The table below looks at the statistics for Search Engine Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Search Engine Marketing over the 3 months to 17 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
17 Dec 2014
Same period 2013 Same period 2012
Search Engine Marketing
Rank 853 871 881
Rank change year-on-year
+18 +10
Permanent jobs citing Search Engine Marketing 51 35 30
As % of all permanent IT jobs located in the UK 0.045% 0.032% 0.026%
As % of the Processes & Methodologies category 0.055% 0.039% 0.033%
Number of salaries quoted 27 17 15
Average salary £40,000 £36,500 £27,500
Average salary % change year-on-year
+9.58% +32.72%
90% offered a salary of more than £27,100 £23,600 £23,000
10% offered a salary of more than £62,500 £70,500 £37,000
UK excluding London average salary £56,250 £30,000 £26,250
% change year-on-year
+87.50% +14.28%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92632 89611 92231
As % of all permanent IT jobs located in the UK 82.27% 81.71% 79.49%
Number of salaries quoted 76342 72005 78488
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £72,500 £70,000 £73,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Search Engine Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Search Engine Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in the UK

Search Engine Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing within the UK.

Search Engine Marketing Salary Trend in the UK

Search Engine Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Search Engine Marketing over the 3 months to 17 December 2014 within the UK.

Search Engine Marketing Salary Histogram in the UK

Search Engine Marketing
Top 26 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Search Engine Marketing within the UK over the 3 months to 17 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +19 50 £40,000 +9.58% 6
South East +10 17 £60,000 +150.00% 2
London +12 14 £40,000 -31.91% 1
North West +1 9 £29,000 +22.10% 1
East of England - 8 - -
Hemel Hempstead - 8 - -
Hertfordshire - 8 - -
Cheshire -6 6 £29,000 +28.88% 1
Buckinghamshire 0 5 £60,000 +100.00%
Berkshire - 5 £62,500 - 1
Maidenhead - 5 £62,500 -
Aylesbury - 5 £60,000 -
Manchester -21 3 - -
Kent - 3 £37,500 -
City of London +10 2 - - 1
East Sussex -8 2 £42,750 +81.91% 1
North Yorkshire - 2 £21,250 - 1
Brighton - 2 £42,750 - 1
Yorkshire - 2 £21,250 - 1
Wimbledon - 1 £27,500 -
Farnham - 1 £32,500 -
Folkestone - 1 £32,500 -
Harrogate - 1 £20,500 - 1
Basingstoke - 1 £32,500 -
Surrey - 1 £32,500 -
Hampshire - 1 £32,500 -

Search Engine Marketing
Top 30 Related IT Skills

For the 6 months to 17 December 2014, IT jobs within the UK citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing.

1 102 (100.00%) Marketing
2 63 (61.76%) Analytics
3 59 (57.84%) SEO
4 54 (52.94%) Google
5 38 (37.25%) Pay per click
6 36 (35.29%) Web Analytics
7 33 (32.35%) Analytical Skills
8 31 (30.39%) Social Media
9 28 (27.45%) Google Analytics
10 27 (26.47%) Retail
10 27 (26.47%) Degree
11 26 (25.49%) Online Marketing
12 24 (23.53%) HTML
12 24 (23.53%) E-Commerce
13 20 (19.61%) Advertising
14 19 (18.63%) Adobe
14 19 (18.63%) Digital Marketing
15 18 (17.65%) CSS
16 16 (15.69%) Campaign Management
17 15 (14.71%) MS Excel
18 13 (12.75%) German Language
19 12 (11.76%) JavaScript
19 12 (11.76%) Microsoft
19 12 (11.76%) Project Management
19 12 (11.76%) Italian Language
20 11 (10.78%) PHP
20 11 (10.78%) Internet
21 10 (9.80%) MS Office
21 10 (9.80%) Content Management
21 10 (9.80%) Copywriting

