The statistics below represent IT jobs advertised across the UK that had Web Analytics Analyst featuring in the job title. Included is a guide to the salaries offered over the 3 months to 1 October 2016 with a comparison to same period over 2 years.

3 months to
1 Oct 2016
Same period 2015 Same period 2014
Web Analytics Analyst
Rank 868 944 927
Rank change year-on-year
+76 -17
Permanent jobs requiring a Web Analytics Analyst 22 19 52
As % of all permanent IT jobs located in the UK 0.023% 0.017% 0.046%
As % of the Job Titles category 0.024% 0.018% 0.047%
Number of salaries quoted 17 18 34
Median salary £40,000 £41,250 £35,250
Median salary % change year-on-year
-3.03% +17.02%
90% offered a salary of more than £30,200 £35,000 £28,250
10% offered a salary of more than £48,500 £62,500 £55,000
UK excluding London median salary £38,750 £35,000 £31,500
% change year-on-year
+10.71% +11.11%

The following table is for comparison with the above and provides statistics for the entire Job Titles category in permanent jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of permanent jobs in the overall sample.

Job Titles Category
UK
Permanent IT job ads with a match in the
Job Titles category
90486 104724 110047
As % of all permanent IT jobs located in the UK 96.27% 96.27% 96.45%
Number of salaries quoted 75738 87307 89008
Median salary £47,000 £45,000 £45,000
Median salary % change year-on-year
+4.44% -
90% offered a salary of more than £27,500 £26,500 £26,500
10% offered a salary of more than £72,500 £67,500 £70,000
UK excluding London median salary £42,500 £40,000 £40,000
% change year-on-year
+6.25% -

Web Analytics Analyst
Jobs Demand Trend

The demand trend of job ads that featured Web Analytics Analyst in the job title.

Web Analytics Analyst Jobs Demand Trend in the UK

Web Analytics Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics Analyst within the UK.

Web Analytics Analyst Salary Trend in the UK

Web Analytics Analyst
Salary Histogram

This chart provides a salary histogram for IT jobs citing Web Analytics Analyst over the 3 months to 1 October 2016 within the UK.

Web Analytics Analyst Salary Histogram in the UK

Web Analytics Analyst
Top 20 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analytics Analyst within the UK over the 3 months to 1 October 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +59 22 £40,000 -3.03% 3
South West - 6 £47,500 - 1
London +50 5 £42,500 -5.55% 1
South East +66 3 £27,500 -26.66% 1
Cambridgeshire - 3 £40,000 -
East Midlands - 3 - -
East of England - 3 £40,000 -
Derbyshire - 3 - -
Peterborough - 3 £40,000 -
Derby - 3 - -
City of London +49 2 £42,500 +21.42%
Yorkshire +34 2 £32,500 -3.70%
West Yorkshire +18 2 £32,500 -
Crawley - 2 £24,750 - 1
Bradford - 2 £32,500 -
Cheltenham - 2 - -
West Sussex - 2 £24,750 - 1
Gloucestershire - 2 - -
Surrey - 1 £32,000 -
Weybridge - 1 £32,000 -

Web Analytics Analyst Skill Set
Top 30 Related IT Skills

For the 6 months to 1 October 2016, Web Analytics Analyst job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Web Analytics Analyst in the job title.

1 51 (100.00%) Analytics
2 45 (88.24%) Google
3 41 (80.39%) Google Analytics
4 31 (60.78%) Marketing
5 24 (47.06%) Web Analytics
6 22 (43.14%) Analytical Skills
7 16 (31.37%) E-Commerce
8 15 (29.41%) SQL
8 15 (29.41%) Adobe
9 13 (25.49%) SEO
10 11 (21.57%) WebTrends
10 11 (21.57%) Business Intelligence
10 11 (21.57%) Adobe Analytics
11 10 (19.61%) Google Tag Manager
12 9 (17.65%) VBA
12 9 (17.65%) Digital Marketing
12 9 (17.65%) Actionable Insight
13 8 (15.69%) Finance
14 7 (13.73%) SPSS
14 7 (13.73%) SQL Server Reporting Services
14 7 (13.73%) Data Analysis
14 7 (13.73%) Pay per click
14 7 (13.73%) R
14 7 (13.73%) Campaign Analysis
14 7 (13.73%) Big Data
15 6 (11.76%) Tealeaf
15 6 (11.76%) Retail
15 6 (11.76%) IBM
15 6 (11.76%) MS Excel
16 5 (9.80%) VB

