The table below looks at the statistics for Search Engine Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Search Engine Marketing over the 3 months to 31 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Aug 2015
Same period 2014 Same period 2013
Search Engine Marketing
Rank 850 858 843
Rank change year-on-year
+8 -15
Permanent jobs citing Search Engine Marketing 50 52 49
As % of all permanent IT jobs located in the UK 0.045% 0.045% 0.046%
As % of the Processes & Methodologies category 0.053% 0.055% 0.056%
Number of salaries quoted 31 32 26
Average salary £30,000 £29,746 £30,000
Average salary % change year-on-year
+0.85% -0.84%
90% offered a salary of more than £21,000 £20,150 £22,500
10% offered a salary of more than £48,700 £40,000 £76,250
UK excluding London average salary £27,500 £24,500 £29,000
% change year-on-year
+12.24% -15.51%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
94267 95114 86807
As % of all permanent IT jobs located in the UK 85.15% 82.79% 81.72%
Number of salaries quoted 77668 75899 71027
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £32,500 £31,000 £30,000
10% offered a salary of more than £75,000 £72,500 £72,500
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Search Engine Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Search Engine Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in the UK

Search Engine Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing within the UK.

Search Engine Marketing Salary Trend in the UK

Search Engine Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Search Engine Marketing over the 3 months to 31 August 2015 within the UK.

Search Engine Marketing Salary Histogram in the UK

Search Engine Marketing
Top 27 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Search Engine Marketing within the UK over the 3 months to 31 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +11 48 £31,250 +5.05% 7
South East +39 29 £21,000 -32.25%
Berkshire - 14 £48,750 -
Southampton - 8 £21,000 -
Hampshire - 8 £21,000 -
Surrey +7 7 - -
Slough - 7 - -
London -27 6 £42,500 +37.13% 2
City of London +2 5 £40,000 +40.35% 1
South West - 5 £37,500 - 2
Yorkshire -1 4 £27,500 +12.24% 2
North Yorkshire -4 4 £26,750 +24.41% 1
Harrogate -9 4 £26,750 +40.78% 1
Cornwall - 4 £37,500 - 2
East Midlands -3 3 £32,500 -
Leeds +12 2 £27,500 -3.50% 1
West Yorkshire +5 2 £27,500 -3.50% 1
Northamptonshire - 2 £32,500 -
Nottingham -5 1 - -
Nottinghamshire -13 1 - -
Swindon - 1 £47,000 -
Cambridgeshire - 1 £35,500 -
Northampton - 1 £32,500 -
Cambridge - 1 £35,500 -
Corby - 1 - -
Wiltshire - 1 £47,000 -
East of England - 1 £35,500 -

Search Engine Marketing
Top 30 Related IT Skills

For the 6 months to 31 August 2015, IT jobs within the UK citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing.

1 70 (100.00%) Marketing
2 47 (67.14%) SEO
3 33 (47.14%) Digital Marketing
4 32 (45.71%) Analytics
5 31 (44.29%) Pay per click
6 30 (42.86%) Social Media
7 24 (34.29%) Email Marketing
7 24 (34.29%) Analytical Skills
8 21 (30.00%) Online Marketing
8 21 (30.00%) HTML
9 19 (27.14%) B2B
10 18 (25.71%) Advertising
11 16 (22.86%) Display Advertising
12 15 (21.43%) Google
13 14 (20.00%) Data Analysis
13 14 (20.00%) Microsoft
13 14 (20.00%) Google Analytics
14 13 (18.57%) Degree
14 13 (18.57%) E-Commerce
14 13 (18.57%) CSS
15 12 (17.14%) Project Management
15 12 (17.14%) CMS
16 11 (15.71%) Internet
17 10 (14.29%) CRM
18 9 (12.86%) Web Development
18 9 (12.86%) Finance
18 9 (12.86%) Content Management
18 9 (12.86%) User Experience
19 8 (11.43%) Campaign Management
19 8 (11.43%) Project Planning

