The table below looks at the statistics for Search Engine Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Search Engine Marketing over the 3 months to 28 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
28 Apr 2016
Same period 2015 Same period 2014
Search Engine Marketing
Rank 945 941 933
Rank change year-on-year
-4 -8
Permanent jobs citing Search Engine Marketing 7 30 76
As % of all permanent IT jobs located in the UK 0.007% 0.027% 0.064%
As % of the Processes & Methodologies category 0.008% 0.031% 0.075%
Number of salaries quoted 7 18 49
Average salary £32,000 £37,500 £35,000
Average salary % change year-on-year
-14.66% +7.14%
90% offered a salary of more than £25,000 £29,100 £21,400
10% offered a salary of more than £52,000 £40,000 £62,500
UK excluding London average salary £25,000 £37,500 £29,000
% change year-on-year
-33.33% +29.31%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
90663 95317 101326
As % of all permanent IT jobs located in the UK 87.63% 85.90% 85.30%
Number of salaries quoted 75387 77025 81512
Average salary £50,000 £50,000 £47,500
Average salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,000 £30,250
10% offered a salary of more than £75,000 £72,500 £75,000
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Search Engine Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Search Engine Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in the UK

Search Engine Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing within the UK.

Search Engine Marketing Salary Trend in the UK

Search Engine Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Search Engine Marketing over the 3 months to 28 April 2016 within the UK.

Search Engine Marketing Salary Histogram in the UK

Search Engine Marketing
Top 6 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Search Engine Marketing within the UK over the 3 months to 28 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +11 7 £32,000 -14.66% 3
London +10 4 £37,500 -6.25% 2
West Yorkshire +8 3 £25,000 -33.33%
Yorkshire +4 3 £25,000 -33.33%
Leeds +1 3 £25,000 -33.33%
City of London - 2 £55,000 -

Search Engine Marketing
Top 30 Related IT Skills

For the 6 months to 28 April 2016, IT jobs within the UK citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing.

1 23 (100.00%) Marketing
2 14 (60.87%) Analytics
3 13 (56.52%) Analytical Skills
3 13 (56.52%) HTML
3 13 (56.52%) SEO
4 12 (52.17%) Google
4 12 (52.17%) Pay per click
4 12 (52.17%) CSS
5 10 (43.48%) Internet
5 10 (43.48%) Google Analytics
6 8 (34.78%) Web Development
7 7 (30.43%) Copywriting
7 7 (30.43%) Digital Marketing
7 7 (30.43%) Project Management
7 7 (30.43%) Social Media
8 5 (21.74%) XHTML
8 5 (21.74%) Finance
8 5 (21.74%) Degree
9 4 (17.39%) Internet Marketing
9 4 (17.39%) Blog
9 4 (17.39%) Time Management
9 4 (17.39%) Link Building
10 3 (13.04%) AdWords
10 3 (13.04%) Optimizely
10 3 (13.04%) Content Development
10 3 (13.04%) Performance Management
10 3 (13.04%) Data Protection
10 3 (13.04%) Web Analytics
10 3 (13.04%) Advertising
10 3 (13.04%) Stakeholder Management

Search Engine Marketing
Top Related IT Skills by Category

For the 6 months to 28 April 2016, IT jobs within the UK citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (8.70%) SAS
2 1 (4.35%) WordPress
Applications
1 1 (4.35%) MS Visio
1 1 (4.35%) Photoshop
Cloud Services
1 10 (43.48%) Google Analytics
2 3 (13.04%) AdWords
Communications & Networking
1 10 (43.48%) Internet
Database & Business Intelligence
1 2 (8.70%) Big Data
1 2 (8.70%) Data Mining
1 2 (8.70%) Relational Database
General
1 23 (100.00%) Marketing
2 5 (21.74%) Finance
3 3 (13.04%) Advertising
4 1 (4.35%) Legal
Job Titles
1 4 (17.39%) Account Executive
1 4 (17.39%) Digital Executive
1 4 (17.39%) Digital Marketing Executive
1 4 (17.39%) Marketing Executive
1 4 (17.39%) PPC Executive
2 3 (13.04%) Account Manager
2 3 (13.04%) Marketing Manager
2 3 (13.04%) PPC Account Manager
2 3 (13.04%) PPC Manager
2 3 (13.04%) SEO Specialist
3 2 (8.70%) Analytics Manager
3 2 (8.70%) Technical Manager
3 2 (8.70%) Technical Specialist
4 1 (4.35%) Associate Director
4 1 (4.35%) Head of Marketing
4 1 (4.35%) Head of Mobile
4 1 (4.35%) Marketing Specialist
4 1 (4.35%) Mobile Specialist
4 1 (4.35%) PPC Consultant
4 1 (4.35%) Web Content Executive
Libraries, Frameworks & Software Standards
1 13 (56.52%) HTML
2 12 (52.17%) CSS
3 5 (21.74%) XHTML
4 2 (8.70%) XML
5 1 (4.35%) .NET
Miscellaneous
1 13 (56.52%) Analytical Skills
2 7 (30.43%) Copywriting
2 7 (30.43%) Social Media
3 4 (17.39%) Blog
4 2 (8.70%) Digital Media
5 1 (4.35%) Algorithms
5 1 (4.35%) Computer Science
5 1 (4.35%) Performance Metrics
5 1 (4.35%) User Experience
Processes & Methodologies
1 14 (60.87%) Analytics
2 13 (56.52%) SEO
3 12 (52.17%) Pay per click
4 8 (34.78%) Web Development
5 7 (30.43%) Digital Marketing
5 7 (30.43%) Project Management
6 4 (17.39%) Internet Marketing
6 4 (17.39%) Link Building
6 4 (17.39%) Time Management
7 3 (13.04%) B2B
7 3 (13.04%) Business Intelligence
7 3 (13.04%) Competitor Analysis
7 3 (13.04%) Content Development
7 3 (13.04%) CRM
7 3 (13.04%) Data Protection
7 3 (13.04%) Performance Management
7 3 (13.04%) Stakeholder Management
7 3 (13.04%) Web Analytics
8 2 (8.70%) Online Marketing
8 2 (8.70%) Technical Architecture
Programming Languages
1 3 (13.04%) SQL
2 1 (4.35%) PHP
Qualifications
1 5 (21.74%) Degree
2 1 (4.35%) MBA
Vendors
1 12 (52.17%) Google
2 3 (13.04%) Optimizely
3 1 (4.35%) Adobe
London
Explore Recruitment Solutions
Salary: £35000 per annum
Posted: 2 days ago
Bracknell, Berkshire
Dell Direct
Salary: Competitive
Posted: 2 days ago
Brentford, Middlesex
Net Recruit.co.uk Ltd
Salary: £35,000 pa, £50,000 OTE
Posted: 2 days ago