The table below looks at the statistics for Pay per click skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 5 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 May 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 180 187 183
Rank change year-on-year
+7 -4
Permanent jobs citing Pay per click 30 10 15
As % of all permanent IT jobs located in the West Midlands 0.56% 0.20% 0.30%
As % of the Processes & Methodologies category 0.69% 0.25% 0.39%
Number of salaries quoted 17 7 12
Average salary £22,000 £27,500 £32,000
Average salary % change year-on-year
-20.00% -14.06%
90% offered a salary of more than £21,200 £25,600 £25,000
10% offered a salary of more than £30,000 £44,500 £46,000
UK excluding London average salary £27,500 £30,000 £30,000
% change year-on-year
-8.33% -
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4361 4038 3871
As % of all permanent IT jobs located in the West Midlands 81.06% 80.99% 77.84%
Number of salaries quoted 3639 3360 3243
Average salary £42,500 £42,500 £40,000
Average salary % change year-on-year
- +6.25%
90% offered a salary of more than £27,500 £29,000 £27,000
10% offered a salary of more than £62,898 £60,000 £65,000
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Pay per click
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the West Midlands

Pay per click
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the West Midlands region.

Pay per click Salary Trend in the West Midlands

Pay per click
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Pay per click across the West Midlands region over the 3 months to 5 May 2015.

Pay per click Salary Histogram in the West Midlands

Pay per click
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the West Midlands region over the 3 months to 5 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry - 12 £22,000 -
Shropshire - 3 £19,750 -
Staffordshire +4 1 £30,000 +9.09% 1
Worcestershire -4 1 £45,000 +63.63%
Birmingham -14 1 - -
Pay per click
England

Pay per click
Top 30 Related IT Skills in the West Midlands

For the 6 months to 5 May 2015, IT jobs across the West Midlands region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 30 (85.71%) SEO
2 28 (80.00%) Analytics
3 26 (74.29%) Degree
4 24 (68.57%) Marketing
4 24 (68.57%) Google
5 23 (65.71%) Google Analytics
6 22 (62.86%) User Experience
7 20 (57.14%) HTML
8 18 (51.43%) CSS
8 18 (51.43%) Digital Marketing
9 16 (45.71%) JavaScript
9 16 (45.71%) Online Marketing
10 13 (37.14%) jQuery
10 13 (37.14%) Analytical Skills
10 13 (37.14%) SQL
10 13 (37.14%) Photoshop
10 13 (37.14%) E-Commerce
11 12 (34.29%) Content Management
11 12 (34.29%) Social Media
12 11 (31.43%) Spreadsheet
12 11 (31.43%) SQL Server 2008
12 11 (31.43%) ASP.NET Web Forms
12 11 (31.43%) Change Control
12 11 (31.43%) Management Information System
12 11 (31.43%) Back Office
12 11 (31.43%) MVC
12 11 (31.43%) Web Development
12 11 (31.43%) W3C
12 11 (31.43%) SSL
12 11 (31.43%) XHTML

Pay per click
Top Related IT Skills in the West Midlands by Category

For the 6 months to 5 May 2015, IT jobs across the West Midlands region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 11 (31.43%) IIS
2 2 (5.71%) Apache
3 1 (2.86%) WordPress
Applications
1 13 (37.14%) Photoshop
2 11 (31.43%) Spreadsheet
3 8 (22.86%) MS Excel
4 2 (5.71%) GIMP
Business Applications
1 2 (5.71%) Magento
Cloud Services
1 23 (65.71%) Google Analytics
Communications & Networking
1 11 (31.43%) SSL
Database & Business Intelligence
1 11 (31.43%) SQL Server
1 11 (31.43%) SQL Server 2008
2 2 (5.71%) MySQL
Development Applications
1 11 (31.43%) Visual Studio
General
1 24 (68.57%) Marketing
2 11 (31.43%) Back Office
3 5 (14.29%) Advertising
4 4 (11.43%) Retail
4 4 (11.43%) Finance
Job Titles
1 13 (37.14%) Developer
2 11 (31.43%) Junior
2 11 (31.43%) Junior Developer
3 3 (8.57%) SEO Specialist
4 2 (5.71%) PPC Specialist
4 2 (5.71%) Web Developer
4 2 (5.71%) Product Manager
4 2 (5.71%) Marketing Manager
4 2 (5.71%) PPC Manager
4 2 (5.71%) PPC Analyst
4 2 (5.71%) PPC Executive
5 1 (2.86%) Magento Developer
5 1 (2.86%) Digital Marketing Executive
5 1 (2.86%) Service Manager
5 1 (2.86%) Graduate
5 1 (2.86%) Marketing Campaign Manager
5 1 (2.86%) Digital Marketing Manager
5 1 (2.86%) Marketing Executive
5 1 (2.86%) Campaign Manager
Libraries, Frameworks & Software Standards
1 20 (57.14%) HTML
2 18 (51.43%) CSS
3 13 (37.14%) jQuery
4 11 (31.43%) .NET
4 11 (31.43%) ASP.NET
4 11 (31.43%) Web Services
4 11 (31.43%) XML
4 11 (31.43%) XHTML
4 11 (31.43%) ASP.NET Web Forms
5 3 (8.57%) HTML5
6 2 (5.71%) LAMP
6 2 (5.71%) Zend Framework
Miscellaneous
1 22 (62.86%) User Experience
2 13 (37.14%) Analytical Skills
3 12 (34.29%) Social Media
4 11 (31.43%) W3C
4 11 (31.43%) Management Information System
5 8 (22.86%) Digital Media
5 8 (22.86%) Copywriting
6 3 (8.57%) Mathematics
7 2 (5.71%) Physics
7 2 (5.71%) Statistics
7 2 (5.71%) EPoS
8 1 (2.86%) Blog
8 1 (2.86%) Data Integration
Operating Systems
1 2 (5.71%) Linux
Processes & Methodologies
1 30 (85.71%) SEO
2 28 (80.00%) Analytics
3 18 (51.43%) Digital Marketing
4 16 (45.71%) Online Marketing
5 13 (37.14%) E-Commerce
6 12 (34.29%) Content Management
7 11 (31.43%) Web Development
7 11 (31.43%) Change Control
7 11 (31.43%) MVC
8 8 (22.86%) Competitor Analysis
8 8 (22.86%) Web Analytics
9 3 (8.57%) Web Design
9 3 (8.57%) Information Architecture
10 2 (5.71%) Performance Tuning
10 2 (5.71%) Coaching
10 2 (5.71%) Product Marketing
10 2 (5.71%) Direct Marketing
10 2 (5.71%) Email Marketing
10 2 (5.71%) Display Advertising
10 2 (5.71%) B2B
Programming Languages
1 16 (45.71%) JavaScript
2 13 (37.14%) SQL
3 11 (31.43%) T-SQL
3 11 (31.43%) VB
3 11 (31.43%) C#
4 3 (8.57%) PHP
Qualifications
1 26 (74.29%) Degree
2 2 (5.71%) Linux+ Certification
Vendors
1 24 (68.57%) Google
2 8 (22.86%) Microsoft
2 8 (22.86%) Adobe
3 2 (5.71%) Zend
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