The table below looks at the statistics for Search Engine Marketing skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Search Engine Marketing over the 3 months to 31 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
31 May 2016
Same period 2015 Same period 2014
Search Engine Marketing
Rank 909 930 905
Rank change year-on-year
+21 -25
Permanent jobs citing Search Engine Marketing 8 21 92
As % of all permanent IT jobs located in the UK 0.008% 0.020% 0.077%
As % of the Processes & Methodologies category 0.009% 0.023% 0.090%
Number of salaries quoted 8 13 57
Median salary £25,000 £40,000 £37,500
Median salary % change year-on-year
-37.50% +6.66%
90% offered a salary of more than £22,500 £29,600 £22,500
10% offered a salary of more than £35,000 £65,000 £62,500
UK excluding London median salary £25,000 £40,000 £30,000
% change year-on-year
-37.50% +33.33%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
86377 92187 101946
As % of all permanent IT jobs located in the UK 87.85% 86.40% 85.31%
Number of salaries quoted 71946 74977 82884
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £31,500 £31,000
10% offered a salary of more than £75,000 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Search Engine Marketing
Jobs Demand Trend

The demand trend of job ads citing Search Engine Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in the UK

Search Engine Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing within the UK.

Search Engine Marketing Salary Trend in the UK

Search Engine Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Search Engine Marketing over the 3 months to 31 May 2016 within the UK.

Search Engine Marketing Salary Histogram in the UK

Search Engine Marketing
Top 8 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Search Engine Marketing within the UK over the 3 months to 31 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +15 6 £28,500 -28.75% 1
Yorkshire +12 3 £25,000 +31.57%
London +1 3 £35,000 -22.22% 1
Leeds - 3 £25,000 -
West Yorkshire - 3 £25,000 -
Cardiff - 2 £22,500 -
South Wales - 2 £22,500 -
Wales - 2 £22,500 -

Search Engine Marketing
Top 30 Related IT Skills

For the 6 months to 31 May 2016, IT jobs citing Search Engine Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Search Engine Marketing.

1 15 (100.00%) Marketing
2 10 (66.67%) Analytics
3 9 (60.00%) Pay per click
4 8 (53.33%) Google
4 8 (53.33%) SEO
4 8 (53.33%) Analytical Skills
5 7 (46.67%) Internet
5 7 (46.67%) HTML
6 6 (40.00%) CSS
6 6 (40.00%) Social Media
6 6 (40.00%) Copywriting
7 5 (33.33%) Degree
7 5 (33.33%) Google Analytics
8 4 (26.67%) Link Building
8 4 (26.67%) XHTML
8 4 (26.67%) Project Management
8 4 (26.67%) Web Development
8 4 (26.67%) Web Analytics
9 3 (20.00%) Finance
9 3 (20.00%) CRM
9 3 (20.00%) Online Marketing
9 3 (20.00%) Time Management
9 3 (20.00%) Performance Management
9 3 (20.00%) Data Protection
10 2 (13.33%) Blog
10 2 (13.33%) Internet Marketing
10 2 (13.33%) Digital Marketing
10 2 (13.33%) Waterfall
10 2 (13.33%) Business Intelligence
10 2 (13.33%) Competitor Analysis

Search Engine Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (13.33%) CMS
2 1 (6.67%) SAS
Applications
1 1 (6.67%) MS Excel
1 1 (6.67%) MS Visio
Cloud Services
1 5 (33.33%) Google Analytics
2 1 (6.67%) AdWords
Communications & Networking
1 7 (46.67%) Internet
Database & Business Intelligence
1 1 (6.67%) Big Data
1 1 (6.67%) Data Mining
General
1 15 (100.00%) Marketing
2 3 (20.00%) Finance
3 1 (6.67%) Advertising
3 1 (6.67%) Legal
3 1 (6.67%) Retail
Job Titles
1 3 (20.00%) Account Manager
1 3 (20.00%) PPC Account Manager
1 3 (20.00%) PPC Manager
2 2 (13.33%) SEO Executive
2 2 (13.33%) SEO Specialist
3 1 (6.67%) Account Executive
3 1 (6.67%) Business Development Manager
3 1 (6.67%) Business Manager
3 1 (6.67%) Consultant
3 1 (6.67%) Development Manager
3 1 (6.67%) Head of Marketing
3 1 (6.67%) Marketing Consultant
3 1 (6.67%) Marketing Manager
3 1 (6.67%) Marketing Specialist
3 1 (6.67%) Online Development Manager
3 1 (6.67%) Online Marketing Consultant
3 1 (6.67%) PPC Consultant
3 1 (6.67%) PPC Executive
3 1 (6.67%) SEO Consultant
3 1 (6.67%) Web Consultant
Libraries, Frameworks & Software Standards
1 7 (46.67%) HTML
2 6 (40.00%) CSS
3 4 (26.67%) XHTML
Miscellaneous
1 8 (53.33%) Analytical Skills
2 6 (40.00%) Copywriting
2 6 (40.00%) Social Media
3 2 (13.33%) Blog
4 1 (6.67%) Computer Science
4 1 (6.67%) Digital Media
4 1 (6.67%) Performance Metrics
4 1 (6.67%) User Experience
Processes & Methodologies
1 10 (66.67%) Analytics
2 9 (60.00%) Pay per click
3 8 (53.33%) SEO
4 4 (26.67%) Link Building
4 4 (26.67%) Project Management
4 4 (26.67%) Web Analytics
4 4 (26.67%) Web Development
5 3 (20.00%) CRM
5 3 (20.00%) Data Protection
5 3 (20.00%) Online Marketing
5 3 (20.00%) Performance Management
5 3 (20.00%) Time Management
6 2 (13.33%) Business Intelligence
6 2 (13.33%) Competitor Analysis
6 2 (13.33%) Content Development
6 2 (13.33%) Digital Marketing
6 2 (13.33%) Internet Marketing
6 2 (13.33%) Marketing Automation
6 2 (13.33%) Stakeholder Management
6 2 (13.33%) Waterfall
Programming Languages
1 1 (6.67%) SQL
Qualifications
1 5 (33.33%) Degree
2 1 (6.67%) MBA
Vendors
1 8 (53.33%) Google
2 2 (13.33%) Optimizely
3 1 (6.67%) Microsoft
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