The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Wiltshire region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 1 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 Oct 2014
Same period 2013 Same period 2012
Google Analytics
Rank 88 95 91
Rank change year-on-year
+7 -4
Permanent jobs citing Google Analytics 16 3 10
As % of all permanent IT jobs located in Wiltshire 1.28% 0.27% 0.89%
As % of the Business Applications category 22.86% 1.74% 9.71%
Number of salaries quoted 5 2 10
Average salary £34,500 £28,750 £23,000
Average salary % change year-on-year
+20.00% +25.00%
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
Google Analytics
South West

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Wiltshire region.

Business Applications Category
Wiltshire
Permanent IT job ads with a match in the
Business Applications category
70 172 103
As % of all permanent IT jobs located in Wiltshire 5.62% 15.77% 9.13%
Number of salaries quoted 44 99 86
Average salary £40,000 £38,000 £45,000
Average salary % change year-on-year
+5.26% -15.55%
90% offered a salary of more than £34,500 £30,000 £25,000
10% offered a salary of more than £47,500 £61,286 £48,750
UK excluding London average salary £50,000 £48,500 £47,500
% change year-on-year
+3.09% +2.10%

Google Analytics
Jobs Demand Trend in Wiltshire

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Wiltshire region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Wiltshire

Google Analytics
Salary Trend in Wiltshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Wiltshire region.

Google Analytics Salary Trend in Wiltshire

Google Analytics
Job Locations in Wiltshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Wiltshire region over the 3 months to 1 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Swindon +15 15 £34,500 +20.00%
Google Analytics
South West

Google Analytics
Top 30 Related IT Skills in Wiltshire

For the 6 months to 1 October 2014, IT jobs across the Wiltshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 23 (100.00%) Google
1 23 (100.00%) Analytics
2 20 (86.96%) Social Media
3 12 (52.17%) Marketing
4 11 (47.83%) HTML
4 11 (47.83%) SEO
5 10 (43.48%) E-Learning
5 10 (43.48%) Microsoft
5 10 (43.48%) Adobe
5 10 (43.48%) Oracle
5 10 (43.48%) MS Excel
5 10 (43.48%) Blog
5 10 (43.48%) Graphic Design
5 10 (43.48%) Video Editing
5 10 (43.48%) MS PowerPoint
6 8 (34.78%) Photoshop
7 7 (30.43%) Analytical Skills
8 6 (26.09%) Adobe Creative Suite
8 6 (26.09%) Force.com
8 6 (26.09%) Social Media Marketing
8 6 (26.09%) Adobe Premiere
8 6 (26.09%) Advertising
8 6 (26.09%) SQL
8 6 (26.09%) Retail
8 6 (26.09%) Degree
9 5 (21.74%) Digital Marketing
9 5 (21.74%) CSS
9 5 (21.74%) JavaScript
9 5 (21.74%) E-Commerce
9 5 (21.74%) Pay per click

Google Analytics
Top Related IT Skills in Wiltshire by Category

For the 6 months to 1 October 2014, IT jobs across the Wiltshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 4 (17.39%) WordPress
1 4 (17.39%) CMS
Applications
1 10 (43.48%) MS Excel
1 10 (43.48%) MS PowerPoint
2 8 (34.78%) Photoshop
3 6 (26.09%) Adobe Creative Suite
3 6 (26.09%) Adobe Premiere
4 4 (17.39%) Fireworks
Business Applications
1 4 (17.39%) Magento
Cloud Services
1 6 (26.09%) Force.com
General
1 12 (52.17%) Marketing
2 6 (26.09%) Advertising
2 6 (26.09%) Retail
Job Titles
1 16 (69.57%) Designer
2 4 (17.39%) Digital Designer
2 4 (17.39%) SEO Executive
3 1 (4.35%) PPC Specialist
3 1 (4.35%) Marketing Executive
3 1 (4.35%) Analyst
3 1 (4.35%) Data Analyst
3 1 (4.35%) PPC Executive
3 1 (4.35%) PPC Manager
3 1 (4.35%) PPC Analyst
3 1 (4.35%) SEO Manager
Libraries, Frameworks & Software Standards
1 11 (47.83%) HTML
2 5 (21.74%) CSS
3 4 (17.39%) HTML5
3 4 (17.39%) CSS3
Miscellaneous
1 20 (86.96%) Social Media
2 10 (43.48%) E-Learning
2 10 (43.48%) Blog
2 10 (43.48%) Graphic Design
2 10 (43.48%) Video Editing
3 7 (30.43%) Analytical Skills
4 4 (17.39%) Mobile App
5 1 (4.35%) Algorithms
Processes & Methodologies
1 23 (100.00%) Analytics
2 11 (47.83%) SEO
3 6 (26.09%) Social Media Marketing
4 5 (21.74%) Digital Marketing
4 5 (21.74%) E-Commerce
4 5 (21.74%) Pay per click
5 4 (17.39%) Software Engineering
6 1 (4.35%) Web Analytics
6 1 (4.35%) Data Analysis
6 1 (4.35%) B2B
6 1 (4.35%) B2C
Programming Languages
1 6 (26.09%) SQL
2 5 (21.74%) JavaScript
Qualifications
1 6 (26.09%) Degree
Vendors
1 23 (100.00%) Google
2 10 (43.48%) Microsoft
2 10 (43.48%) Adobe
2 10 (43.48%) Oracle
3 1 (4.35%) ION Trading
3 1 (4.35%) Coremetrics
3 1 (4.35%) Salesforce.com