The table below looks at the statistics for Marketing Intelligence skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Intelligence over the 3 months to 21 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Nov 2014
Same period 2013 Same period 2012
Marketing Intelligence
Rank 879 890 861
Rank change year-on-year
+11 -29
Permanent jobs citing Marketing Intelligence 14 21 21
As % of all permanent IT jobs located in the UK 0.012% 0.019% 0.019%
As % of the Processes & Methodologies category 0.015% 0.023% 0.024%
Number of salaries quoted 14 20 19
Average salary £30,000 £35,000 £40,000
Average salary % change year-on-year
-14.28% -12.50%
90% offered a salary of more than £26,000 £27,500 £34,000
10% offered a salary of more than £37,500 £43,800 £58,000
UK excluding London average salary £30,000 £35,000 £40,000
% change year-on-year
-14.28% -12.50%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93682 90341 87311
As % of all permanent IT jobs located in the UK 82.22% 81.64% 79.19%
Number of salaries quoted 76768 73683 73829
Average salary £48,000 £47,500 £45,000
Average salary % change year-on-year
+1.05% +5.55%
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £72,500 £70,000 £72,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Marketing Intelligence
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Marketing Intelligence within the UK as a proportion of the total demand within the Processes & Methodologies category.

Marketing Intelligence Jobs Demand Trend in the UK

Marketing Intelligence
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Intelligence within the UK.

Marketing Intelligence Salary Trend in the UK

Marketing Intelligence
Salary Histogram

This chart provides a salary histogram for IT jobs citing Marketing Intelligence over the 3 months to 21 November 2014 within the UK.

Marketing Intelligence Salary Histogram in the UK

Marketing Intelligence
Top 12 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Marketing Intelligence within the UK over the 3 months to 21 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -23 14 £30,000 -14.28% 1
South East - 8 £30,000 -
West Sussex - 6 £30,000 -
Gatwick - 4 £30,000 -
London -15 3 £27,500 -34.52%
West Midlands - 3 £26,000 -
Hampshire - 2 £37,500 -
Coventry - 2 £26,000 -
Wimbledon - 2 £27,500 -
Crawley - 1 £30,000 -
Leamington Spa - 1 £18,000 -
Warwickshire - 1 £18,000 -

Marketing Intelligence
Top 30 Related IT Skills

For the 6 months to 21 November 2014, IT jobs within the UK citing Marketing Intelligence also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Intelligence.

1 27 (100.00%) Marketing
2 13 (48.15%) Analytics
3 12 (44.44%) E-Commerce
4 11 (40.74%) Degree
4 11 (40.74%) Google
5 10 (37.04%) Data Analysis
5 10 (37.04%) Marketing Strategy
6 9 (33.33%) Advertising
7 8 (29.63%) Economics
7 8 (29.63%) Statistics
7 8 (29.63%) SAS
7 8 (29.63%) SQL
7 8 (29.63%) SPSS
8 6 (22.22%) Computer Science
8 6 (22.22%) Database Marketing
8 6 (22.22%) Quantitative Analysis
8 6 (22.22%) Statistical Analysis
8 6 (22.22%) Pay per click
8 6 (22.22%) Data Management
8 6 (22.22%) Validation
8 6 (22.22%) Econometrics
8 6 (22.22%) Finance
8 6 (22.22%) Regression Analysis
8 6 (22.22%) Statistical Modelling
8 6 (22.22%) Marketing Management
8 6 (22.22%) Online Marketing
8 6 (22.22%) Predictive Modelling
8 6 (22.22%) Marketing Analytics
8 6 (22.22%) Customer Segmentation
9 5 (18.52%) Retail

Marketing Intelligence
Top Related IT Skills by Category

For the 6 months to 21 November 2014, IT jobs within the UK citing Marketing Intelligence also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Intelligence. Up to 20 skills are shown per category.

Application Platforms
1 8 (29.63%) SAS
Applications
1 8 (29.63%) SPSS
2 4 (14.81%) MS Office
3 3 (11.11%) MS Excel
4 2 (7.41%) MS PowerPoint
Business Applications
1 5 (18.52%) Google Analytics
Communications & Networking
1 2 (7.41%) LAN
1 2 (7.41%) WAN
1 2 (7.41%) TCP/IP
1 2 (7.41%) VPN
1 2 (7.41%) Firewall
Database & Business Intelligence
1 1 (3.70%) MS Access
General
1 27 (100.00%) Marketing
2 9 (33.33%) Advertising
3 6 (22.22%) Finance
4 5 (18.52%) Retail
5 3 (11.11%) Legal
6 2 (7.41%) Games
7 1 (3.70%) Banking
Job Titles
1 7 (25.93%) Consultant
1 7 (25.93%) Marketing Consultant
2 5 (18.52%) Analyst
3 4 (14.81%) Web Developer
3 4 (14.81%) Developer
4 3 (11.11%) Service Manager
4 3 (11.11%) Data Analyst
5 2 (7.41%) IT Support Technician
5 2 (7.41%) PPC Specialist
5 2 (7.41%) Junior
5 2 (7.41%) Support Technician
5 2 (7.41%) 1st Line Support
5 2 (7.41%) IT Support
5 2 (7.41%) Junior IT Support
5 2 (7.41%) Head of Business Intelligence
5 2 (7.41%) PPC Manager
5 2 (7.41%) PPC Analyst
5 2 (7.41%) PPC Executive
6 1 (3.70%) Senior Marketing Consultant
6 1 (3.70%) Coordinator
Libraries, Frameworks & Software Standards
1 3 (11.11%) HTML
1 3 (11.11%) CSS
1 3 (11.11%) Web Services
Miscellaneous
1 8 (29.63%) Economics
1 8 (29.63%) Statistics
2 6 (22.22%) Computer Science
3 4 (14.81%) Social Media
3 4 (14.81%) Analytical Skills
4 3 (11.11%) Replication
5 2 (7.41%) Mathematics
5 2 (7.41%) Performance Metrics
6 1 (3.70%) Online Banking
6 1 (3.70%) Digital Media
6 1 (3.70%) New Media
6 1 (3.70%) Mobile App
Operating Systems
1 2 (7.41%) Windows
1 2 (7.41%) Mac OS X
1 2 (7.41%) Windows 7
Processes & Methodologies
1 13 (48.15%) Analytics
2 12 (44.44%) E-Commerce
3 10 (37.04%) Data Analysis
3 10 (37.04%) Marketing Strategy
4 6 (22.22%) Statistical Modelling
4 6 (22.22%) Marketing Analytics
4 6 (22.22%) Customer Segmentation
4 6 (22.22%) Database Marketing
4 6 (22.22%) Quantitative Analysis
4 6 (22.22%) Marketing Management
4 6 (22.22%) Online Marketing
4 6 (22.22%) Predictive Modelling
4 6 (22.22%) Regression Analysis
4 6 (22.22%) Data Management
4 6 (22.22%) Statistical Analysis
4 6 (22.22%) Pay per click
4 6 (22.22%) Validation
4 6 (22.22%) Econometrics
5 4 (14.81%) Project Management
5 4 (14.81%) Business Intelligence
Programming Languages
1 8 (29.63%) SQL
2 3 (11.11%) JavaScript
Qualifications
1 11 (40.74%) Degree
Quality Assurance & Compliance
1 3 (11.11%) SLA
System Software
1 2 (7.41%) Active Directory
Vendors
1 11 (40.74%) Google
2 3 (11.11%) Eloqua
2 3 (11.11%) Microsoft
2 3 (11.11%) Cognizant
2 3 (11.11%) Omniture
3 2 (7.41%) Apple