The table below looks at the statistics for Pay per click skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 11 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
11 Feb 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 223 209 193
Rank change year-on-year
-14 -16
Permanent jobs citing Pay per click 6 6 4
As % of all permanent IT jobs located in the West Midlands 0.11% 0.12% 0.093%
As % of the Processes & Methodologies category 0.12% 0.14% 0.11%
Number of salaries quoted 6 5 4
Average salary £29,000 £32,500 £21,500
Average salary % change year-on-year
-10.76% +51.16%
UK excluding London average salary £30,000 £30,000 £30,000
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4945 4186 3553
As % of all permanent IT jobs located in the West Midlands 86.86% 82.73% 82.51%
Number of salaries quoted 4073 3569 2861
Average salary £44,000 £42,500 £41,000
Average salary % change year-on-year
+3.52% +3.65%
90% offered a salary of more than £30,000 £29,000 £27,000
10% offered a salary of more than £65,000 £60,000 £65,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Pay per click
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the West Midlands

Pay per click
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the West Midlands region.

Pay per click Salary Trend in the West Midlands

Pay per click
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the West Midlands region over the 3 months to 11 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham - 2 £29,750 - 2
Coventry - 2 £30,500 - 1
Warwickshire - 2 £24,000 - 1
Pay per click
England

Pay per click
Top 30 Related IT Skills in the West Midlands

For the 6 months to 11 February 2016, IT jobs across the West Midlands region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 19 (95.00%) SEO
2 18 (90.00%) Marketing
3 17 (85.00%) Analytics
4 15 (75.00%) Google
5 14 (70.00%) Google Analytics
5 14 (70.00%) Digital Marketing
6 8 (40.00%) AdWords
7 7 (35.00%) Social Media
8 5 (25.00%) Link Building
8 5 (25.00%) HTML
9 4 (20.00%) CSS
9 4 (20.00%) Finance
9 4 (20.00%) Web Development
10 3 (15.00%) Advertising
10 3 (15.00%) Retail
10 3 (15.00%) Games
10 3 (15.00%) E-Commerce
10 3 (15.00%) Algorithms
11 2 (10.00%) Project Management
11 2 (10.00%) Web Analytics
11 2 (10.00%) Omniture
11 2 (10.00%) Analytical Skills
11 2 (10.00%) Facebook
11 2 (10.00%) Twitter
11 2 (10.00%) Mobile App
11 2 (10.00%) Mentoring
11 2 (10.00%) Coaching
11 2 (10.00%) WordPress
11 2 (10.00%) Online Marketing
11 2 (10.00%) Mathematics

Pay per click
Top Related IT Skills in the West Midlands by Category

For the 6 months to 11 February 2016, IT jobs across the West Midlands region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 2 (10.00%) WordPress
Applications
1 1 (5.00%) Photoshop
Cloud Services
1 14 (70.00%) Google Analytics
2 8 (40.00%) AdWords
Communications & Networking
1 1 (5.00%) Internet
Database & Business Intelligence
1 1 (5.00%) SQL Server
General
1 18 (90.00%) Marketing
2 4 (20.00%) Finance
3 3 (15.00%) Advertising
3 3 (15.00%) Games
3 3 (15.00%) Retail
4 1 (5.00%) French Language
4 1 (5.00%) German Language
4 1 (5.00%) Publishing
4 1 (5.00%) Spanish Language
4 1 (5.00%) Telecoms
Job Titles
1 3 (15.00%) Account Manager
1 3 (15.00%) Digital Account Manager
1 3 (15.00%) Digital Executive
1 3 (15.00%) SEO Specialist
2 2 (10.00%) Digital Marketing Manager
2 2 (10.00%) Marketing Manager
2 2 (10.00%) PPC Manager
3 1 (5.00%) Analyst
3 1 (5.00%) Developer
3 1 (5.00%) Digital Marketing Executive
3 1 (5.00%) E-Commerce Specialist
3 1 (5.00%) Marketing Executive
3 1 (5.00%) PHP Developer
3 1 (5.00%) SEO Director
3 1 (5.00%) SEO Manager
3 1 (5.00%) Web Analyst
3 1 (5.00%) Web Analytics Analyst
3 1 (5.00%) Webmaster
Libraries, Frameworks & Software Standards
1 5 (25.00%) HTML
2 4 (20.00%) CSS
3 1 (5.00%) .NET
3 1 (5.00%) ASP.NET
3 1 (5.00%) jQuery
3 1 (5.00%) XHTML
Miscellaneous
1 7 (35.00%) Social Media
2 3 (15.00%) Algorithms
3 2 (10.00%) Analytical Skills
3 2 (10.00%) Mathematics
3 2 (10.00%) Mobile App
3 2 (10.00%) Physics
3 2 (10.00%) Statistics
4 1 (5.00%) User Experience
4 1 (5.00%) W3C
Processes & Methodologies
1 19 (95.00%) SEO
2 17 (85.00%) Analytics
3 14 (70.00%) Digital Marketing
4 5 (25.00%) Link Building
5 4 (20.00%) Web Development
6 3 (15.00%) E-Commerce
7 2 (10.00%) Coaching
7 2 (10.00%) Display Advertising
7 2 (10.00%) Mentoring
7 2 (10.00%) Online Marketing
7 2 (10.00%) Project Management
7 2 (10.00%) Web Analytics
8 1 (5.00%) B2C
8 1 (5.00%) Data Analysis
8 1 (5.00%) Internet Marketing
8 1 (5.00%) Marketing Intelligence
8 1 (5.00%) Marketing Strategy
8 1 (5.00%) MVC
8 1 (5.00%) Product Marketing
8 1 (5.00%) SDLC
Programming Languages
1 1 (5.00%) C#
1 1 (5.00%) JavaScript
1 1 (5.00%) PHP
1 1 (5.00%) SQL
Qualifications
1 1 (5.00%) Degree
Vendors
1 15 (75.00%) Google
2 2 (10.00%) Facebook
2 2 (10.00%) Omniture
2 2 (10.00%) Twitter
3 1 (5.00%) Microsoft
3 1 (5.00%) NEC
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Posted: Yesterday
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