The table below looks at the statistics for knowledge and experience of Hitwise products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Hitwise over the 3 months to 27 November 2014 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Experian Hitwise.

Location
3 months to
27 Nov 2014
Same period 2013 Same period 2012
Hitwise
Rank 887 837 879
Rank change year-on-year
-50 +42
Permanent jobs citing Hitwise 15 47 22
As % of all permanent IT jobs located in the UK 0.013% 0.043% 0.019%
As % of the Vendors category 0.027% 0.090% 0.041%
Number of salaries quoted 5 34 12
Average salary £35,000 £38,000 £37,500
Average salary % change year-on-year
-7.89% +1.33%
UK excluding London average salary £35,000 £30,000 £37,500
% change year-on-year
+16.66% -20.00%

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
54554 52184 54250
As % of all permanent IT jobs located in the UK 47.96% 47.67% 47.23%
Number of salaries quoted 44293 42267 45557
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £70,000 £68,000 £70,000
UK excluding London average salary £40,000 £40,500 £40,000
% change year-on-year
-1.23% +1.25%

Hitwise
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Hitwise within the UK as a proportion of the total demand within the Vendors category.

Hitwise Jobs Demand Trend in the UK

Hitwise
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Hitwise within the UK.

Hitwise Salary Trend in the UK

Hitwise
Top 6 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Hitwise within the UK over the 3 months to 27 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -61 15 £35,000 -12.50% 1
London -11 12 £35,000 -12.50% 1
City of London +29 5 - -
Sheffield -23 3 £35,000 -22.22%
South Yorkshire -23 3 £35,000 -22.22%
Yorkshire -50 3 £35,000 +16.66%

Hitwise
Top 30 Related IT Skills

For the 6 months to 27 November 2014, IT jobs within the UK citing Hitwise also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise.

1 25 (83.33%) Analytics
2 24 (80.00%) Analytical Skills
2 24 (80.00%) Google
3 19 (63.33%) Web Analytics
3 19 (63.33%) Google Analytics
4 15 (50.00%) Data Analysis
5 13 (43.33%) MS PowerPoint
5 13 (43.33%) WebTrends
5 13 (43.33%) Marketing
6 12 (40.00%) Customer Analysis
7 11 (36.67%) ClickTale
7 11 (36.67%) Tealeaf
7 11 (36.67%) Finance
8 10 (33.33%) Market Research
9 7 (23.33%) E-Commerce
10 6 (20.00%) Omniture
10 6 (20.00%) Degree
11 5 (16.67%) Retail
11 5 (16.67%) Billing
12 4 (13.33%) Pay per click
12 4 (13.33%) MS Excel
12 4 (13.33%) Digital Marketing
13 3 (10.00%) SEO
13 3 (10.00%) Statistics
13 3 (10.00%) Advertising
14 2 (6.67%) Banking
14 2 (6.67%) E-business
14 2 (6.67%) Microsoft
14 2 (6.67%) SQL Server
14 2 (6.67%) DB2

Hitwise
Top Related IT Skills by Category

For the 6 months to 27 November 2014, IT jobs within the UK citing Hitwise also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise. Up to 20 skills are shown per category.

Applications
1 13 (43.33%) MS PowerPoint
2 4 (13.33%) MS Excel
Business Applications
1 19 (63.33%) Google Analytics
2 13 (43.33%) WebTrends
3 2 (6.67%) SiteCatalyst
Database & Business Intelligence
1 2 (6.67%) SQL Server
1 2 (6.67%) DB2
1 2 (6.67%) OLAP
1 2 (6.67%) Hadoop
2 1 (3.33%) Data Mining
General
1 13 (43.33%) Marketing
2 11 (36.67%) Finance
3 5 (16.67%) Retail
3 5 (16.67%) Billing
4 3 (10.00%) Advertising
5 2 (6.67%) Banking
6 1 (3.33%) Publishing
6 1 (3.33%) Games
6 1 (3.33%) Manufacturing
Job Titles
1 21 (70.00%) Analyst
2 13 (43.33%) Web Analyst
3 4 (13.33%) Data Analyst
4 3 (10.00%) Market Analyst
5 2 (6.67%) PPC Specialist
5 2 (6.67%) PPC Manager
5 2 (6.67%) PPC Analyst
5 2 (6.67%) PPC Executive
5 2 (6.67%) Report Manager
6 1 (3.33%) Junior Analyst
6 1 (3.33%) Senior Web Analyst
6 1 (3.33%) SEO Manager
6 1 (3.33%) Insight Analyst
6 1 (3.33%) Junior
6 1 (3.33%) Senior Analyst
Libraries, Frameworks & Software Standards
1 1 (3.33%) HTML
Miscellaneous
1 24 (80.00%) Analytical Skills
2 3 (10.00%) Statistics
3 2 (6.67%) Mathematics
4 1 (3.33%) Digital Media
4 1 (3.33%) User Experience
4 1 (3.33%) Economics
Processes & Methodologies
1 25 (83.33%) Analytics
2 19 (63.33%) Web Analytics
3 15 (50.00%) Data Analysis
4 12 (40.00%) Customer Analysis
5 10 (33.33%) Market Research
6 7 (23.33%) E-Commerce
7 4 (13.33%) Pay per click
7 4 (13.33%) Digital Marketing
8 3 (10.00%) SEO
9 2 (6.67%) E-business
9 2 (6.67%) Business Development
9 2 (6.67%) Web Marketing
10 1 (3.33%) Link Building
10 1 (3.33%) Online Marketing
10 1 (3.33%) Qualitative Analysis
10 1 (3.33%) Time Management
Programming Languages
1 1 (3.33%) JavaScript
1 1 (3.33%) VBA
Qualifications
1 6 (20.00%) Degree
Vendors
1 24 (80.00%) Google
2 11 (36.67%) ClickTale
2 11 (36.67%) Tealeaf
3 6 (20.00%) Omniture
4 2 (6.67%) Microsoft
4 2 (6.67%) Sitecore
5 1 (3.33%) Adobe
5 1 (3.33%) IBM
5 1 (3.33%) comScore
5 1 (3.33%) Coremetrics
London
Energize Recruitment Solutions Ltd
Salary: £25000 - £30000 per annum
Posted: 8 days ago