The table below looks at the statistics for Search Engine Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Search Engine Marketing over the 3 months to 3 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Mar 2015
Same period 2014 Same period 2013
Search Engine Marketing
Rank 834 865 861
Rank change year-on-year
+31 -4
Permanent jobs citing Search Engine Marketing 36 25 29
As % of all permanent IT jobs located in the UK 0.034% 0.023% 0.027%
As % of the Processes & Methodologies category 0.041% 0.028% 0.033%
Number of salaries quoted 26 19 24
Average salary £35,000 £31,500 £31,000
Average salary % change year-on-year
+11.11% +1.61%
90% offered a salary of more than £22,750 £21,000 £22,650
10% offered a salary of more than £50,000 £60,500 £50,000
UK excluding London average salary £35,000 £27,750 £35,000
% change year-on-year
+26.12% -20.71%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
88402 87972 86598
As % of all permanent IT jobs located in the UK 82.84% 82.36% 80.04%
Number of salaries quoted 72008 69893 72211
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,500 £30,000
10% offered a salary of more than £75,000 £70,000 £75,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Search Engine Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Search Engine Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in the UK

Search Engine Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing within the UK.

Search Engine Marketing Salary Trend in the UK

Search Engine Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Search Engine Marketing over the 3 months to 3 March 2015 within the UK.

Search Engine Marketing Salary Histogram in the UK

Search Engine Marketing
Top 20 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Search Engine Marketing within the UK over the 3 months to 3 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +25 36 £35,000 +11.11% 7
North West -3 14 £35,000 +40.00%
London +4 12 £40,000 +26.98% 2
Cheshire +10 11 £35,000 +21.73%
Knutsford - 9 £35,000 -
Yorkshire +1 7 £20,500 -22.64% 3
North Yorkshire - 5 £20,500 - 1
Harrogate - 4 £20,500 - 1
Canary Wharf - 4 - -
City of London +11 3 £30,000 -63.63% 1
Manchester +2 3 - -
South East -23 3 £41,000 +17.14% 1
Folkestone - 2 £41,000 -
Kent - 2 £41,000 -
Warrington +6 1 £25,000 -13.04%
West Yorkshire -9 1 £37,500 - 1
East Sussex - 1 £52,500 -
Macclesfield - 1 £47,500 -
Brighton - 1 £52,500 -
Leeds - 1 £37,500 - 1

Search Engine Marketing
Top 30 Related IT Skills

For the 6 months to 3 March 2015, IT jobs within the UK citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing.

1 91 (100.00%) Marketing
2 63 (69.23%) Analytics
3 55 (60.44%) Google
4 54 (59.34%) Pay per click
4 54 (59.34%) SEO
5 34 (37.36%) Google Analytics
6 29 (31.87%) Digital Marketing
6 29 (31.87%) Web Analytics
7 25 (27.47%) E-Commerce
8 24 (26.37%) Social Media
9 22 (24.18%) Degree
9 22 (24.18%) Retail
9 22 (24.18%) Advertising
10 19 (20.88%) B2B
11 18 (19.78%) Finance
11 18 (19.78%) Analytical Skills
12 14 (15.38%) Campaign Management
12 14 (15.38%) Microsoft
13 13 (14.29%) HTML
13 13 (14.29%) MS Office
14 12 (13.19%) CSS
14 12 (13.19%) Content Management
14 12 (13.19%) German Language
14 12 (13.19%) Italian Language
15 11 (12.09%) Online Marketing
15 11 (12.09%) Adobe
15 11 (12.09%) Project Management
16 9 (9.89%) Logistics
16 9 (9.89%) Internet
16 9 (9.89%) B2C

