The table below looks at the statistics for knowledge and experience of Hitwise products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Hitwise over the 3 months to 24 April 2015 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Experian Hitwise.

Location
3 months to
24 Apr 2015
Same period 2014 Same period 2013
Hitwise
Rank 885 913 881
Rank change year-on-year
+28 -32
Permanent jobs citing Hitwise 5 20 23
As % of all permanent IT jobs located in the UK 0.005% 0.017% 0.020%
As % of the Vendors category 0.010% 0.036% 0.042%
Number of salaries quoted 3 11 22
Average salary £32,000 £35,000 £38,250
Average salary % change year-on-year
-8.57% -8.49%
UK excluding London average salary £52,500 £35,000 £36,500
% change year-on-year
+50.00% -4.10%

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
52036 56135 54562
As % of all permanent IT jobs located in the UK 47.04% 46.75% 48.59%
Number of salaries quoted 41684 44973 44458
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £27,500
10% offered a salary of more than £71,225 £70,000 £70,000
UK excluding London average salary £42,000 £40,000 £40,000
% change year-on-year
+5.00% -

Hitwise
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Hitwise within the UK as a proportion of the total demand within the Vendors category.

Hitwise Jobs Demand Trend in the UK

Hitwise
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Hitwise within the UK.

Hitwise Salary Trend in the UK

Hitwise
Salary Histogram

This chart provides a salary histogram for IT jobs citing Hitwise over the 3 months to 24 April 2015 within the UK.

Hitwise Salary Histogram in the UK

Hitwise
Top 5 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Hitwise within the UK over the 3 months to 24 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -2 5 £32,000 -8.57% 2
London +23 4 £32,000 -24.70% 1
Northamptonshire - 1 £52,500 - 1
East Midlands - 1 £52,500 - 1
Kingston Upon Thames - 1 £32,000 -

Hitwise
Top 30 Related IT Skills

For the 6 months to 24 April 2015, IT jobs within the UK citing Hitwise also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise.

1 13 (100.00%) Google
1 13 (100.00%) Analytics
2 12 (92.31%) Google Analytics
3 9 (69.23%) Web Analytics
4 7 (53.85%) Marketing
4 7 (53.85%) HTML
4 7 (53.85%) Adobe
4 7 (53.85%) Data Analysis
5 6 (46.15%) Coremetrics
5 6 (46.15%) Adobe Analytics
5 6 (46.15%) Analytical Skills
6 5 (38.46%) Qualitative Analysis
6 5 (38.46%) MS PowerPoint
7 4 (30.77%) Omniture
7 4 (30.77%) WebSphere
7 4 (30.77%) IBM
7 4 (30.77%) SEO
7 4 (30.77%) JavaScript
7 4 (30.77%) E-Commerce
7 4 (30.77%) User Experience
7 4 (30.77%) comScore
7 4 (30.77%) Tableau
7 4 (30.77%) Tealeaf
8 3 (23.08%) MS Excel
8 3 (23.08%) Finance
8 3 (23.08%) WebTrends
9 2 (15.38%) Microsoft
9 2 (15.38%) Advertising
9 2 (15.38%) SQL
9 2 (15.38%) Retail

Hitwise
Top Related IT Skills by Category

For the 6 months to 24 April 2015, IT jobs within the UK citing Hitwise also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise. Up to 20 skills are shown per category.

Application Platforms
1 4 (30.77%) WebSphere
2 1 (7.69%) SAS
Applications
1 5 (38.46%) MS PowerPoint
2 3 (23.08%) MS Excel
Business Applications
1 3 (23.08%) WebTrends
Cloud Services
1 12 (92.31%) Google Analytics
2 6 (46.15%) Adobe Analytics
Database & Business Intelligence
1 1 (7.69%) Spotfire
1 1 (7.69%) Hadoop
1 1 (7.69%) Apache Cassandra
1 1 (7.69%) Impala
Development Applications
1 1 (7.69%) JIRA
General
1 7 (53.85%) Marketing
2 3 (23.08%) Finance
3 2 (15.38%) Advertising
3 2 (15.38%) Retail
3 2 (15.38%) Telecoms
4 1 (7.69%) Multimedia
Job Titles
1 9 (69.23%) Analyst
2 5 (38.46%) Web Analyst
3 1 (7.69%) SEO Specialist
3 1 (7.69%) SEO Analyst
3 1 (7.69%) PPC Specialist
3 1 (7.69%) PPC Manager
3 1 (7.69%) PPC Analyst
3 1 (7.69%) PPC Executive
Libraries, Frameworks & Software Standards
1 7 (53.85%) HTML
2 1 (7.69%) CSS
Miscellaneous
1 6 (46.15%) Analytical Skills
2 4 (30.77%) User Experience
3 2 (15.38%) Social Media
3 2 (15.38%) Algorithms
4 1 (7.69%) Digital Media
4 1 (7.69%) Taxonomies
Processes & Methodologies
1 13 (100.00%) Analytics
2 9 (69.23%) Web Analytics
3 7 (53.85%) Data Analysis
4 5 (38.46%) Qualitative Analysis
5 4 (30.77%) E-Commerce
5 4 (30.77%) SEO
6 2 (15.38%) Pay per click
6 2 (15.38%) Digital Marketing
6 2 (15.38%) Online Marketing
6 2 (15.38%) Information Architecture
7 1 (7.69%) Link Building
7 1 (7.69%) Customer Analysis
7 1 (7.69%) Performance Analysis
7 1 (7.69%) Customer Segmentation
7 1 (7.69%) SWOT Analysis
7 1 (7.69%) CRM
7 1 (7.69%) Agile Software Development
7 1 (7.69%) Content Management
7 1 (7.69%) E-business
Programming Languages
1 4 (30.77%) JavaScript
2 2 (15.38%) SQL
3 1 (7.69%) Python
3 1 (7.69%) R
Qualifications
1 1 (7.69%) Degree
Vendors
1 13 (100.00%) Google
2 7 (53.85%) Adobe
3 6 (46.15%) Coremetrics
4 4 (30.77%) Omniture
4 4 (30.77%) IBM
4 4 (30.77%) Tealeaf
4 4 (30.77%) comScore
4 4 (30.77%) Tableau
5 2 (15.38%) Microsoft
6 1 (7.69%) WebSideStory
6 1 (7.69%) Yahoo!
6 1 (7.69%) Sitecore
6 1 (7.69%) ClickTale
London
British Heart Foundation
Salary: benefits
Posted: Yesterday
Northamptonshire
Rullion IT Plus
Salary: £50000 - £55000 per annum + benefits and bonus
Posted: Yesterday