The table below looks at the statistics for knowledge and experience of Hitwise products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Hitwise over the 3 months to 26 January 2015 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Experian Hitwise.

Location
3 months to
26 Jan 2015
Same period 2014 Same period 2013
Hitwise
Rank 872 834 860
Rank change year-on-year
-38 +26
Permanent jobs citing Hitwise 8 55 25
As % of all permanent IT jobs located in the UK 0.008% 0.053% 0.023%
As % of the Vendors category 0.016% 0.11% 0.048%
Number of salaries quoted 7 36 22
Average salary £25,000 £44,000 £34,250
Average salary % change year-on-year
-43.18% +28.46%
UK excluding London average salary £25,000 £42,500 £37,500
% change year-on-year
-41.17% +13.33%

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
50360 49558 52428
As % of all permanent IT jobs located in the UK 47.76% 47.69% 47.28%
Number of salaries quoted 41501 39357 43874
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £28,000
10% offered a salary of more than £70,000 £67,500 £70,000
UK excluding London average salary £41,000 £40,000 £40,000
% change year-on-year
+2.50% -

Hitwise
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Hitwise within the UK as a proportion of the total demand within the Vendors category.

Hitwise Jobs Demand Trend in the UK

Hitwise
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Hitwise within the UK.

Hitwise Salary Trend in the UK

Hitwise
Top 12 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Hitwise within the UK over the 3 months to 26 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -43 8 £25,000 -43.50%
East of England -6 4 £25,000 -
Watford -9 4 £25,000 -
Hertfordshire -10 4 £25,000 -
South Yorkshire -7 2 £35,000 -22.22%
Sheffield -13 2 £35,000 -22.22%
Yorkshire -16 2 £35,000 -22.22%
South East -36 1 - -
South West - 1 £31,000 -
East Sussex - 1 - -
Bexhill-On-Sea - 1 - -
Bristol - 1 £31,000 -

Hitwise
Top 30 Related IT Skills

For the 6 months to 26 January 2015, IT jobs within the UK citing Hitwise also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise.

1 21 (80.77%) Google
1 21 (80.77%) Analytics
2 17 (65.38%) Web Analytics
2 17 (65.38%) Analytical Skills
3 16 (61.54%) Google Analytics
4 15 (57.69%) Data Analysis
5 12 (46.15%) MS PowerPoint
6 11 (42.31%) WebTrends
6 11 (42.31%) Tealeaf
7 10 (38.46%) Marketing
8 9 (34.62%) Finance
8 9 (34.62%) Customer Analysis
9 7 (26.92%) Market Research
9 7 (26.92%) ClickTale
10 5 (19.23%) Adobe
10 5 (19.23%) HTML
10 5 (19.23%) Degree
10 5 (19.23%) Pay per click
10 5 (19.23%) Billing
11 4 (15.38%) Omniture
11 4 (15.38%) Coremetrics
11 4 (15.38%) WebSphere
11 4 (15.38%) JavaScript
11 4 (15.38%) MS Excel
11 4 (15.38%) E-Commerce
11 4 (15.38%) IBM
11 4 (15.38%) comScore
11 4 (15.38%) Tableau
11 4 (15.38%) User Experience
11 4 (15.38%) Qualitative Analysis

Hitwise
Top Related IT Skills by Category

For the 6 months to 26 January 2015, IT jobs within the UK citing Hitwise also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise. Up to 20 skills are shown per category.

Application Platforms
1 4 (15.38%) WebSphere
Applications
1 12 (46.15%) MS PowerPoint
2 4 (15.38%) MS Excel
Business Applications
1 16 (61.54%) Google Analytics
2 11 (42.31%) WebTrends
General
1 10 (38.46%) Marketing
2 9 (34.62%) Finance
3 5 (19.23%) Billing
4 3 (11.54%) Advertising
5 1 (3.85%) Retail
5 1 (3.85%) Multimedia
Job Titles
1 19 (73.08%) Analyst
2 13 (50.00%) Web Analyst
3 4 (15.38%) Data Analyst
4 3 (11.54%) PPC Specialist
4 3 (11.54%) Market Analyst
4 3 (11.54%) PPC Manager
4 3 (11.54%) PPC Analyst
4 3 (11.54%) PPC Executive
Libraries, Frameworks & Software Standards
1 5 (19.23%) HTML
2 1 (3.85%) CSS
Miscellaneous
1 17 (65.38%) Analytical Skills
2 4 (15.38%) User Experience
3 2 (7.69%) Statistics
3 2 (7.69%) Mathematics
4 1 (3.85%) Social Media
4 1 (3.85%) Digital Media
4 1 (3.85%) Taxonomies
4 1 (3.85%) Algorithms
Processes & Methodologies
1 21 (80.77%) Analytics
2 17 (65.38%) Web Analytics
3 15 (57.69%) Data Analysis
4 9 (34.62%) Customer Analysis
5 7 (26.92%) Market Research
6 5 (19.23%) Pay per click
7 4 (15.38%) E-Commerce
7 4 (15.38%) Qualitative Analysis
8 3 (11.54%) SEO
8 3 (11.54%) Digital Marketing
9 2 (7.69%) E-business
10 1 (3.85%) Agile Software Development
10 1 (3.85%) SWOT Analysis
10 1 (3.85%) CRM
10 1 (3.85%) Performance Analysis
10 1 (3.85%) Customer Segmentation
10 1 (3.85%) Online Marketing
10 1 (3.85%) Link Building
Programming Languages
1 4 (15.38%) JavaScript
Qualifications
1 5 (19.23%) Degree
Vendors
1 21 (80.77%) Google
2 11 (42.31%) Tealeaf
3 7 (26.92%) ClickTale
4 5 (19.23%) Adobe
5 4 (15.38%) Omniture
5 4 (15.38%) IBM
5 4 (15.38%) comScore
5 4 (15.38%) Tableau
5 4 (15.38%) Coremetrics
6 3 (11.54%) Microsoft
7 2 (7.69%) Sitecore
8 1 (3.85%) WebSideStory