The first table below looks at the demand for Search Engine Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Search Engine Marketing over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Search Engine Marketing
Rank 847 845 851
Rank change year-on-year
-2 +6
Permanent jobs citing Search Engine Marketing 70 38 72
As % of all permanent IT jobs located in the UK 0.058% 0.034% 0.057%
As % of the Processes & Methodologies category 0.072% 0.043% 0.075%
Number of salaries quoted 46 23 65
Average salary £35,000 £28,000 £28,500
Average salary % change year-on-year
+25.00% -1.75%
90% offered a salary of more than £22,000 £23,000 £20,000
10% offered a salary of more than £62,500 £44,000 £37,500
UK excluding London average salary £29,500 £27,000 £30,000
% change year-on-year
+9.25% -10.00%
Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
97509 87535 96223
As % of all permanent IT jobs located in the UK 80.37% 78.84% 76.56%
Number of salaries quoted 78334 71800 81781
Average salary £47,500 £45,000 £47,500
Average salary % change year-on-year
+5.55% -5.26%
90% offered a salary of more than £30,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £70,000
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%

Search Engine Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Search Engine Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in the UK

Search Engine Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing within the UK.

Search Engine Marketing Salary Trend in the UK

Search Engine Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Search Engine Marketing over the 3 months to 18 April 2014 within the UK.

Search Engine Marketing Salary Histogram in the UK

Search Engine Marketing
Top 21 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Search Engine Marketing within the UK over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
England -13 69 £35,000 +20.68% 13
London -32 41 £40,000 +29.03% 9
South East -2 15 £30,000 -14.28% 1
City of London -17 12 £62,500 +127.27% 4
Surrey +2 7 £35,000 -
South West -1 6 £21,000 -16.00%
Bristol - 6 £21,000 -
North West -1 4 £35,000 +40.00% 1
Yorkshire -36 4 £26,500 -47.00%
Kent - 4 £25,000 -
Leeds -23 3 - -
West Yorkshire -30 3 - -
Berkshire - 3 £32,500 - 1
Cheshire 0 2 £35,000 +34.61% 1
Reading - 2 £35,000 - 1
Warrington - 2 £35,000 - 1
Manchester +3 1 - -
Portsmouth - 1 £26,000 -
Hampshire - 1 £26,000 -
South Yorkshire - 1 £26,500 -
Merseyside - 1 £21,500 -

Search Engine Marketing
Top 30 Related IT Skills

For the 6 months to 18 April 2014, IT jobs within the UK citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing.

1 91 (100.00%) Marketing
2 62 (68.13%) SEO
3 56 (61.54%) Analytics
4 48 (52.75%) Google
5 44 (48.35%) Pay per click
6 40 (43.96%) Google Analytics
7 39 (42.86%) Social Media
8 37 (40.66%) Digital Marketing
9 33 (36.26%) Degree
10 30 (32.97%) E-Commerce
11 29 (31.87%) HTML
12 28 (30.77%) Online Marketing
13 27 (29.67%) CSS
14 23 (25.27%) Email Marketing
15 20 (21.98%) Advertising
16 18 (19.78%) Copywriting
17 15 (16.48%) JavaScript
18 14 (15.38%) CRM
18 14 (15.38%) Web Development
18 14 (15.38%) Retail
19 13 (14.29%) Web Analytics
19 13 (14.29%) New Media
20 12 (13.19%) MS Excel
20 12 (13.19%) Internet
20 12 (13.19%) Content Management
21 11 (12.09%) Yahoo!
22 10 (10.99%) MS PowerPoint
22 10 (10.99%) Agile Software Development
22 10 (10.99%) Photoshop
23 9 (9.89%) Project Management

