The first table below looks at the demand for Pay per click skills in IT jobs advertised for the West Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 25 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the West Midlands region.

Location
3 months to
25 Jul 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 188 191 199
Rank change year-on-year
+3 +8
Permanent jobs citing Pay per click 26 16 5
As % of all permanent IT jobs located in the West Midlands 0.48% 0.29% 0.10%
As % of the Processes & Methodologies category 0.64% 0.38% 0.14%
Number of salaries quoted 21 12 5
Average salary £26,000 £18,000 £42,500
Average salary % change year-on-year
+44.44% -57.64%
90% offered a salary of more than £21,000 £18,000 £34,300
10% offered a salary of more than £37,500 £40,000 £47,000
UK excluding London average salary £26,250 £30,000 £27,500
% change year-on-year
-12.50% +9.09%
Processes & Methodologies Category
West Midlands
Permanent IT job ads with a match in the
Processes & Methodologies category
4076 4262 3638
As % of all permanent IT jobs located in the West Midlands 75.89% 76.71% 74.47%
Number of salaries quoted 3376 3599 3139
Average salary £41,405 £40,000 £40,000
Average salary % change year-on-year
+3.51% -
90% offered a salary of more than £28,500 £26,000 £27,000
10% offered a salary of more than £65,000 £62,500 £60,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Pay per click
England

Pay per click
Jobs Demand Trend in the West Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the West Midlands region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in the West Midlands

Pay per click
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the West Midlands region.

Pay per click Salary Trend in the West Midlands

Pay per click
Salary Histogram in the West Midlands

This chart provides a salary histogram for IT jobs citing Pay per click across the West Midlands region over the 3 months to 25 July 2014.

Pay per click Salary Histogram in the West Midlands

Pay per click
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the West Midlands region over the 3 months to 25 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Worcestershire +8 10 £26,000 -35.00%
Birmingham +4 6 £32,500 -18.75%
Staffordshire - 4 £37,500 -
Warwickshire +4 1 £26,000 +44.44%
Coventry 0 1 £21,500 -8.51%
Pay per click
England

Pay per click
Top 30 Related IT Skills in the West Midlands

For the 6 months to 25 July 2014, IT jobs across the West Midlands region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 34 (94.44%) SEO
2 23 (63.89%) Marketing
3 21 (58.33%) Google
4 19 (52.78%) E-Commerce
5 17 (47.22%) CSS
5 17 (47.22%) HTML
6 16 (44.44%) Retail
6 16 (44.44%) jQuery
7 15 (41.67%) PHP
8 14 (38.89%) Digital Marketing
9 11 (30.56%) JavaScript
9 11 (30.56%) MySQL
9 11 (30.56%) Mobile App
9 11 (30.56%) Mobile Application Development
10 10 (27.78%) Analytics
10 10 (27.78%) CSS3
10 10 (27.78%) HTML5
10 10 (27.78%) LAMP
10 10 (27.78%) PHP5
11 9 (25.00%) Social Media
12 8 (22.22%) Email Marketing
12 8 (22.22%) CRM
13 7 (19.44%) Google Analytics
14 5 (13.89%) CMS
14 5 (13.89%) Finance
15 4 (11.11%) Advertising
15 4 (11.11%) DNS
15 4 (11.11%) Continuous Integration
15 4 (11.11%) WordPress
15 4 (11.11%) Git (software)

Pay per click
Top Related IT Skills in the West Midlands by Category

For the 6 months to 25 July 2014, IT jobs across the West Midlands region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 5 (13.89%) CMS
2 4 (11.11%) WordPress
3 3 (8.33%) Umbraco
Applications
1 1 (2.78%) Photoshop
Business Applications
1 7 (19.44%) Google Analytics
Cloud Services
1 2 (5.56%) MailChimp
Communications & Networking
1 4 (11.11%) DNS
Database & Business Intelligence
1 11 (30.56%) MySQL
2 1 (2.78%) SQL Server
2 1 (2.78%) SQL Server 2008
Development Applications
1 4 (11.11%) Git (software)
General
1 23 (63.89%) Marketing
2 16 (44.44%) Retail
3 5 (13.89%) Finance
4 4 (11.11%) Advertising
Job Titles
1 16 (44.44%) Developer
2 10 (27.78%) PHP Developer
3 9 (25.00%) PHP MySQL Developer
4 6 (16.67%) PHP LAMP Developer
4 6 (16.67%) Marketing Manager
4 6 (16.67%) Digital Marketing Manager
5 5 (13.89%) Web Developer
5 5 (13.89%) Junior
5 5 (13.89%) Junior Developer
6 4 (11.11%) Junior Web Developer
7 3 (8.33%) PPC Manager
7 3 (8.33%) PPC Analyst
7 3 (8.33%) PPC Specialist
7 3 (8.33%) PPC Executive
7 3 (8.33%) Graduate
7 3 (8.33%) Marketing Executive
7 3 (8.33%) Graduate Web Developer
7 3 (8.33%) Graduate Developer
8 2 (5.56%) Project Manager
8 2 (5.56%) SEO Executive
Libraries, Frameworks & Software Standards
1 17 (47.22%) HTML
1 17 (47.22%) CSS
2 16 (44.44%) jQuery
3 10 (27.78%) HTML5
3 10 (27.78%) CSS3
3 10 (27.78%) LAMP
4 4 (11.11%) Sass
5 1 (2.78%) .NET
5 1 (2.78%) ASP.NET
Miscellaneous
1 11 (30.56%) Mobile App
2 9 (25.00%) Social Media
3 3 (8.33%) RIA
4 1 (2.78%) Digital Media
4 1 (2.78%) New Media
4 1 (2.78%) Copywriting
4 1 (2.78%) Blog
Processes & Methodologies
1 34 (94.44%) SEO
2 19 (52.78%) E-Commerce
3 14 (38.89%) Digital Marketing
4 11 (30.56%) Mobile Application Development
5 10 (27.78%) Analytics
6 8 (22.22%) CRM
6 8 (22.22%) Email Marketing
7 4 (11.11%) Continuous Integration
8 3 (8.33%) Online Marketing
8 3 (8.33%) B2B
8 3 (8.33%) Web Design
8 3 (8.33%) Campaign Analysis
9 2 (5.56%) Marketing Strategy
9 2 (5.56%) Content Management
9 2 (5.56%) Statistical Analysis
9 2 (5.56%) Web Development
9 2 (5.56%) Project Management
9 2 (5.56%) Stakeholder Management
10 1 (2.78%) Web Marketing
10 1 (2.78%) MVVM
Programming Languages
1 15 (41.67%) PHP
2 11 (30.56%) JavaScript
3 10 (27.78%) PHP5
4 2 (5.56%) Ruby
5 1 (2.78%) C#
Qualifications
1 3 (8.33%) Degree
2 2 (5.56%) Security Cleared
Vendors
1 21 (58.33%) Google
2 1 (2.78%) Facebook
2 1 (2.78%) Twitter
2 1 (2.78%) Hummingbird
2 1 (2.78%) Yahoo!