The table below looks at the statistics for Pay per click skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 28 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Jul 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 190 179 198
Rank change year-on-year
-11 +19
Permanent jobs citing Pay per click 29 25 16
As % of all permanent IT jobs located in the West Midlands 0.49% 0.46% 0.29%
As % of the Processes & Methodologies category 0.58% 0.58% 0.37%
Number of salaries quoted 22 20 12
Average salary £25,000 £26,750 £18,000
Average salary % change year-on-year
-6.54% +48.61%
UK excluding London average salary £28,000 £27,000 £30,000
% change year-on-year
+3.70% -10.00%
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4985 4281 4351
As % of all permanent IT jobs located in the West Midlands 84.87% 79.50% 78.58%
Number of salaries quoted 4031 3547 3663
Average salary £42,500 £41,500 £40,000
Average salary % change year-on-year
+2.40% +3.75%
90% offered a salary of more than £27,500 £28,500 £26,000
10% offered a salary of more than £62,500 £60,000 £65,000
UK excluding London average salary £44,500 £42,500 £41,000
% change year-on-year
+4.70% +3.65%

Pay per click
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the West Midlands

Pay per click
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the West Midlands region.

Pay per click Salary Trend in the West Midlands

Pay per click
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Pay per click across the West Midlands region over the 3 months to 28 July 2015.

Pay per click Salary Histogram in the West Midlands

Pay per click
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the West Midlands region over the 3 months to 28 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Staffordshire +8 11 £42,500 +13.33% 2
Coventry -6 8 £23,500 +9.30%
Shropshire - 5 £19,500 -
Warwickshire -15 3 - - 3
Pay per click
England

Pay per click
Top 30 Related IT Skills in the West Midlands

For the 6 months to 28 July 2015, IT jobs across the West Midlands region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 50 (81.97%) Analytics
2 49 (80.33%) Google
3 46 (75.41%) SEO
4 44 (72.13%) Marketing
5 37 (60.66%) Degree
6 34 (55.74%) Google Analytics
6 34 (55.74%) Digital Marketing
7 26 (42.62%) User Experience
8 20 (32.79%) Analytical Skills
9 19 (31.15%) Finance
9 19 (31.15%) HTML
10 18 (29.51%) CSS
11 17 (27.87%) Retail
11 17 (27.87%) Web Analytics
12 15 (24.59%) JavaScript
13 13 (21.31%) MS Excel
13 13 (21.31%) E-Commerce
13 13 (21.31%) Microsoft
13 13 (21.31%) Content Management
13 13 (21.31%) Social Media
13 13 (21.31%) Online Marketing
14 12 (19.67%) jQuery
14 12 (19.67%) Photoshop
14 12 (19.67%) SQL
15 11 (18.03%) T-SQL
15 11 (18.03%) VB
15 11 (18.03%) .NET
15 11 (18.03%) C#
15 11 (18.03%) SQL Server
15 11 (18.03%) Web Services

