The table below looks at the statistics for Pay per click skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 31 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Aug 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 191 182 193
Rank change year-on-year
-9 +11
Permanent jobs citing Pay per click 35 28 15
As % of all permanent IT jobs located in the West Midlands 0.62% 0.52% 0.28%
As % of the Processes & Methodologies category 0.73% 0.65% 0.35%
Number of salaries quoted 24 23 10
Average salary £25,000 £26,000 £18,000
Average salary % change year-on-year
-3.84% +44.44%
UK excluding London average salary £27,500 £28,000 £30,000
% change year-on-year
-1.78% -6.66%
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4820 4304 4322
As % of all permanent IT jobs located in the West Midlands 84.77% 80.10% 79.32%
Number of salaries quoted 3928 3562 3659
Average salary £42,500 £42,250 £41,000
Average salary % change year-on-year
+0.59% +3.04%
90% offered a salary of more than £27,500 £28,891 £26,500
10% offered a salary of more than £62,500 £60,000 £66,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Pay per click
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the West Midlands

Pay per click
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the West Midlands region.

Pay per click Salary Trend in the West Midlands

Pay per click
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Pay per click across the West Midlands region over the 3 months to 31 August 2015.

Pay per click Salary Histogram in the West Midlands

Pay per click
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the West Midlands region over the 3 months to 31 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Staffordshire +17 13 £42,500 +13.33%
Coventry -2 9 £23,500 +30.55%
Shropshire - 5 £19,500 -
Warwickshire - 4 - -
Birmingham -1 2 £28,250 -13.07% 2
Pay per click
England

Pay per click
Top 30 Related IT Skills in the West Midlands

For the 6 months to 31 August 2015, IT jobs across the West Midlands region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 45 (88.24%) Google
2 43 (84.31%) Analytics
3 40 (78.43%) SEO
4 36 (70.59%) Marketing
5 30 (58.82%) Google Analytics
6 28 (54.90%) Digital Marketing
7 24 (47.06%) Degree
8 18 (35.29%) User Experience
8 18 (35.29%) Finance
9 17 (33.33%) Retail
9 17 (33.33%) Web Analytics
10 13 (25.49%) Analytical Skills
11 10 (19.61%) Microsoft
11 10 (19.61%) MS Excel
12 9 (17.65%) CSS
12 9 (17.65%) HTML
12 9 (17.65%) Web Development
13 8 (15.69%) Content Management
13 8 (15.69%) Online Marketing
14 7 (13.73%) Change Control
14 7 (13.73%) jQuery
14 7 (13.73%) SQL Server 2008
14 7 (13.73%) ASP.NET Web Forms
14 7 (13.73%) Social Media
14 7 (13.73%) Agile Software Development
14 7 (13.73%) JavaScript
14 7 (13.73%) IIS
14 7 (13.73%) Visual Studio
14 7 (13.73%) ASP.NET
14 7 (13.73%) SQL

Pay per click
Top Related IT Skills in the West Midlands by Category

For the 6 months to 31 August 2015, IT jobs across the West Midlands region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 7 (13.73%) IIS
2 3 (5.88%) WordPress
Applications
1 10 (19.61%) MS Excel
2 6 (11.76%) Spreadsheet
2 6 (11.76%) Photoshop
Cloud Services
1 30 (58.82%) Google Analytics
Communications & Networking
1 7 (13.73%) SSL
2 1 (1.96%) Internet
Database & Business Intelligence
1 7 (13.73%) SQL Server
1 7 (13.73%) SQL Server 2008
Development Applications
1 7 (13.73%) Visual Studio
General
1 36 (70.59%) Marketing
2 18 (35.29%) Finance
3 17 (33.33%) Retail
4 7 (13.73%) Back Office
5 5 (9.80%) Telecoms
6 2 (3.92%) Games
7 1 (1.96%) Advertising
Job Titles
1 22 (43.14%) PPC Specialist
1 22 (43.14%) PPC Manager
1 22 (43.14%) PPC Analyst
1 22 (43.14%) PPC Executive
2 7 (13.73%) Junior
2 7 (13.73%) Developer
2 7 (13.73%) Junior Developer
3 4 (7.84%) Analyst
3 4 (7.84%) Marketing Executive
3 4 (7.84%) Digital Marketing Executive
4 3 (5.88%) Marketing Manager
5 2 (3.92%) Business Analyst
5 2 (3.92%) Digital Marketing Manager
6 1 (1.96%) Campaign Manager
6 1 (1.96%) Marketing Campaign Manager
6 1 (1.96%) Graduate
6 1 (1.96%) Project Manager
6 1 (1.96%) SEO Specialist
6 1 (1.96%) SEO Analyst
6 1 (1.96%) SEO Executive
Libraries, Frameworks & Software Standards
1 9 (17.65%) CSS
1 9 (17.65%) HTML
2 7 (13.73%) .NET
2 7 (13.73%) ASP.NET
2 7 (13.73%) ASP.NET Web Forms
2 7 (13.73%) Web Services
2 7 (13.73%) XML
2 7 (13.73%) XHTML
2 7 (13.73%) jQuery
3 1 (1.96%) HTML5
Miscellaneous
1 18 (35.29%) User Experience
2 13 (25.49%) Analytical Skills
3 7 (13.73%) W3C
3 7 (13.73%) Social Media
4 6 (11.76%) Management Information System
5 5 (9.80%) Mathematics
5 5 (9.80%) Digital Media
5 5 (9.80%) Copywriting
6 1 (1.96%) Blog
6 1 (1.96%) Data Integration
6 1 (1.96%) Physics
6 1 (1.96%) Statistics
Processes & Methodologies
1 43 (84.31%) Analytics
2 40 (78.43%) SEO
3 28 (54.90%) Digital Marketing
4 17 (33.33%) Web Analytics
5 9 (17.65%) Web Development
6 8 (15.69%) Content Management
6 8 (15.69%) Online Marketing
7 7 (13.73%) Change Control
7 7 (13.73%) MVC
7 7 (13.73%) Agile Software Development
7 7 (13.73%) E-Commerce
8 6 (11.76%) Agile Testing
9 5 (9.80%) Competitor Analysis
9 5 (9.80%) Campaign Management
10 4 (7.84%) Data Analysis
10 4 (7.84%) Email Marketing
11 2 (3.92%) B2B
11 2 (3.92%) Web Design
12 1 (1.96%) Project Management
12 1 (1.96%) Internet Marketing
Programming Languages
1 7 (13.73%) C#
1 7 (13.73%) JavaScript
1 7 (13.73%) SQL
1 7 (13.73%) T-SQL
1 7 (13.73%) VB
2 1 (1.96%) PHP
Qualifications
1 24 (47.06%) Degree
Vendors
1 45 (88.24%) Google
2 10 (19.61%) Microsoft
3 5 (9.80%) Adobe
3 5 (9.80%) Omniture
4 1 (1.96%) NEC
4 1 (1.96%) Facebook
4 1 (1.96%) Twitter
Tipton, West Midlands (County)
Kyna Associates
Salary: £18000 Per Annum benefits
Posted: 3 days ago
Birmingham
Applause IT Innovation
Salary: £28000 - £32000 per annum + + Great Benefits
Posted: 7 days ago
Birmingham
Applause IT Innovation
Salary: £25000 - £28000 per annum + + Great Benefits
Posted: 13 days ago
Sutton Coldfield
Applause IT Innovation
Salary: £25000 - £28000 per annum + + Great Benefits
Posted: 27 days ago