The table below looks at the statistics for knowledge and experience of Hitwise products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Hitwise over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Experian Hitwise.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Hitwise
Rank 885 850 879
Rank change year-on-year
-35 +29
Permanent jobs citing Hitwise 17 26 22
As % of all permanent IT jobs located in the UK 0.015% 0.024% 0.019%
As % of the Vendors category 0.031% 0.051% 0.039%
Number of salaries quoted 7 16 18
Average salary £35,000 £37,500 £47,500
Average salary % change year-on-year
-6.66% -21.05%
90% offered a salary of more than £33,000 £30,000 £41,300
10% offered a salary of more than £65,000 £40,000 £60,000
UK excluding London average salary £30,000 £30,000 -

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
54348 51006 56396
As % of all permanent IT jobs located in the UK 47.48% 47.80% 48.67%
Number of salaries quoted 43047 41854 47152
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £28,000
10% offered a salary of more than £70,000 £70,000 £70,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%

Hitwise
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Hitwise within the UK as a proportion of the total demand within the Vendors category.

Hitwise Jobs Demand Trend in the UK

Hitwise
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Hitwise within the UK.

Hitwise Salary Trend in the UK

Hitwise
Salary Histogram

This chart provides a salary histogram for IT jobs citing Hitwise over the 3 months to 19 September 2014 within the UK.

Hitwise Salary Histogram in the UK

Hitwise
Top 6 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Hitwise within the UK over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -28 17 £35,000 -6.66% 3
London -27 16 £42,500 +6.25% 3
City of London +11 7 - -
Yorkshire -33 1 £30,000 -
Sheffield - 1 £30,000 -
South Yorkshire - 1 £30,000 -

Hitwise
Top 30 Related IT Skills

For the 6 months to 19 September 2014, IT jobs within the UK citing Hitwise also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise.

1 28 (100.00%) Analytics
2 26 (92.86%) Google
3 21 (75.00%) Google Analytics
3 21 (75.00%) Analytical Skills
4 19 (67.86%) Web Analytics
5 15 (53.57%) Data Analysis
6 14 (50.00%) Marketing
7 13 (46.43%) WebTrends
8 11 (39.29%) MS PowerPoint
9 9 (32.14%) Market Research
10 8 (28.57%) ClickTale
10 8 (28.57%) Tealeaf
10 8 (28.57%) Omniture
10 8 (28.57%) Finance
10 8 (28.57%) Customer Analysis
11 7 (25.00%) E-Commerce
11 7 (25.00%) Degree
12 6 (21.43%) HTML
12 6 (21.43%) SEO
13 5 (17.86%) Retail
13 5 (17.86%) Pay per click
13 5 (17.86%) SiteCatalyst
14 4 (14.29%) Digital Marketing
14 4 (14.29%) Statistics
14 4 (14.29%) JavaScript
14 4 (14.29%) MS Excel
14 4 (14.29%) User Experience
15 3 (10.71%) Advertising
16 2 (7.14%) Publishing
16 2 (7.14%) Banking

Hitwise
Top Related IT Skills by Category

For the 6 months to 19 September 2014, IT jobs within the UK citing Hitwise also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise. Up to 20 skills are shown per category.

Applications
1 11 (39.29%) MS PowerPoint
2 4 (14.29%) MS Excel
3 1 (3.57%) SPSS
Business Applications
1 21 (75.00%) Google Analytics
2 13 (46.43%) WebTrends
3 5 (17.86%) SiteCatalyst
Communications & Networking
1 2 (7.14%) Internet
Database & Business Intelligence
1 2 (7.14%) SQL Server
1 2 (7.14%) DB2
1 2 (7.14%) OLAP
1 2 (7.14%) Hadoop
2 1 (3.57%) Data Mining
General
1 14 (50.00%) Marketing
2 8 (28.57%) Finance
3 5 (17.86%) Retail
4 3 (10.71%) Advertising
5 2 (7.14%) Publishing
5 2 (7.14%) Manufacturing
5 2 (7.14%) Banking
6 1 (3.57%) Games
Job Titles
1 21 (75.00%) Analyst
2 13 (46.43%) Web Analyst
3 5 (17.86%) Senior Analyst
3 5 (17.86%) Data Analyst
4 4 (14.29%) PPC Specialist
4 4 (14.29%) Senior Web Analyst
4 4 (14.29%) PPC Manager
4 4 (14.29%) PPC Analyst
4 4 (14.29%) PPC Executive
5 2 (7.14%) Web Analytics Manager
5 2 (7.14%) Web Manager
6 1 (3.57%) Junior Analyst
6 1 (3.57%) SEO Manager
6 1 (3.57%) Senior Data Analyst
6 1 (3.57%) Insight Analyst
6 1 (3.57%) Junior
Libraries, Frameworks & Software Standards
1 6 (21.43%) HTML
2 2 (7.14%) CSS
2 2 (7.14%) XML
2 2 (7.14%) jQuery
Miscellaneous
1 21 (75.00%) Analytical Skills
2 4 (14.29%) User Experience
2 4 (14.29%) Statistics
3 2 (7.14%) Mathematics
3 2 (7.14%) Social Media
3 2 (7.14%) Digital Media
3 2 (7.14%) Economics
Processes & Methodologies
1 28 (100.00%) Analytics
2 19 (67.86%) Web Analytics
3 15 (53.57%) Data Analysis
4 9 (32.14%) Market Research
5 8 (28.57%) Customer Analysis
6 7 (25.00%) E-Commerce
7 6 (21.43%) SEO
8 5 (17.86%) Pay per click
9 4 (14.29%) Digital Marketing
10 2 (7.14%) Multivariate Testing
10 2 (7.14%) Web Marketing
10 2 (7.14%) Business Development
10 2 (7.14%) Search Engine Marketing
10 2 (7.14%) Qualitative Analysis
11 1 (3.57%) Line Management
11 1 (3.57%) Matrix Management
11 1 (3.57%) Stakeholder Management
11 1 (3.57%) E-business
11 1 (3.57%) Link Building
11 1 (3.57%) Online Marketing
Programming Languages
1 4 (14.29%) JavaScript
2 2 (7.14%) SQL
2 2 (7.14%) VBA
2 2 (7.14%) C
Qualifications
1 7 (25.00%) Degree
Vendors
1 26 (92.86%) Google
2 8 (28.57%) Omniture
2 8 (28.57%) ClickTale
2 8 (28.57%) Tealeaf
3 2 (7.14%) comScore
3 2 (7.14%) Adobe
3 2 (7.14%) IBM
3 2 (7.14%) Coremetrics
4 1 (3.57%) Sitecore
4 1 (3.57%) Maxymiser
4 1 (3.57%) Microsoft
London
Applause IT Innovation
Salary: £30000 - £40000 per annum + benefits + 29 days leave
Posted: Yesterday
London
Randstad Digital
Posted: 4 days ago
South East London
Totaljobs Group.
Salary: Competitive salary + 29 Days Holiday & Group Pension Scheme
Posted: 18 days ago