The table below looks at the statistics for Search Engine Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Search Engine Marketing over the 3 months to 27 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Mar 2015
Same period 2014 Same period 2013
Search Engine Marketing
Rank 860 854 856
Rank change year-on-year
-6 +2
Permanent jobs citing Search Engine Marketing 32 42 31
As % of all permanent IT jobs located in the UK 0.030% 0.038% 0.028%
As % of the Processes & Methodologies category 0.036% 0.046% 0.036%
Number of salaries quoted 21 28 24
Average salary £35,000 £30,000 £31,000
Average salary % change year-on-year
+16.66% -3.22%
90% offered a salary of more than £25,000 £21,000 £22,500
10% offered a salary of more than £40,000 £53,750 £50,000
UK excluding London average salary £35,000 £29,000 £27,000
% change year-on-year
+20.68% +7.40%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
89386 92046 87078
As % of all permanent IT jobs located in the UK 83.07% 82.22% 80.01%
Number of salaries quoted 72431 73738 71774
Average salary £50,000 £47,500 £45,000
Average salary % change year-on-year
+5.26% +5.55%
90% offered a salary of more than £32,000 £30,500 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £43,275 £42,500 £40,000
% change year-on-year
+1.82% +6.25%

Search Engine Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Search Engine Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in the UK

Search Engine Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing within the UK.

Search Engine Marketing Salary Trend in the UK

Search Engine Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Search Engine Marketing over the 3 months to 27 March 2015 within the UK.

Search Engine Marketing Salary Histogram in the UK

Search Engine Marketing
Top 16 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Search Engine Marketing within the UK over the 3 months to 27 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +1 32 £35,000 +16.66% 2
London +35 12 £35,000 +11.11%
North West +15 10 £35,000 -
Cheshire +12 10 £35,000 -
Yorkshire +6 9 £28,750 +8.49% 1
Knutsford - 9 £35,000 -
North Yorkshire - 7 £19,500 -
Harrogate - 6 £19,000 -
Canary Wharf - 5 - -
City of London +8 3 £30,000 -52.00%
Kent +18 1 £41,000 +64.00%
Warrington +11 1 £25,000 -28.57%
Leeds +6 1 £37,500 -
West Yorkshire -5 1 £37,500 -
South East -16 1 £41,000 +36.66%
Folkestone - 1 £41,000 -

Search Engine Marketing
Top 30 Related IT Skills

For the 6 months to 27 March 2015, IT jobs within the UK citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing.

1 83 (100.00%) Marketing
2 57 (68.67%) Analytics
3 52 (62.65%) Google
4 48 (57.83%) Pay per click
5 43 (51.81%) SEO
6 33 (39.76%) Google Analytics
7 31 (37.35%) Digital Marketing
8 24 (28.92%) Social Media
9 23 (27.71%) Web Analytics
10 21 (25.30%) Degree
11 20 (24.10%) B2B
12 18 (21.69%) E-Commerce
13 17 (20.48%) Finance
13 17 (20.48%) Retail
14 16 (19.28%) Analytical Skills
15 15 (18.07%) Advertising
15 15 (18.07%) HTML
15 15 (18.07%) CSS
16 13 (15.66%) Copywriting
17 12 (14.46%) Online Marketing
17 12 (14.46%) Campaign Management
17 12 (14.46%) Internet
18 11 (13.25%) Microsoft
18 11 (13.25%) Project Management
18 11 (13.25%) Content Management
18 11 (13.25%) Web Development
19 10 (12.05%) MS Office
20 9 (10.84%) B2C
20 9 (10.84%) XHTML
20 9 (10.84%) Strategic Planning

