The table below looks at the statistics for knowledge and experience of Hitwise products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Hitwise over the 3 months to 21 August 2014 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Experian Hitwise.

Location
3 months to
21 Aug 2014
Same period 2013 Same period 2012
Hitwise
Rank 886 854 872
Rank change year-on-year
-32 +18
Permanent jobs citing Hitwise 15 16 28
As % of all permanent IT jobs located in the UK 0.013% 0.015% 0.024%
As % of the Vendors category 0.027% 0.031% 0.049%
Number of salaries quoted 7 9 26
Average salary £50,000 £37,500 £45,000
Average salary % change year-on-year
+33.33% -16.66%
90% offered a salary of more than £34,000 £29,500 £35,000
10% offered a salary of more than £65,000 £44,000 £60,000
UK excluding London average salary £32,500 £27,500 £45,000
% change year-on-year
+18.18% -38.88%

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
55396 51391 57056
As % of all permanent IT jobs located in the UK 47.29% 47.92% 48.67%
Number of salaries quoted 43945 42081 47956
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £28,000 £28,000
10% offered a salary of more than £70,000 £70,000 £70,000
UK excluding London average salary £40,000 £40,000 £40,000

Hitwise
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Hitwise within the UK as a proportion of the total demand within the Vendors category.

Hitwise Jobs Demand Trend in the UK

Hitwise
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Hitwise within the UK.

Hitwise Salary Trend in the UK

Hitwise
Salary Histogram

This chart provides a salary histogram for IT jobs citing Hitwise over the 3 months to 21 August 2014 within the UK.

Hitwise Salary Histogram in the UK

Hitwise
Top 6 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Hitwise within the UK over the 3 months to 21 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -25 15 £50,000 +33.33% 6
London -17 13 £50,000 +29.03% 5
City of London -8 5 - - 1
Watford -13 2 £32,500 -
Hertfordshire -15 2 £32,500 -
East of England -22 2 £32,500 -

Hitwise
Top 30 Related IT Skills

For the 6 months to 21 August 2014, IT jobs within the UK citing Hitwise also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise.

1 25 (100.00%) Analytics
2 23 (92.00%) Google
3 21 (84.00%) Google Analytics
4 15 (60.00%) Web Analytics
5 12 (48.00%) Marketing
6 11 (44.00%) Data Analysis
7 9 (36.00%) E-Commerce
7 9 (36.00%) WebTrends
8 8 (32.00%) Finance
8 8 (32.00%) MS PowerPoint
8 8 (32.00%) Omniture
9 7 (28.00%) HTML
9 7 (28.00%) Retail
10 6 (24.00%) SEO
10 6 (24.00%) Market Research
10 6 (24.00%) SiteCatalyst
11 5 (20.00%) JavaScript
11 5 (20.00%) ClickTale
11 5 (20.00%) Tealeaf
12 4 (16.00%) MS Excel
12 4 (16.00%) Coremetrics
12 4 (16.00%) Degree
12 4 (16.00%) Customer Analysis
13 3 (12.00%) CSS
13 3 (12.00%) XML
13 3 (12.00%) IBM
13 3 (12.00%) Adobe
13 3 (12.00%) Banking
13 3 (12.00%) Digital Marketing
13 3 (12.00%) jQuery

Hitwise
Top Related IT Skills by Category

For the 6 months to 21 August 2014, IT jobs within the UK citing Hitwise also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise. Up to 20 skills are shown per category.

