The table below looks at the statistics for knowledge and experience of Hitwise products and/or services in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Hitwise over the 3 months to 29 September 2016 with a comparison to the same period in the previous 2 years.

The figures below represent the IT labour market in general and are not representative of salaries within Experian Hitwise.

3 months to
29 Sep 2016
Same period 2015 Same period 2014
Hitwise
Rank 903 957 965
Rank change year-on-year
+54 +8
Permanent jobs citing Hitwise 4 10 19
As % of all permanent IT jobs located in the UK 0.004% 0.009% 0.017%
As % of the Vendors category 0.010% 0.020% 0.035%
Number of salaries quoted 4 2 7
Median salary £43,118 £35,000 £35,000
Median salary % change year-on-year
+23.19% -
90% offered a salary of more than £29,385 £33,000 £33,000
10% offered a salary of more than £51,435 £37,000 £65,000
UK excluding London median salary £23,500 £35,000 £30,000
% change year-on-year
-32.85% +16.66%

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
41433 49937 54157
As % of all permanent IT jobs located in the UK 43.60% 45.69% 47.37%
Number of salaries quoted 33342 40963 42860
Median salary £46,000 £45,000 £45,000
Median salary % change year-on-year
+2.22% -
90% offered a salary of more than £28,000 £27,500 £27,500
10% offered a salary of more than £72,500 £70,000 £71,500
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Hitwise
Jobs Demand Trend

The demand trend of job ads citing Hitwise as a proportion of all IT jobs with a match in the Vendors category.

Hitwise Jobs Demand Trend in the UK

Hitwise
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Hitwise within the UK.

Hitwise Salary Trend in the UK

Hitwise
Salary Histogram

This chart provides a salary histogram for IT jobs citing Hitwise over the 3 months to 29 September 2016 within the UK.

Hitwise Salary Histogram in the UK

Hitwise
Top 5 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Hitwise within the UK over the 3 months to 29 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +59 4 £43,118 +23.19%
London +40 3 £43,118 -
St Albans - 1 £23,500 -
Hertfordshire - 1 £23,500 -
East of England - 1 £23,500 -

Hitwise
Top 30 Related IT Skills

For the 6 months to 29 September 2016, IT jobs citing Hitwise also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Hitwise.

1 5 (100.00%) Marketing
1 5 (100.00%) Analytics
2 4 (80.00%) Analytical Skills
2 4 (80.00%) Google
2 4 (80.00%) Google Analytics
3 3 (60.00%) SQL
3 3 (60.00%) CRM
4 2 (40.00%) MS Excel
4 2 (40.00%) SAS
4 2 (40.00%) Retail
4 2 (40.00%) Strategic Planning
4 2 (40.00%) Digital Marketing
4 2 (40.00%) Online Marketing
4 2 (40.00%) Stakeholder Engagement
4 2 (40.00%) Data Quality
4 2 (40.00%) SPSS
4 2 (40.00%) Benchmarking
4 2 (40.00%) Omniture
4 2 (40.00%) Performance Optimisation
4 2 (40.00%) Digital Analytics
4 2 (40.00%) Brandwatch
5 1 (20.00%) AdWords
5 1 (20.00%) Funnel Analysis
5 1 (20.00%) Actionable Insight
5 1 (20.00%) Actionable Recommendations
5 1 (20.00%) Google Tag Manager
5 1 (20.00%) Dashboard Development
5 1 (20.00%) WebTrends
5 1 (20.00%) Coremetrics
5 1 (20.00%) Degree

Hitwise
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (40.00%) SAS
Applications
1 2 (40.00%) MS Excel
1 2 (40.00%) SPSS
Business Applications
1 1 (20.00%) WebTrends
Cloud Services
1 4 (80.00%) Google Analytics
2 1 (20.00%) Adobe Analytics
2 1 (20.00%) AdWords
2 1 (20.00%) Google Tag Manager
Database & Business Intelligence
1 1 (20.00%) BusinessObjects
General
1 5 (100.00%) Marketing
2 2 (40.00%) Retail
3 1 (20.00%) Games
Job Titles
1 4 (80.00%) Analyst
2 2 (40.00%) Digital Analyst
2 2 (40.00%) Web Analyst
3 1 (20.00%) Analytics Manager
3 1 (20.00%) Senior Analyst
3 1 (20.00%) Senior Web Analyst
3 1 (20.00%) SEO Manager
Miscellaneous
1 4 (80.00%) Analytical Skills
Processes & Methodologies
1 5 (100.00%) Analytics
2 3 (60.00%) CRM
3 2 (40.00%) Benchmarking
3 2 (40.00%) Digital Analytics
3 2 (40.00%) Digital Marketing
3 2 (40.00%) Online Marketing
3 2 (40.00%) Performance Optimisation
3 2 (40.00%) Stakeholder Engagement
3 2 (40.00%) Strategic Planning
4 1 (20.00%) Actionable Insight
4 1 (20.00%) Business Intelligence
4 1 (20.00%) Dashboard Development
4 1 (20.00%) E-Commerce
4 1 (20.00%) Funnel Analysis
4 1 (20.00%) Market Research
4 1 (20.00%) Multivariate Testing
4 1 (20.00%) SEO
4 1 (20.00%) Validation
4 1 (20.00%) Web Analytics
Programming Languages
1 3 (60.00%) SQL
Qualifications
1 1 (20.00%) Degree
Quality Assurance & Compliance
1 2 (40.00%) Data Quality
2 1 (20.00%) Actionable Recommendations
Vendors
1 4 (80.00%) Google
2 2 (40.00%) Brandwatch
2 2 (40.00%) Omniture
3 1 (20.00%) Brio
3 1 (20.00%) Cognos
3 1 (20.00%) Coremetrics
3 1 (20.00%) Facebook
3 1 (20.00%) MicroStrategy