The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Westminster region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 20 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Oct 2014
Same period 2013 Same period 2012
Social Media
Rank - - 3
Permanent jobs citing Social Media 0 0 8
As % of all permanent IT jobs located in Westminster - - 44.44%
As % of the Miscellaneous category - - 88.89%
Number of salaries quoted 0 0 4
Average salary - - £30,000
UK excluding London average salary £40,000 £33,000 £35,000
% change year-on-year
+21.21% -5.71%
Social Media
London

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Westminster region.

Miscellaneous Category
Westminster
Permanent IT job ads with a match in the
Miscellaneous category
20 9 9
As % of all permanent IT jobs located in Westminster 68.97% 40.91% 50.00%
Number of salaries quoted 20 4 4
Average salary £45,000 £35,000 £30,000
Average salary % change year-on-year
+28.57% +16.66%
UK excluding London average salary £40,000 £40,000 £38,500
% change year-on-year
- +3.89%

Social Media
Jobs Demand Trend in Westminster

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Westminster region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Westminster

Social Media
Salary Trend in Westminster

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Westminster region.

Social Media Salary Trend in Westminster

Social Media
Top 7 Related IT Skills in Westminster

For the 6 months to 20 October 2014, IT jobs across the Westminster region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 2 (100.00%) E-Commerce
1 2 (100.00%) Advertising
1 2 (100.00%) Retail
1 2 (100.00%) Marketing
1 2 (100.00%) Display Advertising
1 2 (100.00%) Online Marketing
1 2 (100.00%) Analytical Skills

Social Media
Top Related IT Skills in Westminster by Category

For the 6 months to 20 October 2014, IT jobs across the Westminster region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

General
1 2 (100.00%) Advertising
1 2 (100.00%) Retail
1 2 (100.00%) Marketing
Miscellaneous
1 2 (100.00%) Analytical Skills
Processes & Methodologies
1 2 (100.00%) E-Commerce
1 2 (100.00%) Display Advertising
1 2 (100.00%) Online Marketing