The table below looks at the statistics for Search Engine Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Search Engine Marketing over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Search Engine Marketing
Rank 863 815 846
Rank change year-on-year
-48 +31
Permanent jobs citing Search Engine Marketing 20 92 41
As % of all permanent IT jobs located in the UK 0.019% 0.078% 0.038%
As % of the Processes & Methodologies category 0.022% 0.096% 0.047%
Number of salaries quoted 12 58 17
Average salary £40,000 £37,250 £26,000
Average salary % change year-on-year
+7.38% +43.26%
90% offered a salary of more than £29,500 £22,500 £21,300
10% offered a salary of more than £65,000 £62,500 £41,000
UK excluding London average salary £40,000 £30,000 £23,750
% change year-on-year
+33.33% +26.31%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
89248 96221 87010
As % of all permanent IT jobs located in the UK 83.53% 81.95% 79.97%
Number of salaries quoted 72491 78159 71532
Average salary £50,000 £47,500 £45,000
Average salary % change year-on-year
+5.26% +5.55%
90% offered a salary of more than £32,000 £31,500 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £44,485 £42,500 £40,000
% change year-on-year
+4.66% +6.25%

Search Engine Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Search Engine Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in the UK

Search Engine Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing within the UK.

Search Engine Marketing Salary Trend in the UK

Search Engine Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Search Engine Marketing over the 3 months to 22 May 2015 within the UK.

Search Engine Marketing Salary Histogram in the UK

Search Engine Marketing
Top 20 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Search Engine Marketing within the UK over the 3 months to 22 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -36 20 £40,000 +6.66% 4
London -8 10 £60,000 +46.34% 3
Yorkshire +9 5 £19,000 -28.30%
North Yorkshire - 5 £19,000 -
Harrogate - 5 £19,000 -
City of London +17 2 £30,000 -52.00% 2
South West -10 2 £47,000 +123.80%
Leicestershire - 2 £40,000 -
East Midlands - 2 £40,000 -
Nottinghamshire - 2 £40,000 -
Wiltshire - 2 £47,000 -
Leicester - 2 £40,000 -
Derby - 2 £40,000 -
Nottingham - 2 £40,000 -
Swindon - 2 £47,000 -
Derbyshire - 2 £40,000 -
Hertfordshire - 1 - -
Enfield - 1 £29,000 -
Canary Wharf - 1 - -
East of England - 1 - -

Search Engine Marketing
Top 30 Related IT Skills

For the 6 months to 22 May 2015, IT jobs within the UK citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing.

1 56 (100.00%) Marketing
2 37 (66.07%) Pay per click
3 32 (57.14%) Analytics
4 31 (55.36%) Google
5 28 (50.00%) Digital Marketing
6 26 (46.43%) SEO
7 22 (39.29%) Google Analytics
7 22 (39.29%) B2B
8 20 (35.71%) Finance
9 16 (28.57%) CSS
9 16 (28.57%) HTML
10 14 (25.00%) Social Media
11 13 (23.21%) Degree
12 12 (21.43%) Internet
13 11 (19.64%) Campaign Management
14 10 (17.86%) Analytical Skills
14 10 (17.86%) Web Development
15 9 (16.07%) Logistics
15 9 (16.07%) Copywriting
15 9 (16.07%) Strategic Planning
15 9 (16.07%) Salesforce.com
15 9 (16.07%) MS Office
15 9 (16.07%) XHTML
15 9 (16.07%) B2C
15 9 (16.07%) Microsoft
15 9 (16.07%) Marketing Management
16 8 (14.29%) Cloud Computing
16 8 (14.29%) Product Marketing
16 8 (14.29%) Pardot
17 7 (12.50%) Web Analytics