Search Engine Marketing
Top Related IT Skills by Category

For the 6 months to 31 August 2015, IT jobs within the UK citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Application Platforms
1 12 (17.14%) CMS
2 8 (11.43%) WordPress
3 1 (1.43%) Umbraco
Applications
1 6 (8.57%) MS Excel
2 4 (5.71%) MS PowerPoint
Business Applications
1 8 (11.43%) Magento
2 4 (5.71%) WebTrends
Cloud Services
1 14 (20.00%) Google Analytics
2 4 (5.71%) Cloud Computing
Communications & Networking
1 11 (15.71%) Internet
Database & Business Intelligence
1 7 (10.00%) Relational Database
2 2 (2.86%) OLAP Cube
2 2 (2.86%) SQL Server
2 2 (2.86%) OLAP
2 2 (2.86%) Data Warehouse
2 2 (2.86%) Microsoft Analysis Services
2 2 (2.86%) SQL Server Reporting Services
2 2 (2.86%) SQL Server Integration Services
2 2 (2.86%) SQL Server Analysis Services
2 2 (2.86%) SQL Server 2008
2 2 (2.86%) SQL Server 2012
General
1 70 (100.00%) Marketing
2 18 (25.71%) Advertising
3 9 (12.86%) Finance
4 2 (2.86%) Telecoms
5 1 (1.43%) Law
5 1 (1.43%) German Language
5 1 (1.43%) Publishing
5 1 (1.43%) Retail
5 1 (1.43%) Billing
Job Titles
1 15 (21.43%) Marketing Manager
2 11 (15.71%) Account Manager
3 10 (14.29%) Digital Account Manager
4 8 (11.43%) Marketing Executive
4 8 (11.43%) Digital Marketing Executive
4 8 (11.43%) PPC Executive
5 7 (10.00%) PPC Manager
5 7 (10.00%) PPC Analyst
5 7 (10.00%) Senior Manager
5 7 (10.00%) Online Marketing Manager
5 7 (10.00%) PPC Specialist
6 5 (7.14%) SEO Executive
6 5 (7.14%) Senior Account Manager
6 5 (7.14%) Analyst
7 4 (5.71%) Developer
7 4 (5.71%) Account Executive
8 3 (4.29%) Search Manager
8 3 (4.29%) Digital Account Director
8 3 (4.29%) Account Director
8 3 (4.29%) Marketing Director
Libraries, Frameworks & Software Standards
1 21 (30.00%) HTML
2 13 (18.57%) CSS
3 7 (10.00%) XML
3 7 (10.00%) XHTML
4 2 (2.86%) jQuery
4 2 (2.86%) HTML5
4 2 (2.86%) CSS3
4 2 (2.86%) PhoneGap
4 2 (2.86%) KnockoutJS
4 2 (2.86%) .NET
4 2 (2.86%) AngularJS
5 1 (1.43%) HTML5 Canvas
5 1 (1.43%) Twitter Bootstrap
5 1 (1.43%) Sass
5 1 (1.43%) LESS
5 1 (1.43%) LINQ
Miscellaneous
1 30 (42.86%) Social Media
2 24 (34.29%) Analytical Skills
3 9 (12.86%) User Experience
4 8 (11.43%) Copywriting
5 2 (2.86%) Social Network
6 1 (1.43%) FMCG
6 1 (1.43%) Digital Media
6 1 (1.43%) Data Centre
Processes & Methodologies
1 47 (67.14%) SEO
2 33 (47.14%) Digital Marketing
3 32 (45.71%) Analytics
4 31 (44.29%) Pay per click
5 24 (34.29%) Email Marketing
6 21 (30.00%) Online Marketing
7 19 (27.14%) B2B
8 16 (22.86%) Display Advertising
9 14 (20.00%) Data Analysis
10 13 (18.57%) E-Commerce
11 12 (17.14%) Project Management
12 10 (14.29%) CRM
13 9 (12.86%) Web Development
13 9 (12.86%) Content Management
14 8 (11.43%) Project Planning
14 8 (11.43%) Usability Testing
14 8 (11.43%) B2C
14 8 (11.43%) Marketing Strategy
14 8 (11.43%) Social Media Marketing
14 8 (11.43%) Campaign Management
Programming Languages
1 8 (11.43%) SQL
2 7 (10.00%) C
2 7 (10.00%) JavaScript
3 2 (2.86%) C#
3 2 (2.86%) T-SQL
3 2 (2.86%) VB.NET
4 1 (1.43%) VBA
4 1 (1.43%) Python
Qualifications
1 13 (18.57%) Degree
Quality Assurance & Compliance
1 2 (2.86%) QA
2 1 (1.43%) SLA
Vendors
1 15 (21.43%) Google
2 14 (20.00%) Microsoft
3 4 (5.71%) Salesforce.com
3 4 (5.71%) Pardot
4 2 (2.86%) Yahoo!
4 2 (2.86%) Xamarin
5 1 (1.43%) Omniture
5 1 (1.43%) Coremetrics
Cornwall
Initi8 Recruitment
Posted: 2 hours ago
Leeds, Yorkshire
Initi8 Recruitment
Posted: 2 hours ago
Manchester, Lancashire
The MRJ Group
Salary: £22000 - £25000 per annum
Posted: 3 days ago
Harrogate, North Yorkshire
Initi8 Recruitment
Salary: £20000 - £35000 Per Annum
Posted: 5 days ago
Redruth, Cornwall
Initi8 Recruitment
Salary: £35000 - £40000 Per Annum
Posted: 5 days ago
City, London
Profile 29 Limited
Salary: From £30,000 to £35,000 per annum (~£34k/pa + £1.5/pa bonus) + bens
Posted: 5 days ago
London
Experian
Salary: Great Bens
Posted: 5 days ago