The table below looks at the prevalence of the term Copywriting in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Copywriting over the 3 months to 4 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
4 Sep 2015
Same period 2014 Same period 2013
Copywriting
Rank 216 208 208
Rank change year-on-year
-8 0
Permanent jobs citing Copywriting 1 5 4
As % of all permanent IT jobs located in the West Midlands 0.018% 0.093% 0.074%
As % of the Miscellaneous category 0.057% 0.28% 0.20%
Number of salaries quoted 0 1 3
Average salary - £25,000 £35,000
Average salary % change year-on-year
- -28.57%
UK excluding London average salary £23,500 £29,500 £30,000
% change year-on-year
-20.33% -1.66%
Copywriting
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the West Midlands region.

Miscellaneous Category
West Midlands
Permanent IT job ads with a match in the
Miscellaneous category
1763 1763 1977
As % of all permanent IT jobs located in the West Midlands 31.47% 32.67% 36.33%
Number of salaries quoted 1397 1438 1704
Average salary £40,000 £40,000 £40,000
90% offered a salary of more than £25,000 £27,500 £25,000
10% offered a salary of more than £60,000 £60,000 £65,000
UK excluding London average salary £41,250 £40,000 £40,000
% change year-on-year
+3.12% -

Copywriting
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Copywriting across the West Midlands region as a proportion of the total demand within the Miscellaneous category.

Copywriting Jobs Demand Trend in the West Midlands

Copywriting
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Copywriting across the West Midlands region.

Copywriting Salary Trend in the West Midlands

Copywriting
Top 30 Related IT Skills in the West Midlands

For the 6 months to 4 September 2015, IT jobs across the West Midlands region citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Copywriting.

1 11 (100.00%) Marketing
2 10 (90.91%) Google
2 10 (90.91%) Google Analytics
2 10 (90.91%) Digital Marketing
2 10 (90.91%) Social Media
2 10 (90.91%) Analytics
2 10 (90.91%) SEO
3 8 (72.73%) Photoshop
3 8 (72.73%) Analytical Skills
4 7 (63.64%) MS Excel
4 7 (63.64%) User Experience
5 5 (45.45%) Spreadsheet
5 5 (45.45%) Online Marketing
5 5 (45.45%) Pay per click
5 5 (45.45%) Degree
5 5 (45.45%) E-Commerce
5 5 (45.45%) Microsoft
5 5 (45.45%) Adobe
5 5 (45.45%) Management Information System
5 5 (45.45%) Content Management
5 5 (45.45%) Competitor Analysis
5 5 (45.45%) Web Analytics
5 5 (45.45%) Digital Media
6 3 (27.27%) HTML
7 2 (18.18%) B2C
7 2 (18.18%) Dreamweaver
7 2 (18.18%) CRM
7 2 (18.18%) MS Office
7 2 (18.18%) CMS
7 2 (18.18%) Digital Content Management

Copywriting
Top Related IT Skills in the West Midlands by Category

For the 6 months to 4 September 2015, IT jobs across the West Midlands region citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Platforms
1 2 (18.18%) CMS
2 1 (9.09%) WordPress
Applications
1 8 (72.73%) Photoshop
2 7 (63.64%) MS Excel
3 5 (45.45%) Spreadsheet
4 2 (18.18%) MS Office
5 1 (9.09%) Adobe Illustrator
Cloud Services
1 10 (90.91%) Google Analytics
Development Applications
1 2 (18.18%) Dreamweaver
General
1 11 (100.00%) Marketing
2 1 (9.09%) Retail
Job Titles
1 3 (27.27%) Marketing Executive
1 3 (27.27%) Digital Marketing Executive
2 2 (18.18%) Content Manager
3 1 (9.09%) Designer
3 1 (9.09%) Web Designer
3 1 (9.09%) Graphic Designer
Libraries, Frameworks & Software Standards
1 3 (27.27%) HTML
2 1 (9.09%) CSS
Miscellaneous
1 10 (90.91%) Social Media
2 8 (72.73%) Analytical Skills
3 7 (63.64%) User Experience
4 5 (45.45%) Management Information System
4 5 (45.45%) Digital Media
Processes & Methodologies
1 10 (90.91%) SEO
1 10 (90.91%) Digital Marketing
1 10 (90.91%) Analytics
2 5 (45.45%) Online Marketing
2 5 (45.45%) E-Commerce
2 5 (45.45%) Content Management
2 5 (45.45%) Competitor Analysis
2 5 (45.45%) Web Analytics
2 5 (45.45%) Pay per click
3 2 (18.18%) CRM
3 2 (18.18%) B2C
3 2 (18.18%) Digital Content Management
4 1 (9.09%) Web Design
4 1 (9.09%) B2B
Qualifications
1 5 (45.45%) Degree
Vendors
1 10 (90.91%) Google
2 5 (45.45%) Microsoft
2 5 (45.45%) Adobe