Search Engine Marketing
Top Related IT Skills by Category

For the 6 months to 22 May 2015, IT jobs within the UK citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Application Platforms
1 7 (12.50%) CMS
2 1 (1.79%) MODX
2 1 (1.79%) WordPress
Applications
1 9 (16.07%) MS Office
2 2 (3.57%) MS Excel
2 2 (3.57%) MS PowerPoint
3 1 (1.79%) Photoshop
Business Applications
1 2 (3.57%) WebTrends
Cloud Services
1 22 (39.29%) Google Analytics
2 8 (14.29%) Cloud Computing
Communications & Networking
1 12 (21.43%) Internet
2 2 (3.57%) Intranet
3 1 (1.79%) WebEx
Database & Business Intelligence
1 2 (3.57%) SQL Server 2008
1 2 (3.57%) SQL Server Analysis Services
1 2 (3.57%) OLAP Cube
1 2 (3.57%) SQL Server 2012
1 2 (3.57%) Data Warehouse
1 2 (3.57%) SQL Server
1 2 (3.57%) OLAP
1 2 (3.57%) Microsoft Analysis Services
1 2 (3.57%) SQL Server Reporting Services
1 2 (3.57%) SQL Server Integration Services
General
1 56 (100.00%) Marketing
2 20 (35.71%) Finance
3 6 (10.71%) Retail
4 5 (8.93%) Law
4 5 (8.93%) Advertising
5 3 (5.36%) Publishing
Job Titles
1 24 (42.86%) PPC Executive
2 22 (39.29%) PPC Manager
2 22 (39.29%) PPC Analyst
2 22 (39.29%) PPC Specialist
3 10 (17.86%) Marketing Manager
4 7 (12.50%) Account Executive
5 5 (8.93%) Marketing Executive
6 4 (7.14%) Developer
7 3 (5.36%) Search Manager
8 2 (3.57%) Head of Search
8 2 (3.57%) Analyst
8 2 (3.57%) Web Developer
8 2 (3.57%) Account Manager
9 1 (1.79%) Business Intelligence Developer
9 1 (1.79%) SQL Developer
9 1 (1.79%) Junior Developer
9 1 (1.79%) SQL Server Developer
9 1 (1.79%) Junior Web Developer
9 1 (1.79%) Project Manager
9 1 (1.79%) Junior
Libraries, Frameworks & Software Standards
1 16 (28.57%) CSS
1 16 (28.57%) HTML
2 9 (16.07%) XHTML
3 3 (5.36%) jQuery
4 2 (3.57%) .NET
Miscellaneous
1 14 (25.00%) Social Media
2 10 (17.86%) Analytical Skills
3 9 (16.07%) Copywriting
4 3 (5.36%) Digital Media
5 1 (1.79%) Statistics
5 1 (1.79%) Blog
5 1 (1.79%) Social Network
5 1 (1.79%) Economics
5 1 (1.79%) Algorithms
Processes & Methodologies
1 37 (66.07%) Pay per click
2 32 (57.14%) Analytics
3 28 (50.00%) Digital Marketing
4 26 (46.43%) SEO
5 22 (39.29%) B2B
6 11 (19.64%) Campaign Management
7 10 (17.86%) Web Development
8 9 (16.07%) Logistics
8 9 (16.07%) Strategic Planning
8 9 (16.07%) B2C
8 9 (16.07%) Marketing Management
9 8 (14.29%) Product Marketing
10 7 (12.50%) Web Analytics
10 7 (12.50%) Data Analysis
11 5 (8.93%) Project Management
11 5 (8.93%) Online Marketing
12 4 (7.14%) E-Commerce
12 4 (7.14%) Change Management
12 4 (7.14%) Business Development
13 3 (5.36%) CRM
Programming Languages
1 5 (8.93%) JavaScript
2 4 (7.14%) SQL
3 2 (3.57%) T-SQL
3 2 (3.57%) C#
4 1 (1.79%) PHP
Qualifications
1 13 (23.21%) Degree
Quality Assurance & Compliance
1 2 (3.57%) QA
Vendors
1 31 (55.36%) Google
2 9 (16.07%) Salesforce.com
2 9 (16.07%) Microsoft
3 8 (14.29%) Pardot
4 4 (7.14%) Yahoo!
5 2 (3.57%) Tableau
5 2 (3.57%) Tealeaf
5 2 (3.57%) Apple
5 2 (3.57%) Sony
6 1 (1.79%) Adobe
6 1 (1.79%) Facebook
6 1 (1.79%) Twitter
London
OCC Computer personnel
Salary: £40k per year + benefits
Posted: 2 days ago
Surrey
The Fix Creative
Posted: 4 days ago
City, London
Engage PSG
Salary: £30000 - £40000 per annum + Travel + Bonus + Company benefits
Posted: 5 days ago
City, London
Propel London Ltd
Posted: 12 days ago