The table below looks at the statistics for Search Engine Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Search Engine Marketing over the 3 months to 10 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
10 Feb 2016
Same period 2015 Same period 2014
Search Engine Marketing
Rank 920 901 921
Rank change year-on-year
-19 +20
Permanent jobs citing Search Engine Marketing 15 36 16
As % of all permanent IT jobs located in the UK 0.015% 0.034% 0.015%
As % of the Processes & Methodologies category 0.017% 0.040% 0.018%
Number of salaries quoted 10 22 9
Average salary £35,000 £35,000 £31,500
Average salary % change year-on-year
- +11.11%
90% offered a salary of more than £24,300 £21,100 £24,500
10% offered a salary of more than £60,100 £52,000 £82,500
UK excluding London average salary £27,500 £35,000 £27,000
% change year-on-year
-21.42% +29.62%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
87935 90766 89428
As % of all permanent IT jobs located in the UK 86.82% 85.27% 84.97%
Number of salaries quoted 72987 74501 71137
Average salary £50,000 £47,500 £47,500
Average salary % change year-on-year
+5.26% -
90% offered a salary of more than £32,500 £31,500 £31,000
10% offered a salary of more than £75,000 £75,000 £72,500
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Search Engine Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Search Engine Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in the UK

Search Engine Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing within the UK.

Search Engine Marketing Salary Trend in the UK

Search Engine Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Search Engine Marketing over the 3 months to 10 February 2016 within the UK.

Search Engine Marketing Salary Histogram in the UK

Search Engine Marketing
Top 11 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Search Engine Marketing within the UK over the 3 months to 10 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -3 12 £37,500 +7.14% 2
London +5 7 £59,000 +96.66% 1
Yorkshire +9 4 £24,750 +20.73%
City of London +51 3 £59,000 +96.66% 1
North Yorkshire +16 3 £24,500 +19.51%
Harrogate +14 3 £24,500 +19.51%
Glasgow - 1 £30,000 -
Swindon - 1 £32,500 -
Wiltshire - 1 £32,500 -
South West - 1 £32,500 -
Scotland - 1 £30,000 -

Search Engine Marketing
Top 30 Related IT Skills

For the 6 months to 10 February 2016, IT jobs within the UK citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing.

1 57 (100.00%) Marketing
2 43 (75.44%) SEO
3 36 (63.16%) Analytics
4 34 (59.65%) Pay per click
5 33 (57.89%) Analytical Skills
6 32 (56.14%) Google
6 32 (56.14%) HTML
7 29 (50.88%) CSS
7 29 (50.88%) Internet
7 29 (50.88%) Google Analytics
8 25 (43.86%) Digital Marketing
9 19 (33.33%) Social Media
10 18 (31.58%) Web Development
11 16 (28.07%) XHTML
11 16 (28.07%) AdWords
12 15 (26.32%) Project Management
13 9 (15.79%) Internet Marketing
13 9 (15.79%) MS Excel
14 8 (14.04%) Scrum
14 8 (14.04%) Copywriting
14 8 (14.04%) MS PowerPoint
14 8 (14.04%) Mentoring
14 8 (14.04%) Time Management
15 7 (12.28%) Online Marketing
15 7 (12.28%) Degree
15 7 (12.28%) B2B
16 6 (10.53%) CRM
16 6 (10.53%) XML
16 6 (10.53%) Technical Architecture
16 6 (10.53%) Relational Database

Search Engine Marketing
Top Related IT Skills by Category

For the 6 months to 10 February 2016, IT jobs within the UK citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (8.77%) WordPress
2 4 (7.02%) CMS
3 3 (5.26%) SAS
Applications
1 9 (15.79%) MS Excel
2 8 (14.04%) MS PowerPoint
3 2 (3.51%) Photoshop
4 1 (1.75%) MS Visio
Business Applications
1 3 (5.26%) Magento
Cloud Services
1 29 (50.88%) Google Analytics
2 16 (28.07%) AdWords
Communications & Networking
1 29 (50.88%) Internet
Database & Business Intelligence
1 6 (10.53%) Relational Database
2 3 (5.26%) Data Mining
3 2 (3.51%) Big Data
General
1 57 (100.00%) Marketing
2 5 (8.77%) Finance
3 3 (5.26%) Advertising
4 1 (1.75%) Publishing
4 1 (1.75%) Telecoms
Job Titles
1 18 (31.58%) PPC Executive
2 12 (21.05%) SEO Executive
3 8 (14.04%) Digital Executive
3 8 (14.04%) Digital Marketing Executive
3 8 (14.04%) Marketing Executive
4 6 (10.53%) Account Executive
4 6 (10.53%) Campaign Executive
5 5 (8.77%) Marketing Director
6 4 (7.02%) Account Director
6 4 (7.02%) Analyst
6 4 (7.02%) Associate Director
6 4 (7.02%) Digital Account Director
6 4 (7.02%) Digital Director
6 4 (7.02%) E-Commerce Director
6 4 (7.02%) Marketing Manager
6 4 (7.02%) Senior Data Warehouse Specialist
6 4 (7.02%) SEO Analyst
7 3 (5.26%) SEO Specialist
8 2 (3.51%) Technical Specialist
8 2 (3.51%) Web Specialist
Libraries, Frameworks & Software Standards
1 32 (56.14%) HTML
2 29 (50.88%) CSS
3 16 (28.07%) XHTML
4 6 (10.53%) XML
5 1 (1.75%) .NET
Miscellaneous
1 33 (57.89%) Analytical Skills
2 19 (33.33%) Social Media
3 8 (14.04%) Copywriting
4 5 (8.77%) Blog
5 4 (7.02%) Digital Media
6 1 (1.75%) Algorithms
6 1 (1.75%) Computer Science
6 1 (1.75%) FMCG
6 1 (1.75%) Performance Metrics
Processes & Methodologies
1 43 (75.44%) SEO
2 36 (63.16%) Analytics
3 34 (59.65%) Pay per click
4 25 (43.86%) Digital Marketing
5 18 (31.58%) Web Development
6 15 (26.32%) Project Management
7 9 (15.79%) Internet Marketing
8 8 (14.04%) Mentoring
8 8 (14.04%) Scrum
8 8 (14.04%) Time Management
9 7 (12.28%) B2B
9 7 (12.28%) Online Marketing
10 6 (10.53%) CRM
10 6 (10.53%) Presales
10 6 (10.53%) Technical Architecture
11 5 (8.77%) Link Building
12 4 (7.02%) Campaign Management
12 4 (7.02%) Content Management
12 4 (7.02%) E-Commerce
12 4 (7.02%) People Management
Programming Languages
1 4 (7.02%) C
1 4 (7.02%) SQL
2 1 (1.75%) PHP
Qualifications
1 7 (12.28%) Degree
2 1 (1.75%) MBA
Vendors
1 32 (56.14%) Google
2 4 (7.02%) Microsoft
3 2 (3.51%) Adobe
Northamptonshire
Greywood Associates Limited
Salary: £12000 - £16000 per annum + Benefits
Posted: 4 days ago
City of London
Ortolan Group
Salary: £40000 - £50000 per annum + Negotiable
Posted: 15 days ago