The table below looks at the statistics for Search Engine Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Search Engine Marketing over the 3 months to 16 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
16 Sep 2014
Same period 2013 Same period 2012
Search Engine Marketing
Rank 835 825 854
Rank change year-on-year
-10 +29
Permanent jobs citing Search Engine Marketing 52 48 47
As % of all permanent IT jobs located in the UK 0.046% 0.045% 0.040%
As % of the Processes & Methodologies category 0.056% 0.056% 0.050%
Number of salaries quoted 28 29 34
Average salary £28,500 £30,000 £23,000
Average salary % change year-on-year
-5.00% +30.43%
90% offered a salary of more than £19,700 £22,500 £20,650
10% offered a salary of more than £40,000 £74,000 £36,000
UK excluding London average salary £27,500 £30,000 £22,750
% change year-on-year
-8.33% +31.86%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
93443 86275 93127
As % of all permanent IT jobs located in the UK 81.90% 81.15% 79.01%
Number of salaries quoted 74604 70751 78836
Average salary £47,500 £47,500 £46,000
Average salary % change year-on-year
- +3.26%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £72,500 £72,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Search Engine Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Search Engine Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in the UK

Search Engine Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing within the UK.

Search Engine Marketing Salary Trend in the UK

Search Engine Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Search Engine Marketing over the 3 months to 16 September 2014 within the UK.

Search Engine Marketing Salary Histogram in the UK

Search Engine Marketing
Top 26 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Search Engine Marketing within the UK over the 3 months to 16 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -15 52 £28,500 -5.00% 7
London -8 33 £28,500 -25.00% 5
City of London +18 24 £28,500 -1.72% 1
Yorkshire -41 9 £24,500 +8.88%
North Yorkshire -12 7 £21,500 +10.25%
South East - 7 £31,000 - 2
Middlesbrough -2 4 £30,000 +53.84%
Harrogate - 3 £19,000 -
Surrey - 3 £29,000 - 1
West Yorkshire -35 2 £28,500 -43.00%
Leeds -36 2 £28,500 -43.00%
Crawley - 2 - -
Nottingham - 2 - -
West Sussex - 2 - -
Nottinghamshire - 2 - -
East Midlands - 2 - -
North West - 2 £32,000 -
Wimbledon - 1 £27,500 -
Manchester - 1 £21,500 -
Brighton - 1 £31,000 -
Warrington - 1 £42,500 -
Weybridge - 1 £38,000 -
Cheshire - 1 £42,500 -
East Sussex - 1 £31,000 -
Hampshire - 1 - - 1
Enfield - 1 £32,500 -

Search Engine Marketing
Top 30 Related IT Skills

For the 6 months to 16 September 2014, IT jobs within the UK citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing.

1 145 (100.00%) Marketing
2 101 (69.66%) SEO
3 85 (58.62%) Analytics
4 68 (46.90%) Pay per click
5 65 (44.83%) Google
6 62 (42.76%) Social Media
7 61 (42.07%) Digital Marketing
8 53 (36.55%) Online Marketing
9 52 (35.86%) HTML
10 51 (35.17%) Analytical Skills
11 47 (32.41%) Degree
12 44 (30.34%) Google Analytics
12 44 (30.34%) CSS
13 38 (26.21%) Advertising
14 28 (19.31%) JavaScript
14 28 (19.31%) Email Marketing
15 25 (17.24%) E-Commerce
16 24 (16.55%) New Media
17 20 (13.79%) CRM
17 20 (13.79%) User Experience
18 18 (12.41%) Internet
18 18 (12.41%) Web Analytics
19 17 (11.72%) Market Research
20 16 (11.03%) Marketing Strategy
20 16 (11.03%) Retail
20 16 (11.03%) Project Management
20 16 (11.03%) PHP
21 15 (10.34%) MS Excel
21 15 (10.34%) Salesforce.com
21 15 (10.34%) Display Advertising

