Customer Analytics
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Customer Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Customer Analytics over the 6 months to 25 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
25 Apr 2024
Same period 2023 Same period 2022
Rank 863 942 1103
Rank change year-on-year +79 +161 -224
Permanent jobs citing Customer Analytics 31 47 93
As % of all permanent jobs advertised in the UK 0.032% 0.045% 0.060%
As % of the Processes & Methodologies category 0.037% 0.047% 0.063%
Number of salaries quoted 13 30 33
10th Percentile £43,500 - £42,500
25th Percentile £47,500 £35,500 £53,750
Median annual salary (50th Percentile) £55,000 £39,000 £65,000
Median % change year-on-year +41.03% -40.00% +36.84%
75th Percentile £66,250 £49,438 £83,750
90th Percentile £68,750 £80,742 £85,000
UK excluding London median annual salary £55,000 £38,000 £59,000
% change year-on-year +44.74% -35.59% +24.21%

All Process and Methodology Skills
UK

Customer Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,476 100,576 147,122
As % of all permanent jobs advertised in the UK 86.05% 95.63% 95.59%
Number of salaries quoted 59,789 58,947 82,930
10th Percentile £29,000 £34,000 £33,476
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,700 £60,000
Median % change year-on-year -10.86% +2.83% +9.09%
75th Percentile £72,500 £82,500 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Customer Analytics
Job Vacancy Trend

Job postings citing Customer Analytics as a proportion of all IT jobs advertised.

Job vacancy trend for Customer Analytics in the UK

Customer Analytics
Salary Trend

3-month moving average salary quoted in jobs citing Customer Analytics.

Salary trend for Customer Analytics in the UK

Customer Analytics
Salary Histogram

Salary distribution for jobs citing Customer Analytics over the 6 months to 25 April 2024.

Salary histogram for Customer Analytics in the UK

Customer Analytics
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Analytics within the UK over the 6 months to 25 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +101 31 £55,000 +41.03% 26
Work from Home +110 24 £55,000 -15.38% 10
London +137 21 £50,000 -37.50% 15
UK excluding London -14 10 £55,000 +44.74% 11
North of England +40 5 £55,000 -15.38% 2
Yorkshire +86 3 £55,000 -15.38%
North West +13 2 £62,500 - 2
West Midlands +2 2 £55,000 +44.74% 4
Midlands -10 2 £55,000 +44.74% 5
South East - 2 £67,500 - 4
South West -23 1 £45,000 -25.20% 1

Customer Analytics
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (25.81%) SAS
Applications
1 1 (3.23%) Microsoft Excel
Cloud Services
1 6 (19.35%) Adobe Analytics
1 6 (19.35%) Google Analytics
2 4 (12.90%) GCP
3 2 (6.45%) Power Platform
4 1 (3.23%) Azure
Communications & Networking
1 4 (12.90%) SMS
Database & Business Intelligence
1 20 (64.52%) Tableau
2 4 (12.90%) BigQuery
3 2 (6.45%) Power BI
Development Applications
1 2 (6.45%) Git
General
1 24 (77.42%) Finance
2 18 (58.06%) Analytical Skills
3 10 (32.26%) Marketing
4 4 (12.90%) Banking
4 4 (12.90%) Financial Institution
5 2 (6.45%) Social Skills
6 1 (3.23%) Retail
Job Titles
1 18 (58.06%) Analytics Manager
2 12 (38.71%) Customer Analytics Manager
3 11 (35.48%) Senior
4 6 (19.35%) Analyst
4 6 (19.35%) Senior Analyst
5 4 (12.90%) Customer Analyst
5 4 (12.90%) Customer Insight Analyst
5 4 (12.90%) Insight Analyst
5 4 (12.90%) Senior Customer Insight Analyst
5 4 (12.90%) Senior Insight Analyst
6 3 (9.68%) Consulting Manager
7 2 (6.45%) Business Intelligence Manager
7 2 (6.45%) Business Manager
7 2 (6.45%) Data Analyst
7 2 (6.45%) Data Scientist
7 2 (6.45%) Salesforce Developer
7 2 (6.45%) Senior Business Manager
7 2 (6.45%) Senior Data Analyst
7 2 (6.45%) Senior Developer
7 2 (6.45%) Senior Salesforce Developer
Libraries, Frameworks & Software Standards
1 2 (6.45%) REST
2 1 (3.23%) PySpark
Miscellaneous
1 6 (19.35%) Clustering
2 3 (9.68%) Product Ownership
3 2 (6.45%) New Media
Processes & Methodologies
1 31 (100.00%) Analytics
2 24 (77.42%) Data Analytics
2 24 (77.42%) Data Modelling
3 21 (67.74%) Business Intelligence
4 18 (58.06%) Business Forecasting
4 18 (58.06%) Dashboard Development
4 18 (58.06%) Economics
4 18 (58.06%) Mathematics
4 18 (58.06%) Risk Management
4 18 (58.06%) Roadmaps
4 18 (58.06%) Statistics
5 6 (19.35%) CRM
5 6 (19.35%) Propensity Modelling
6 5 (16.13%) Customer Insight
7 4 (12.90%) Campaign Analytics
7 4 (12.90%) Customer Experience
7 4 (12.90%) Customer Retention
8 3 (9.68%) Actionable Insight
8 3 (9.68%) Predictive Analytics
9 2 (6.45%) Econometrics
Programming Languages
1 27 (87.10%) Python
2 7 (22.58%) SQL
3 6 (19.35%) R
4 2 (6.45%) Apex Code
Qualifications
1 18 (58.06%) Degree
1 18 (58.06%) Numerate Degree
Quality Assurance & Compliance
1 1 (3.23%) Data Quality
Vendors
1 6 (19.35%) Adobe
1 6 (19.35%) Coremetrics
1 6 (19.35%) Google
2 2 (6.45%) Salesforce
3 1 (3.23%) Databricks
3 1 (3.23%) Microsoft