The first table below looks at the prevalence of the term Marketing in IT jobs advertised for the West Lothian region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 31 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the West Lothian region.

Location
3 months to
31 Jul 2014
Same period 2013 Same period 2012
Marketing
Rank 14 14 20
Rank change year-on-year
0 +6
Permanent jobs citing Marketing 1 14 6
As % of all permanent IT jobs located in West Lothian 1.92% 17.95% 5.22%
As % of the General category 4.35% 35.90% 22.22%
Number of salaries quoted 1 0 2
Average salary £50,000 - £50,000
UK excluding London average salary £37,500 £35,500 £35,000
% change year-on-year
+5.63% +1.42%
General Category
West Lothian
Permanent IT job ads with a match in the
General category
23 39 27
As % of all permanent IT jobs located in West Lothian 44.23% 50.00% 23.48%
Number of salaries quoted 21 10 6
Average salary £40,000 £36,000 £50,000
Average salary % change year-on-year
+11.11% -28.00%
90% offered a salary of more than £29,700 £36,000 £37,250
10% offered a salary of more than £48,000 £50,000 £36,000
UK excluding London average salary £44,000 £42,500 £42,500
% change year-on-year
+3.52% -
Marketing
Scotland

Marketing
Jobs Demand Trend in West Lothian

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the West Lothian region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in West Lothian

Marketing
Salary Trend in West Lothian

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the West Lothian region.

Marketing Salary Trend in West Lothian

Marketing
Top 8 Related IT Skills in West Lothian

For the 6 months to 31 July 2014, IT jobs across the West Lothian region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 1 (100.00%) SQL
1 1 (100.00%) SPSS
1 1 (100.00%) Customer Intelligence
1 1 (100.00%) Statistics
1 1 (100.00%) Degree
1 1 (100.00%) Mathematics
1 1 (100.00%) Predictive Modelling
1 1 (100.00%) Analytics

Marketing
Top Related IT Skills in West Lothian by Category

For the 6 months to 31 July 2014, IT jobs across the West Lothian region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Applications
1 1 (100.00%) SPSS
Job Titles
1 1 (100.00%) Analyst
Miscellaneous
1 1 (100.00%) Statistics
1 1 (100.00%) Mathematics
Processes & Methodologies
1 1 (100.00%) Customer Intelligence
1 1 (100.00%) Predictive Modelling
1 1 (100.00%) Analytics
Programming Languages
1 1 (100.00%) SQL
Qualifications
1 1 (100.00%) Degree