The table below looks at the statistics for Search Engine Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Search Engine Marketing over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Search Engine Marketing
Rank 873 860 832
Rank change year-on-year
-13 -28
Permanent jobs citing Search Engine Marketing 29 78 52
As % of all permanent IT jobs located in the UK 0.026% 0.066% 0.048%
As % of the Processes & Methodologies category 0.031% 0.080% 0.059%
Number of salaries quoted 19 49 25
Average salary £40,000 £37,500 £28,000
Average salary % change year-on-year
+6.66% +33.92%
90% offered a salary of more than £30,000 £22,500 £21,900
10% offered a salary of more than £61,800 £62,500 £41,500
UK excluding London average salary £40,000 £31,500 £25,000
% change year-on-year
+26.98% +26.00%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93605 97685 87746
As % of all permanent IT jobs located in the UK 84.58% 82.72% 80.80%
Number of salaries quoted 76475 79074 72329
Average salary £50,000 £48,558 £45,500
Average salary % change year-on-year
+2.96% +6.72%
90% offered a salary of more than £32,500 £31,500 £30,000
10% offered a salary of more than £75,000 £71,500 £72,500
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Search Engine Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Search Engine Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in the UK

Search Engine Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing within the UK.

Search Engine Marketing Salary Trend in the UK

Search Engine Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Search Engine Marketing over the 3 months to 3 July 2015 within the UK.

Search Engine Marketing Salary Histogram in the UK

Search Engine Marketing
Top 25 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Search Engine Marketing within the UK over the 3 months to 3 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -27 27 £40,000 +6.66% 5
London -30 12 £42,500 +6.25% 1
City of London +16 6 £30,000 -52.00%
South East +10 6 £42,500 +32.81% 2
East Midlands - 4 £40,000 - 2
Berkshire -7 3 £42,500 -30.61% 1
Surrey - 3 - -
Wiltshire - 3 £47,000 -
Swindon - 3 £47,000 -
South West - 3 £47,000 -
Nottingham - 2 £40,000 - 2
Derby - 2 £40,000 -
Leicester - 2 £40,000 -
Northamptonshire - 2 £32,500 -
Nottinghamshire - 2 £40,000 - 2
Derbyshire - 2 £40,000 -
Leicestershire - 2 £40,000 -
North Yorkshire +1 1 £25,000 -28.57%
Yorkshire +1 1 £25,000 -21.25%
Hertfordshire - 1 - -
Corby - 1 - -
Enfield - 1 £29,000 -
Harrogate - 1 £25,000 -
Northampton - 1 £32,500 -
East of England - 1 - -

Search Engine Marketing
Top 30 Related IT Skills

For the 6 months to 3 July 2015, IT jobs within the UK citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing.

1 61 (100.00%) Marketing
2 37 (60.66%) Pay per click
3 34 (55.74%) Analytics
4 32 (52.46%) SEO
5 29 (47.54%) Digital Marketing
6 28 (45.90%) Google
7 23 (37.70%) Google Analytics
8 22 (36.07%) Finance
9 20 (32.79%) B2B
10 17 (27.87%) CSS
10 17 (27.87%) HTML
10 17 (27.87%) Analytical Skills
11 16 (26.23%) Social Media
12 15 (24.59%) Degree
12 15 (24.59%) Microsoft
13 13 (21.31%) Data Analysis
14 12 (19.67%) Advertising
14 12 (19.67%) B2C
15 11 (18.03%) CMS
15 11 (18.03%) Web Development
16 10 (16.39%) JavaScript
17 9 (14.75%) MS Office
17 9 (14.75%) Internet
17 9 (14.75%) Logistics
17 9 (14.75%) Strategic Planning
17 9 (14.75%) Copywriting
17 9 (14.75%) Product Marketing
17 9 (14.75%) Marketing Management
17 9 (14.75%) Campaign Management
18 8 (13.11%) Pardot

