The table below looks at the statistics for Search Engine Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Search Engine Marketing over the 3 months to 6 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
6 Dec 2016
Same period 2015 Same period 2014
Search Engine Marketing
Rank 865 908 925
Rank change year-on-year
+43 +17
Permanent jobs citing Search Engine Marketing 21 37 54
As % of all permanent IT jobs located in the UK 0.023% 0.035% 0.048%
As % of the Processes & Methodologies category 0.026% 0.040% 0.056%
Number of salaries quoted 20 27 25
Median salary £32,500 £27,500 £40,000
Median salary % change year-on-year
+18.18% -31.25%
90% offered a salary of more than £22,500 £22,500 £30,400
10% offered a salary of more than £45,000 £35,750 £62,500
UK excluding London median salary £22,500 £25,000 £60,000
% change year-on-year
-10.00% -58.33%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
80857 93075 97015
As % of all permanent IT jobs located in the UK 88.10% 87.55% 85.70%
Number of salaries quoted 66648 76857 79740
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £31,000
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Search Engine Marketing
Jobs Demand Trend

The demand trend of job ads citing Search Engine Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in the UK

Search Engine Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing within the UK.

Search Engine Marketing Salary Trend in the UK

Search Engine Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Search Engine Marketing over the 3 months to 6 December 2016 within the UK.

Search Engine Marketing Salary Histogram in the UK

Search Engine Marketing
Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Search Engine Marketing within the UK over the 3 months to 6 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +49 21 £32,500 +18.18% 4
London +64 9 £45,000 +28.57% 3
South West +16 8 £22,500 -35.71%
Cornwall -2 8 £22,500 -40.00%
Redruth - 8 £22,500 -
Birmingham - 4 £35,000 -
West Midlands - 4 £35,000 -
Warwickshire - 3 £35,000 -
Stratford-upon-Avon - 3 £35,000 -

Search Engine Marketing
Top 30 Related IT Skills

For the 6 months to 6 December 2016, IT jobs citing Search Engine Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Search Engine Marketing.

1 39 (100.00%) Marketing
2 25 (64.10%) SEO
3 22 (56.41%) Social Media
4 18 (46.15%) B2C
5 17 (43.59%) E-Commerce
6 16 (41.03%) Pay per click
6 16 (41.03%) Big Data
7 14 (35.90%) Akka
7 14 (35.90%) Functional Programming
7 14 (35.90%) Scala
7 14 (35.90%) Agile Software Development
7 14 (35.90%) Java
8 13 (33.33%) Hibernate
8 13 (33.33%) Spring
9 12 (30.77%) Degree
9 12 (30.77%) RESTful
9 12 (30.77%) Digital Marketing
9 12 (30.77%) TDD
9 12 (30.77%) MongoDB
9 12 (30.77%) NoSQL
10 8 (20.51%) Affiliate Marketing
10 8 (20.51%) Google
11 7 (17.95%) CMS
11 7 (17.95%) HTML
11 7 (17.95%) CSS
11 7 (17.95%) Analytics
12 6 (15.38%) Content Management
13 5 (12.82%) B2B
13 5 (12.82%) Analytical Skills
13 5 (12.82%) Content Development

Search Engine Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (17.95%) CMS
2 3 (7.69%) Adobe Experience Manager
2 3 (7.69%) Apache
Applications
1 4 (10.26%) MS Excel
1 4 (10.26%) MS PowerPoint
Cloud Services
1 3 (7.69%) Google Analytics
2 1 (2.56%) AdWords
Communications & Networking
1 4 (10.26%) Internet
2 3 (7.69%) HTTP
2 3 (7.69%) HTTPS
2 3 (7.69%) SSL
Database & Business Intelligence
1 16 (41.03%) Big Data
2 12 (30.77%) MongoDB
2 12 (30.77%) NoSQL
3 3 (7.69%) MySQL
4 2 (5.13%) Apache Cassandra
5 1 (2.56%) Hadoop
5 1 (2.56%) Redis
General
1 39 (100.00%) Marketing
2 2 (5.13%) Publishing
3 1 (2.56%) Advertising
Job Titles
1 16 (41.03%) Developer
2 14 (35.90%) Java Developer
3 13 (33.33%) Senior Developer
3 13 (33.33%) Senior Java Developer
4 7 (17.95%) Java Scala Developer
4 7 (17.95%) Scala Developer
5 6 (15.38%) Senior Java Scala Developer
5 6 (15.38%) Senior Scala Developer
6 4 (10.26%) Account Executive
6 4 (10.26%) Digital Executive
6 4 (10.26%) E-Commerce Manager
6 4 (10.26%) Sales Manager
6 4 (10.26%) SEO Executive
6 4 (10.26%) SEO Manager
7 3 (7.69%) Content Manager
7 3 (7.69%) Digital Content Manager
7 3 (7.69%) Search Manager
8 2 (5.13%) E-Commerce Marketing Manager
8 2 (5.13%) Full Stack Developer
8 2 (5.13%) Marketing Manager
Libraries, Frameworks & Software Standards
1 14 (35.90%) Akka
2 13 (33.33%) Hibernate
2 13 (33.33%) Spring
3 12 (30.77%) RESTful
4 7 (17.95%) CSS
4 7 (17.95%) HTML
5 3 (7.69%) Ajax
5 3 (7.69%) HTML5
5 3 (7.69%) jQuery
5 3 (7.69%) JSON
5 3 (7.69%) Twitter Bootstrap
5 3 (7.69%) XML
Miscellaneous
1 22 (56.41%) Social Media
2 5 (12.82%) Analytical Skills
3 4 (10.26%) Credit Risk
3 4 (10.26%) Social Network
3 4 (10.26%) User Experience
Processes & Methodologies
1 25 (64.10%) SEO
2 18 (46.15%) B2C
3 17 (43.59%) E-Commerce
4 16 (41.03%) Pay per click
5 14 (35.90%) Agile Software Development
5 14 (35.90%) Functional Programming
6 12 (30.77%) Digital Marketing
6 12 (30.77%) TDD
7 8 (20.51%) Affiliate Marketing
8 7 (17.95%) Analytics
9 6 (15.38%) Content Management
10 5 (12.82%) B2B
10 5 (12.82%) Content Development
11 4 (10.26%) Business Intelligence
11 4 (10.26%) CRM
11 4 (10.26%) Internet Marketing
11 4 (10.26%) Marketing Strategy
11 4 (10.26%) Web Analytics
12 3 (7.69%) Responsive Web Design
12 3 (7.69%) Web Marketing
Programming Languages
1 14 (35.90%) Java
1 14 (35.90%) Scala
2 3 (7.69%) JavaScript
2 3 (7.69%) PHP
2 3 (7.69%) SQL
Qualifications
1 12 (30.77%) Degree
System Software
1 1 (2.56%) etcd
Systems Management
1 1 (2.56%) Consul
Vendors
1 8 (20.51%) Google
2 3 (7.69%) Adobe
2 3 (7.69%) Facebook
2 3 (7.69%) Twitter
3 1 (2.56%) Oracle
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