The table below looks at the statistics for knowledge and experience of Hitwise products and/or services in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Hitwise over the 3 months to 1 October 2014 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Experian Hitwise.

Location
3 months to
1 Oct 2014
Same period 2013 Same period 2012
Hitwise
Rank 871 858 870
Rank change year-on-year
-13 +12
Permanent jobs citing Hitwise 20 31 25
As % of all permanent IT jobs located in the UK 0.018% 0.029% 0.021%
As % of the Vendors category 0.037% 0.060% 0.044%
Number of salaries quoted 6 19 18
Average salary £35,000 £37,500 £48,750
Average salary % change year-on-year
-6.66% -23.07%
90% offered a salary of more than £32,500 £30,000 £40,250
10% offered a salary of more than £57,500 £40,000 £60,000
UK excluding London average salary £30,000 £30,000 £50,000
% change year-on-year
- -40.00%

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised across the UK.

Vendors Category
UK
Permanent IT job ads with a match in the
Vendors category
53612 51243 56416
As % of all permanent IT jobs located in the UK 47.63% 47.73% 48.47%
Number of salaries quoted 42569 41941 47081
Average salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £28,000
10% offered a salary of more than £70,000 £70,000 £70,000
UK excluding London average salary £40,000 £41,500 £40,000
% change year-on-year
-3.61% +3.75%

Hitwise
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Hitwise within the UK as a proportion of the total demand within the Vendors category.

Hitwise Jobs Demand Trend in the UK

Hitwise
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Hitwise within the UK.

Hitwise Salary Trend in the UK

Hitwise
Salary Histogram

This chart provides a salary histogram for IT jobs citing Hitwise over the 3 months to 1 October 2014 within the UK.

Hitwise Salary Histogram in the UK

Hitwise
Top 6 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Hitwise within the UK over the 3 months to 1 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -34 20 £35,000 -6.66% 4
London -2 19 £35,000 -12.50% 3
City of London +15 9 - -
Yorkshire -40 1 £30,000 - 1
Sheffield - 1 £30,000 - 1
South Yorkshire - 1 £30,000 - 1

Hitwise
Top 30 Related IT Skills

For the 6 months to 1 October 2014, IT jobs within the UK citing Hitwise also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise.

1 30 (93.75%) Analytics
2 28 (87.50%) Google
3 23 (71.88%) Google Analytics
3 23 (71.88%) Analytical Skills
4 21 (65.63%) Web Analytics
5 17 (53.13%) Data Analysis
6 15 (46.88%) WebTrends
7 14 (43.75%) Marketing
8 13 (40.63%) MS PowerPoint
9 11 (34.38%) Market Research
10 10 (31.25%) Customer Analysis
10 10 (31.25%) Finance
10 10 (31.25%) ClickTale
10 10 (31.25%) Tealeaf
11 8 (25.00%) Omniture
12 7 (21.88%) Degree
12 7 (21.88%) E-Commerce
13 6 (18.75%) HTML
13 6 (18.75%) SEO
14 5 (15.63%) Retail
14 5 (15.63%) Pay per click
14 5 (15.63%) SiteCatalyst
15 4 (12.50%) User Experience
15 4 (12.50%) Statistics
15 4 (12.50%) Digital Marketing
15 4 (12.50%) JavaScript
15 4 (12.50%) MS Excel
16 3 (9.38%) Advertising
17 2 (6.25%) Publishing
17 2 (6.25%) Billing

Hitwise
Top Related IT Skills by Category

For the 6 months to 1 October 2014, IT jobs within the UK citing Hitwise also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Hitwise. Up to 20 skills are shown per category.

Applications
1 13 (40.63%) MS PowerPoint
2 4 (12.50%) MS Excel
3 1 (3.13%) SPSS
Business Applications
1 23 (71.88%) Google Analytics
2 15 (46.88%) WebTrends
3 5 (15.63%) SiteCatalyst
Communications & Networking
1 2 (6.25%) Internet
Database & Business Intelligence
1 2 (6.25%) SQL Server
1 2 (6.25%) DB2
1 2 (6.25%) OLAP
1 2 (6.25%) Hadoop
2 1 (3.13%) Data Mining
General
1 14 (43.75%) Marketing
2 10 (31.25%) Finance
3 5 (15.63%) Retail
4 3 (9.38%) Advertising
5 2 (6.25%) Publishing
5 2 (6.25%) Billing
5 2 (6.25%) Manufacturing
5 2 (6.25%) Banking
6 1 (3.13%) Games
Job Titles
1 23 (71.88%) Analyst
2 15 (46.88%) Web Analyst
3 5 (15.63%) Senior Analyst
3 5 (15.63%) Data Analyst
4 4 (12.50%) PPC Executive
4 4 (12.50%) PPC Specialist
4 4 (12.50%) Senior Web Analyst
4 4 (12.50%) PPC Manager
4 4 (12.50%) PPC Analyst
5 2 (6.25%) Web Analytics Manager
5 2 (6.25%) Market Analyst
5 2 (6.25%) Web Manager
5 2 (6.25%) Report Manager
6 1 (3.13%) Junior Analyst
6 1 (3.13%) SEO Manager
6 1 (3.13%) Insight Analyst
6 1 (3.13%) Junior
6 1 (3.13%) Senior Data Analyst
Libraries, Frameworks & Software Standards
1 6 (18.75%) HTML
2 2 (6.25%) CSS
2 2 (6.25%) XML
2 2 (6.25%) jQuery
Miscellaneous
1 23 (71.88%) Analytical Skills
2 4 (12.50%) User Experience
2 4 (12.50%) Statistics
3 2 (6.25%) Social Media
3 2 (6.25%) Mathematics
3 2 (6.25%) Economics
3 2 (6.25%) Digital Media
Processes & Methodologies
1 30 (93.75%) Analytics
2 21 (65.63%) Web Analytics
3 17 (53.13%) Data Analysis
4 11 (34.38%) Market Research
5 10 (31.25%) Customer Analysis
6 7 (21.88%) E-Commerce
7 6 (18.75%) SEO
8 5 (15.63%) Pay per click
9 4 (12.50%) Digital Marketing
10 2 (6.25%) Web Marketing
10 2 (6.25%) Search Engine Marketing
10 2 (6.25%) Multivariate Testing
10 2 (6.25%) Business Development
10 2 (6.25%) Qualitative Analysis
11 1 (3.13%) Link Building
11 1 (3.13%) Line Management
11 1 (3.13%) Matrix Management
11 1 (3.13%) Time Management
11 1 (3.13%) Online Marketing
11 1 (3.13%) E-business
Programming Languages
1 4 (12.50%) JavaScript
2 2 (6.25%) C
2 2 (6.25%) SQL
2 2 (6.25%) VBA
Qualifications
1 7 (21.88%) Degree
Vendors
1 28 (87.50%) Google
2 10 (31.25%) ClickTale
2 10 (31.25%) Tealeaf
3 8 (25.00%) Omniture
4 2 (6.25%) IBM
4 2 (6.25%) Adobe
4 2 (6.25%) Coremetrics
4 2 (6.25%) comScore
5 1 (3.13%) Sitecore
5 1 (3.13%) Maxymiser
5 1 (3.13%) Microsoft
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