Product Marketing
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Product Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Product Marketing over the 6 months to 25 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
25 Apr 2024
Same period 2023 Same period 2022
Rank 837 868 947
Rank change year-on-year +31 +79 -186
Permanent jobs citing Product Marketing 57 121 249
As % of all permanent jobs advertised in the UK 0.058% 0.12% 0.16%
As % of the Processes & Methodologies category 0.067% 0.12% 0.17%
Number of salaries quoted 34 55 69
10th Percentile £36,750 £36,624 £45,250
25th Percentile £41,250 £40,375 £47,500
Median annual salary (50th Percentile) £55,000 £65,000 £67,500
Median % change year-on-year -15.38% -3.70% +22.73%
75th Percentile £70,000 £76,875 £78,750
90th Percentile £117,250 £87,500 £93,000
UK excluding London median annual salary £55,000 £60,000 £49,000
% change year-on-year -8.33% +22.45% +0.51%

All Process and Methodology Skills
UK

Product Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,476 100,576 147,122
As % of all permanent jobs advertised in the UK 86.05% 95.63% 95.59%
Number of salaries quoted 59,789 58,947 82,930
10th Percentile £29,000 £34,000 £33,476
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,700 £60,000
Median % change year-on-year -10.86% +2.83% +9.09%
75th Percentile £72,500 £82,500 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Product Marketing
Job Vacancy Trend

Job postings citing Product Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Product Marketing in the UK

Product Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Product Marketing.

Salary trend for Product Marketing in the UK

Product Marketing
Salary Histogram

Salary distribution for jobs citing Product Marketing over the 6 months to 25 April 2024.

Salary histogram for Product Marketing in the UK

Product Marketing
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Product Marketing within the UK over the 6 months to 25 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +51 48 £55,000 -8.33% 88
UK excluding London +19 38 £55,000 -8.33% 41
Work from Home +72 21 £55,000 -21.43% 44
South West -2 19 £40,000 -38.46% 7
London +56 12 £125,000 +93.80% 51
South East +24 11 £66,250 -5.36% 12
North of England +41 4 £55,000 +41.94% 10
North West +13 4 £55,000 +57.14% 5
Midlands 0 2 £57,500 +35.29% 4
Scotland -60 2 £135,000 +68.75% 4
West Midlands +11 1 £57,500 +35.29%
East Midlands -15 1 - - 4
Wales - 1 £35,500 - 1