Web Analytics Analyst Skill Set
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (7.84%) SAS
2 2 (3.92%) Apache Solr
2 2 (3.92%) CMS
Applications
1 7 (13.73%) SPSS
2 6 (11.76%) MS Excel
3 3 (5.88%) MS PowerPoint
Business Applications
1 11 (21.57%) WebTrends
Cloud Services
1 41 (80.39%) Google Analytics
2 11 (21.57%) Adobe Analytics
3 10 (19.61%) Google Tag Manager
Communications & Networking
1 2 (3.92%) Internet
Database & Business Intelligence
1 7 (13.73%) Big Data
1 7 (13.73%) SQL Server Reporting Services
2 1 (1.96%) BusinessObjects
2 1 (1.96%) Data Mining
2 1 (1.96%) Mixpanel
2 1 (1.96%) Power BI
2 1 (1.96%) QlikView
Development Applications
1 2 (3.92%) Visual Website Optimizer
General
1 31 (60.78%) Marketing
2 8 (15.69%) Finance
3 6 (11.76%) Retail
4 4 (7.84%) Advertising
5 3 (5.88%) Banking
5 3 (5.88%) Telecoms
6 1 (1.96%) Legal
Libraries, Frameworks & Software Standards
1 3 (5.88%) CSS
1 3 (5.88%) HTML
2 1 (1.96%) JSP
Miscellaneous
1 22 (43.14%) Analytical Skills
2 4 (7.84%) Credit Risk
3 3 (5.88%) Social Media
3 3 (5.88%) User Experience
4 2 (3.92%) Visualisation
5 1 (1.96%) Computer Science
5 1 (1.96%) Digital Media
5 1 (1.96%) Mathematics
5 1 (1.96%) Mobile App
5 1 (1.96%) Statistics
Processes & Methodologies
1 51 (100.00%) Analytics
2 24 (47.06%) Web Analytics
3 16 (31.37%) E-Commerce
4 13 (25.49%) SEO
5 11 (21.57%) Business Intelligence
6 9 (17.65%) Actionable Insight
6 9 (17.65%) Digital Marketing
7 7 (13.73%) Campaign Analysis
7 7 (13.73%) Data Analysis
7 7 (13.73%) Pay per click
8 5 (9.80%) Data Management
9 4 (7.84%) B2C
9 4 (7.84%) Data Analytics
9 4 (7.84%) Multivariate Testing
9 4 (7.84%) Project Management
10 3 (5.88%) Big Data Analytics
10 3 (5.88%) Customer Insight
10 3 (5.88%) Logistic Regression
10 3 (5.88%) Statistical Analysis
10 3 (5.88%) Statistical Modelling
Programming Languages
1 15 (29.41%) SQL
2 9 (17.65%) VBA
3 7 (13.73%) R
4 5 (9.80%) VB
5 1 (1.96%) Java
5 1 (1.96%) JavaScript
Qualifications
1 4 (7.84%) Degree
Vendors
1 45 (88.24%) Google
2 15 (29.41%) Adobe
3 6 (11.76%) IBM
3 6 (11.76%) Tealeaf
4 4 (7.84%) Coremetrics
4 4 (7.84%) Facebook
4 4 (7.84%) Twitter
5 3 (5.88%) Tableau
6 2 (3.92%) Endeca
6 2 (3.92%) Maxymiser
6 2 (3.92%) Omniture
7 1 (1.96%) Informatica
7 1 (1.96%) Microsoft
Crawley, West Sussex
SLS Services Ltd
Salary: £25,000 - £30,000 + 25 days holiday, Pension & Life Assurance
Posted: 3 days ago
South West
Parallel Consulting
Salary: £30000 - £40000 per annum
Posted: 3 days ago
London
Venturi
Salary: £45000.00 - £55000.00 per annum + Benefits
Posted: 9 days ago