The table below looks at the statistics for knowledge and experience of Hitwise products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Hitwise over the 3 months to 4 March 2015 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Experian Hitwise.

Location
3 months to
4 Mar 2015
Same period 2014 Same period 2013
Hitwise
Rank 869 836 844
Rank change year-on-year
-33 +8
Permanent jobs citing Hitwise 6 42 26
As % of all permanent IT jobs located in the UK 0.006% 0.039% 0.024%
As % of the Vendors category 0.012% 0.083% 0.050%
Number of salaries quoted 4 24 25
Average salary £25,000 £45,000 £36,500
Average salary % change year-on-year
-44.44% +23.28%
UK excluding London average salary £25,000 £44,000 £36,500
% change year-on-year
-43.18% +20.54%

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
50364 50379 51572
As % of all permanent IT jobs located in the UK 47.34% 47.21% 48.21%
Number of salaries quoted 40994 39871 42471
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £28,000
10% offered a salary of more than £70,000 £70,000 £70,000
UK excluding London average salary £41,500 £40,000 £40,000
% change year-on-year
+3.75% -

Hitwise
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Hitwise within the UK as a proportion of the total demand within the Vendors category.

Hitwise Jobs Demand Trend in the UK

Hitwise
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Hitwise within the UK.

Hitwise Salary Trend in the UK

Hitwise
Top 9 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Hitwise within the UK over the 3 months to 4 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -33 6 £25,000 -44.44% 2
Watford +6 3 £25,000 -
East of England -1 3 £25,000 -
Hertfordshire -8 3 £25,000 -
London +3 2 £32,000 -57.33% 2
South East -26 1 - -
East Sussex - 1 - -
Bexhill-On-Sea - 1 - -
Kingston Upon Thames - 1 £32,000 -

Hitwise
Top 30 Related IT Skills

For the 6 months to 4 March 2015, IT jobs within the UK citing Hitwise also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise.

1 17 (77.27%) Google
1 17 (77.27%) Analytics
2 15 (68.18%) Google Analytics
2 15 (68.18%) Web Analytics
3 12 (54.55%) Data Analysis
3 12 (54.55%) Analytical Skills
4 9 (40.91%) MS PowerPoint
5 8 (36.36%) Marketing
5 8 (36.36%) Tealeaf
6 7 (31.82%) Finance
7 6 (27.27%) Adobe
7 6 (27.27%) WebTrends
7 6 (27.27%) HTML
7 6 (27.27%) Customer Analysis
8 5 (22.73%) Qualitative Analysis
8 5 (22.73%) E-Commerce
8 5 (22.73%) Coremetrics
8 5 (22.73%) Pay per click
8 5 (22.73%) Billing
9 4 (18.18%) SEO
9 4 (18.18%) MS Excel
9 4 (18.18%) JavaScript
9 4 (18.18%) IBM
9 4 (18.18%) comScore
9 4 (18.18%) Tableau
9 4 (18.18%) ClickTale
9 4 (18.18%) Market Research
9 4 (18.18%) WebSphere
9 4 (18.18%) User Experience
10 3 (13.64%) Microsoft

Hitwise
Top Related IT Skills by Category

For the 6 months to 4 March 2015, IT jobs within the UK citing Hitwise also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise. Up to 20 skills are shown per category.

Application Platforms
1 4 (18.18%) WebSphere
2 1 (4.55%) SAS
Applications
1 9 (40.91%) MS PowerPoint
2 4 (18.18%) MS Excel
Business Applications
1 15 (68.18%) Google Analytics
2 6 (27.27%) WebTrends
3 1 (4.55%) SiteCatalyst
Database & Business Intelligence
1 1 (4.55%) Hadoop
1 1 (4.55%) Spotfire
1 1 (4.55%) Apache Cassandra
1 1 (4.55%) Impala
Development Applications
1 1 (4.55%) JIRA
General
1 8 (36.36%) Marketing
2 7 (31.82%) Finance
3 5 (22.73%) Billing
4 3 (13.64%) Advertising
5 2 (9.09%) Retail
6 1 (4.55%) Multimedia
6 1 (4.55%) Telecoms
Job Titles
1 13 (59.09%) Analyst
2 10 (45.45%) Web Analyst
3 3 (13.64%) PPC Executive
3 3 (13.64%) PPC Specialist
3 3 (13.64%) Market Analyst
3 3 (13.64%) PPC Manager
3 3 (13.64%) PPC Analyst
4 1 (4.55%) SEO Specialist
4 1 (4.55%) Data Analyst
Libraries, Frameworks & Software Standards
1 6 (27.27%) HTML
2 1 (4.55%) CSS
Miscellaneous
1 12 (54.55%) Analytical Skills
2 4 (18.18%) User Experience
3 2 (9.09%) Statistics
3 2 (9.09%) Social Media
3 2 (9.09%) Mathematics
4 1 (4.55%) Taxonomies
4 1 (4.55%) Digital Media
4 1 (4.55%) Algorithms
Processes & Methodologies
1 17 (77.27%) Analytics
2 15 (68.18%) Web Analytics
3 12 (54.55%) Data Analysis
4 6 (27.27%) Customer Analysis
5 5 (22.73%) Qualitative Analysis
5 5 (22.73%) E-Commerce
5 5 (22.73%) Pay per click
6 4 (18.18%) SEO
6 4 (18.18%) Market Research
7 2 (9.09%) E-business
7 2 (9.09%) Online Marketing
8 1 (4.55%) Digital Marketing
8 1 (4.55%) Information Architecture
8 1 (4.55%) SWOT Analysis
8 1 (4.55%) Link Building
8 1 (4.55%) Performance Analysis
8 1 (4.55%) Customer Segmentation
8 1 (4.55%) Agile Software Development
8 1 (4.55%) CRM
Programming Languages
1 4 (18.18%) JavaScript
2 1 (4.55%) R
2 1 (4.55%) SQL
2 1 (4.55%) Python
Qualifications
1 2 (9.09%) Degree
Vendors
1 17 (77.27%) Google
2 8 (36.36%) Tealeaf
3 6 (27.27%) Adobe
4 5 (22.73%) Coremetrics
5 4 (18.18%) IBM
5 4 (18.18%) comScore
5 4 (18.18%) Tableau
5 4 (18.18%) ClickTale
6 3 (13.64%) Microsoft
7 2 (9.09%) Omniture
7 2 (9.09%) Sitecore
8 1 (4.55%) WebSideStory
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