Pay per click
Top Related IT Skills in the West Midlands by Category

For the 6 months to 28 July 2015, IT jobs across the West Midlands region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 11 (18.03%) IIS
2 1 (1.64%) Apache
2 1 (1.64%) WordPress
Applications
1 13 (21.31%) MS Excel
2 12 (19.67%) Photoshop
3 11 (18.03%) Spreadsheet
4 1 (1.64%) GIMP
Business Applications
1 1 (1.64%) Magento
Cloud Services
1 34 (55.74%) Google Analytics
Communications & Networking
1 11 (18.03%) SSL
Database & Business Intelligence
1 11 (18.03%) SQL Server
1 11 (18.03%) SQL Server 2008
2 1 (1.64%) MySQL
Development Applications
1 11 (18.03%) Visual Studio
General
1 44 (72.13%) Marketing
2 19 (31.15%) Finance
3 17 (27.87%) Retail
4 11 (18.03%) Back Office
5 6 (9.84%) Advertising
6 2 (3.28%) Telecoms
Job Titles
1 21 (34.43%) PPC Executive
1 21 (34.43%) PPC Manager
1 21 (34.43%) PPC Analyst
1 21 (34.43%) PPC Specialist
2 12 (19.67%) Developer
3 11 (18.03%) Junior
3 11 (18.03%) Junior Developer
4 5 (8.20%) Digital Marketing Executive
4 5 (8.20%) Marketing Executive
5 4 (6.56%) Analyst
6 3 (4.92%) Marketing Manager
6 3 (4.92%) SEO Specialist
7 2 (3.28%) Campaign Manager
7 2 (3.28%) Business Analyst
7 2 (3.28%) Graduate
7 2 (3.28%) Marketing Campaign Manager
8 1 (1.64%) SEO Analyst
8 1 (1.64%) SEO Executive
8 1 (1.64%) Service Manager
8 1 (1.64%) Web Developer
Libraries, Frameworks & Software Standards
1 19 (31.15%) HTML
2 18 (29.51%) CSS
3 12 (19.67%) jQuery
4 11 (18.03%) .NET
4 11 (18.03%) Web Services
4 11 (18.03%) XML
4 11 (18.03%) ASP.NET
4 11 (18.03%) XHTML
4 11 (18.03%) ASP.NET Web Forms
5 2 (3.28%) HTML5
6 1 (1.64%) Zend Framework
6 1 (1.64%) LAMP
Miscellaneous
1 26 (42.62%) User Experience
2 20 (32.79%) Analytical Skills
3 13 (21.31%) Social Media
4 11 (18.03%) W3C
4 11 (18.03%) Management Information System
5 8 (13.11%) Digital Media
5 8 (13.11%) Mathematics
5 8 (13.11%) Copywriting
6 3 (4.92%) Statistics
6 3 (4.92%) Physics
7 2 (3.28%) Blog
8 1 (1.64%) EPoS
8 1 (1.64%) Data Integration
Operating Systems
1 1 (1.64%) Linux
Processes & Methodologies
1 50 (81.97%) Analytics
2 46 (75.41%) SEO
3 34 (55.74%) Digital Marketing
4 17 (27.87%) Web Analytics
5 13 (21.31%) E-Commerce
5 13 (21.31%) Content Management
5 13 (21.31%) Online Marketing
6 11 (18.03%) MVC
6 11 (18.03%) Web Development
6 11 (18.03%) Change Control
7 8 (13.11%) Competitor Analysis
8 7 (11.48%) Agile Software Development
9 6 (9.84%) Agile Testing
10 5 (8.20%) Campaign Management
11 4 (6.56%) Email Marketing
12 3 (4.92%) Web Design
12 3 (4.92%) Data Analysis
12 3 (4.92%) B2B
12 3 (4.92%) Display Advertising
12 3 (4.92%) Information Architecture
Programming Languages
1 15 (24.59%) JavaScript
2 12 (19.67%) SQL
3 11 (18.03%) T-SQL
3 11 (18.03%) VB
3 11 (18.03%) C#
4 2 (3.28%) PHP
Qualifications
1 37 (60.66%) Degree
2 1 (1.64%) Linux+ Certification
Vendors
1 49 (80.33%) Google
2 13 (21.31%) Microsoft
3 8 (13.11%) Adobe
4 2 (3.28%) Omniture
5 1 (1.64%) Zend
Stoke-on-trent, Staffordshire
Dixons Carphone
Posted: 16 hours ago
Birmingham, West Midlands (County)
Opilio Recruitment
Salary: £24k - 26k per year + DOA
Posted: 4 days ago
Stafford, Staffordshire
Senitor Associates
Salary: £25000 - £30000 per annum + Benefits
Posted: 5 days ago
Worcester
Searchability
Salary: £30000 - £35000 per annum + benefits
Posted: 6 days ago
Rugby
Recruitment Genius
Salary: £16000 - £20000 per annum
Posted: 20 days ago
Rugby
Recruitment Genius
Salary: £30000 - £35000 per annum
Posted: 23 days ago
Rugby
Recruitment Genius
Salary: £15000 - £27000 per annum
Posted: 26 days ago