Search Engine Marketing
Top Related IT Skills by Category

For the 6 months to 3 March 2015, IT jobs within the UK citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Application Platforms
1 6 (6.59%) CMS
2 2 (2.20%) WordPress
3 1 (1.10%) MODX
3 1 (1.10%) Drupal
Applications
1 13 (14.29%) MS Office
2 8 (8.79%) MS Excel
3 5 (5.49%) MS PowerPoint
4 2 (2.20%) Photoshop
5 1 (1.10%) Adobe Illustrator
Business Applications
1 34 (37.36%) Google Analytics
2 5 (5.49%) WebTrends
3 1 (1.10%) Magento
3 1 (1.10%) Radian6
Cloud Services
1 4 (4.40%) Cloud Computing
Communications & Networking
1 9 (9.89%) Internet
2 2 (2.20%) Intranet
Database & Business Intelligence
1 3 (3.30%) QlikView
2 2 (2.20%) MS Access
3 1 (1.10%) Data Warehouse
3 1 (1.10%) Big Data
3 1 (1.10%) MySQL
Development Applications
1 1 (1.10%) Git (software)
General
1 91 (100.00%) Marketing
2 22 (24.18%) Retail
2 22 (24.18%) Advertising
3 18 (19.78%) Finance
4 12 (13.19%) German Language
4 12 (13.19%) Italian Language
5 5 (5.49%) Telecoms
6 4 (4.40%) Law
6 4 (4.40%) Publishing
7 1 (1.10%) Games
Job Titles
1 31 (34.07%) PPC Executive
2 30 (32.97%) PPC Manager
2 30 (32.97%) PPC Analyst
2 30 (32.97%) PPC Specialist
3 10 (10.99%) Marketing Manager
4 8 (8.79%) SEO Specialist
5 7 (7.69%) Analyst
6 6 (6.59%) Marketing Executive
7 4 (4.40%) Web Marketing Manager
7 4 (4.40%) Web Manager
7 4 (4.40%) Data Analyst
7 4 (4.40%) Digital Marketing Manager
8 3 (3.30%) Developer
8 3 (3.30%) Web Analyst
8 3 (3.30%) IT Manager
8 3 (3.30%) Web Developer
8 3 (3.30%) Account Executive
9 2 (2.20%) Content Manager
9 2 (2.20%) Head of Search
9 2 (2.20%) Insight Analyst
Libraries, Frameworks & Software Standards
1 13 (14.29%) HTML
2 12 (13.19%) CSS
3 5 (5.49%) XHTML
4 3 (3.30%) jQuery
5 2 (2.20%) .NET
6 1 (1.10%) XML
6 1 (1.10%) Laravel
6 1 (1.10%) CodeIgniter
Miscellaneous
1 24 (26.37%) Social Media
2 18 (19.78%) Analytical Skills
3 9 (9.89%) Algorithms
3 9 (9.89%) Performance Metrics
3 9 (9.89%) Copywriting
4 8 (8.79%) User Experience
5 6 (6.59%) Blog
6 3 (3.30%) Computer Science
7 2 (2.20%) Digital Media
8 1 (1.10%) Economics
8 1 (1.10%) Statistics
Processes & Methodologies
1 63 (69.23%) Analytics
2 54 (59.34%) SEO
2 54 (59.34%) Pay per click
3 29 (31.87%) Web Analytics
3 29 (31.87%) Digital Marketing
4 25 (27.47%) E-Commerce
5 19 (20.88%) B2B
6 14 (15.38%) Campaign Management
7 12 (13.19%) Content Management
8 11 (12.09%) Project Management
8 11 (12.09%) Online Marketing
9 9 (9.89%) Strategic Planning
9 9 (9.89%) B2C
9 9 (9.89%) Logistics
9 9 (9.89%) Marketing Management
10 8 (8.79%) Supplier Management
10 8 (8.79%) Web Development
11 7 (7.69%) Web Design
12 6 (6.59%) Data Analysis
12 6 (6.59%) Information Architecture
Programming Languages
1 4 (4.40%) JavaScript
2 2 (2.20%) PHP
2 2 (2.20%) C#
3 1 (1.10%) C
3 1 (1.10%) SQL
Qualifications
1 22 (24.18%) Degree
Vendors
1 55 (60.44%) Google
2 14 (15.38%) Microsoft
3 11 (12.09%) Adobe
4 6 (6.59%) Salesforce.com
4 6 (6.59%) DoubleClick
4 6 (6.59%) Yahoo!
5 4 (4.40%) Pardot
6 3 (3.30%) Tealeaf
6 3 (3.30%) Tableau
6 3 (3.30%) Omniture
7 2 (2.20%) Sony
7 2 (2.20%) Apple
8 1 (1.10%) Business Objects
8 1 (1.10%) Eloqua
8 1 (1.10%) Facebook
8 1 (1.10%) Twitter
8 1 (1.10%) Zend
London
Lorien Resourcing
Salary: £35000 - £40000 per annum
Posted: 1 hour ago
Kingston Upon Hull
Recruitment Genius
Posted: Yesterday
Leicester, Leicestershire
Ashdown IT
Salary: £40000 - £45000 per annum
Posted: 6 days ago
Leeds
Amoria Bond - UK
Salary: £35000 - £40000 per annum + Pension, Healthcare, Bonus
Posted: 15 days ago
Harrogate, Yorkshire
Solo Search
Salary: Competitive
Posted: 16 days ago