Search Engine Marketing
Top Related IT Skills by Category

For the 6 months to 16 September 2014, IT jobs within the UK citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Application Platforms
1 6 (4.14%) CMS
2 5 (3.45%) WordPress
3 4 (2.76%) Drupal
4 1 (0.69%) Joomla!
4 1 (0.69%) SharePoint
Applications
1 15 (10.34%) MS Excel
2 14 (9.66%) MS PowerPoint
2 14 (9.66%) Photoshop
3 9 (6.21%) Adobe Illustrator
3 9 (6.21%) MS Office
4 2 (1.38%) FreeHand
5 1 (0.69%) MS Visio
Business Applications
1 44 (30.34%) Google Analytics
2 10 (6.90%) WebTrends
3 7 (4.83%) Magento
4 1 (0.69%) Oracle CRM
Cloud Services
1 3 (2.07%) SaaS
Communications & Networking
1 18 (12.41%) Internet
2 4 (2.76%) Intranet
3 1 (0.69%) HTTP
Database & Business Intelligence
1 9 (6.21%) MySQL
2 2 (1.38%) QlikView
3 1 (0.69%) SQL Server
3 1 (0.69%) RDBMS
3 1 (0.69%) VLDB
3 1 (0.69%) Relational Database
Development Applications
1 7 (4.83%) Git (software)
2 3 (2.07%) Subversion
3 2 (1.38%) Dreamweaver
4 1 (0.69%) JIRA
4 1 (0.69%) RequisitePro
General
1 145 (100.00%) Marketing
2 38 (26.21%) Advertising
3 16 (11.03%) Retail
4 12 (8.28%) Finance
5 11 (7.59%) Law
6 4 (2.76%) Publishing
6 4 (2.76%) Telecoms
7 3 (2.07%) Multimedia
8 2 (1.38%) Games
8 2 (1.38%) German Language
9 1 (0.69%) Italian Language
9 1 (0.69%) Polish Language
9 1 (0.69%) Dutch Language
9 1 (0.69%) French Language
9 1 (0.69%) Banking
9 1 (0.69%) Pharmaceutical
Job Titles
1 28 (19.31%) Search Manager
2 27 (18.62%) Marketing Manager
3 21 (14.48%) PPC Executive
3 21 (14.48%) PPC Manager
3 21 (14.48%) PPC Analyst
3 21 (14.48%) PPC Specialist
4 18 (12.41%) Analyst
5 16 (11.03%) Designer
5 16 (11.03%) SEO Executive
6 13 (8.97%) Developer
7 11 (7.59%) Lead Designer
7 11 (7.59%) User Experience Designer
8 8 (5.52%) Online Marketing Manager
9 7 (4.83%) Marketing Executive
10 6 (4.14%) Web Developer
11 5 (3.45%) Digital Marketing Manager
11 5 (3.45%) Graphic Designer
11 5 (3.45%) Senior Manager
11 5 (3.45%) SEO Manager
12 4 (2.76%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 52 (35.86%) HTML
2 44 (30.34%) CSS
3 8 (5.52%) .NET
3 8 (5.52%) jQuery
4 6 (4.14%) HTML5
5 5 (3.45%) CSS3
6 4 (2.76%) Laravel
6 4 (2.76%) CodeIgniter
7 3 (2.07%) Ajax
7 3 (2.07%) XHTML
7 3 (2.07%) JSP
7 3 (2.07%) Sass
7 3 (2.07%) Twitter Bootstrap
8 1 (0.69%) XML
8 1 (0.69%) Semantic HTML
Miscellaneous
1 62 (42.76%) Social Media
2 51 (35.17%) Analytical Skills
3 24 (16.55%) New Media
4 20 (13.79%) User Experience
5 11 (7.59%) Data Protection Act
6 8 (5.52%) Copywriting
7 6 (4.14%) Blog
8 5 (3.45%) Photography
9 2 (1.38%) Digital Media
9 2 (1.38%) Enterprise Software
9 2 (1.38%) Xbox
10 1 (0.69%) Graphic Design
10 1 (0.69%) Replication
10 1 (0.69%) Mobile App
Operating Systems
1 1 (0.69%) Apple iOS
Processes & Methodologies
1 101 (69.66%) SEO
2 85 (58.62%) Analytics
3 68 (46.90%) Pay per click
4 61 (42.07%) Digital Marketing
5 53 (36.55%) Online Marketing
6 28 (19.31%) Email Marketing
7 25 (17.24%) E-Commerce
8 20 (13.79%) CRM
9 18 (12.41%) Web Analytics
10 17 (11.72%) Market Research
11 16 (11.03%) Marketing Strategy
11 16 (11.03%) Project Management
12 15 (10.34%) Display Advertising
12 15 (10.34%) Agile Software Development
12 15 (10.34%) Data Analysis
13 14 (9.66%) Web Development
14 13 (8.97%) Line Management
15 12 (8.28%) Campaign Management
15 12 (8.28%) Usability Testing
16 11 (7.59%) Scrum
Programming Languages
1 28 (19.31%) JavaScript
2 16 (11.03%) PHP
3 5 (3.45%) Java
4 4 (2.76%) SQL
4 4 (2.76%) PHP5
5 2 (1.38%) C
6 1 (0.69%) T-SQL
Qualifications
1 47 (32.41%) Degree
Quality Assurance & Compliance
1 1 (0.69%) QA
Vendors
1 65 (44.83%) Google
2 15 (10.34%) Salesforce.com
3 14 (9.66%) Adobe
4 13 (8.97%) Microsoft
5 10 (6.90%) Coremetrics
5 10 (6.90%) Yahoo!
6 4 (2.76%) Zend
7 3 (2.07%) ATG
7 3 (2.07%) Omniture
7 3 (2.07%) Facebook
7 3 (2.07%) Twitter
8 2 (1.38%) Marketo
8 2 (1.38%) Hitwise
8 2 (1.38%) TippingPoint
9 1 (0.69%) DoubleClick
9 1 (0.69%) Oracle
9 1 (0.69%) SAP
9 1 (0.69%) JD Edwards
9 1 (0.69%) Maxymiser
9 1 (0.69%) ClickTale
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