The table below looks at the statistics for Search Engine Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Search Engine Marketing over the 3 months to 28 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2014
Same period 2013 Same period 2012
Search Engine Marketing
Rank 841 828 846
Rank change year-on-year
-13 +18
Permanent jobs citing Search Engine Marketing 52 49 48
As % of all permanent IT jobs located in the UK 0.045% 0.046% 0.041%
As % of the Processes & Methodologies category 0.056% 0.058% 0.053%
Number of salaries quoted 32 26 33
Average salary £29,746 £30,000 £23,500
Average salary % change year-on-year
-0.84% +27.65%
90% offered a salary of more than £20,150 £22,500 £21,000
10% offered a salary of more than £40,000 £76,250 £39,500
UK excluding London average salary £24,500 £29,000 £22,750
% change year-on-year
-15.51% +27.47%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92648 84518 90975
As % of all permanent IT jobs located in the UK 80.67% 79.58% 77.87%
Number of salaries quoted 73866 69082 77128
Average salary £47,500 £47,500 £46,500
Average salary % change year-on-year
- +2.15%
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £72,500 £72,500 £72,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Search Engine Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Search Engine Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in the UK

Search Engine Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing within the UK.

Search Engine Marketing Salary Trend in the UK

Search Engine Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Search Engine Marketing over the 3 months to 28 August 2014 within the UK.

Search Engine Marketing Salary Histogram in the UK

Search Engine Marketing
Top 23 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Search Engine Marketing within the UK over the 3 months to 28 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -21 52 £29,746 -0.84% 7
London +6 37 £30,991 -19.50% 6
City of London +13 21 £28,500 -1.72%
Yorkshire -34 8 £24,500 +8.88%
North Yorkshire -3 7 £21,500 +10.25%
Middlesbrough +3 4 £30,000 +53.84%
South East - 4 £31,000 - 1
Harrogate - 3 £19,000 -
Nottingham - 2 - -
Nottinghamshire - 2 - -
Surrey - 2 £29,000 -
East Midlands - 2 - -
Leeds -39 1 £28,500 -1.72%
West Yorkshire -44 1 £28,500 -1.72%
Manchester - 1 £21,500 -
West Sussex - 1 - -
Brighton - 1 £31,000 -
Crawley - 1 - -
Enfield - 1 £32,500 - 1
Weybridge - 1 £38,000 -
East Sussex - 1 £31,000 -
North West - 1 £21,500 -
Wimbledon - 1 £27,500 -

Search Engine Marketing
Top 30 Related IT Skills

For the 6 months to 28 August 2014, IT jobs within the UK citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing.

1 144 (100.00%) Marketing
2 98 (68.06%) SEO
3 84 (58.33%) Analytics
4 66 (45.83%) Google
5 65 (45.14%) Pay per click
6 63 (43.75%) Social Media
7 62 (43.06%) Digital Marketing
8 54 (37.50%) Online Marketing
9 52 (36.11%) HTML
10 48 (33.33%) Degree
11 45 (31.25%) CSS
12 44 (30.56%) Google Analytics
13 35 (24.31%) Advertising
14 29 (20.14%) JavaScript
15 28 (19.44%) Email Marketing
16 25 (17.36%) New Media
17 21 (14.58%) CRM
18 20 (13.89%) E-Commerce
19 18 (12.50%) Internet
20 17 (11.81%) Project Management
20 17 (11.81%) Web Analytics
21 16 (11.11%) Display Advertising
21 16 (11.11%) Marketing Strategy
21 16 (11.11%) PHP
22 15 (10.42%) Data Analysis
22 15 (10.42%) Web Development
22 15 (10.42%) Agile Software Development
22 15 (10.42%) Retail
22 15 (10.42%) Market Research
23 14 (9.72%) MS PowerPoint

