The table below looks at the statistics for Search Engine Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Search Engine Marketing over the 3 months to 28 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Jul 2015
Same period 2014 Same period 2013
Search Engine Marketing
Rank 859 862 832
Rank change year-on-year
+3 -30
Permanent jobs citing Search Engine Marketing 38 69 51
As % of all permanent IT jobs located in the UK 0.035% 0.059% 0.047%
As % of the Processes & Methodologies category 0.041% 0.071% 0.058%
Number of salaries quoted 24 42 28
Average salary £42,500 £32,000 £29,000
Average salary % change year-on-year
+32.81% +10.34%
90% offered a salary of more than £21,000 £21,600 £22,200
10% offered a salary of more than £62,000 £62,500 £37,250
UK excluding London average salary £32,500 £31,000 £29,000
% change year-on-year
+4.83% +6.89%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93168 97426 88156
As % of all permanent IT jobs located in the UK 84.87% 82.77% 80.95%
Number of salaries quoted 76231 78605 72151
Average salary £50,000 £48,500 £46,500
Average salary % change year-on-year
+3.09% +4.30%
90% offered a salary of more than £32,500 £31,500 £30,000
10% offered a salary of more than £75,000 £72,500 £72,500
UK excluding London average salary £44,500 £42,500 £41,000
% change year-on-year
+4.70% +3.65%

Search Engine Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Search Engine Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in the UK

Search Engine Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing within the UK.

Search Engine Marketing Salary Trend in the UK

Search Engine Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Search Engine Marketing over the 3 months to 28 July 2015 within the UK.

Search Engine Marketing Salary Histogram in the UK

Search Engine Marketing
Top 21 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Search Engine Marketing within the UK over the 3 months to 28 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +9 36 £42,500 +32.81% 4
South East +38 18 £42,500 +34.92% 1
London -22 11 £47,500 +26.66%
Berkshire +1 9 £42,500 -50.00%
City of London -4 7 £30,000 -25.00%
Surrey +8 5 - - 1
Southampton - 4 £21,000 -
Hampshire - 4 £21,000 -
East Midlands - 3 £32,500 - 1
Slough - 3 - -
Yorkshire -3 2 £25,500 -10.52% 2
North Yorkshire -4 2 £25,500 -5.55% 2
Harrogate -6 2 £25,500 +34.21% 2
Northamptonshire - 2 £32,500 -
Swindon - 2 £47,000 -
Wiltshire - 2 £47,000 -
South West - 2 £47,000 -
Nottinghamshire - 1 - - 1
Corby - 1 - -
Northampton - 1 £32,500 -
Nottingham - 1 - - 1

Search Engine Marketing
Top 30 Related IT Skills

For the 6 months to 28 July 2015, IT jobs within the UK citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing.

1 68 (100.00%) Marketing
2 39 (57.35%) SEO
3 35 (51.47%) Pay per click
4 34 (50.00%) Analytics
5 30 (44.12%) Digital Marketing
6 24 (35.29%) Google
7 22 (32.35%) Social Media
7 22 (32.35%) B2B
8 21 (30.88%) Google Analytics
8 21 (30.88%) Analytical Skills
9 20 (29.41%) HTML
10 18 (26.47%) Finance
11 17 (25.00%) Online Marketing
12 16 (23.53%) Email Marketing
12 16 (23.53%) Degree
12 16 (23.53%) Advertising
12 16 (23.53%) CSS
13 15 (22.06%) Microsoft
14 13 (19.12%) Data Analysis
15 12 (17.65%) CMS
15 12 (17.65%) Display Advertising
16 11 (16.18%) Web Development
16 11 (16.18%) B2C
16 11 (16.18%) E-Commerce
17 10 (14.71%) Project Management
17 10 (14.71%) JavaScript
17 10 (14.71%) Copywriting
17 10 (14.71%) Campaign Management
18 9 (13.24%) Product Marketing
18 9 (13.24%) Internet

