Database Marketing
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Database Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Database Marketing over the 6 months to 24 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
24 Apr 2024
Same period 2023 Same period 2022
Rank 892 981 1191
Rank change year-on-year +89 +210 -309
Permanent jobs citing Database Marketing 2 4 13
As % of all permanent jobs advertised in the UK 0.002% 0.004% 0.008%
As % of the Processes & Methodologies category 0.002% 0.004% 0.009%
Number of salaries quoted 0 4 13
10th Percentile - - -
25th Percentile - £59,125 £52,500
Median annual salary (50th Percentile) - £60,250 £55,000
Median % change year-on-year - +9.55% +46.67%
75th Percentile - £61,375 £57,500
90th Percentile - - -
UK excluding London median annual salary - - -

All Process and Methodology Skills
UK

Database Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,343 100,922 147,129
As % of all permanent jobs advertised in the UK 86.11% 95.64% 95.57%
Number of salaries quoted 59,769 59,097 83,311
10th Percentile £29,000 £34,000 £33,488
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £62,000 £60,000
Median % change year-on-year -11.29% +3.33% +9.09%
75th Percentile £72,500 £82,500 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Database Marketing
Job Vacancy Trend

Job postings citing Database Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Database Marketing in the UK

Database Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Database Marketing.

Salary trend for Database Marketing in the UK

Database Marketing
Top 5 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Database Marketing within the UK over the 6 months to 24 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +122 2 - - 2
Work from Home +102 2 - - 2
UK excluding London - 2 - - 2
North of England - 2 - - 2
Yorkshire - 2 - - 1

Database Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (100.00%) Microsoft Excel
Database & Business Intelligence
1 2 (100.00%) Tableau
General
1 2 (100.00%) Marketing
Job Titles
1 2 (100.00%) Analyst
1 2 (100.00%) Database Analyst
1 2 (100.00%) Database Marketing Analyst
1 2 (100.00%) Marketing Analyst
Processes & Methodologies
1 2 (100.00%) Actionable Insight
1 2 (100.00%) CRM
1 2 (100.00%) Customer Insight
1 2 (100.00%) Data Visualisation
1 2 (100.00%) Visualisation
Programming Languages
1 2 (100.00%) SQL