Search Engine Marketing
Top Related IT Skills by Category

For the 6 months to 18 April 2014, IT jobs within the UK citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (5.49%) CMS
2 4 (4.40%) WordPress
3 3 (3.30%) Drupal
4 2 (2.20%) SharePoint
Applications
1 12 (13.19%) MS Excel
2 10 (10.99%) MS PowerPoint
2 10 (10.99%) Photoshop
3 9 (9.89%) Adobe Illustrator
4 6 (6.59%) FreeHand
5 3 (3.30%) MS Office
6 1 (1.10%) MS Visio
Business Applications
1 40 (43.96%) Google Analytics
2 9 (9.89%) Magento
3 8 (8.79%) WebTrends
4 1 (1.10%) Oracle CRM
4 1 (1.10%) SiteCatalyst
Cloud Services
1 1 (1.10%) SaaS
Communications & Networking
1 12 (13.19%) Internet
2 3 (3.30%) Intranet
2 3 (3.30%) Extranet
3 2 (2.20%) MVNO
4 1 (1.10%) VoIP
4 1 (1.10%) VPN
4 1 (1.10%) Firewall
Database & Business Intelligence
1 4 (4.40%) MySQL
2 3 (3.30%) SQL Server
2 3 (3.30%) SQL Server 2008
3 1 (1.10%) QlikView
Development Applications
1 6 (6.59%) Git (software)
1 6 (6.59%) Dreamweaver
2 3 (3.30%) Subversion
2 3 (3.30%) JIRA
3 2 (2.20%) Visual Studio
General
1 91 (100.00%) Marketing
2 20 (21.98%) Advertising
3 14 (15.38%) Retail
4 7 (7.69%) Finance
5 6 (6.59%) Law
6 2 (2.20%) Telecoms
6 2 (2.20%) Automotive
7 1 (1.10%) Financial Institution
7 1 (1.10%) Legal
7 1 (1.10%) Billing
Job Titles
1 13 (14.29%) Marketing Manager
1 13 (14.29%) Analyst
1 13 (14.29%) Designer
1 13 (14.29%) Marketing Executive
2 8 (8.79%) Search Manager
2 8 (8.79%) Online Marketing Manager
2 8 (8.79%) Developer
3 7 (7.69%) Lead Designer
3 7 (7.69%) User Experience Designer
4 6 (6.59%) SEO Consultant
4 6 (6.59%) Consultant
5 5 (5.49%) Web Developer
5 5 (5.49%) Digital Marketing Executive
5 5 (5.49%) Digital Marketing Manager
6 4 (4.40%) Graphic Designer
6 4 (4.40%) Senior Manager
7 3 (3.30%) Web Analyst
7 3 (3.30%) SEO Executive
7 3 (3.30%) PPC Specialist
7 3 (3.30%) Front-End Developer
Libraries, Frameworks & Software Standards
1 29 (31.87%) HTML
2 27 (29.67%) CSS
3 8 (8.79%) CSS3
3 8 (8.79%) HTML5
3 8 (8.79%) .NET
4 4 (4.40%) Ajax
5 3 (3.30%) JSP
5 3 (3.30%) CodeIgniter
5 3 (3.30%) jQuery
5 3 (3.30%) Laravel
5 3 (3.30%) Sass
5 3 (3.30%) Twitter Bootstrap
6 2 (2.20%) JSON
6 2 (2.20%) SOAP
6 2 (2.20%) Web Services
6 2 (2.20%) XML
7 1 (1.10%) Flash
7 1 (1.10%) Ruby on Rails
7 1 (1.10%) Semantic HTML
Miscellaneous
1 39 (42.86%) Social Media
2 18 (19.78%) Copywriting
3 13 (14.29%) New Media
4 8 (8.79%) Blog
5 7 (7.69%) Data Protection Act
5 7 (7.69%) Xbox
6 5 (5.49%) Photography
7 3 (3.30%) Statistics
7 3 (3.30%) Mathematics
8 1 (1.10%) FMCG
Operating Systems
1 1 (1.10%) Windows
1 1 (1.10%) Apple iOS
Processes & Methodologies
1 62 (68.13%) SEO
2 56 (61.54%) Analytics
3 44 (48.35%) Pay per click
4 37 (40.66%) Digital Marketing
5 30 (32.97%) E-Commerce
6 28 (30.77%) Online Marketing
7 23 (25.27%) Email Marketing
8 14 (15.38%) CRM
8 14 (15.38%) Web Development
9 13 (14.29%) Web Analytics
10 12 (13.19%) Content Management
11 10 (10.99%) Agile Software Development
12 9 (9.89%) Project Management
12 9 (9.89%) Display Advertising
12 9 (9.89%) Marketing Strategy
12 9 (9.89%) Market Research
13 7 (7.69%) Scrum
13 7 (7.69%) Agile Project Management
13 7 (7.69%) Data Protection
14 6 (6.59%) Usability Testing
Programming Languages
1 15 (16.48%) JavaScript
2 5 (5.49%) PHP
3 4 (4.40%) Java
4 2 (2.20%) C#
4 2 (2.20%) SQL
5 1 (1.10%) T-SQL
5 1 (1.10%) Ruby
Qualifications
1 33 (36.26%) Degree
Vendors
1 48 (52.75%) Google
2 11 (12.09%) Yahoo!
3 7 (7.69%) Microsoft
3 7 (7.69%) Facebook
3 7 (7.69%) Twitter
4 6 (6.59%) Salesforce.com
5 3 (3.30%) ATG
5 3 (3.30%) Adobe
5 3 (3.30%) Omniture
5 3 (3.30%) Zend
6 1 (1.10%) Oracle
6 1 (1.10%) SAP
6 1 (1.10%) BT
6 1 (1.10%) JD Edwards
6 1 (1.10%) Coremetrics
6 1 (1.10%) ClickTale
6 1 (1.10%) Tealeaf
Birmingham, West Midlands (County)
Pure People Ltd
Salary: Unspecified
Posted: 2 days ago
Warrington, Cheshire
Evolution Recruitment Solutions
Salary: 15,000 - 17,000
Posted: 3 days ago
Central London / West End
Smart TV Broadcasting Ltd
Salary: From £40,000 to £45,000 per annum
Posted: 3 days ago
Ipswich
Polkadotfrog
Salary: £27,000 - £35,000 per year
Posted: 3 days ago
City, London
Propel London Ltd
Posted: 4 days ago
City, London
Propel London Ltd
Posted: 4 days ago
London
Creative Skillset
Posted: 4 days ago
London
Lorien Resourcing
Salary: £50000 - £60000 per annum + package
Posted: 4 days ago
City of London
Argyll Scott
Salary: £60000 - £65000 per annum + Benefits
Posted: 4 days ago
City, London
Propel
Salary: £20000 - £25000 per annum
Posted: 5 days ago
West London
Lorien Resourcing
Salary: £30000 - £40000 per annum + Benefits
Posted: 5 days ago
Reading
IT HR
Salary: £30000 - £35000 per annum + benefits
Posted: 9 days ago
London
Talented Group
Posted: 24 days ago