Application Platforms
1 1 (4.00%) MQSeries
1 1 (4.00%) WebSphere
Applications
1 8 (32.00%) MS PowerPoint
2 4 (16.00%) MS Excel
3 1 (4.00%) SPSS
Business Applications
1 21 (84.00%) Google Analytics
2 9 (36.00%) WebTrends
3 6 (24.00%) SiteCatalyst
Communications & Networking
1 2 (8.00%) Internet
Database & Business Intelligence
1 2 (8.00%) SQL Server
1 2 (8.00%) DB2
1 2 (8.00%) OLAP
1 2 (8.00%) Hadoop
2 1 (4.00%) Data Mining
Development Applications
1 1 (4.00%) QuickTest Pro
1 1 (4.00%) Selenium
General
1 12 (48.00%) Marketing
2 8 (32.00%) Finance
3 7 (28.00%) Retail
4 3 (12.00%) Banking
5 2 (8.00%) Manufacturing
5 2 (8.00%) Publishing
6 1 (4.00%) Games
6 1 (4.00%) Advertising
Job Titles
1 16 (64.00%) Analyst
2 9 (36.00%) Web Analyst
3 5 (20.00%) Senior Analyst
3 5 (20.00%) Data Analyst
4 4 (16.00%) Senior Web Analyst
5 2 (8.00%) Web Analytics Manager
5 2 (8.00%) PPC Specialist
5 2 (8.00%) Web Manager
5 2 (8.00%) Marketing Analyst
5 2 (8.00%) PPC Manager
5 2 (8.00%) PPC Analyst
5 2 (8.00%) Marketing Data Analyst
5 2 (8.00%) PPC Executive
6 1 (4.00%) Junior Analyst
6 1 (4.00%) Senior Data Analyst
6 1 (4.00%) Functional Tester
6 1 (4.00%) Tester
6 1 (4.00%) Junior
6 1 (4.00%) Insight Analyst
6 1 (4.00%) SEO Manager
Libraries, Frameworks & Software Standards
1 7 (28.00%) HTML
2 3 (12.00%) CSS
2 3 (12.00%) XML
2 3 (12.00%) jQuery
3 1 (4.00%) Flash
Miscellaneous
1 3 (12.00%) Social Media
2 2 (8.00%) Digital Media
2 2 (8.00%) Economics
2 2 (8.00%) Statistics
3 1 (4.00%) Mobile Banking
Processes & Methodologies
1 25 (100.00%) Analytics
2 15 (60.00%) Web Analytics
3 11 (44.00%) Data Analysis
4 9 (36.00%) E-Commerce
5 6 (24.00%) SEO
5 6 (24.00%) Market Research
6 4 (16.00%) Customer Analysis
7 3 (12.00%) Online Marketing
7 3 (12.00%) Digital Marketing
8 2 (8.00%) Multivariate Testing
8 2 (8.00%) Web Marketing
8 2 (8.00%) Pay per click
8 2 (8.00%) Business Development
8 2 (8.00%) Search Engine Marketing
8 2 (8.00%) Qualitative Analysis
9 1 (4.00%) Automation Testing
9 1 (4.00%) Matrix Management
9 1 (4.00%) Stakeholder Management
9 1 (4.00%) Project Management
9 1 (4.00%) Link Building
Programming Languages
1 5 (20.00%) JavaScript
2 2 (8.00%) SQL
2 2 (8.00%) VBA
2 2 (8.00%) C
Qualifications
1 4 (16.00%) Degree
2 1 (4.00%) ISTQB
Systems Management
1 1 (4.00%) HP Quality Center
Vendors
1 23 (92.00%) Google
2 8 (32.00%) Omniture
3 5 (20.00%) ClickTale
3 5 (20.00%) Tealeaf
4 4 (16.00%) Coremetrics
5 3 (12.00%) IBM
5 3 (12.00%) Adobe
6 2 (8.00%) comScore
7 1 (4.00%) HP
7 1 (4.00%) Maxymiser
London
Premier Group Recruitment
Salary: £38000 - £42000 per annum
Posted: 6 hours ago
London
Lebara
Posted: 18 hours ago
City, London
Circle Recruitment
Posted: Yesterday
London
Betting Appointments
Salary: £35000 - £45000 per annum
Posted: 2 days ago
Sheffield, South Yorkshire
Head Resourcing
Salary: £25000 - £35000 per annum + comprehensive benefits package
Posted: 3 days ago
South East London
Totaljobs Group.
Salary: Competitive salary + 29 Days Holiday & Group Pension Scheme
Posted: 15 days ago