Search Engine Marketing
Top Related IT Skills by Category

For the 6 months to 3 July 2015, IT jobs within the UK citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Application Platforms
1 11 (18.03%) CMS
2 1 (1.64%) Umbraco
2 1 (1.64%) WordPress
2 1 (1.64%) MODX
Applications
1 9 (14.75%) MS Office
2 3 (4.92%) MS Excel
3 1 (1.64%) MS PowerPoint
3 1 (1.64%) Photoshop
Business Applications
1 4 (6.56%) WebTrends
Cloud Services
1 23 (37.70%) Google Analytics
2 8 (13.11%) Cloud Computing
Communications & Networking
1 9 (14.75%) Internet
2 1 (1.64%) Intranet
Database & Business Intelligence
1 2 (3.28%) SQL Server
1 2 (3.28%) OLAP
1 2 (3.28%) Data Warehouse
1 2 (3.28%) Microsoft Analysis Services
1 2 (3.28%) SQL Server Reporting Services
1 2 (3.28%) SQL Server Integration Services
1 2 (3.28%) SQL Server Analysis Services
1 2 (3.28%) SQL Server 2008
1 2 (3.28%) SQL Server 2012
1 2 (3.28%) OLAP Cube
General
1 61 (100.00%) Marketing
2 22 (36.07%) Finance
3 12 (19.67%) Advertising
4 5 (8.20%) Law
5 4 (6.56%) Retail
6 2 (3.28%) Publishing
7 1 (1.64%) German Language
Job Titles
1 23 (37.70%) PPC Executive
2 21 (34.43%) PPC Manager
2 21 (34.43%) PPC Analyst
2 21 (34.43%) PPC Specialist
3 13 (21.31%) Marketing Manager
4 7 (11.48%) Account Executive
5 6 (9.84%) Developer
6 5 (8.20%) Analyst
7 4 (6.56%) Web Developer
7 4 (6.56%) Account Manager
7 4 (6.56%) Search Manager
7 4 (6.56%) Digital Account Manager
8 3 (4.92%) Online Marketing Manager
8 3 (4.92%) Marketing Executive
9 2 (3.28%) Digital Marketing Manager
10 1 (1.64%) Junior
10 1 (1.64%) SEO Specialist
10 1 (1.64%) Business Intelligence Developer
10 1 (1.64%) Senior Manager
10 1 (1.64%) SQL Developer
Libraries, Frameworks & Software Standards
1 17 (27.87%) HTML
1 17 (27.87%) CSS
2 7 (11.48%) XHTML
3 5 (8.20%) jQuery
4 4 (6.56%) .NET
5 2 (3.28%) HTML5
5 2 (3.28%) CSS3
5 2 (3.28%) PhoneGap
5 2 (3.28%) KnockoutJS
5 2 (3.28%) AngularJS
6 1 (1.64%) HTML5 Canvas
6 1 (1.64%) Twitter Bootstrap
6 1 (1.64%) Sass
6 1 (1.64%) LESS
6 1 (1.64%) LINQ
Miscellaneous
1 17 (27.87%) Analytical Skills
2 16 (26.23%) Social Media
3 9 (14.75%) Copywriting
4 5 (8.20%) Data Centre
5 4 (6.56%) User Experience
6 2 (3.28%) Social Network
7 1 (1.64%) Digital Media
Processes & Methodologies
1 37 (60.66%) Pay per click
2 34 (55.74%) Analytics
3 32 (52.46%) SEO
4 29 (47.54%) Digital Marketing
5 20 (32.79%) B2B
6 13 (21.31%) Data Analysis
7 12 (19.67%) B2C
8 11 (18.03%) Web Development
9 9 (14.75%) Marketing Management
9 9 (14.75%) Product Marketing
9 9 (14.75%) Logistics
9 9 (14.75%) Strategic Planning
9 9 (14.75%) Campaign Management
10 8 (13.11%) E-Commerce
10 8 (13.11%) Online Marketing
11 7 (11.48%) Email Marketing
11 7 (11.48%) Web Analytics
12 6 (9.84%) Project Management
12 6 (9.84%) Display Advertising
13 5 (8.20%) Change Management
Programming Languages
1 10 (16.39%) JavaScript
2 8 (13.11%) SQL
3 4 (6.56%) C#
4 2 (3.28%) T-SQL
4 2 (3.28%) VB.NET
5 1 (1.64%) VBA
5 1 (1.64%) Python
5 1 (1.64%) PHP
Qualifications
1 15 (24.59%) Degree
Quality Assurance & Compliance
1 2 (3.28%) QA
Vendors
1 28 (45.90%) Google
2 15 (24.59%) Microsoft
3 8 (13.11%) Salesforce.com
3 8 (13.11%) Pardot
4 5 (8.20%) Yahoo!
5 2 (3.28%) Xamarin
6 1 (1.64%) Sony
6 1 (1.64%) Omniture
6 1 (1.64%) Adobe
6 1 (1.64%) Apple
6 1 (1.64%) Coremetrics
6 1 (1.64%) Tealeaf
6 1 (1.64%) Tableau
Central London / West End
Timothy James Consulting Ltd
Salary: £33k - 36k per year
Posted: 1 hour ago
Southampton, Hampshire
Recruitment Revolution.com
Posted: 2 days ago
Nottingham, Nottinghamshire
Experian
Salary: Great Bens
Posted: 3 days ago
Nottingham
Experian
Salary: Great Bens
Posted: 4 days ago
Berkshire
Solutions 4 Recruitment Ltd
Posted: 16 days ago