The table below looks at the statistics for Search Engine Marketing skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Search Engine Marketing over the 3 months to 28 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Jan 2015
Same period 2014 Same period 2013
Search Engine Marketing
Rank 828 858 860
Rank change year-on-year
+30 +2
Permanent jobs citing Search Engine Marketing 38 17 26
As % of all permanent IT jobs located in the UK 0.036% 0.016% 0.024%
As % of the Processes & Methodologies category 0.044% 0.020% 0.029%
Number of salaries quoted 21 8 16
Average salary £33,000 £39,500 £29,500
Average salary % change year-on-year
-16.45% +33.89%
90% offered a salary of more than £20,500 £24,250 £22,750
10% offered a salary of more than £60,000 £82,500 £45,500
UK excluding London average salary £35,000 £23,750 £27,000
% change year-on-year
+47.36% -12.03%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
86105 85797 88471
As % of all permanent IT jobs located in the UK 82.69% 82.28% 80.11%
Number of salaries quoted 70901 68441 74950
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,500 £30,000
10% offered a salary of more than £72,500 £70,000 £75,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Search Engine Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Search Engine Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in the UK

Search Engine Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing within the UK.

Search Engine Marketing Salary Trend in the UK

Search Engine Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Search Engine Marketing over the 3 months to 28 January 2015 within the UK.

Search Engine Marketing Salary Histogram in the UK

Search Engine Marketing
Top 23 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Search Engine Marketing within the UK over the 3 months to 28 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +36 37 £33,000 -16.45% 3
North West +6 10 £35,000 +47.36% 1
London -11 8 £30,000 -41.46% 1
South East - 8 £41,000 -
East of England - 7 - -
Hemel Hempstead - 7 - -
Hertfordshire - 7 - -
Cheshire +5 6 £35,000 +55.55% 1
City of London +12 5 £30,000 -63.63%
Manchester -1 4 - -
Yorkshire -5 4 £20,500 - 1
North Yorkshire - 4 £20,500 -
Kent - 3 £41,000 -
Knutsford - 3 £35,000 - 1
Folkestone - 3 £41,000 -
Harrogate - 2 £20,500 -
Aylesbury - 2 £60,000 -
Brighton - 2 £42,750 -
Buckinghamshire - 2 £60,000 -
East Sussex - 2 £42,750 -
Hampshire - 1 £32,500 -
Basingstoke - 1 £32,500 -
Macclesfield - 1 £47,500 -

Search Engine Marketing
Top 30 Related IT Skills

For the 6 months to 28 January 2015, IT jobs within the UK citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing.

1 84 (100.00%) Marketing
2 59 (70.24%) Analytics
3 50 (59.52%) Google
3 50 (59.52%) SEO
4 43 (51.19%) Pay per click
5 29 (34.52%) Google Analytics
6 28 (33.33%) Web Analytics
7 23 (27.38%) E-Commerce
8 22 (26.19%) Advertising
8 22 (26.19%) Social Media
9 21 (25.00%) Retail
10 20 (23.81%) Degree
10 20 (23.81%) Analytical Skills
11 19 (22.62%) Digital Marketing
12 13 (15.48%) HTML
13 12 (14.29%) CSS
13 12 (14.29%) Adobe
13 12 (14.29%) German Language
13 12 (14.29%) Italian Language
14 11 (13.10%) Online Marketing
14 11 (13.10%) Finance
14 11 (13.10%) Project Management
15 10 (11.90%) Content Management
15 10 (11.90%) Microsoft
15 10 (11.90%) MS Excel
15 10 (11.90%) Performance Metrics
15 10 (11.90%) Campaign Management
16 9 (10.71%) Algorithms
16 9 (10.71%) MS Office
16 9 (10.71%) Internet