Search Engine Marketing
Top Related IT Skills by Category

For the 6 months to 28 July 2015, IT jobs within the UK citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Application Platforms
1 12 (17.65%) CMS
2 5 (7.35%) WordPress
3 1 (1.47%) MODX
3 1 (1.47%) Umbraco
Applications
1 6 (8.82%) MS Office
2 2 (2.94%) MS Excel
3 1 (1.47%) Photoshop
Business Applications
1 4 (5.88%) WebTrends
1 4 (5.88%) Magento
Cloud Services
1 21 (30.88%) Google Analytics
2 8 (11.76%) Cloud Computing
Communications & Networking
1 9 (13.24%) Internet
2 1 (1.47%) Intranet
Database & Business Intelligence
1 3 (4.41%) Relational Database
2 2 (2.94%) OLAP Cube
2 2 (2.94%) SQL Server
2 2 (2.94%) OLAP
2 2 (2.94%) Data Warehouse
2 2 (2.94%) Microsoft Analysis Services
2 2 (2.94%) SQL Server Reporting Services
2 2 (2.94%) SQL Server Integration Services
2 2 (2.94%) SQL Server 2012
2 2 (2.94%) SQL Server Analysis Services
2 2 (2.94%) SQL Server 2008
General
1 68 (100.00%) Marketing
2 18 (26.47%) Finance
3 16 (23.53%) Advertising
4 5 (7.35%) Law
5 4 (5.88%) Retail
6 1 (1.47%) German Language
6 1 (1.47%) Billing
6 1 (1.47%) Publishing
6 1 (1.47%) Telecoms
Job Titles
1 17 (25.00%) Marketing Manager
1 17 (25.00%) PPC Executive
2 16 (23.53%) PPC Manager
2 16 (23.53%) PPC Analyst
2 16 (23.53%) PPC Specialist
3 6 (8.82%) Account Manager
3 6 (8.82%) Developer
3 6 (8.82%) Account Executive
3 6 (8.82%) Digital Account Manager
3 6 (8.82%) Online Marketing Manager
4 5 (7.35%) Analyst
5 4 (5.88%) Senior Manager
5 4 (5.88%) Web Developer
5 4 (5.88%) Search Manager
5 4 (5.88%) Digital Marketing Executive
5 4 (5.88%) Marketing Executive
6 3 (4.41%) Digital Marketing Manager
7 2 (2.94%) Senior Account Manager
7 2 (2.94%) Marketing Director
8 1 (1.47%) SEO Manager
Libraries, Frameworks & Software Standards
1 20 (29.41%) HTML
2 16 (23.53%) CSS
3 7 (10.29%) XHTML
4 5 (7.35%) jQuery
5 4 (5.88%) .NET
6 3 (4.41%) XML
7 2 (2.94%) AngularJS
7 2 (2.94%) HTML5
7 2 (2.94%) KnockoutJS
7 2 (2.94%) CSS3
7 2 (2.94%) PhoneGap
8 1 (1.47%) Sass
8 1 (1.47%) LESS
8 1 (1.47%) LINQ
8 1 (1.47%) HTML5 Canvas
8 1 (1.47%) Twitter Bootstrap
Miscellaneous
1 22 (32.35%) Social Media
2 21 (30.88%) Analytical Skills
3 10 (14.71%) Copywriting
4 6 (8.82%) User Experience
5 5 (7.35%) Data Centre
6 2 (2.94%) Social Network
7 1 (1.47%) Digital Media
Processes & Methodologies
1 39 (57.35%) SEO
2 35 (51.47%) Pay per click
3 34 (50.00%) Analytics
4 30 (44.12%) Digital Marketing
5 22 (32.35%) B2B
6 17 (25.00%) Online Marketing
7 16 (23.53%) Email Marketing
8 13 (19.12%) Data Analysis
9 12 (17.65%) Display Advertising
10 11 (16.18%) Web Development
10 11 (16.18%) B2C
10 11 (16.18%) E-Commerce
11 10 (14.71%) Project Management
11 10 (14.71%) Campaign Management
12 9 (13.24%) Product Marketing
13 7 (10.29%) Marketing Strategy
13 7 (10.29%) Content Management
14 6 (8.82%) Logistics
14 6 (8.82%) Strategic Planning
14 6 (8.82%) Web Analytics
Programming Languages
1 10 (14.71%) JavaScript
2 8 (11.76%) SQL
3 4 (5.88%) C#
4 3 (4.41%) C
5 2 (2.94%) T-SQL
5 2 (2.94%) VB.NET
6 1 (1.47%) VBA
6 1 (1.47%) PHP
6 1 (1.47%) Python
Qualifications
1 16 (23.53%) Degree
Quality Assurance & Compliance
1 2 (2.94%) QA
2 1 (1.47%) SLA
Vendors
1 24 (35.29%) Google
2 15 (22.06%) Microsoft
3 8 (11.76%) Salesforce.com
3 8 (11.76%) Pardot
4 5 (7.35%) Yahoo!
5 2 (2.94%) Xamarin
6 1 (1.47%) Coremetrics
6 1 (1.47%) Omniture
6 1 (1.47%) Sony
6 1 (1.47%) Adobe
6 1 (1.47%) Apple
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