Search Engine Marketing
Top Related IT Skills by Category

For the 6 months to 17 December 2014, IT jobs within the UK citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (4.90%) CMS
2 2 (1.96%) WordPress
3 1 (0.98%) Drupal
Applications
1 15 (14.71%) MS Excel
2 10 (9.80%) MS Office
3 8 (7.84%) Photoshop
4 5 (4.90%) MS PowerPoint
5 4 (3.92%) Adobe Illustrator
Business Applications
1 28 (27.45%) Google Analytics
2 5 (4.90%) WebTrends
3 1 (0.98%) Magento
Communications & Networking
1 11 (10.78%) Internet
2 1 (0.98%) HTTP
Database & Business Intelligence
1 6 (5.88%) MySQL
2 3 (2.94%) QlikView
3 2 (1.96%) MS Access
4 1 (0.98%) Big Data
4 1 (0.98%) Relational Database
4 1 (0.98%) Data Warehouse
4 1 (0.98%) SQL Server
4 1 (0.98%) VLDB
4 1 (0.98%) RDBMS
Development Applications
1 1 (0.98%) RequisitePro
1 1 (0.98%) Git (software)
General
1 102 (100.00%) Marketing
2 27 (26.47%) Retail
3 20 (19.61%) Advertising
4 13 (12.75%) German Language
5 12 (11.76%) Italian Language
6 6 (5.88%) Publishing
6 6 (5.88%) Finance
7 5 (4.90%) Telecoms
8 3 (2.94%) Games
8 3 (2.94%) Multimedia
9 1 (0.98%) Banking
9 1 (0.98%) Pharmaceutical
9 1 (0.98%) Polish Language
9 1 (0.98%) Dutch Language
9 1 (0.98%) French Language
Job Titles
1 19 (18.63%) PPC Specialist
1 19 (18.63%) PPC Manager
1 19 (18.63%) PPC Analyst
1 19 (18.63%) PPC Executive
2 10 (9.80%) Analyst
2 10 (9.80%) Search Manager
3 8 (7.84%) SEO Specialist
3 8 (7.84%) SEO Executive
4 7 (6.86%) Developer
4 7 (6.86%) Marketing Manager
5 6 (5.88%) Marketing Executive
6 5 (4.90%) Digital Marketing Executive
7 4 (3.92%) Web Manager
7 4 (3.92%) Web Marketing Manager
7 4 (3.92%) Digital Marketing Manager
7 4 (3.92%) Data Analyst
7 4 (3.92%) PHP Developer
8 3 (2.94%) Graphic Designer
8 3 (2.94%) Business Analyst
8 3 (2.94%) IT Manager
Libraries, Frameworks & Software Standards
1 24 (23.53%) HTML
2 18 (17.65%) CSS
3 5 (4.90%) jQuery
4 4 (3.92%) XHTML
5 2 (1.96%) XML
6 1 (0.98%) HTML5
6 1 (0.98%) Laravel
6 1 (0.98%) .NET
6 1 (0.98%) CodeIgniter
Miscellaneous
1 33 (32.35%) Analytical Skills
2 31 (30.39%) Social Media
3 10 (9.80%) Copywriting
3 10 (9.80%) Algorithms
3 10 (9.80%) Performance Metrics
4 8 (7.84%) User Experience
5 7 (6.86%) Blog
6 3 (2.94%) Computer Science
7 2 (1.96%) Digital Media
8 1 (0.98%) New Media
8 1 (0.98%) Mobile App
8 1 (0.98%) Replication
8 1 (0.98%) Statistics
8 1 (0.98%) Graphic Design
8 1 (0.98%) Economics
Processes & Methodologies
1 63 (61.76%) Analytics
2 59 (57.84%) SEO
3 38 (37.25%) Pay per click
4 36 (35.29%) Web Analytics
5 26 (25.49%) Online Marketing
6 24 (23.53%) E-Commerce
7 19 (18.63%) Digital Marketing
8 16 (15.69%) Campaign Management
9 12 (11.76%) Project Management
10 10 (9.80%) Content Management
11 9 (8.82%) Line Management
11 9 (8.82%) Quantitative Analysis
12 8 (7.84%) Web Development
12 8 (7.84%) Supplier Management
13 7 (6.86%) Email Marketing
14 6 (5.88%) Web Design
14 6 (5.88%) Business Intelligence
14 6 (5.88%) Information Architecture
14 6 (5.88%) Web Marketing
14 6 (5.88%) Technical Analysis
Programming Languages
1 12 (11.76%) JavaScript
2 11 (10.78%) PHP
3 4 (3.92%) PHP5
4 2 (1.96%) SQL
5 1 (0.98%) C
5 1 (0.98%) T-SQL
Qualifications
1 27 (26.47%) Degree
Quality Assurance & Compliance
1 1 (0.98%) QA
Vendors
1 54 (52.94%) Google
2 19 (18.63%) Adobe
3 12 (11.76%) Microsoft
4 9 (8.82%) Coremetrics
5 6 (5.88%) DoubleClick
6 5 (4.90%) Yahoo!
7 3 (2.94%) Facebook
7 3 (2.94%) Twitter
7 3 (2.94%) Omniture
8 1 (0.98%) Tealeaf
8 1 (0.98%) Tableau
8 1 (0.98%) Eloqua
8 1 (0.98%) Business Objects
8 1 (0.98%) Salesforce.com
8 1 (0.98%) Zend
Cheshire
DP Connect
Salary: £40000 - £55000 per annum
Posted: 5 hours ago
Shropshire
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Salary: £20000 - £25000 per annum + Benefits
Posted: Yesterday
Brighton, East Sussex
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Salary: £50000.00 - £55000.00 per annum
Posted: 5 days ago
Harrogate
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Salary: £25000 - £35000 per annum + Benefits
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Wokingham
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Salary: £28 - £28000 per annum + bens
Posted: 26 days ago