Search Engine Marketing
Top Related IT Skills by Category

For the 6 months to 28 January 2015, IT jobs within the UK citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (3.57%) CMS
2 1 (1.19%) Drupal
2 1 (1.19%) WordPress
Applications
1 10 (11.90%) MS Excel
2 9 (10.71%) MS Office
3 5 (5.95%) MS PowerPoint
4 1 (1.19%) Photoshop
4 1 (1.19%) Adobe Illustrator
Business Applications
1 29 (34.52%) Google Analytics
2 5 (5.95%) WebTrends
3 1 (1.19%) Magento
3 1 (1.19%) Radian6
Communications & Networking
1 9 (10.71%) Internet
2 1 (1.19%) Intranet
Database & Business Intelligence
1 3 (3.57%) QlikView
2 2 (2.38%) MySQL
2 2 (2.38%) MS Access
3 1 (1.19%) Data Warehouse
3 1 (1.19%) RDBMS
3 1 (1.19%) VLDB
3 1 (1.19%) SQL Server
3 1 (1.19%) Big Data
3 1 (1.19%) Relational Database
Development Applications
1 1 (1.19%) Git (software)
General
1 84 (100.00%) Marketing
2 22 (26.19%) Advertising
3 21 (25.00%) Retail
4 12 (14.29%) German Language
4 12 (14.29%) Italian Language
5 11 (13.10%) Finance
6 5 (5.95%) Telecoms
7 4 (4.76%) Publishing
8 2 (2.38%) Games
8 2 (2.38%) Multimedia
Job Titles
1 23 (27.38%) PPC Executive
2 22 (26.19%) PPC Specialist
2 22 (26.19%) PPC Manager
2 22 (26.19%) PPC Analyst
3 9 (10.71%) Analyst
4 8 (9.52%) SEO Specialist
5 6 (7.14%) Marketing Manager
5 6 (7.14%) Marketing Executive
6 4 (4.76%) Web Manager
6 4 (4.76%) Digital Marketing Manager
6 4 (4.76%) Web Marketing Manager
6 4 (4.76%) Data Analyst
7 3 (3.57%) Web Analyst
7 3 (3.57%) SEO Executive
7 3 (3.57%) IT Manager
7 3 (3.57%) Business Analyst
7 3 (3.57%) Developer
7 3 (3.57%) Account Executive
8 2 (2.38%) Content Manager
8 2 (2.38%) Search Manager
Libraries, Frameworks & Software Standards
1 13 (15.48%) HTML
2 12 (14.29%) CSS
3 5 (5.95%) XHTML
4 1 (1.19%) CodeIgniter
4 1 (1.19%) jQuery
4 1 (1.19%) Laravel
4 1 (1.19%) XML
4 1 (1.19%) .NET
Miscellaneous
1 22 (26.19%) Social Media
2 20 (23.81%) Analytical Skills
3 10 (11.90%) Performance Metrics
4 9 (10.71%) Algorithms
4 9 (10.71%) Copywriting
5 8 (9.52%) User Experience
6 6 (7.14%) Blog
7 3 (3.57%) Computer Science
8 2 (2.38%) Digital Media
9 1 (1.19%) Replication
9 1 (1.19%) Economics
9 1 (1.19%) Statistics
Processes & Methodologies
1 59 (70.24%) Analytics
2 50 (59.52%) SEO
3 43 (51.19%) Pay per click
4 28 (33.33%) Web Analytics
5 23 (27.38%) E-Commerce
6 19 (22.62%) Digital Marketing
7 11 (13.10%) Online Marketing
7 11 (13.10%) Project Management
8 10 (11.90%) Content Management
8 10 (11.90%) Campaign Management
9 9 (10.71%) B2B
10 8 (9.52%) Supplier Management
11 7 (8.33%) Data Analysis
12 6 (7.14%) Web Development
12 6 (7.14%) Web Design
12 6 (7.14%) Information Architecture
13 5 (5.95%) Business Development
13 5 (5.95%) Telemarketing
13 5 (5.95%) Business Intelligence
14 3 (3.57%) Strategic Planning
Programming Languages
1 4 (4.76%) JavaScript
1 4 (4.76%) PHP
2 2 (2.38%) SQL
3 1 (1.19%) T-SQL
3 1 (1.19%) PHP5
3 1 (1.19%) C
Qualifications
1 20 (23.81%) Degree
Quality Assurance & Compliance
1 1 (1.19%) QA
Vendors
1 50 (59.52%) Google
2 12 (14.29%) Adobe
3 10 (11.90%) Microsoft
4 6 (7.14%) DoubleClick
5 4 (4.76%) Yahoo!
6 3 (3.57%) Omniture
6 3 (3.57%) Tealeaf
6 3 (3.57%) Tableau
7 2 (2.38%) Coremetrics
7 2 (2.38%) Salesforce.com
8 1 (1.19%) Sony
8 1 (1.19%) Business Objects
8 1 (1.19%) Apple
8 1 (1.19%) Zend
8 1 (1.19%) Eloqua
8 1 (1.19%) Facebook
8 1 (1.19%) Twitter
London
TribePost.co.uk
Salary: £40-£50k + benefits
Posted: Yesterday
Leeds, West Yorkshire
Premier IT
Posted: 2 days ago
Knutsford, Cheshire
Brookfield Rose
Salary: Up-to £35,000 + Benefits + Pension
Posted: 7 days ago