The table below looks at the statistics for Competitor Analysis skills in IT jobs advertised for the West Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Competitor Analysis over the 3 months to 22 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Dec 2014
Same period 2013 Same period 2012
Competitor Analysis
Rank 206 195 183
Rank change year-on-year
-11 -12
Permanent jobs citing Competitor Analysis 2 1 2
As % of all permanent IT jobs located in West Yorkshire 0.042% 0.023% 0.050%
As % of the Processes & Methodologies category 0.049% 0.028% 0.062%
Number of salaries quoted 1 1 2
Average salary £80,000 £25,000 £32,500
Average salary % change year-on-year
+220.00% -23.07%
UK excluding London average salary £38,000 £31,000 £39,500
% change year-on-year
+22.58% -21.51%
Competitor Analysis
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Yorkshire region.

Processes & Methodologies Category
West Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
4108 3553 3248
As % of all permanent IT jobs located in West Yorkshire 86.52% 82.74% 80.88%
Number of salaries quoted 3287 2776 2717
Average salary £41,500 £40,000 £37,500
Average salary % change year-on-year
+3.75% +6.66%
90% offered a salary of more than £30,000 £28,250 £26,500
10% offered a salary of more than £57,500 £52,500 £60,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Competitor Analysis
Jobs Demand Trend in West Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Competitor Analysis across the West Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

Competitor Analysis Jobs Demand Trend in West Yorkshire

Competitor Analysis
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Competitor Analysis across the West Yorkshire region.

Competitor Analysis Salary Trend in West Yorkshire

Competitor Analysis
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Competitor Analysis within the West Yorkshire region over the 3 months to 22 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds -4 1 - -
Competitor Analysis
Yorkshire

Competitor Analysis
Top 25 Related IT Skills in West Yorkshire

For the 6 months to 22 December 2014, IT jobs across the West Yorkshire region citing Competitor Analysis also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Competitor Analysis.

1 12 (92.31%) SEO
1 12 (92.31%) Pay per click
1 12 (92.31%) Marketing
1 12 (92.31%) Digital Marketing
1 12 (92.31%) Analytics
2 8 (61.54%) Time Management
3 7 (53.85%) Google
3 7 (53.85%) Google Analytics
3 7 (53.85%) Advertising
3 7 (53.85%) Web Marketing
4 5 (38.46%) HTML5
4 5 (38.46%) Social Media
4 5 (38.46%) Link Building
4 5 (38.46%) Analytical Skills
4 5 (38.46%) Web Analytics
4 5 (38.46%) HTML
4 5 (38.46%) CSS
4 5 (38.46%) E-Commerce
4 5 (38.46%) Service Management
4 5 (38.46%) Blog
4 5 (38.46%) Web Accessibility
5 1 (7.69%) Service Delivery
5 1 (7.69%) Management Information System
5 1 (7.69%) Enterprise Architecture
5 1 (7.69%) IT Governance

Competitor Analysis
Top Related IT Skills in West Yorkshire by Category

For the 6 months to 22 December 2014, IT jobs across the West Yorkshire region citing Competitor Analysis also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Competitor Analysis. Up to 20 skills are shown per category.

Business Applications
1 7 (53.85%) Google Analytics
General
1 12 (92.31%) Marketing
2 7 (53.85%) Advertising
Job Titles
1 7 (53.85%) PPC Specialist
1 7 (53.85%) PPC Manager
1 7 (53.85%) PPC Analyst
1 7 (53.85%) PPC Executive
2 5 (38.46%) Marketing Assistant
3 1 (7.69%) Head of Architecture
Libraries, Frameworks & Software Standards
1 5 (38.46%) HTML
1 5 (38.46%) CSS
1 5 (38.46%) HTML5
Miscellaneous
1 5 (38.46%) Blog
1 5 (38.46%) Social Media
1 5 (38.46%) Analytical Skills
2 1 (7.69%) Management Information System
Processes & Methodologies
1 12 (92.31%) SEO
1 12 (92.31%) Pay per click
1 12 (92.31%) Digital Marketing
1 12 (92.31%) Analytics
2 8 (61.54%) Time Management
3 7 (53.85%) Web Marketing
4 5 (38.46%) Link Building
4 5 (38.46%) Web Accessibility
4 5 (38.46%) Web Analytics
4 5 (38.46%) E-Commerce
4 5 (38.46%) Service Management
5 1 (7.69%) Service Delivery
5 1 (7.69%) Enterprise Architecture
5 1 (7.69%) IT Governance
Vendors
1 7 (53.85%) Google