The table below looks at the statistics for knowledge and experience of Hitwise products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Hitwise over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Experian Hitwise.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Hitwise
Rank 878 845 868
Rank change year-on-year
-33 +23
Permanent jobs citing Hitwise 18 36 19
As % of all permanent IT jobs located in the UK 0.016% 0.033% 0.017%
As % of the Vendors category 0.033% 0.070% 0.035%
Number of salaries quoted 3 25 10
Average salary £35,000 £37,500 £47,000
Average salary % change year-on-year
-6.66% -20.21%
UK excluding London average salary £30,000 £30,000 £42,500
% change year-on-year
- -29.41%

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
54224 51451 53768
As % of all permanent IT jobs located in the UK 47.58% 47.30% 47.58%
Number of salaries quoted 43308 42193 44866
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £70,000 £70,000 £70,000
UK excluding London average salary £40,000 £41,500 £40,000
% change year-on-year
-3.61% +3.75%

Hitwise
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Hitwise within the UK as a proportion of the total demand within the Vendors category.

Hitwise Jobs Demand Trend in the UK

Hitwise
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Hitwise within the UK.

Hitwise Salary Trend in the UK

Hitwise
Top 6 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Hitwise within the UK over the 3 months to 24 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -28 18 £35,000 -6.66%
London +11 17 £35,000 -12.50%
City of London +24 7 - -
Yorkshire -48 1 £30,000 -
Sheffield - 1 £30,000 -
South Yorkshire - 1 £30,000 -

Hitwise
Top 30 Related IT Skills

For the 6 months to 24 October 2014, IT jobs within the UK citing Hitwise also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise.

1 28 (84.85%) Analytics
2 26 (78.79%) Google
3 24 (72.73%) Analytical Skills
4 21 (63.64%) Web Analytics
4 21 (63.64%) Google Analytics
5 18 (54.55%) Data Analysis
6 15 (45.45%) WebTrends
7 14 (42.42%) MS PowerPoint
7 14 (42.42%) Marketing
8 12 (36.36%) Market Research
9 11 (33.33%) Customer Analysis
9 11 (33.33%) Finance
9 11 (33.33%) ClickTale
9 11 (33.33%) Tealeaf
10 7 (21.21%) Degree
10 7 (21.21%) Omniture
11 6 (18.18%) E-Commerce
12 5 (15.15%) Retail
12 5 (15.15%) Billing
12 5 (15.15%) Pay per click
13 4 (12.12%) Statistics
13 4 (12.12%) Digital Marketing
13 4 (12.12%) SEO
13 4 (12.12%) HTML
13 4 (12.12%) JavaScript
13 4 (12.12%) SiteCatalyst
13 4 (12.12%) User Experience
14 3 (9.09%) Advertising
15 2 (6.06%) Search Engine Marketing
15 2 (6.06%) Multivariate Testing

Hitwise
Top Related IT Skills by Category

For the 6 months to 24 October 2014, IT jobs within the UK citing Hitwise also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise. Up to 20 skills are shown per category.

Applications
1 14 (42.42%) MS PowerPoint
2 2 (6.06%) MS Excel
3 1 (3.03%) SPSS
Business Applications
1 21 (63.64%) Google Analytics
2 15 (45.45%) WebTrends
3 4 (12.12%) SiteCatalyst
Communications & Networking
1 2 (6.06%) Internet
Database & Business Intelligence
1 2 (6.06%) SQL Server
1 2 (6.06%) DB2
1 2 (6.06%) OLAP
1 2 (6.06%) Hadoop
2 1 (3.03%) Data Mining
General
1 14 (42.42%) Marketing
2 11 (33.33%) Finance
3 5 (15.15%) Retail
3 5 (15.15%) Billing
4 3 (9.09%) Advertising
5 2 (6.06%) Publishing
5 2 (6.06%) Manufacturing
5 2 (6.06%) Banking
6 1 (3.03%) Games
Job Titles
1 23 (69.70%) Analyst
2 15 (45.45%) Web Analyst
3 5 (15.15%) Data Analyst
4 4 (12.12%) Senior Analyst
4 4 (12.12%) PPC Specialist
4 4 (12.12%) PPC Manager
4 4 (12.12%) PPC Analyst
4 4 (12.12%) PPC Executive
5 3 (9.09%) Market Analyst
5 3 (9.09%) Senior Web Analyst
6 2 (6.06%) Report Manager
6 2 (6.06%) Web Manager
6 2 (6.06%) Web Analytics Manager
7 1 (3.03%) Insight Analyst
7 1 (3.03%) Junior Analyst
7 1 (3.03%) SEO Manager
7 1 (3.03%) Senior Data Analyst
7 1 (3.03%) Junior
Libraries, Frameworks & Software Standards
1 4 (12.12%) HTML
Miscellaneous
1 24 (72.73%) Analytical Skills
2 4 (12.12%) Statistics
2 4 (12.12%) User Experience
3 2 (6.06%) Economics
3 2 (6.06%) Mathematics
3 2 (6.06%) Digital Media
Processes & Methodologies
1 28 (84.85%) Analytics
2 21 (63.64%) Web Analytics
3 18 (54.55%) Data Analysis
4 12 (36.36%) Market Research
5 11 (33.33%) Customer Analysis
6 6 (18.18%) E-Commerce
7 5 (15.15%) Pay per click
8 4 (12.12%) SEO
8 4 (12.12%) Digital Marketing
9 2 (6.06%) Multivariate Testing
9 2 (6.06%) Web Marketing
9 2 (6.06%) Business Development
9 2 (6.06%) Search Engine Marketing
9 2 (6.06%) Qualitative Analysis
10 1 (3.03%) Line Management
10 1 (3.03%) Matrix Management
10 1 (3.03%) Stakeholder Management
10 1 (3.03%) E-business
10 1 (3.03%) Link Building
10 1 (3.03%) Online Marketing
Programming Languages
1 4 (12.12%) JavaScript
2 2 (6.06%) SQL
2 2 (6.06%) VBA
2 2 (6.06%) C
Qualifications
1 7 (21.21%) Degree
Vendors
1 26 (78.79%) Google
2 11 (33.33%) ClickTale
2 11 (33.33%) Tealeaf
3 7 (21.21%) Omniture
4 2 (6.06%) Adobe
4 2 (6.06%) IBM
4 2 (6.06%) comScore
4 2 (6.06%) Coremetrics
5 1 (3.03%) Sitecore
5 1 (3.03%) Microsoft