Search Engine Marketing
Top Related IT Skills by Category

For the 6 months to 27 March 2015, IT jobs within the UK citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Application Platforms
1 6 (7.23%) CMS
2 1 (1.20%) WordPress
2 1 (1.20%) MODX
Applications
1 10 (12.05%) MS Office
2 5 (6.02%) MS Excel
2 5 (6.02%) MS PowerPoint
3 1 (1.20%) Photoshop
Business Applications
1 33 (39.76%) Google Analytics
2 2 (2.41%) WebTrends
3 1 (1.20%) Radian6
Cloud Services
1 5 (6.02%) Cloud Computing
Communications & Networking
1 12 (14.46%) Internet
2 2 (2.41%) Intranet
Database & Business Intelligence
1 2 (2.41%) MS Access
2 1 (1.20%) Big Data
General
1 83 (100.00%) Marketing
2 17 (20.48%) Retail
2 17 (20.48%) Finance
3 15 (18.07%) Advertising
4 9 (10.84%) German Language
4 9 (10.84%) Italian Language
5 5 (6.02%) Telecoms
5 5 (6.02%) Law
6 4 (4.82%) Publishing
7 1 (1.20%) Games
Job Titles
1 33 (39.76%) PPC Executive
2 31 (37.35%) PPC Specialist
2 31 (37.35%) PPC Manager
2 31 (37.35%) PPC Analyst
3 10 (12.05%) Marketing Manager
4 8 (9.64%) SEO Specialist
5 7 (8.43%) Account Executive
6 6 (7.23%) Marketing Executive
7 4 (4.82%) Web Marketing Manager
7 4 (4.82%) Web Manager
7 4 (4.82%) Analyst
7 4 (4.82%) Digital Marketing Manager
8 3 (3.61%) IT Manager
8 3 (3.61%) Data Analyst
9 2 (2.41%) Sales Manager
9 2 (2.41%) Developer
9 2 (2.41%) Web Developer
9 2 (2.41%) Account Manager
9 2 (2.41%) Business Analyst
9 2 (2.41%) Content Manager
Libraries, Frameworks & Software Standards
1 15 (18.07%) HTML
1 15 (18.07%) CSS
2 9 (10.84%) XHTML
3 3 (3.61%) jQuery
4 2 (2.41%) .NET
5 1 (1.20%) XML
Miscellaneous
1 24 (28.92%) Social Media
2 16 (19.28%) Analytical Skills
3 13 (15.66%) Copywriting
4 9 (10.84%) Algorithms
4 9 (10.84%) Performance Metrics
5 6 (7.23%) Blog
6 5 (6.02%) User Experience
7 3 (3.61%) Computer Science
7 3 (3.61%) Digital Media
8 1 (1.20%) Economics
8 1 (1.20%) Statistics
Processes & Methodologies
1 57 (68.67%) Analytics
2 48 (57.83%) Pay per click
3 43 (51.81%) SEO
4 31 (37.35%) Digital Marketing
5 23 (27.71%) Web Analytics
6 20 (24.10%) B2B
7 18 (21.69%) E-Commerce
8 12 (14.46%) Campaign Management
8 12 (14.46%) Online Marketing
9 11 (13.25%) Web Development
9 11 (13.25%) Project Management
9 11 (13.25%) Content Management
10 9 (10.84%) Logistics
10 9 (10.84%) Strategic Planning
10 9 (10.84%) B2C
10 9 (10.84%) Marketing Management
11 8 (9.64%) Supplier Management
12 6 (7.23%) Web Design
12 6 (7.23%) Data Analysis
12 6 (7.23%) Information Architecture
Programming Languages
1 3 (3.61%) JavaScript
2 2 (2.41%) C#
3 1 (1.20%) PHP
Qualifications
1 21 (25.30%) Degree
Vendors
1 52 (62.65%) Google
2 11 (13.25%) Microsoft
3 6 (7.23%) Salesforce.com
4 5 (6.02%) Adobe
4 5 (6.02%) Pardot
5 4 (4.82%) Yahoo!
6 3 (3.61%) DoubleClick
6 3 (3.61%) Tealeaf
6 3 (3.61%) Tableau
7 2 (2.41%) Apple
7 2 (2.41%) Sony
8 1 (1.20%) Facebook
8 1 (1.20%) Twitter
Hertford, Hertfordshire
Linkpoint Resources
Salary: From £20,000 to £30,000 per annum
Posted: 3 days ago
Kingston Upon Hull
Recruitment Genius
Posted: 25 days ago