Product Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (8.77%) Oracle Application Server
Applications
1 1 (1.75%) Microsoft Excel
1 1 (1.75%) MS Visio
1 1 (1.75%) Spreadsheet
Cloud Services
1 6 (10.53%) Power Platform
2 5 (8.77%) Google Analytics
2 5 (8.77%) Snowflake
3 1 (1.75%) AWS
3 1 (1.75%) Azure
3 1 (1.75%) GCP
3 1 (1.75%) SaaS
Communications & Networking
1 6 (10.53%) SD-WAN
1 6 (10.53%) WAN
2 5 (8.77%) 5G
3 1 (1.75%) Broadband
3 1 (1.75%) Firewall
3 1 (1.75%) GPON
3 1 (1.75%) LAN
3 1 (1.75%) MPLS
3 1 (1.75%) VoIP
3 1 (1.75%) Wi-Fi
3 1 (1.75%) Wireless
3 1 (1.75%) WLAN
3 1 (1.75%) ZigBee
Database & Business Intelligence
1 6 (10.53%) Power BI
1 6 (10.53%) Tableau
2 5 (8.77%) Data Warehouse
2 5 (8.77%) Oracle BI EE
2 5 (8.77%) Star Schema
3 1 (1.75%) Data Mining
3 1 (1.75%) MySQL
Development Applications
1 13 (22.81%) Visual Studio
General
1 57 (100.00%) Marketing
2 21 (36.84%) Analytical Skills
3 19 (33.33%) Social Skills
4 11 (19.30%) Retail
5 8 (14.04%) Finance
5 8 (14.04%) Influencing Skills
6 7 (12.28%) Organisational Skills
7 6 (10.53%) Aerospace
8 4 (7.02%) Legal
9 2 (3.51%) Advertising
9 2 (3.51%) Automotive
9 2 (3.51%) Telecoms
10 1 (1.75%) Electronics
Job Titles
1 18 (31.58%) Senior
2 13 (22.81%) Senior Software Engineer
2 13 (22.81%) Software Engineer
3 12 (21.05%) Product Manager
4 10 (17.54%) Marketing Manager
5 7 (12.28%) Analyst
5 7 (12.28%) Network Manager
6 6 (10.53%) Technical Manager
7 5 (8.77%) Business Intelligence Analyst
7 5 (8.77%) C++ Software Engineer
7 5 (8.77%) Linux Engineer
7 5 (8.77%) Python Engineer
7 5 (8.77%) Python Software Engineer
7 5 (8.77%) Senior C++ Software Engineer
7 5 (8.77%) Senior Linux Engineer
8 3 (5.26%) Senior Manager
8 3 (5.26%) Senior Network Manager
8 3 (5.26%) Senior Product Manager
9 2 (3.51%) Chief Technology Officer
9 2 (3.51%) Risk Manager
Libraries, Frameworks & Software Standards
1 5 (8.77%) HTML
2 1 (1.75%) Laravel
2 1 (1.75%) Node.js
2 1 (1.75%) React
2 1 (1.75%) Symfony
Miscellaneous
1 13 (22.81%) GNSS
2 8 (14.04%) Onboarding
3 3 (5.26%) SWIFT Messaging Network
4 2 (3.51%) Handset
4 2 (3.51%) Management Information System
4 2 (3.51%) Product Ownership
4 2 (3.51%) Team-Oriented Environment
5 1 (1.75%) Algorithms
5 1 (1.75%) Data Structures
5 1 (1.75%) IoT
5 1 (1.75%) Social Media
Operating Systems
1 13 (22.81%) Linux
Processes & Methodologies
1 20 (35.09%) B2B
2 14 (24.56%) Analytics
3 13 (22.81%) Computer Science
3 13 (22.81%) Configuration Management
3 13 (22.81%) Creative Thinking
3 13 (22.81%) Defect Tracking
3 13 (22.81%) Digital Signal Processing
3 13 (22.81%) Innovative Thinking
3 13 (22.81%) Multithreading
3 13 (22.81%) OO
3 13 (22.81%) Project Management
3 13 (22.81%) Requirements Analysis
3 13 (22.81%) Roadmaps
3 13 (22.81%) SDLC
3 13 (22.81%) Signal Processing
3 13 (22.81%) Software Engineering
3 13 (22.81%) Validation
4 12 (21.05%) Marketing Strategy
5 11 (19.30%) Agile
5 11 (19.30%) Stakeholder Management
Programming Languages
1 14 (24.56%) Python
2 13 (22.81%) Bash
2 13 (22.81%) C++
2 13 (22.81%) Perl
3 7 (12.28%) SQL
4 6 (10.53%) PHP
5 5 (8.77%) VBA
6 1 (1.75%) TypeScript
Qualifications
1 23 (40.35%) Degree
2 1 (1.75%) CCNP
2 1 (1.75%) Cisco Certification
2 1 (1.75%) CWNA
2 1 (1.75%) HND
Quality Assurance & Compliance
1 13 (22.81%) PMO
2 5 (8.77%) Data Quality
3 3 (5.26%) GDPR
3 3 (5.26%) PSD2
4 1 (1.75%) QA
System Software
1 1 (1.75%) VMware Infrastructure
Vendors
1 6 (10.53%) Google
2 5 (8.77%) Oracle
3 4 (7.02%) Microsoft
4 1 (1.75%) Aruba
4 1 (1.75%) Cisco
4 1 (1.75%) Dell
4 1 (1.75%) Ekahau
4 1 (1.75%) Fortinet
4 1 (1.75%) Juniper
4 1 (1.75%) Meraki
4 1 (1.75%) MikroTik
4 1 (1.75%) Nokia
4 1 (1.75%) Ruckus Wireless
4 1 (1.75%) VMware