The first table below looks at the demand for Pay per click skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the West Midlands region.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 187 185 173
Rank change year-on-year
-2 -12
Permanent jobs citing Pay per click 10 17 20
As % of all permanent IT jobs located in the West Midlands 0.20% 0.34% 0.43%
As % of the Processes & Methodologies category 0.26% 0.44% 0.59%
Number of salaries quoted 7 13 14
Average salary £27,500 £38,500 £28,500
Average salary % change year-on-year
-28.57% +35.08%
90% offered a salary of more than £21,500 £25,000 £22,500
10% offered a salary of more than £44,500 £46,000 £47,950
UK excluding London average salary £30,000 £30,000 £28,000
% change year-on-year
- +7.14%
Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
3890 3842 3367
As % of all permanent IT jobs located in the West Midlands 78.67% 76.70% 71.91%
Number of salaries quoted 3239 3221 2856
Average salary £42,000 £40,000 £40,000
Average salary % change year-on-year
+5.00% -
90% offered a salary of more than £28,500 £27,500 £25,500
10% offered a salary of more than £62,500 £60,000 £60,000
UK excluding London average salary £42,500 £40,000 £40,500
% change year-on-year
+6.25% -1.23%
Pay per click
England

Pay per click
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the West Midlands

Pay per click
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the West Midlands region.

Pay per click Salary Trend in the West Midlands

Pay per click
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Pay per click across the West Midlands region over the 3 months to 18 April 2014.

Pay per click Salary Histogram in the West Midlands

Pay per click
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the West Midlands region over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
Birmingham +2 5 £38,250 -16.84% 2
Worcestershire - 2 £24,500 -
Staffordshire -6 1 £27,500 -28.57%
Warwickshire - 1 £37,500 - 1
Sutton Coldfield - 1 £25,000 -
Pay per click
England

Pay per click
Top 30 Related IT Skills in the West Midlands

For the 6 months to 18 April 2014, IT jobs across the West Midlands region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 14 (100.00%) Marketing
2 13 (92.86%) SEO
3 9 (64.29%) Digital Marketing
4 8 (57.14%) Google
5 6 (42.86%) E-Commerce
5 6 (42.86%) Social Media
6 5 (35.71%) Google Analytics
6 5 (35.71%) Analytics
7 4 (28.57%) Blog
7 4 (28.57%) Online Marketing
7 4 (28.57%) Advertising
7 4 (28.57%) Retail
8 3 (21.43%) Hummingbird
8 3 (21.43%) Statistical Analysis
8 3 (21.43%) Copywriting
8 3 (21.43%) B2B
9 2 (14.29%) Campaign Analysis
9 2 (14.29%) Email Marketing
9 2 (14.29%) Finance
9 2 (14.29%) CMS
9 2 (14.29%) Content Management
10 1 (7.14%) Web Analytics
10 1 (7.14%) Omniture
10 1 (7.14%) Yahoo!
10 1 (7.14%) Games
10 1 (7.14%) Web Development
10 1 (7.14%) MVC
10 1 (7.14%) Aerospace
10 1 (7.14%) Automotive
10 1 (7.14%) Pharmaceutical

Pay per click
Top Related IT Skills in the West Midlands by Category

For the 6 months to 18 April 2014, IT jobs across the West Midlands region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 2 (14.29%) CMS
Business Applications
1 5 (35.71%) Google Analytics
2 1 (7.14%) SiteCatalyst
Database & Business Intelligence
1 1 (7.14%) SQL Server
1 1 (7.14%) SQL Server 2008
General
1 14 (100.00%) Marketing
2 4 (28.57%) Advertising
2 4 (28.57%) Retail
3 2 (14.29%) Finance
4 1 (7.14%) Games
4 1 (7.14%) Aerospace
4 1 (7.14%) Automotive
4 1 (7.14%) Pharmaceutical
Job Titles
1 3 (21.43%) SEO Executive
1 3 (21.43%) PPC Specialist
1 3 (21.43%) PPC Manager
1 3 (21.43%) PPC Analyst
1 3 (21.43%) PPC Executive
2 2 (14.29%) Digital Marketing Manager
2 2 (14.29%) Developer
2 2 (14.29%) Marketing Manager
3 1 (7.14%) Performance Analyst
3 1 (7.14%) .NET Developer
3 1 (7.14%) Graduate Developer
3 1 (7.14%) Analyst
3 1 (7.14%) Web Developer
3 1 (7.14%) Graduate
3 1 (7.14%) Graduate Web Developer
3 1 (7.14%) Marketing Assistant
3 1 (7.14%) Digital Marketing Specialist
Libraries, Frameworks & Software Standards
1 1 (7.14%) .NET
1 1 (7.14%) ASP.NET
Miscellaneous
1 6 (42.86%) Social Media
2 4 (28.57%) Blog
3 3 (21.43%) Copywriting
4 1 (7.14%) New Media
4 1 (7.14%) Mobile App
Processes & Methodologies
1 13 (92.86%) SEO
2 9 (64.29%) Digital Marketing
3 6 (42.86%) E-Commerce
4 5 (35.71%) Analytics
5 4 (28.57%) Online Marketing
6 3 (21.43%) Statistical Analysis
6 3 (21.43%) B2B
7 2 (14.29%) Campaign Analysis
7 2 (14.29%) Email Marketing
7 2 (14.29%) Content Management
8 1 (7.14%) Web Analytics
8 1 (7.14%) Web Development
8 1 (7.14%) MVC
8 1 (7.14%) Business Intelligence
8 1 (7.14%) Multivariate Testing
8 1 (7.14%) Market Research
8 1 (7.14%) Search Engine Marketing
8 1 (7.14%) Web Marketing
8 1 (7.14%) MVVM
8 1 (7.14%) Mobile Application Development
Programming Languages
1 1 (7.14%) C#
Qualifications
1 1 (7.14%) Security Cleared
Vendors
1 8 (57.14%) Google
2 3 (21.43%) Hummingbird
3 1 (7.14%) Omniture
3 1 (7.14%) Yahoo!
Birmingham, West Midlands (County)
Pure People Ltd
Salary: Unspecified
Posted: Yesterday
Birmingham, West Midlands (County)
Pure People Ltd
Posted: Yesterday
Nuneaton, Warwickshire
Clearwater People Solutions
Salary: £35000 - £40000 Per Annum
Posted: 4 days ago