The table below looks at the statistics for the Online Marketing Manager role in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing Manager in their job title over the 3 months to 19 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Sep 2014
Same period 2013 Same period 2012
Online Marketing Manager
Rank 873 856 871
Rank change year-on-year
-17 +15
Permanent jobs requiring an Online Marketing Manager 29 20 30
As % of all permanent IT jobs located in the UK 0.025% 0.019% 0.026%
As % of the Job Titles category 0.027% 0.020% 0.027%
Number of salaries quoted 15 9 29
Average salary £28,000 £35,000 £38,500
Average salary % change year-on-year
-20.00% -9.09%
90% offered a salary of more than £23,400 £33,000 £22,500
10% offered a salary of more than £39,500 £45,000 £47,700
UK excluding London average salary £23,500 £35,000 £23,500
% change year-on-year
-32.85% +48.93%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
108127 100585 110257
As % of all permanent IT jobs located in the UK 94.45% 94.27% 95.15%
Number of salaries quoted 87510 83697 93999
Average salary £45,000 £43,000 £42,500
Average salary % change year-on-year
+4.65% +1.17%
90% offered a salary of more than £26,500 £26,500 £26,500
10% offered a salary of more than £70,000 £67,500 £70,000
UK excluding London average salary £40,000 £40,000 £38,000
% change year-on-year
- +5.26%

Online Marketing Manager
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Online Marketing Manager in the job title within the UK as a proportion of the total demand within the Job Titles category.

Online Marketing Manager Jobs Demand Trend in the UK

Online Marketing Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing Manager within the UK.

Online Marketing Manager Salary Trend in the UK

Online Marketing Manager
Salary Histogram

This chart provides a salary histogram for IT jobs citing Online Marketing Manager over the 3 months to 19 September 2014 within the UK.

Online Marketing Manager Salary Histogram in the UK

Online Marketing Manager
Top 8 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing Manager within the UK over the 3 months to 19 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -8 29 £28,000 -20.00%
London -21 21 £28,000 -37.77%
Manchester - 7 £23,000 -
North West - 7 £23,000 -
City of London +5 6 £30,000 -33.33%
South East -14 1 £35,000 -
Brighton - 1 £35,000 -
East Sussex - 1 £35,000 -

Online Marketing Manager
Top 30 Related IT Skills

For the 6 months to 19 September 2014, IT jobs within the UK that cited Online Marketing Manager in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Online Marketing Manager in their job title.

1 54 (100.00%) Marketing
2 52 (96.30%) Online Marketing
3 33 (61.11%) Pay per click
4 27 (50.00%) Analytics
5 25 (46.30%) Social Media
5 25 (46.30%) SEO
6 23 (42.59%) HTML
7 20 (37.04%) Advertising
7 20 (37.04%) Google
7 20 (37.04%) Degree
7 20 (37.04%) Google Analytics
7 20 (37.04%) Analytical Skills
8 19 (35.19%) Digital Marketing
8 19 (35.19%) E-Commerce
9 14 (25.93%) Copywriting
10 13 (24.07%) CSS
11 11 (20.37%) Facebook
12 10 (18.52%) Twitter
12 10 (18.52%) Social Media Marketing
12 10 (18.52%) Stakeholder Management
13 9 (16.67%) Omniture
13 9 (16.67%) WebTrends
14 8 (14.81%) Yahoo!
15 7 (12.96%) JavaScript
15 7 (12.96%) Search Engine Marketing
15 7 (12.96%) Marketing Strategy
15 7 (12.96%) User Experience
16 6 (11.11%) Display Advertising
16 6 (11.11%) Campaign Management
16 6 (11.11%) Retail

Online Marketing Manager
Top Related IT Skills by Category

For the 6 months to 19 September 2014, IT jobs within the UK that cited Online Marketing Manager in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled with Online Marketing Manager in their job title. Up to 20 skills are shown per category.

Application Platforms
1 4 (7.41%) CMS
Applications
1 3 (5.56%) MS PowerPoint
2 2 (3.70%) MS Office
2 2 (3.70%) MS Excel
Business Applications
1 20 (37.04%) Google Analytics
2 9 (16.67%) WebTrends
Communications & Networking
1 4 (7.41%) MVNO
2 3 (5.56%) Internet
Development Applications
1 2 (3.70%) Dreamweaver
General
1 54 (100.00%) Marketing
2 20 (37.04%) Advertising
3 6 (11.11%) Retail
4 3 (5.56%) Games
4 3 (5.56%) Finance
5 2 (3.70%) Telecoms
Libraries, Frameworks & Software Standards
1 23 (42.59%) HTML
2 13 (24.07%) CSS
3 4 (7.41%) ATL
4 3 (5.56%) XML
5 2 (3.70%) DHTML
Miscellaneous
1 25 (46.30%) Social Media
2 20 (37.04%) Analytical Skills
3 14 (25.93%) Copywriting
4 7 (12.96%) User Experience
5 2 (3.70%) Management Information System
6 1 (1.85%) Statistics
Processes & Methodologies
1 52 (96.30%) Online Marketing
2 33 (61.11%) Pay per click
3 27 (50.00%) Analytics
4 25 (46.30%) SEO
5 19 (35.19%) E-Commerce
5 19 (35.19%) Digital Marketing
6 10 (18.52%) Stakeholder Management
6 10 (18.52%) Social Media Marketing
7 7 (12.96%) Marketing Strategy
7 7 (12.96%) Search Engine Marketing
8 6 (11.11%) Display Advertising
8 6 (11.11%) Campaign Management
9 5 (9.26%) Project Management
10 4 (7.41%) Web Development
10 4 (7.41%) B2B
10 4 (7.41%) B2C
11 3 (5.56%) Data Analysis
11 3 (5.56%) Data Protection
11 3 (5.56%) Marketing Management
11 3 (5.56%) Customer Engagement
Programming Languages
1 7 (12.96%) JavaScript
Qualifications
1 20 (37.04%) Degree
Vendors
1 20 (37.04%) Google
2 11 (20.37%) Facebook
3 10 (18.52%) Twitter
4 9 (16.67%) Omniture
5 8 (14.81%) Yahoo!