The table below looks at the statistics for Pay per click skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 18 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
18 Dec 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 207 194 191
Rank change year-on-year
-13 -3
Permanent jobs citing Pay per click 1 12 5
As % of all permanent IT jobs located in the West Midlands 0.018% 0.24% 0.11%
As % of the Processes & Methodologies category 0.022% 0.31% 0.14%
Number of salaries quoted 1 12 5
Average salary £33,000 £32,250 £28,000
Average salary % change year-on-year
+2.32% +15.17%
UK excluding London average salary £30,000 £30,000 £30,000
Pay per click
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Midlands region.

Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4533 3872 3598
As % of all permanent IT jobs located in the West Midlands 82.76% 77.75% 75.76%
Number of salaries quoted 3968 3227 3139
Average salary £41,500 £40,000 £40,000
Average salary % change year-on-year
+3.75% -
90% offered a salary of more than £27,850 £26,000 £28,500
10% offered a salary of more than £65,000 £55,000 £60,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Pay per click
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the West Midlands

Pay per click
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the West Midlands region.

Pay per click Salary Trend in the West Midlands

Pay per click
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the West Midlands region over the 3 months to 18 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Shropshire - 1 £33,000 - 2
Pay per click
England

Pay per click
Top 30 Related IT Skills in the West Midlands

For the 6 months to 18 December 2014, IT jobs across the West Midlands region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 17 (89.47%) SEO
2 11 (57.89%) CSS
2 11 (57.89%) HTML
2 11 (57.89%) Google
3 10 (52.63%) Marketing
4 9 (47.37%) PHP
4 9 (47.37%) jQuery
5 6 (31.58%) MySQL
5 6 (31.58%) JavaScript
6 5 (26.32%) Advertising
6 5 (26.32%) Retail
7 4 (21.05%) LAMP
7 4 (21.05%) Degree
7 4 (21.05%) Email Marketing
7 4 (21.05%) E-Commerce
7 4 (21.05%) PHP5
7 4 (21.05%) CSS3
7 4 (21.05%) Analytics
7 4 (21.05%) Mobile App
7 4 (21.05%) Mobile Application Development
7 4 (21.05%) HTML5
7 4 (21.05%) Algorithms
8 3 (15.79%) Sass
8 3 (15.79%) WordPress
8 3 (15.79%) Git (software)
8 3 (15.79%) Google Analytics
8 3 (15.79%) Continuous Integration
8 3 (15.79%) Umbraco
8 3 (15.79%) DNS
8 3 (15.79%) Project Management

Pay per click
Top Related IT Skills in the West Midlands by Category

For the 6 months to 18 December 2014, IT jobs across the West Midlands region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 3 (15.79%) CMS
1 3 (15.79%) Umbraco
1 3 (15.79%) WordPress
Applications
1 2 (10.53%) Photoshop
Business Applications
1 3 (15.79%) Google Analytics
Cloud Services
1 2 (10.53%) MailChimp
Communications & Networking
1 3 (15.79%) DNS
Database & Business Intelligence
1 6 (31.58%) MySQL
Development Applications
1 3 (15.79%) Git (software)
General
1 10 (52.63%) Marketing
2 5 (26.32%) Advertising
2 5 (26.32%) Retail
3 2 (10.53%) Finance
Job Titles
1 9 (47.37%) Developer
2 5 (26.32%) Web Developer
2 5 (26.32%) Graduate
3 4 (21.05%) PHP Developer
4 3 (15.79%) Graduate Web Developer
4 3 (15.79%) PHP MySQL Developer
4 3 (15.79%) Junior Developer
4 3 (15.79%) PHP LAMP Developer
4 3 (15.79%) Project Manager
4 3 (15.79%) Junior
4 3 (15.79%) Graduate Developer
4 3 (15.79%) Junior Web Developer
4 3 (15.79%) Marketing Manager
4 3 (15.79%) Digital Marketing Manager
5 2 (10.53%) Web Designer
5 2 (10.53%) Designer
6 1 (5.26%) Product Manager
6 1 (5.26%) Campaign Executive
6 1 (5.26%) Marketing Executive
Libraries, Frameworks & Software Standards
1 11 (57.89%) HTML
1 11 (57.89%) CSS
2 9 (47.37%) jQuery
3 4 (21.05%) HTML5
3 4 (21.05%) CSS3
3 4 (21.05%) LAMP
4 3 (15.79%) Sass
Miscellaneous
1 4 (21.05%) Mobile App
1 4 (21.05%) Algorithms
2 1 (5.26%) RIA
2 1 (5.26%) Digital Media
2 1 (5.26%) New Media
Processes & Methodologies
1 17 (89.47%) SEO
2 4 (21.05%) E-Commerce
2 4 (21.05%) Email Marketing
2 4 (21.05%) Analytics
2 4 (21.05%) Mobile Application Development
3 3 (15.79%) CRM
3 3 (15.79%) Digital Marketing
3 3 (15.79%) Continuous Integration
3 3 (15.79%) Project Management
4 2 (10.53%) Web Design
5 1 (5.26%) Direct Marketing
5 1 (5.26%) Product Marketing
5 1 (5.26%) Online Marketing
5 1 (5.26%) Campaign Analysis
5 1 (5.26%) Performance Analysis
Programming Languages
1 9 (47.37%) PHP
2 6 (31.58%) JavaScript
3 4 (21.05%) PHP5
Qualifications
1 4 (21.05%) Degree
Vendors
1 11 (57.89%) Google
2 1 (5.26%) Facebook
2 1 (5.26%) Twitter
Telford, Shropshire
Spring Technology
Salary: £35000.00 - £36000.00 per annum
Posted: Yesterday
Shropshire
Greywood Associates Limited
Salary: £20000 - £25000 per annum + Benefits
Posted: 2 days ago