Pay per Click Specialist
UK

The median Pay per Click Specialist salary in the UK is £27,500 per year according to job vacancies posted during the 6 months to 25 April 2024.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
25 Apr 2024
Same period 2023 Same period 2022
Rank 888 988 1190
Rank change year-on-year +100 +202 -316
Permanent jobs requiring a PPC Specialist 6 1 6
As % of all permanent jobs advertised in the UK 0.006% 0.001% 0.004%
As % of the Job Titles category 0.006% 0.001% 0.004%
Number of salaries quoted 2 1 4
10th Percentile - - £24,500
25th Percentile £26,250 - £25,625
Median annual salary (50th Percentile) £27,500 £40,000 £53,750
Median % change year-on-year -31.25% -25.58% +53.57%
75th Percentile £28,750 - £82,500
90th Percentile - - -
UK excluding London median annual salary £27,500 £40,000 £27,500
% change year-on-year -31.25% +45.45% -21.43%

All Permanent IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 92,894 96,310 147,847
% of permanent jobs with a recognized job title 94.63% 91.58% 96.06%
Number of salaries quoted 66,756 60,420 85,018
10th Percentile £28,500 £32,500 £32,500
25th Percentile £38,500 £45,000 £42,500
Median annual salary (50th Percentile) £52,923 £60,000 £60,000
Median % change year-on-year -11.80% - +9.09%
75th Percentile £71,250 £81,250 £78,750
90th Percentile £90,000 £100,000 £96,250
UK excluding London median annual salary £50,000 £52,500 £50,000
% change year-on-year -4.76% +5.00% +5.26%

PPC Specialist
Job Vacancy Trend

Job postings that featured PPC Specialist in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for PPC Specialist in the UK

PPC Specialist
Salary Trend

3-month moving average salary quoted in jobs citing PPC Specialist.

Salary trend for PPC Specialist in the UK

PPC Specialist
Top 5 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing PPC Specialist within the UK over the 6 months to 25 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +115 6 £27,500 -31.25% 3
UK excluding London +11 6 £27,500 -31.25% 4
South East - 4 - - 1
Yorkshire - 2 £27,500 -
North of England - 2 £27,500 -

PPC Specialist Skill Set
Top 25 Co-occurring Skills and Capabilities

For the 6 months to 25 April 2024, PPC Specialist job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring PPC Specialist in the job title.

1 6 (100.00%) Google
1 6 (100.00%) Pay per click
1 6 (100.00%) Marketing
1 6 (100.00%) Google Analytics
1 6 (100.00%) Digital Marketing
1 6 (100.00%) Analytics
1 6 (100.00%) Google Ads
2 4 (66.67%) Actionable Insight
2 4 (66.67%) Actionable Recommendations
2 4 (66.67%) Self-Motivation
2 4 (66.67%) Organisational Skills
2 4 (66.67%) Performance Analysis
2 4 (66.67%) User Experience
2 4 (66.67%) Analytical Skills
2 4 (66.67%) Algorithms
2 4 (66.67%) Time Management
2 4 (66.67%) Microsoft Excel
2 4 (66.67%) E-Commerce
2 4 (66.67%) Microsoft
2 4 (66.67%) SEO
2 4 (66.67%) Advertising
3 2 (33.33%) Business Development
3 2 (33.33%) Marketing Strategy
3 2 (33.33%) Paid Search
3 2 (33.33%) Affiliate Marketing

PPC Specialist Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 4 (66.67%) Microsoft Excel
Cloud Services
1 6 (100.00%) Google Ads
1 6 (100.00%) Google Analytics
General
1 6 (100.00%) Marketing
2 4 (66.67%) Advertising
2 4 (66.67%) Analytical Skills
2 4 (66.67%) Organisational Skills
Miscellaneous
1 4 (66.67%) Algorithms
1 4 (66.67%) Self-Motivation
Processes & Methodologies
1 6 (100.00%) Analytics
1 6 (100.00%) Digital Marketing
1 6 (100.00%) Pay per click
2 4 (66.67%) Actionable Insight
2 4 (66.67%) E-Commerce
2 4 (66.67%) Performance Analysis
2 4 (66.67%) SEO
2 4 (66.67%) Time Management
2 4 (66.67%) User Experience
3 2 (33.33%) Affiliate Marketing
3 2 (33.33%) Business Development
3 2 (33.33%) Marketing Strategy
3 2 (33.33%) Paid Search
Quality Assurance & Compliance
1 4 (66.67%) Actionable Recommendations
Vendors
1 6 (100.00%) Google
2 4 (66.67%) Microsoft