The table below looks at the statistics for Marketing Analytics skills in IT jobs advertised for the West Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing Analytics over the 3 months to 5 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
5 Mar 2015
Same period 2014 Same period 2013
Marketing Analytics
Rank 209 197 175
Rank change year-on-year
-12 -22
Permanent jobs citing Marketing Analytics 1 2 4
As % of all permanent IT jobs located in West Yorkshire 0.020% 0.044% 0.11%
As % of the Processes & Methodologies category 0.023% 0.053% 0.13%
Number of salaries quoted 1 2 4
Average salary £35,000 £55,000 £35,000
Average salary % change year-on-year
-36.36% +57.14%
UK excluding London average salary £37,500 £41,444 £40,000
% change year-on-year
-9.51% +3.60%
Marketing Analytics
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Yorkshire region.

Processes & Methodologies Category
West Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
4305 3795 3044
As % of all permanent IT jobs located in West Yorkshire 87.08% 83.01% 80.47%
Number of salaries quoted 3445 2991 2454
Average salary £40,000 £40,000 £38,000
Average salary % change year-on-year
- +5.26%
90% offered a salary of more than £30,000 £28,500 £27,500
10% offered a salary of more than £57,500 £55,000 £60,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Marketing Analytics
Jobs Demand Trend in West Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Marketing Analytics across the West Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Analytics Jobs Demand Trend in West Yorkshire

Marketing Analytics
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics across the West Yorkshire region.

Marketing Analytics Salary Trend in West Yorkshire

Marketing Analytics
Top 15 Related IT Skills in West Yorkshire

For the 6 months to 5 March 2015, IT jobs across the West Yorkshire region citing Marketing Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics.

1 11 (100.00%) Data Mining
1 11 (100.00%) SAS
1 11 (100.00%) Marketing
1 11 (100.00%) SQL
1 11 (100.00%) Analytics
1 11 (100.00%) Analytical Skills
2 6 (54.55%) Predictive Modelling
3 5 (45.45%) Statistical Modelling
3 5 (45.45%) Customer Segmentation
3 5 (45.45%) MS Excel
3 5 (45.45%) E-Commerce
3 5 (45.45%) Retail
4 1 (9.09%) Credit Risk
4 1 (9.09%) Base SAS
4 1 (9.09%) Data Analytics

Marketing Analytics
Top Related IT Skills in West Yorkshire by Category

For the 6 months to 5 March 2015, IT jobs across the West Yorkshire region citing Marketing Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing Analytics. Up to 20 skills are shown per category.

Application Platforms
1 11 (100.00%) SAS
Applications
1 5 (45.45%) MS Excel
Database & Business Intelligence
1 11 (100.00%) Data Mining
2 1 (9.09%) Base SAS
General
1 11 (100.00%) Marketing
2 5 (45.45%) Retail
Job Titles
1 10 (90.91%) Marketing Analyst
1 10 (90.91%) Analyst
2 5 (45.45%) Marketing Data Analyst
2 5 (45.45%) Data Analyst
2 5 (45.45%) Insight Analyst
Miscellaneous
1 11 (100.00%) Analytical Skills
2 1 (9.09%) Credit Risk
Processes & Methodologies
1 11 (100.00%) Analytics
2 6 (54.55%) Predictive Modelling
3 5 (45.45%) Statistical Modelling
3 5 (45.45%) Customer Segmentation
3 5 (45.45%) E-Commerce
4 1 (9.09%) Data Analytics
Programming Languages
1 11 (100.00%) SQL
West Yorkshire
Churchill Frank
Salary: £60000 - £85000 per annum + Benefits
Posted: Yesterday
Leeds
Churchill Frank
Salary: £55000 - £85000 per annum + Benefits
Posted: 17 days ago