The table below looks at the statistics for Pay per click skills in IT jobs advertised for the West Midlands region. Included is a guide to the salaries offered in IT jobs that have cited Pay per click over the 3 months to 20 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
20 Jan 2017
Same period 2016 Same period 2015
Pay per click (PPC)
England / West Midlands
Rank 199 210 217
Rank change year-on-year
+11 +7
Permanent jobs citing Pay per click 16 8 3
As % of all permanent IT jobs located in the West Midlands 0.33% 0.15% 0.060%
As % of the Processes & Methodologies category 0.37% 0.18% 0.070%
Number of salaries quoted 11 8 3
Median salary £37,500 £31,250 £33,000
Median salary % change year-on-year
+20.00% -5.30%
UK excluding London median salary £35,000 £30,000 £30,000
% change year-on-year
+16.66% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4342 4565 4298
As % of all permanent IT jobs located in the West Midlands 88.87% 87.07% 85.36%
Number of salaries quoted 3387 3767 3738
Median salary £42,500 £42,500 £41,500
Median salary % change year-on-year
- +2.40%
90% offered a salary of more than £27,500 £29,000 £27,500
10% offered a salary of more than £62,500 £65,000 £60,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Pay per click
Jobs Demand Trend in the West Midlands

The demand trend of job ads across the West Midlands region citing Pay per click as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the West Midlands

Pay per click
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the West Midlands region.

Pay per click Salary Trend in the West Midlands

Pay per click
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Pay per click across the West Midlands region over the 3 months to 20 January 2017.

Pay per click Salary Histogram in the West Midlands

Pay per click
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the West Midlands region over the 3 months to 20 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham -9 7 £27,500 -7.56% 1
Herefordshire - 6 £38,750 -
Worcestershire - 6 £38,750 -
Staffordshire - 2 £60,000 - 2
Coventry +12 1 - - 3
Pay per click
England

Pay per click
Top 30 Related IT Skills in the West Midlands

For the 6 months to 20 January 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Pay per click.

1 34 (94.44%) SEO
1 34 (94.44%) Marketing
2 23 (63.89%) Google
3 20 (55.56%) Digital Marketing
3 20 (55.56%) Analytics
4 16 (44.44%) HTML
5 14 (38.89%) E-Commerce
5 14 (38.89%) Social Media
6 13 (36.11%) Git (software)
6 13 (36.11%) CSS
7 12 (33.33%) JavaScript
7 12 (33.33%) Google Analytics
8 10 (27.78%) PHP
9 9 (25.00%) jQuery
9 9 (25.00%) Online Marketing
10 8 (22.22%) Customer Engagement
11 7 (19.44%) Internet
11 7 (19.44%) User Experience
12 6 (16.67%) Mobile App
12 6 (16.67%) OO PHP
12 6 (16.67%) Node.js
12 6 (16.67%) Backbone.js
12 6 (16.67%) KnockoutJS
12 6 (16.67%) HTML5
12 6 (16.67%) Sass
12 6 (16.67%) MySQL
12 6 (16.67%) Web Services
12 6 (16.67%) OO
12 6 (16.67%) Subversion
12 6 (16.67%) Agile Software Development

