The table below looks at the statistics for knowledge and experience of Hitwise products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Hitwise over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Experian Hitwise.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Hitwise
Rank 877 892 856
Rank change year-on-year
+15 -36
Permanent jobs citing Hitwise 16 15 17
As % of all permanent IT jobs located in the UK 0.015% 0.013% 0.016%
As % of the Vendors category 0.032% 0.028% 0.034%
Number of salaries quoted 7 6 10
Average salary £37,500 £50,000 £37,500
Average salary % change year-on-year
-25.00% +33.33%
90% offered a salary of more than £32,500 £33,750 £29,750
10% offered a salary of more than £67,500 £65,000 £42,000
UK excluding London average salary £35,000 £32,500 £27,500
% change year-on-year
+7.69% +18.18%

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
49938 53691 50337
As % of all permanent IT jobs located in the UK 45.60% 46.79% 47.38%
Number of salaries quoted 40830 42546 41180
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £72,500 £70,000 £70,000
UK excluding London average salary £42,000 £40,000 £40,000
% change year-on-year
+5.00% -

Hitwise
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Hitwise within the UK as a proportion of the total demand within the Vendors category.

Hitwise Jobs Demand Trend in the UK

Hitwise
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Hitwise within the UK.

Hitwise Salary Trend in the UK

Hitwise
Salary Histogram

This chart provides a salary histogram for IT jobs citing Hitwise over the 3 months to 28 August 2015 within the UK.

Hitwise Salary Histogram in the UK

Hitwise
Top 7 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Hitwise within the UK over the 3 months to 28 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +5 16 £37,500 -25.00%
London +8 9 £67,500 +35.00%
South East - 7 £35,000 -
Milton Keynes - 6 £35,000 -
Buckinghamshire - 6 £35,000 -
Oxfordshire - 1 - -
Oxford - 1 - -

Hitwise
Top 30 Related IT Skills

For the 6 months to 28 August 2015, IT jobs within the UK citing Hitwise also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise.

1 26 (100.00%) Google
1 26 (100.00%) Analytics
2 23 (88.46%) Analytical Skills
3 22 (84.62%) Google Analytics
4 19 (73.08%) Marketing
5 15 (57.69%) Web Analytics
6 14 (53.85%) SQL
7 12 (46.15%) Business Intelligence
7 12 (46.15%) Degree
7 12 (46.15%) Mathematics
8 11 (42.31%) WebTrends
9 9 (34.62%) Adobe
9 9 (34.62%) Adobe Analytics
10 8 (30.77%) Coremetrics
11 7 (26.92%) Omniture
11 7 (26.92%) PMI
11 7 (26.92%) PMI Certification
11 7 (26.92%) SEO
11 7 (26.92%) IBM
12 6 (23.08%) Digital Marketing
12 6 (23.08%) OpenUP
12 6 (23.08%) Microsoft
12 6 (23.08%) MS Office
12 6 (23.08%) E-Commerce
12 6 (23.08%) HTML
12 6 (23.08%) Systems Management Server (SMS)
12 6 (23.08%) Pay per click
12 6 (23.08%) Retail
13 5 (19.23%) Competitor Analysis
13 5 (19.23%) Telecoms

Hitwise
Top Related IT Skills by Category

For the 6 months to 28 August 2015, IT jobs within the UK citing Hitwise also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise. Up to 20 skills are shown per category.

Applications
1 6 (23.08%) MS Office
Business Applications
1 11 (42.31%) WebTrends
Cloud Services
1 22 (84.62%) Google Analytics
2 9 (34.62%) Adobe Analytics
Database & Business Intelligence
1 5 (19.23%) Big Data
General
1 19 (73.08%) Marketing
2 6 (23.08%) Retail
3 5 (19.23%) Telecoms
4 1 (3.85%) Finance
4 1 (3.85%) Advertising
Job Titles
1 15 (57.69%) Analyst
2 7 (26.92%) Web Analytics Specialist
3 6 (23.08%) Web Analyst
4 3 (11.54%) Head of Web Analytics
5 2 (7.69%) Senior Web Analytics Manager
5 2 (7.69%) Senior Web Analyst
5 2 (7.69%) Web Analytics Manager
5 2 (7.69%) Web Manager
5 2 (7.69%) Marketing Analyst
5 2 (7.69%) Senior Manager
5 2 (7.69%) Senior Analyst
6 1 (3.85%) Data Analyst
6 1 (3.85%) SEO Analyst
6 1 (3.85%) Web Marketing Analyst
6 1 (3.85%) Marketing Data Analyst
Libraries, Frameworks & Software Standards
1 6 (23.08%) HTML
Miscellaneous
1 23 (88.46%) Analytical Skills
2 12 (46.15%) Mathematics
3 7 (26.92%) PMI
4 5 (19.23%) Statistics
4 5 (19.23%) Data Extraction
4 5 (19.23%) Mobile App
4 5 (19.23%) User Experience
5 1 (3.85%) Algorithms
Processes & Methodologies
1 26 (100.00%) Analytics
2 15 (57.69%) Web Analytics
3 12 (46.15%) Business Intelligence
4 7 (26.92%) SEO
5 6 (23.08%) E-Commerce
5 6 (23.08%) Pay per click
5 6 (23.08%) Digital Marketing
5 6 (23.08%) OpenUP
6 5 (19.23%) Multivariate Testing
6 5 (19.23%) Competitor Analysis
6 5 (19.23%) Statistical Analysis
6 5 (19.23%) Agile Software Development
7 1 (3.85%) Content Management
7 1 (3.85%) Data Analysis
7 1 (3.85%) Information Architecture
7 1 (3.85%) Web Marketing
7 1 (3.85%) Customer Analytics
Programming Languages
1 14 (53.85%) SQL
2 5 (19.23%) R
2 5 (19.23%) JavaScript
Qualifications
1 12 (46.15%) Degree
2 7 (26.92%) PMI Certification
Systems Management
1 6 (23.08%) Systems Management Server (SMS)
Vendors
1 26 (100.00%) Google
2 9 (34.62%) Adobe
3 8 (30.77%) Coremetrics
4 7 (26.92%) Omniture
4 7 (26.92%) IBM
5 6 (23.08%) Microsoft
6 5 (19.23%) Oracle
7 2 (7.69%) Yahoo!
8 1 (3.85%) ClickTale
8 1 (3.85%) Tableau