The table below looks at the statistics for knowledge and experience of Hitwise products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Hitwise over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Experian Hitwise.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Hitwise
Rank 873 897 864
Rank change year-on-year
+24 -33
Permanent jobs citing Hitwise 10 10 23
As % of all permanent IT jobs located in the UK 0.009% 0.009% 0.021%
As % of the Vendors category 0.020% 0.018% 0.044%
Number of salaries quoted 5 6 23
Average salary £52,500 £35,000 £35,000
Average salary % change year-on-year
+50.00% -
90% offered a salary of more than £39,200 £31,500 £27,500
10% offered a salary of more than £64,500 £40,000 £69,000
UK excluding London average salary £51,250 £35,000 £27,500
% change year-on-year
+46.42% +27.27%

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
50163 54730 52239
As % of all permanent IT jobs located in the UK 46.95% 46.61% 48.01%
Number of salaries quoted 40329 44354 42629
Average salary £45,001 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £70,000 £70,000 £70,000
UK excluding London average salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -

Hitwise
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Hitwise within the UK as a proportion of the total demand within the Vendors category.

Hitwise Jobs Demand Trend in the UK

Hitwise
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Hitwise within the UK.

Hitwise Salary Trend in the UK

Hitwise
Salary Histogram

This chart provides a salary histogram for IT jobs citing Hitwise over the 3 months to 22 May 2015 within the UK.

Hitwise Salary Histogram in the UK

Hitwise
Top 6 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Hitwise within the UK over the 3 months to 22 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +35 10 £52,500 +50.00%
London +49 8 £60,000 +41.17%
Northamptonshire - 1 £52,500 -
East Midlands - 1 £52,500 -
West Midlands - 1 £50,000 -
Birmingham - 1 £50,000 -

Hitwise
Top 30 Related IT Skills

For the 6 months to 22 May 2015, IT jobs within the UK citing Hitwise also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise.

1 18 (100.00%) Google
1 18 (100.00%) Analytics
2 14 (77.78%) Google Analytics
3 11 (61.11%) Web Analytics
3 11 (61.11%) Analytical Skills
4 9 (50.00%) HTML
4 9 (50.00%) Marketing
5 8 (44.44%) Adobe
5 8 (44.44%) Omniture
6 7 (38.89%) Data Analysis
6 7 (38.89%) Adobe Analytics
7 6 (33.33%) Coremetrics
7 6 (33.33%) WebTrends
7 6 (33.33%) Telecoms
7 6 (33.33%) JavaScript
7 6 (33.33%) User Experience
8 5 (27.78%) Qualitative Analysis
8 5 (27.78%) MS PowerPoint
8 5 (27.78%) Degree
8 5 (27.78%) Digital Marketing
9 4 (22.22%) WebSphere
9 4 (22.22%) comScore
9 4 (22.22%) Tableau
9 4 (22.22%) Tealeaf
9 4 (22.22%) SQL
9 4 (22.22%) SEO
9 4 (22.22%) IBM
10 3 (16.67%) E-Commerce
10 3 (16.67%) Agile Software Development
10 3 (16.67%) R

Hitwise
Top Related IT Skills by Category

For the 6 months to 22 May 2015, IT jobs within the UK citing Hitwise also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise. Up to 20 skills are shown per category.

Application Platforms
1 4 (22.22%) WebSphere
2 1 (5.56%) SAS
Applications
1 5 (27.78%) MS PowerPoint
2 2 (11.11%) MS Excel
Business Applications
1 6 (33.33%) WebTrends
Cloud Services
1 14 (77.78%) Google Analytics
2 7 (38.89%) Adobe Analytics
Database & Business Intelligence
1 2 (11.11%) Big Data
2 1 (5.56%) Impala
2 1 (5.56%) Hadoop
2 1 (5.56%) Spotfire
2 1 (5.56%) Apache Cassandra
Development Applications
1 1 (5.56%) JIRA
General
1 9 (50.00%) Marketing
2 6 (33.33%) Telecoms
3 2 (11.11%) Finance
3 2 (11.11%) Advertising
4 1 (5.56%) Retail
4 1 (5.56%) Multimedia
Job Titles
1 11 (61.11%) Analyst
2 5 (27.78%) Web Analyst
3 2 (11.11%) Head of Web Analytics
4 1 (5.56%) SEO Specialist
4 1 (5.56%) SEO Analyst
4 1 (5.56%) PPC Specialist
4 1 (5.56%) PPC Manager
4 1 (5.56%) PPC Analyst
4 1 (5.56%) PPC Executive
Libraries, Frameworks & Software Standards
1 9 (50.00%) HTML
2 1 (5.56%) CSS
Miscellaneous
1 11 (61.11%) Analytical Skills
2 6 (33.33%) User Experience
3 2 (11.11%) Social Media
3 2 (11.11%) Data Extraction
3 2 (11.11%) Mathematics
3 2 (11.11%) Statistics
3 2 (11.11%) Algorithms
3 2 (11.11%) Mobile App
4 1 (5.56%) Taxonomies
4 1 (5.56%) Digital Media
Processes & Methodologies
1 18 (100.00%) Analytics
2 11 (61.11%) Web Analytics
3 7 (38.89%) Data Analysis
4 5 (27.78%) Qualitative Analysis
4 5 (27.78%) Digital Marketing
5 4 (22.22%) SEO
6 3 (16.67%) E-Commerce
6 3 (16.67%) Agile Software Development
7 2 (11.11%) Online Marketing
7 2 (11.11%) Information Architecture
7 2 (11.11%) Business Intelligence
7 2 (11.11%) Multivariate Testing
7 2 (11.11%) Competitor Analysis
7 2 (11.11%) Statistical Analysis
7 2 (11.11%) Pay per click
8 1 (5.56%) Customer Analytics
8 1 (5.56%) Customer Segmentation
8 1 (5.56%) Performance Analysis
8 1 (5.56%) CRM
8 1 (5.56%) E-business
Programming Languages
1 6 (33.33%) JavaScript
2 4 (22.22%) SQL
3 3 (16.67%) R
4 1 (5.56%) Python
Qualifications
1 5 (27.78%) Degree
Vendors
1 18 (100.00%) Google
2 8 (44.44%) Adobe
2 8 (44.44%) Omniture
3 6 (33.33%) Coremetrics
4 4 (22.22%) comScore
4 4 (22.22%) Tableau
4 4 (22.22%) Tealeaf
4 4 (22.22%) IBM
5 2 (11.11%) Yahoo!
5 2 (11.11%) Oracle
5 2 (11.11%) Microsoft
6 1 (5.56%) WebSideStory
6 1 (5.56%) Sitecore
6 1 (5.56%) ClickTale