The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the West Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 24 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Apr 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank - 217 183
Permanent jobs citing Marketing Analytics 0 2 3
As % of all permanent IT jobs located in West Yorkshire - 0.039% 0.077%
As % of the Processes & Methodologies category - 0.047% 0.095%
Number of salaries quoted 0 2 3
Average salary - £55,000 £29,000
Average salary % change year-on-year
- +89.65%
UK excluding London average salary £40,000 £32,500 £40,000
% change year-on-year
+23.07% -18.75%
Marketing Analytics
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Yorkshire region.

Processes & Methodologies Category
West Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
4183 4294 3165
As % of all permanent IT jobs located in West Yorkshire 86.96% 84.48% 80.78%
Number of salaries quoted 3227 3454 2481
Average salary £40,500 £40,000 £38,000
Average salary % change year-on-year
+1.25% +5.26%
90% offered a salary of more than £30,000 £29,000 £27,500
10% offered a salary of more than £57,500 £55,000 £57,500
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

Marketing Analytics
Jobs Demand Trend in West Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the West Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in West Yorkshire

Marketing Analytics
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the West Yorkshire region.

Marketing Analytics Salary Trend in West Yorkshire

Marketing Analytics
Top 12 Related IT Skills in West Yorkshire

For the 6 months to 24 April 2015, IT jobs across the West Yorkshire region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 7 (100.00%) Data Mining
1 7 (100.00%) SAS
1 7 (100.00%) Marketing
1 7 (100.00%) SQL
1 7 (100.00%) Analytics
1 7 (100.00%) Analytical Skills
2 5 (71.43%) Customer Segmentation
2 5 (71.43%) MS Excel
2 5 (71.43%) E-Commerce
2 5 (71.43%) Retail
2 5 (71.43%) Statistical Modelling
3 2 (28.57%) Predictive Modelling

Marketing Analytics
Top Related IT Skills in West Yorkshire by Category

For the 6 months to 24 April 2015, IT jobs across the West Yorkshire region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 7 (100.00%) SAS
Applications
1 5 (71.43%) MS Excel
Database & Business Intelligence
1 7 (100.00%) Data Mining
General
1 7 (100.00%) Marketing
2 5 (71.43%) Retail
Job Titles
1 7 (100.00%) Analyst
1 7 (100.00%) Marketing Analyst
2 5 (71.43%) Insight Analyst
3 2 (28.57%) Marketing Data Analyst
3 2 (28.57%) Data Analyst
Miscellaneous
1 7 (100.00%) Analytical Skills
Processes & Methodologies
1 7 (100.00%) Analytics
2 5 (71.43%) Customer Segmentation
2 5 (71.43%) E-Commerce
2 5 (71.43%) Statistical Modelling
3 2 (28.57%) Predictive Modelling
Programming Languages
1 7 (100.00%) SQL