The table below looks at the statistics for Pay per click skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 192 199 186
Rank change year-on-year
+7 -13
Permanent jobs citing Pay per click 21 7 15
As % of all permanent IT jobs located in the West Midlands 0.40% 0.14% 0.30%
As % of the Processes & Methodologies category 0.48% 0.17% 0.38%
Number of salaries quoted 13 7 11
Average salary £22,000 £27,500 £38,500
Average salary % change year-on-year
-20.00% -28.57%
UK excluding London average salary £27,500 £29,000 £30,000
% change year-on-year
-5.17% -3.33%
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4349 4145 3918
As % of all permanent IT jobs located in the West Midlands 82.45% 80.77% 77.88%
Number of salaries quoted 3608 3469 3293
Average salary £42,500 £42,500 £40,000
Average salary % change year-on-year
- +6.25%
90% offered a salary of more than £27,500 £29,000 £27,500
10% offered a salary of more than £62,500 £60,000 £65,000
UK excluding London average salary £44,485 £42,500 £40,000
% change year-on-year
+4.66% +6.25%

Pay per click
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the West Midlands

Pay per click
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the West Midlands region.

Pay per click Salary Trend in the West Midlands

Pay per click
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Pay per click across the West Midlands region over the 3 months to 22 May 2015.

Pay per click Salary Histogram in the West Midlands

Pay per click
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the West Midlands region over the 3 months to 22 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Coventry - 10 £22,000 -
Staffordshire +7 2 £33,750 +22.72% 3
Worcestershire 0 1 £45,000 +63.63%
Birmingham -12 1 - -
Pay per click
England

Pay per click
Top 30 Related IT Skills in the West Midlands

For the 6 months to 22 May 2015, IT jobs across the West Midlands region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 29 (82.86%) SEO
2 28 (80.00%) Analytics
3 26 (74.29%) Degree
4 24 (68.57%) Marketing
4 24 (68.57%) Google
5 23 (65.71%) Google Analytics
6 22 (62.86%) User Experience
7 20 (57.14%) HTML
8 18 (51.43%) CSS
8 18 (51.43%) Digital Marketing
9 16 (45.71%) JavaScript
10 15 (42.86%) Online Marketing
11 13 (37.14%) Social Media
11 13 (37.14%) jQuery
11 13 (37.14%) Analytical Skills
11 13 (37.14%) SQL
11 13 (37.14%) Photoshop
11 13 (37.14%) E-Commerce
12 12 (34.29%) Content Management
13 11 (31.43%) Management Information System
13 11 (31.43%) Back Office
13 11 (31.43%) MVC
13 11 (31.43%) Web Development
13 11 (31.43%) W3C
13 11 (31.43%) SSL
13 11 (31.43%) XHTML
13 11 (31.43%) IIS
13 11 (31.43%) Visual Studio
13 11 (31.43%) ASP.NET
13 11 (31.43%) Web Services

Pay per click
Top Related IT Skills in the West Midlands by Category

For the 6 months to 22 May 2015, IT jobs across the West Midlands region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 11 (31.43%) IIS
2 2 (5.71%) Apache
3 1 (2.86%) WordPress
Applications
1 13 (37.14%) Photoshop
2 11 (31.43%) Spreadsheet
3 8 (22.86%) MS Excel
4 2 (5.71%) GIMP
Business Applications
1 2 (5.71%) Magento
Cloud Services
1 23 (65.71%) Google Analytics
Communications & Networking
1 11 (31.43%) SSL
Database & Business Intelligence
1 11 (31.43%) SQL Server
1 11 (31.43%) SQL Server 2008
2 2 (5.71%) MySQL
Development Applications
1 11 (31.43%) Visual Studio
General
1 24 (68.57%) Marketing
2 11 (31.43%) Back Office
3 5 (14.29%) Finance
3 5 (14.29%) Advertising
4 4 (11.43%) Retail
Job Titles
1 13 (37.14%) Developer
2 11 (31.43%) Junior Developer
2 11 (31.43%) Junior
3 3 (8.57%) Marketing Manager
3 3 (8.57%) SEO Specialist
3 3 (8.57%) PPC Specialist
3 3 (8.57%) PPC Executive
3 3 (8.57%) PPC Manager
3 3 (8.57%) PPC Analyst
4 2 (5.71%) Campaign Manager
4 2 (5.71%) Web Developer
4 2 (5.71%) Marketing Campaign Manager
5 1 (2.86%) Product Manager
5 1 (2.86%) Service Manager
5 1 (2.86%) Digital Marketing Manager
5 1 (2.86%) Marketing Executive
5 1 (2.86%) Graduate
5 1 (2.86%) Magento Developer
5 1 (2.86%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 20 (57.14%) HTML
2 18 (51.43%) CSS
3 13 (37.14%) jQuery
4 11 (31.43%) XHTML
4 11 (31.43%) ASP.NET
4 11 (31.43%) Web Services
4 11 (31.43%) XML
4 11 (31.43%) .NET
4 11 (31.43%) ASP.NET Web Forms
5 3 (8.57%) HTML5
6 2 (5.71%) Zend Framework
6 2 (5.71%) LAMP
Miscellaneous
1 22 (62.86%) User Experience
2 13 (37.14%) Social Media
2 13 (37.14%) Analytical Skills
3 11 (31.43%) Management Information System
3 11 (31.43%) W3C
4 8 (22.86%) Digital Media
4 8 (22.86%) Copywriting
5 3 (8.57%) Mathematics
6 2 (5.71%) EPoS
6 2 (5.71%) Physics
6 2 (5.71%) Blog
6 2 (5.71%) Statistics
7 1 (2.86%) Data Integration
Operating Systems
1 2 (5.71%) Linux
Processes & Methodologies
1 29 (82.86%) SEO
2 28 (80.00%) Analytics
3 18 (51.43%) Digital Marketing
4 15 (42.86%) Online Marketing
5 13 (37.14%) E-Commerce
6 12 (34.29%) Content Management
7 11 (31.43%) MVC
7 11 (31.43%) Web Development
7 11 (31.43%) Change Control
8 8 (22.86%) Competitor Analysis
8 8 (22.86%) Web Analytics
9 3 (8.57%) Web Design
9 3 (8.57%) B2B
9 3 (8.57%) Information Architecture
10 2 (5.71%) Social Media Marketing
10 2 (5.71%) Campaign Analysis
10 2 (5.71%) Performance Tuning
10 2 (5.71%) Coaching
10 2 (5.71%) OOP
10 2 (5.71%) OO
Programming Languages
1 16 (45.71%) JavaScript
2 13 (37.14%) SQL
3 11 (31.43%) T-SQL
3 11 (31.43%) VB
3 11 (31.43%) C#
4 3 (8.57%) PHP
Qualifications
1 26 (74.29%) Degree
2 2 (5.71%) Linux+ Certification
Vendors
1 24 (68.57%) Google
2 8 (22.86%) Microsoft
2 8 (22.86%) Adobe
3 2 (5.71%) Zend
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