Senior Marketing Analyst Jobs

Senior Marketing Analyst
UK

The median Senior Marketing Analyst salary in the UK is £70,000 per year according to job vacancies posted during the 6 months to 24 April 2024.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
24 Apr 2024
Same period 2023 Same period 2022
Rank 886 951 1180
Rank change year-on-year +65 +229 -286
Permanent jobs requiring a Senior Marketing Analyst 8 34 24
As % of all permanent jobs advertised in the UK 0.008% 0.032% 0.016%
As % of the Job Titles category 0.009% 0.035% 0.016%
Number of salaries quoted 5 10 6
10th Percentile £51,750 - £63,375
25th Percentile £67,500 £51,833 -
Median annual salary (50th Percentile) £70,000 £54,882 £85,000
Median % change year-on-year +27.55% -35.43% +100.00%
75th Percentile £76,250 £57,931 -
90th Percentile - - -
UK excluding London median annual salary £70,000 £54,882 £42,500
% change year-on-year +27.55% +29.13% +3.03%

All Permanent IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 92,682 96,623 147,884
% of permanent jobs with a recognized job title 94.63% 91.57% 96.06%
Number of salaries quoted 66,673 60,571 85,427
10th Percentile £28,500 £32,500 £32,500
25th Percentile £38,500 £45,000 £42,500
Median annual salary (50th Percentile) £53,000 £60,000 £60,000
Median % change year-on-year -11.67% - +9.09%
75th Percentile £71,250 £81,250 £78,750
90th Percentile £90,000 £100,000 £96,250
UK excluding London median annual salary £50,000 £52,500 £50,000
% change year-on-year -4.76% +5.00% +5.26%

Senior Marketing Analyst
Job Vacancy Trend

Job postings that featured Senior Marketing Analyst in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Senior Marketing Analyst in the UK

Senior Marketing Analyst
Salary Trend

3-month moving average salary quoted in jobs citing Senior Marketing Analyst.

Salary trend for Senior Marketing Analyst in the UK

Senior Marketing Analyst
Salary Histogram

Salary distribution for jobs citing Senior Marketing Analyst over the 6 months to 24 April 2024.

Salary histogram for Senior Marketing Analyst in the UK

Senior Marketing Analyst
Top 6 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Senior Marketing Analyst within the UK over the 6 months to 24 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +103 8 £70,000 +27.55% 5
London +161 4 £72,500 +32.10% 4
UK excluding London -5 4 £70,000 +27.55% 1
Work from Home +74 2 - - 3
East of England - 2 £70,000 - 1
South East - 2 - -

Senior Marketing Analyst Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 24 April 2024, Senior Marketing Analyst job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Senior Marketing Analyst in the job title.

1 8 (100.00%) Marketing
2 5 (62.50%) Analytical Skills
3 4 (50.00%) Analytics
3 4 (50.00%) Marketing Strategy
3 4 (50.00%) Retail
3 4 (50.00%) Finance
3 4 (50.00%) SQL
3 4 (50.00%) Python
4 3 (37.50%) Project Management
4 3 (37.50%) Visualisation
5 2 (25.00%) Market Research
5 2 (25.00%) Customer Engagement
5 2 (25.00%) Degree
5 2 (25.00%) Robotics
5 2 (25.00%) Data Visualisation
5 2 (25.00%) Stakeholder Management
5 2 (25.00%) Business Analytics
5 2 (25.00%) Salesforce
5 2 (25.00%) Data Analysis
5 2 (25.00%) Artificial Intelligence
5 2 (25.00%) Google
5 2 (25.00%) E-Commerce
5 2 (25.00%) Legal
5 2 (25.00%) IoT
5 2 (25.00%) Marketing Analytics
5 2 (25.00%) Performance Monitoring
5 2 (25.00%) Pardot
5 2 (25.00%) Actionable Insight
5 2 (25.00%) Social Skills
5 2 (25.00%) Influencing Skills

Senior Marketing Analyst Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 1 (12.50%) Power Platform
Database & Business Intelligence
1 1 (12.50%) Power BI
1 1 (12.50%) Tableau
General
1 8 (100.00%) Marketing
2 5 (62.50%) Analytical Skills
3 4 (50.00%) Finance
3 4 (50.00%) Retail
4 2 (25.00%) Influencing Skills
4 2 (25.00%) Legal
4 2 (25.00%) Social Skills
5 1 (12.50%) Advertising
5 1 (12.50%) Publishing
Libraries, Frameworks & Software Standards
1 1 (12.50%) Pandas
Miscellaneous
1 2 (25.00%) IoT
1 2 (25.00%) Robotics
2 1 (12.50%) Digital Media
Processes & Methodologies
1 4 (50.00%) Analytics
1 4 (50.00%) Marketing Strategy
2 3 (37.50%) Project Management
2 3 (37.50%) Visualisation
3 2 (25.00%) Actionable Insight
3 2 (25.00%) Artificial Intelligence
3 2 (25.00%) Business Analytics
3 2 (25.00%) Business Strategy
3 2 (25.00%) Customer Engagement
3 2 (25.00%) Data Analysis
3 2 (25.00%) Data Visualisation
3 2 (25.00%) E-Commerce
3 2 (25.00%) Market Research
3 2 (25.00%) Marketing Analytics
3 2 (25.00%) Performance Monitoring
3 2 (25.00%) Stakeholder Management
4 1 (12.50%) Data Collection
4 1 (12.50%) Data Privacy
4 1 (12.50%) Marketing Mix
4 1 (12.50%) Problem-Solving
Programming Languages
1 4 (50.00%) Python
1 4 (50.00%) SQL
2 1 (12.50%) R
Qualifications
1 2 (25.00%) Degree
Vendors
1 2 (25.00%) Google
1 2 (25.00%) Pardot
1 2 (25.00%) Salesforce
2 1 (12.50%) Alteryx
2 1 (12.50%) Databricks