The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Wiltshire region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 31 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Aug 2015
Same period 2014 Same period 2013
Google Analytics
Rank 95 90 88
Rank change year-on-year
-5 -2
Permanent jobs citing Google Analytics 6 13 3
As % of all permanent IT jobs located in Wiltshire 0.52% 1.06% 0.31%
As % of the Cloud Services category 13.04% 23.21% 8.33%
Number of salaries quoted 5 1 3
Average salary £45,000 £27,500 £32,500
Average salary % change year-on-year
+63.63% -15.38%
UK excluding London average salary £32,500 £32,500 £30,000
% change year-on-year
- +8.33%
Google Analytics
South West

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the Wiltshire region.

Cloud Services Category
Wiltshire
Permanent IT job ads with a match in the
Cloud Services category
46 56 36
As % of all permanent IT jobs located in Wiltshire 3.99% 4.57% 3.68%
Number of salaries quoted 38 38 32
Average salary £42,500 £42,500 £50,000
Average salary % change year-on-year
- -15.00%
90% offered a salary of more than £32,500 £26,500 £32,750
10% offered a salary of more than £55,000 £55,000 £55,000
UK excluding London average salary £45,000 £45,000 £45,000

Google Analytics
Jobs Demand Trend in Wiltshire

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Wiltshire region as a proportion of the total demand within the Cloud Services category.

Google Analytics Jobs Demand Trend in Wiltshire

Google Analytics
Salary Trend in Wiltshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Wiltshire region.

Google Analytics Salary Trend in Wiltshire

Google Analytics
Job Locations in Wiltshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Wiltshire region over the 3 months to 31 August 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Swindon +3 5 £45,000 +63.63%
Google Analytics
South West

Google Analytics
Top 30 Related IT Skills in Wiltshire

For the 6 months to 31 August 2015, IT jobs across the Wiltshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 13 (100.00%) Google
1 13 (100.00%) Analytics
2 12 (92.31%) Marketing
3 10 (76.92%) Digital Marketing
4 8 (61.54%) WebTrends
4 8 (61.54%) Finance
5 7 (53.85%) Project Management
5 7 (53.85%) Change Management
5 7 (53.85%) Copywriting
6 6 (46.15%) Web Analytics
7 5 (38.46%) Retail
7 5 (38.46%) Pay per click
8 4 (30.77%) Content Management
8 4 (30.77%) Degree
8 4 (30.77%) MS PowerPoint
8 4 (30.77%) SEO
8 4 (30.77%) VB
8 4 (30.77%) Adobe
8 4 (30.77%) BusinessObjects
8 4 (30.77%) Continuous Improvement
9 3 (23.08%) Adobe Analytics
9 3 (23.08%) Website Architecture
9 3 (23.08%) HTML
9 3 (23.08%) JavaScript
9 3 (23.08%) CSS
9 3 (23.08%) CRM
9 3 (23.08%) E-Commerce
9 3 (23.08%) CMS
9 3 (23.08%) Omniture
9 3 (23.08%) Search Engine Marketing

Google Analytics
Top Related IT Skills in Wiltshire by Category

For the 6 months to 31 August 2015, IT jobs across the Wiltshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (23.08%) CMS
2 1 (7.69%) SugarCRM
2 1 (7.69%) SAS
Applications
1 4 (30.77%) MS PowerPoint
Business Applications
1 8 (61.54%) WebTrends
2 1 (7.69%) Adobe Campaign
2 1 (7.69%) Unica
Cloud Services
1 3 (23.08%) Adobe Analytics
2 1 (7.69%) Silverpop
2 1 (7.69%) Pure360
Database & Business Intelligence
1 4 (30.77%) BusinessObjects
General
1 12 (92.31%) Marketing
2 8 (61.54%) Finance
3 5 (38.46%) Retail
Job Titles
1 6 (46.15%) Analyst
2 3 (23.08%) Search Manager
3 2 (15.38%) Insight Analyst
4 1 (7.69%) PPC Manager
4 1 (7.69%) PPC Analyst
4 1 (7.69%) PPC Executive
4 1 (7.69%) Implementation Engineer
4 1 (7.69%) PPC Specialist
4 1 (7.69%) Online Marketing Manager
4 1 (7.69%) Marketing Analyst
4 1 (7.69%) Marketing Manager
Libraries, Frameworks & Software Standards
1 3 (23.08%) HTML
1 3 (23.08%) CSS
Miscellaneous
1 7 (53.85%) Copywriting
2 2 (15.38%) Analytical Skills
Processes & Methodologies
1 13 (100.00%) Analytics
2 10 (76.92%) Digital Marketing
3 7 (53.85%) Project Management
3 7 (53.85%) Change Management
4 6 (46.15%) Web Analytics
5 5 (38.46%) Pay per click
6 4 (30.77%) Content Management
6 4 (30.77%) SEO
6 4 (30.77%) Continuous Improvement
7 3 (23.08%) Website Architecture
7 3 (23.08%) CRM
7 3 (23.08%) E-Commerce
7 3 (23.08%) Search Engine Marketing
8 2 (15.38%) Online Marketing
9 1 (7.69%) Channel Management
9 1 (7.69%) User Acceptance Testing
9 1 (7.69%) Performance Testing
9 1 (7.69%) Qualitative Analysis
9 1 (7.69%) Email Marketing
9 1 (7.69%) Data Management
Programming Languages
1 4 (30.77%) VB
2 3 (23.08%) JavaScript
Qualifications
1 4 (30.77%) Degree
Vendors
1 13 (100.00%) Google
2 4 (30.77%) Adobe
3 3 (23.08%) Omniture
4 1 (7.69%) Tableau
4 1 (7.69%) Coremetrics