Pay per click
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (11.11%) CMS
1 4 (11.11%) Elasticsearch
2 3 (8.33%) Adobe Experience Manager
2 3 (8.33%) WordPress
Applications
1 4 (11.11%) MS Excel
1 4 (11.11%) MS PowerPoint
Business Applications
1 3 (8.33%) Shopify
Cloud Services
1 12 (33.33%) Google Analytics
2 5 (13.89%) AdWords
3 1 (2.78%) Amazon AWS
3 1 (2.78%) Google Cloud Platform
Communications & Networking
1 7 (19.44%) Internet
2 1 (2.78%) HTTP
Database & Business Intelligence
1 6 (16.67%) MySQL
2 4 (11.11%) Big Data
3 3 (8.33%) NoSQL
3 3 (8.33%) Redis
3 3 (8.33%) Relational Database
Development Applications
1 13 (36.11%) Git (software)
2 6 (16.67%) Subversion
3 3 (8.33%) Grunt
3 3 (8.33%) gulp
3 3 (8.33%) Jasmine
3 3 (8.33%) Jenkins
3 3 (8.33%) JSUnit
3 3 (8.33%) Mocha
3 3 (8.33%) PHPUnit
3 3 (8.33%) Xdebug
General
1 34 (94.44%) Marketing
2 4 (11.11%) Advertising
2 4 (11.11%) Automotive
2 4 (11.11%) Retail
Job Titles
1 13 (36.11%) Developer
2 9 (25.00%) HTML Developer
2 9 (25.00%) JavaScript Developer
3 8 (22.22%) E-Commerce Manager
4 6 (16.67%) Front End Developer (Client-Side Developer)
4 6 (16.67%) HTML CSS Developer
4 6 (16.67%) MySQL Developer
4 6 (16.67%) PHP Developer
4 6 (16.67%) PHP MySQL Developer
5 5 (13.89%) PPC Specialist
6 4 (11.11%) Digital Marketing Manager
6 4 (11.11%) E-Commerce Marketing Manager
6 4 (11.11%) Marketing Manager
6 4 (11.11%) Marketing Specialist
6 4 (11.11%) SEO Manager
6 4 (11.11%) SEO Specialist
7 3 (8.33%) OO PHP Developer
7 3 (8.33%) PHP Web Developer
7 3 (8.33%) Senior Front-End Developer
7 3 (8.33%) Web Developer
Libraries, Frameworks & Software Standards
1 16 (44.44%) HTML
2 13 (36.11%) CSS
3 9 (25.00%) jQuery
4 6 (16.67%) Backbone.js
4 6 (16.67%) HTML5
4 6 (16.67%) KnockoutJS
4 6 (16.67%) Node.js
4 6 (16.67%) Sass
4 6 (16.67%) Web Services
5 3 (8.33%) Ajax
5 3 (8.33%) Chai
5 3 (8.33%) CSS3
5 3 (8.33%) Laravel
5 3 (8.33%) LESS
5 3 (8.33%) RabbitMQ
5 3 (8.33%) RESTful
5 3 (8.33%) XHTML
5 3 (8.33%) Zend Framework
6 1 (2.78%) Mason
6 1 (2.78%) Memcached
Miscellaneous
1 14 (38.89%) Social Media
2 7 (19.44%) User Experience
3 6 (16.67%) Mobile App
4 4 (11.11%) Credit Risk
5 3 (8.33%) Animation
5 3 (8.33%) Social Network
6 1 (2.78%) Analytical Skills
Operating Systems
1 3 (8.33%) Debian
1 3 (8.33%) Linux
Processes & Methodologies
1 34 (94.44%) SEO
2 20 (55.56%) Analytics
2 20 (55.56%) Digital Marketing
3 14 (38.89%) E-Commerce
4 9 (25.00%) Online Marketing
5 8 (22.22%) Customer Engagement
6 6 (16.67%) Agile Software Development
6 6 (16.67%) Email Marketing
6 6 (16.67%) OO
6 6 (16.67%) OO PHP
7 5 (13.89%) Mentoring
7 5 (13.89%) Search Engine Marketing
8 4 (11.11%) Business Intelligence
8 4 (11.11%) Content Development
8 4 (11.11%) Internet Marketing
8 4 (11.11%) Unit Testing
8 4 (11.11%) Web Analytics
8 4 (11.11%) Web Development
9 3 (8.33%) MVC
9 3 (8.33%) OOP
Programming Languages
1 12 (33.33%) JavaScript
2 10 (27.78%) PHP
3 4 (11.11%) Java
4 1 (2.78%) Go
4 1 (2.78%) PHP 4
4 1 (2.78%) PHP 5
4 1 (2.78%) Python
Qualifications
1 4 (11.11%) Degree
2 1 (2.78%) Sun Certification
System Software
1 1 (2.78%) Docker
Systems Management
1 1 (2.78%) Kubernetes
Vendors
1 23 (63.89%) Google
2 5 (13.89%) DoubleClick
3 4 (11.11%) Kenshoo
4 3 (8.33%) Adobe
4 3 (8.33%) Red Hat
4 3 (8.33%) Zend
5 1 (2.78%) Microsoft
5 1 (2.78%) Progress
5 1 (2.78%) SAP
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