Search Engine Optimisation Manager (SEO Manager)
UK

The median Search Engine Optimisation Manager (SEO Manager) salary in the UK is £42,500 per year according to job vacancies posted during the 6 months to 24 April 2024.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
24 Apr 2024
Same period 2023 Same period 2022
Rank 864 965 1193
Rank change year-on-year +101 +228 -307
Permanent jobs requiring an SEO Manager 30 20 11
As % of all permanent jobs advertised in the UK 0.031% 0.019% 0.007%
As % of the Job Titles category 0.032% 0.021% 0.007%
Number of salaries quoted 21 20 7
10th Percentile £31,250 £32,500 £44,200
25th Percentile £38,500 £35,625 £55,000
Median annual salary (50th Percentile) £42,500 £37,500 £57,500
Median % change year-on-year +13.33% -34.78% +43.75%
75th Percentile £48,750 £43,750 £60,000
90th Percentile £55,000 £55,000 £61,200
UK excluding London median annual salary £39,000 £37,500 £44,000
% change year-on-year +4.00% -14.77% +10.00%

All Permanent IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 92,682 96,623 147,884
% of permanent jobs with a recognized job title 94.63% 91.57% 96.06%
Number of salaries quoted 66,673 60,571 85,427
10th Percentile £28,500 £32,500 £32,500
25th Percentile £38,500 £45,000 £42,500
Median annual salary (50th Percentile) £53,000 £60,000 £60,000
Median % change year-on-year -11.67% - +9.09%
75th Percentile £71,250 £81,250 £78,750
90th Percentile £90,000 £100,000 £96,250
UK excluding London median annual salary £50,000 £52,500 £50,000
% change year-on-year -4.76% +5.00% +5.26%

SEO Manager
Job Vacancy Trend

Job postings that featured SEO Manager in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for SEO Manager in the UK

SEO Manager
Salary Trend

3-month moving average salary quoted in jobs citing SEO Manager.

Salary trend for SEO Manager in the UK

SEO Manager
Salary Histogram

Salary distribution for jobs citing SEO Manager over the 6 months to 24 April 2024.

Salary histogram for SEO Manager in the UK

SEO Manager
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO Manager within the UK over the 6 months to 24 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +133 29 £43,500 +16.00% 24
UK excluding London +36 25 £39,000 +4.00% 13
Midlands +13 11 £39,000 -2.50% 2
North West - 7 £32,500 - 1
North of England - 7 £32,500 - 1
Work from Home +100 6 £48,750 +18.18% 15
West Midlands - 6 - - 1
London +156 5 £44,500 +4.71% 13
East Midlands -13 5 £39,000 -2.50% 1
East of England +31 3 £62,500 +66.67% 3
South East +18 3 - - 1
Scotland - 1 £42,500 -

SEO Manager Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 24 April 2024, SEO Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring SEO Manager in the job title.

1 30 (100.00%) SEO
2 24 (80.00%) Marketing
3 23 (76.67%) Analytics
4 16 (53.33%) Social Skills
5 14 (46.67%) Link Building
6 13 (43.33%) Google
6 13 (43.33%) Google Analytics
7 9 (30.00%) Pay per click
7 9 (30.00%) HTML
7 9 (30.00%) CSS
7 9 (30.00%) Content Analysis
7 9 (30.00%) Screaming Frog
7 9 (30.00%) Conversion Rate Optimisation
8 8 (26.67%) Social Media
8 8 (26.67%) Web Development
8 8 (26.67%) Ahrefs
9 7 (23.33%) B2B
9 7 (23.33%) Mentoring
9 7 (23.33%) User Experience
10 6 (20.00%) Brand Awareness
10 6 (20.00%) Integrated Marketing
10 6 (20.00%) Self-Motivation
11 5 (16.67%) Data-Driven Decision Making
11 5 (16.67%) Marketing Strategy
11 5 (16.67%) Degree
11 5 (16.67%) Digital Marketing
11 5 (16.67%) Roadmaps
12 4 (13.33%) Copywriting
12 4 (13.33%) CMS
12 4 (13.33%) Games

SEO Manager Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (13.33%) CMS
2 2 (6.67%) WordPress
Cloud Services
1 13 (43.33%) Google Analytics
2 2 (6.67%) Google Tag Manager
3 1 (3.33%) Google Ads
3 1 (3.33%) Microsoft Advertising
General
1 24 (80.00%) Marketing
2 16 (53.33%) Social Skills
3 6 (20.00%) Brand Awareness
4 4 (13.33%) Games
5 3 (10.00%) Analytical Skills
6 2 (6.67%) Telecoms
7 1 (3.33%) Finance
7 1 (3.33%) Inclusion and Diversity
7 1 (3.33%) Multimedia
Libraries, Frameworks & Software Standards
1 9 (30.00%) CSS
1 9 (30.00%) HTML
Miscellaneous
1 8 (26.67%) Social Media
2 6 (20.00%) Self-Motivation
3 4 (13.33%) Algorithms
4 1 (3.33%) Blog
4 1 (3.33%) Marketing Technology
Processes & Methodologies
1 30 (100.00%) SEO
2 23 (76.67%) Analytics
3 14 (46.67%) Link Building
4 9 (30.00%) Content Analysis
4 9 (30.00%) Conversion Rate Optimisation
4 9 (30.00%) Pay per click
5 8 (26.67%) Web Development
6 7 (23.33%) B2B
6 7 (23.33%) Mentoring
6 7 (23.33%) User Experience
7 6 (20.00%) Integrated Marketing
8 5 (16.67%) Data-Driven Decision Making
8 5 (16.67%) Digital Marketing
8 5 (16.67%) Marketing Strategy
8 5 (16.67%) Roadmaps
9 4 (13.33%) Collaborative Working
9 4 (13.33%) Content Strategy
9 4 (13.33%) Copywriting
9 4 (13.33%) Cybersecurity
9 4 (13.33%) Strategic Thinking
Qualifications
1 5 (16.67%) Degree
Vendors
1 13 (43.33%) Google
2 9 (30.00%) Screaming Frog
3 8 (26.67%) Ahrefs