The table below looks at the statistics for knowledge and experience of Hitwise products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Hitwise over the 3 months to 28 April 2016 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Experian Hitwise.

3 months to
28 Apr 2016
Same period 2015 Same period 2014
Hitwise
Rank 948 966 992
Rank change year-on-year
+18 +26
Permanent jobs citing Hitwise 4 5 17
As % of all permanent IT jobs located in the UK 0.004% 0.005% 0.014%
As % of the Vendors category 0.008% 0.010% 0.031%
Number of salaries quoted 1 3 9
Average salary £45,000 £32,000 £35,000
Average salary % change year-on-year
+40.62% -8.57%
UK excluding London average salary - £52,500 £35,000
% change year-on-year
- +50.00%

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
47104 52121 55392
As % of all permanent IT jobs located in the UK 45.53% 46.97% 46.63%
Number of salaries quoted 38521 41714 44320
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £70,000 £70,000 £70,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Hitwise
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Hitwise within the UK as a proportion of the total demand within the Vendors category.

Hitwise Jobs Demand Trend in the UK

Hitwise
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Hitwise within the UK.

Hitwise Salary Trend in the UK

Hitwise
Top 8 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Hitwise within the UK over the 3 months to 28 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +33 4 £45,000 +40.62%
London +15 2 £45,000 +40.62%
Hertfordshire - 1 - -
Watford - 1 - -
Yeovil - 1 - -
Somerset - 1 - -
South West - 1 - -
East of England - 1 - -

Hitwise
Top 30 Related IT Skills

For the 6 months to 28 April 2016, IT jobs within the UK citing Hitwise also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise.

1 8 (80.00%) Google
1 8 (80.00%) Google Analytics
1 8 (80.00%) Analytics
2 7 (70.00%) Marketing
3 5 (50.00%) SEO
3 5 (50.00%) E-Commerce
3 5 (50.00%) Analytical Skills
4 4 (40.00%) CRM
4 4 (40.00%) Advertising
5 3 (30.00%) Retail
5 3 (30.00%) Pay per click
5 3 (30.00%) WebTrends
5 3 (30.00%) Data Mining
5 3 (30.00%) Data Visualisation
5 3 (30.00%) Visualisation
6 2 (20.00%) Adobe Analytics
6 2 (20.00%) Digital Marketing
6 2 (20.00%) HTML
6 2 (20.00%) Coremetrics
6 2 (20.00%) Web Analytics
6 2 (20.00%) Games
7 1 (10.00%) Scrum
7 1 (10.00%) Agile Software Development
7 1 (10.00%) TDD
7 1 (10.00%) Lucene
7 1 (10.00%) Data Analysis
7 1 (10.00%) MVC
7 1 (10.00%) MS PowerPoint
7 1 (10.00%) Omniture
7 1 (10.00%) DoubleClick

Hitwise
Top Related IT Skills by Category

For the 6 months to 28 April 2016, IT jobs within the UK citing Hitwise also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise. Up to 20 skills are shown per category.

Applications
1 1 (10.00%) MS PowerPoint
1 1 (10.00%) Spreadsheet
Business Applications
1 3 (30.00%) WebTrends
Cloud Services
1 8 (80.00%) Google Analytics
2 2 (20.00%) Adobe Analytics
3 1 (10.00%) AdWords
3 1 (10.00%) Amazon AWS
3 1 (10.00%) Microsoft Azure
Database & Business Intelligence
1 3 (30.00%) Data Mining
2 1 (10.00%) Redis
Development Applications
1 1 (10.00%) dotTrace
1 1 (10.00%) Git (software)
1 1 (10.00%) LINQPad
1 1 (10.00%) ReSharper
1 1 (10.00%) Visual Studio
General
1 7 (70.00%) Marketing
2 4 (40.00%) Advertising
3 3 (30.00%) Retail
4 2 (20.00%) Games
Job Titles
1 6 (60.00%) Analyst
2 5 (50.00%) Web Analyst
3 3 (30.00%) Excel Analyst
3 3 (30.00%) Web Analytics Analyst
4 2 (20.00%) SEO Manager
5 1 (10.00%) Analytics Manager
5 1 (10.00%) C# Developer
5 1 (10.00%) Developer
5 1 (10.00%) E-Commerce Analyst
5 1 (10.00%) Insight Analyst
Libraries, Frameworks & Software Standards
1 2 (20.00%) HTML
2 1 (10.00%) .NET
2 1 (10.00%) .NET Framework
2 1 (10.00%) ASP.NET
2 1 (10.00%) ASP.NET MVC
2 1 (10.00%) ASP.NET MVC 5
2 1 (10.00%) ASP.NET Web API
2 1 (10.00%) Castle Windsor
2 1 (10.00%) CSS
2 1 (10.00%) Dapper ORM
2 1 (10.00%) HTML5
2 1 (10.00%) jQuery
2 1 (10.00%) KnockoutJS
2 1 (10.00%) Lucene
2 1 (10.00%) Lucene.Net
2 1 (10.00%) NHibernate
Miscellaneous
1 5 (50.00%) Analytical Skills
2 3 (30.00%) Visualisation
3 1 (10.00%) Inversion of Control
3 1 (10.00%) Mobile App
3 1 (10.00%) User Experience
Operating Systems
1 1 (10.00%) Windows
Processes & Methodologies
1 8 (80.00%) Analytics
2 5 (50.00%) E-Commerce
2 5 (50.00%) SEO
3 4 (40.00%) CRM
4 3 (30.00%) Data Visualisation
4 3 (30.00%) Pay per click
5 2 (20.00%) Digital Marketing
5 2 (20.00%) Web Analytics
6 1 (10.00%) Agile Software Development
6 1 (10.00%) BDD
6 1 (10.00%) Business Intelligence
6 1 (10.00%) Data Analysis
6 1 (10.00%) Dependency Injection
6 1 (10.00%) Link Building
6 1 (10.00%) MVC
6 1 (10.00%) Online Marketing
6 1 (10.00%) Open Source
6 1 (10.00%) Scrum
6 1 (10.00%) TDD
6 1 (10.00%) Unit Testing
Programming Languages
1 1 (10.00%) C#
1 1 (10.00%) Java
1 1 (10.00%) JavaScript
1 1 (10.00%) SQL
1 1 (10.00%) T-SQL
1 1 (10.00%) VBA
Qualifications
1 1 (10.00%) Degree
Vendors
1 8 (80.00%) Google
2 2 (20.00%) Coremetrics
3 1 (10.00%) Adobe
3 1 (10.00%) comScore
3 1 (10.00%) DoubleClick
3 1 (10.00%) Facebook
3 1 (10.00%) IBM
3 1 (10.00%) Microsoft
3 1 (10.00%) Omniture
3 1 (10.00%) Oracle
3 1 (10.00%) Xamarin