2.02%) Broadband
1 2 (2.02%) Cisco ASA
1 2 (2.02%) Firewall
1 2 (2.02%) Internet
1 2 (2.02%) LAN
1 2 (2.02%) Network Security
1 2 (2.02%) Skype
1 2 (2.02%) SMS
1 2 (2.02%) VPN
1 2 (2.02%) WAN
Database & Business Intelligence
1 18 (18.18%) Data Warehouse
2 15 (15.15%) Data Mining
3 13 (13.13%) Oracle Database
3 13 (13.13%) QlikView
4 10 (10.10%) BusinessObjects
4 10 (10.10%) Oracle Database 11g
4 10 (10.10%) Spotfire
5 8 (8.08%) SQL Server
6 6 (6.06%) Big Data
7 5 (5.05%) Oracle ODI
7 5 (5.05%) SAS EBI
8 4 (4.04%) Hadoop
8 4 (4.04%) MySQL
8 4 (4.04%) SQL Server Integration Services
8 4 (4.04%) SQL Server Reporting Services
9 2 (2.02%) DataStage
9 2 (2.02%) MS Access
10 1 (1.01%) Oracle BI EE
10 1 (1.01%) RDBMS
10 1 (1.01%) Text Mining
Development Applications
1 4 (4.04%) Subversion
2 2 (2.02%) Oracle APEX
3 1 (1.01%) Redmine
General
1 57 (57.58%) Marketing
2 24 (24.24%) Retail
3 13 (13.13%) Finance
4 9 (9.09%) Advertising
4 9 (9.09%) Pharmaceutical
5 3 (3.03%) Games
6 2 (2.02%) Banking
6 2 (2.02%) Telecoms
7 1 (1.01%) Dutch Language
7 1 (1.01%) Electronics
7 1 (1.01%) French Language
7 1 (1.01%) German Language
7 1 (1.01%) Italian Language
7 1 (1.01%) Legal
7 1 (1.01%) Manufacturing
7 1 (1.01%) Spanish Language
Job Titles
1 35 (35.35%) Analyst
2 17 (17.17%) Developer
3 15 (15.15%) Senior Analyst
4 14 (14.14%) Business Analyst
4 14 (14.14%) Customer Analyst
4 14 (14.14%) Insight Analyst
5 12 (12.12%) Customer Insight Analyst
6 11 (11.11%) Database Analyst
7 10 (10.10%) Consultant
7 10 (10.10%) Database Marketing Analyst
7 10 (10.10%) Marketing Analyst
8 8 (8.08%) PHP Developer
8 8 (8.08%) Senior Insight Analyst
9 7 (7.07%) Senior Customer Insight Analyst
10 6 (6.06%) Architect
11 5 (5.05%) Insight Consultant
11 5 (5.05%) Oracle Developer
11 5 (5.05%) Senior Business Analyst
11 5 (5.05%) Senior Database Analyst
11 5 (5.05%) Senior Marketing Analyst
Libraries, Frameworks & Software Standards
1 6 (6.06%) CSS
1 6 (6.06%) HTML
1 6 (6.06%) jQuery
2 4 (4.04%) CSS3
2 4 (4.04%) HTML5
2 4 (4.04%) LAMP
3 3 (3.03%) .NET
3 3 (3.03%) Web Services
3 3 (3.03%) XML
3 3 (3.03%) XSD
4 2 (2.02%) J2EE
Miscellaneous
1 22 (22.22%) Analytical Skills
2 12 (12.12%) Visualisation
3 11 (11.11%) Social Media
4 7 (7.07%) Data Integration
4 7 (7.07%) Economics
5 6 (6.06%) Computer Science
5 6 (6.06%) Statistics
6 5 (5.05%) Mathematics
7 4 (4.04%) Digital Media
7 4 (4.04%) Minimum Viable Product
7 4 (4.04%) User Experience
8 3 (3.03%) Algorithms
8 3 (3.03%) Biometrics
8 3 (3.03%) Reinsurance
9 2 (2.02%) Data Structures
10 1 (1.01%) Copywriting
10 1 (1.01%) Data Protection Act
10 1 (1.01%) EPoS
10 1 (1.01%) Fintech
Operating Systems
1 4 (4.04%) Linux
2 3 (3.03%) Unix
Processes & Methodologies
1 99 (100.00%) Analytics
2 33 (33.33%) Business Intelligence
3 26 (26.26%) Data Analytics
4 17 (17.17%) Customer Insight
5 16 (16.16%) Business Analysis
6 14 (14.14%) Stakeholder Management
7 12 (12.12%) Customer Analysis
7 12 (12.12%) Customer Segmentation
8 11 (11.11%) CRM
8 11 (11.11%) Database Marketing
8 11 (11.11%) E-Commerce
8 11 (11.11%) Predictive Modelling
9 10 (10.10%) Business Development
9 10 (10.10%) Strategic Planning
10 9 (9.09%) Agile Software Development
11 6 (6.06%) Information Management
12 5 (5.05%) Operations Research
12 5 (5.05%) Performance Management
12 5 (5.05%) Project Planning
12 5 (5.05%) Web Development
Programming Languages
1 38 (38.38%) SQL
2 8 (8.08%) PHP
3 7 (7.07%) PL/SQL
4 6 (6.06%) JavaScript
5 5 (5.05%) Java
6 4 (4.04%) C#
7 3 (3.03%) R
8 2 (2.02%) VBA
9 1 (1.01%) C
9 1 (1.01%) C++
9 1 (1.01%) Python
Qualifications
1 16 (16.16%) Degree
2 4 (4.04%) PMI Certification
2 4 (4.04%) PMP
3 3 (3.03%) CIMA
3 3 (3.03%) MBA
4 2 (2.02%) CCNA
4 2 (2.02%) Cisco Certification
5 1 (1.01%) PhD
Quality Assurance & Compliance
1 15 (15.15%) Data Quality
2 3 (3.03%) SLA
3 1 (1.01%) QA
Vendors
1 23 (23.23%) Tableau
2 21 (21.21%) Oracle
3 5 (5.05%) Salesforce.com
4 4 (4.04%) Alterian
4 4 (4.04%) Google
5 3 (3.03%) Informatica
5 3 (3.03%) Teradata
6 2 (2.02%) Cisco
6 2 (2.02%) Facebook
7 1 (1.01%) Adobe
7 1 (1.01%) Microsoft
7 1 (1.01%) Salesforce Marketing Cloud
7 1 (1.01%) SAP
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