Search Engine Marketing
Top Related IT Skills by Category

For the 6 months to 28 August 2014, IT jobs within the UK citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Application Platforms
1 6 (4.17%) CMS
2 4 (2.78%) WordPress
3 3 (2.08%) Drupal
4 1 (0.69%) Joomla!
4 1 (0.69%) SharePoint
Applications
1 14 (9.72%) MS PowerPoint
2 13 (9.03%) MS Excel
2 13 (9.03%) Photoshop
3 8 (5.56%) Adobe Illustrator
4 7 (4.86%) MS Office
5 2 (1.39%) FreeHand
6 1 (0.69%) MS Visio
Business Applications
1 44 (30.56%) Google Analytics
2 8 (5.56%) WebTrends
3 6 (4.17%) Magento
4 1 (0.69%) Oracle CRM
Cloud Services
1 4 (2.78%) SaaS
Communications & Networking
1 18 (12.50%) Internet
2 4 (2.78%) Intranet
3 1 (0.69%) Firewall
3 1 (0.69%) VoIP
3 1 (0.69%) HTTP
3 1 (0.69%) VPN
Database & Business Intelligence
1 9 (6.25%) MySQL
2 2 (1.39%) SQL Server
3 1 (0.69%) Relational Database
3 1 (0.69%) SQL Server 2008
3 1 (0.69%) VLDB
3 1 (0.69%) RDBMS
Development Applications
1 6 (4.17%) Git (software)
2 3 (2.08%) Subversion
3 2 (1.39%) Dreamweaver
3 2 (1.39%) JIRA
4 1 (0.69%) RequisitePro
4 1 (0.69%) Visual Studio
General
1 144 (100.00%) Marketing
2 35 (24.31%) Advertising
3 15 (10.42%) Retail
4 12 (8.33%) Finance
5 11 (7.64%) Law
6 5 (3.47%) Telecoms
7 4 (2.78%) Publishing
8 3 (2.08%) Multimedia
9 2 (1.39%) Games
10 1 (0.69%) Dutch Language
10 1 (0.69%) French Language
10 1 (0.69%) German Language
10 1 (0.69%) Polish Language
10 1 (0.69%) Legal
10 1 (0.69%) Billing
10 1 (0.69%) Banking
10 1 (0.69%) Financial Institution
10 1 (0.69%) Pharmaceutical
Job Titles
1 29 (20.14%) Search Manager
2 27 (18.75%) Marketing Manager
3 21 (14.58%) PPC Executive
3 21 (14.58%) PPC Specialist
3 21 (14.58%) PPC Manager
3 21 (14.58%) PPC Analyst
4 18 (12.50%) Analyst
5 17 (11.81%) Designer
6 16 (11.11%) SEO Executive
7 13 (9.03%) Developer
8 12 (8.33%) Lead Designer
8 12 (8.33%) User Experience Designer
9 9 (6.25%) Marketing Executive
9 9 (6.25%) Online Marketing Manager
10 6 (4.17%) Senior Manager
11 5 (3.47%) Digital Marketing Executive
11 5 (3.47%) SEO Manager
11 5 (3.47%) Digital Marketing Manager
11 5 (3.47%) Graphic Designer
11 5 (3.47%) Web Developer
Libraries, Frameworks & Software Standards
1 52 (36.11%) HTML
2 45 (31.25%) CSS
3 9 (6.25%) .NET
4 8 (5.56%) jQuery
5 6 (4.17%) HTML5
6 5 (3.47%) CSS3
7 4 (2.78%) Ajax
8 3 (2.08%) Sass
8 3 (2.08%) Twitter Bootstrap
8 3 (2.08%) Laravel
8 3 (2.08%) CodeIgniter
8 3 (2.08%) JSP
8 3 (2.08%) XHTML
9 2 (1.39%) XML
10 1 (0.69%) Semantic HTML
10 1 (0.69%) JSON
10 1 (0.69%) Ruby on Rails
10 1 (0.69%) SOAP
10 1 (0.69%) Web Services
Miscellaneous
1 63 (43.75%) Social Media
2 25 (17.36%) New Media
3 12 (8.33%) Data Protection Act
4 8 (5.56%) Copywriting
5 6 (4.17%) Blog
6 5 (3.47%) Photography
7 2 (1.39%) Digital Media
7 2 (1.39%) Xbox
7 2 (1.39%) Enterprise Software
8 1 (0.69%) Mobile App
8 1 (0.69%) Replication
8 1 (0.69%) Graphic Design
Operating Systems
1 1 (0.69%) Apple iOS
Processes & Methodologies
1 98 (68.06%) SEO
2 84 (58.33%) Analytics
3 65 (45.14%) Pay per click
4 62 (43.06%) Digital Marketing
5 54 (37.50%) Online Marketing
6 28 (19.44%) Email Marketing
7 21 (14.58%) CRM
8 20 (13.89%) E-Commerce
9 17 (11.81%) Project Management
9 17 (11.81%) Web Analytics
10 16 (11.11%) Display Advertising
10 16 (11.11%) Marketing Strategy
11 15 (10.42%) Data Analysis
11 15 (10.42%) Web Development
11 15 (10.42%) Agile Software Development
11 15 (10.42%) Market Research
12 12 (8.33%) Scrum
12 12 (8.33%) Usability Testing
12 12 (8.33%) Data Protection
12 12 (8.33%) Agile Project Management
Programming Languages
1 29 (20.14%) JavaScript
2 16 (11.11%) PHP
3 5 (3.47%) Java
4 4 (2.78%) SQL
4 4 (2.78%) PHP5
5 2 (1.39%) C
6 1 (0.69%) Ruby
6 1 (0.69%) C#
6 1 (0.69%) T-SQL
Qualifications
1 48 (33.33%) Degree
Quality Assurance & Compliance
1 1 (0.69%) QA
Vendors
1 66 (45.83%) Google
2 14 (9.72%) Salesforce.com
3 12 (8.33%) Microsoft
4 11 (7.64%) Adobe
4 11 (7.64%) Yahoo!
5 10 (6.94%) Coremetrics
6 3 (2.08%) Facebook
6 3 (2.08%) Twitter
6 3 (2.08%) Zend
6 3 (2.08%) ATG
7 2 (1.39%) TippingPoint
7 2 (1.39%) Hitwise
7 2 (1.39%) Marketo
8 1 (0.69%) Maxymiser
8 1 (0.69%) ClickTale
8 1 (0.69%) Tealeaf
8 1 (0.69%) Omniture
8 1 (0.69%) JD Edwards
8 1 (0.69%) SAP
8 1 (0.69%) Oracle
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