The table below looks at the prevalence of the term Copywriting in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Copywriting over the 3 months to 30 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Mar 2015
Same period 2014 Same period 2013
Copywriting
Rank 197 178 195
Rank change year-on-year
-19 +17
Permanent jobs citing Copywriting 14 5 9
As % of all permanent IT jobs located in the West Midlands 0.27% 0.11% 0.19%
As % of the Miscellaneous category 0.92% 0.36% 0.64%
Number of salaries quoted 12 5 8
Average salary £22,000 £21,500 £27,500
Average salary % change year-on-year
+2.32% -21.81%
UK excluding London average salary £25,000 £30,000 £27,500
% change year-on-year
-16.66% +9.09%
Copywriting
England

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the West Midlands region.

Miscellaneous Category
West Midlands
Permanent IT job ads with a match in the
Miscellaneous category
1518 1389 1398
As % of all permanent IT jobs located in the West Midlands 29.63% 31.12% 28.90%
Number of salaries quoted 1277 1157 1197
Average salary £38,000 £40,000 £35,000
Average salary % change year-on-year
-5.00% +14.28%
90% offered a salary of more than £22,500 £25,000 £25,000
10% offered a salary of more than £55,000 £57,500 £55,000
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Copywriting
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Copywriting across the West Midlands region as a proportion of the total demand within the Miscellaneous category.

Copywriting Jobs Demand Trend in the West Midlands

Copywriting
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Copywriting across the West Midlands region.

Copywriting Salary Trend in the West Midlands

Copywriting
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Copywriting across the West Midlands region over the 3 months to 30 March 2015.

Copywriting Salary Histogram in the West Midlands

Copywriting
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Copywriting within the West Midlands region over the 3 months to 30 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry - 6 £22,000 -
Birmingham -9 3 £32,500 +47.72%
Warwickshire - 1 £25,500 -
Copywriting
England

Copywriting
Top 30 Related IT Skills in the West Midlands

For the 6 months to 30 March 2015, IT jobs across the West Midlands region citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Copywriting.

1 16 (100.00%) Marketing
2 10 (62.50%) Photoshop
3 9 (56.25%) MS Excel
3 9 (56.25%) E-Commerce
3 9 (56.25%) Adobe
3 9 (56.25%) SEO
3 9 (56.25%) Google
3 9 (56.25%) Google Analytics
3 9 (56.25%) Digital Marketing
3 9 (56.25%) Analytics
3 9 (56.25%) User Experience
3 9 (56.25%) Social Media
4 8 (50.00%) Digital Media
4 8 (50.00%) Analytical Skills
4 8 (50.00%) Web Analytics
4 8 (50.00%) Spreadsheet
4 8 (50.00%) Online Marketing
4 8 (50.00%) Pay per click
4 8 (50.00%) Degree
4 8 (50.00%) Management Information System
4 8 (50.00%) Content Management
4 8 (50.00%) Competitor Analysis
4 8 (50.00%) Microsoft
5 4 (25.00%) Strategic Planning
5 4 (25.00%) Retail
6 2 (12.50%) HTML
6 2 (12.50%) MS Office
6 2 (12.50%) CMS
7 1 (6.25%) Adobe Illustrator
7 1 (6.25%) InDesign

Copywriting
Top Related IT Skills in the West Midlands by Category

For the 6 months to 30 March 2015, IT jobs across the West Midlands region citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Platforms
1 2 (12.50%) CMS
2 1 (6.25%) SharePoint
Applications
1 10 (62.50%) Photoshop
2 9 (56.25%) MS Excel
3 8 (50.00%) Spreadsheet
4 2 (12.50%) MS Office
5 1 (6.25%) Adobe Illustrator
5 1 (6.25%) InDesign
Business Applications
1 9 (56.25%) Google Analytics
2 1 (6.25%) Magento
Communications & Networking
1 1 (6.25%) Intranet
Development Applications
1 1 (6.25%) Dreamweaver
General
1 16 (100.00%) Marketing
2 4 (25.00%) Retail
Job Titles
1 4 (25.00%) Account Director
2 2 (12.50%) Content Manager
3 1 (6.25%) Communications Analyst
3 1 (6.25%) Designer
3 1 (6.25%) Analyst
3 1 (6.25%) Graphic Designer
Libraries, Frameworks & Software Standards
1 2 (12.50%) HTML
2 1 (6.25%) CSS
Miscellaneous
1 9 (56.25%) Social Media
1 9 (56.25%) User Experience
2 8 (50.00%) Analytical Skills
2 8 (50.00%) Digital Media
2 8 (50.00%) Management Information System
3 1 (6.25%) Graphic Design
Processes & Methodologies
1 9 (56.25%) E-Commerce
1 9 (56.25%) SEO
1 9 (56.25%) Digital Marketing
1 9 (56.25%) Analytics
2 8 (50.00%) Online Marketing
2 8 (50.00%) Content Management
2 8 (50.00%) Competitor Analysis
2 8 (50.00%) Web Analytics
2 8 (50.00%) Pay per click
3 4 (25.00%) Strategic Planning
4 1 (6.25%) Stakeholder Management
4 1 (6.25%) B2C
4 1 (6.25%) Marketing Strategy
4 1 (6.25%) Time Management
4 1 (6.25%) Digital Content Management
4 1 (6.25%) CRM
Qualifications
1 8 (50.00%) Degree
Vendors
1 9 (56.25%) Adobe
1 9 (56.25%) Google
2 8 (50.00%) Microsoft