The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the Wiltshire region. Included is a guide to the average salaries offered in IT jobs that have cited Google Analytics over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Google Analytics
Rank 89 88 91
Rank change year-on-year
-1 +3
Permanent jobs citing Google Analytics 14 3 10
As % of all permanent IT jobs located in Wiltshire 1.13% 0.31% 0.81%
As % of the Business Applications category 17.07% 2.17% 8.70%
Number of salaries quoted 2 3 10
Average salary £31,250 £32,500 £22,000
Average salary % change year-on-year
-3.84% +47.72%
90% offered a salary of more than £28,250 £32,500 £21,000
10% offered a salary of more than £34,250 £40,500 £26,000
UK excluding London average salary £32,500 £30,000 £32,500
% change year-on-year
+8.33% -7.69%
Google Analytics
South West

The following table is for comparison with the above and provides statistics for the entire Business Applications category in permanent jobs advertised in the Wiltshire region.

Business Applications Category
Wiltshire
Permanent IT job ads with a match in the
Business Applications category
82 138 115
As % of all permanent IT jobs located in Wiltshire 6.63% 14.14% 9.34%
Number of salaries quoted 54 90 87
Average salary £40,000 £38,000 £38,236
Average salary % change year-on-year
+5.26% -0.61%
90% offered a salary of more than £35,000 £30,061 £32,500
10% offered a salary of more than £63,000 £47,500 £52,500
UK excluding London average salary £50,000 £47,500 £47,500
% change year-on-year
+5.26% -

Google Analytics
Jobs Demand Trend in Wiltshire

This chart provides a 3-month moving total of permanent IT jobs citing Google Analytics across the Wiltshire region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Wiltshire

Google Analytics
Salary Trend in Wiltshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the Wiltshire region.

Google Analytics Salary Trend in Wiltshire

Google Analytics
Job Locations in Wiltshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google Analytics within the Wiltshire region over the 3 months to 29 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Swindon - 14 £31,250 -
Google Analytics
South West

Google Analytics
Top 30 Related IT Skills in Wiltshire

For the 6 months to 29 August 2014, IT jobs across the Wiltshire region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics.

1 23 (100.00%) Google
1 23 (100.00%) Analytics
2 21 (91.30%) Social Media
3 16 (69.57%) Marketing
4 15 (65.22%) SEO
5 14 (60.87%) HTML
6 11 (47.83%) Photoshop
7 10 (43.48%) Adobe
8 9 (39.13%) Pay per click
8 9 (39.13%) Digital Marketing
9 8 (34.78%) Blog
9 8 (34.78%) CSS
9 8 (34.78%) JavaScript
10 7 (30.43%) Oracle
10 7 (30.43%) Microsoft
10 7 (30.43%) MS Excel
10 7 (30.43%) E-Commerce
10 7 (30.43%) Fireworks
10 7 (30.43%) CMS
10 7 (30.43%) E-Learning
10 7 (30.43%) Graphic Design
10 7 (30.43%) Video Editing
10 7 (30.43%) MS PowerPoint
10 7 (30.43%) Software Engineering
10 7 (30.43%) WordPress
10 7 (30.43%) Magento
10 7 (30.43%) HTML5
10 7 (30.43%) CSS3
10 7 (30.43%) Mobile App
11 6 (26.09%) Social Media Marketing

Google Analytics
Top Related IT Skills in Wiltshire by Category

For the 6 months to 29 August 2014, IT jobs across the Wiltshire region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 7 (30.43%) CMS
1 7 (30.43%) WordPress
Applications
1 11 (47.83%) Photoshop
2 7 (30.43%) MS Excel
2 7 (30.43%) Fireworks
2 7 (30.43%) MS PowerPoint
3 6 (26.09%) Adobe Premiere
Business Applications
1 7 (30.43%) Magento
Cloud Services
1 6 (26.09%) Force.com
General
1 16 (69.57%) Marketing
2 6 (26.09%) Advertising
3 3 (13.04%) Retail
Job Titles
1 13 (56.52%) Designer
2 7 (30.43%) SEO Executive
3 1 (4.35%) PPC Specialist
3 1 (4.35%) Digital Marketing Manager
3 1 (4.35%) Marketing Executive
3 1 (4.35%) SEO Manager
3 1 (4.35%) Digital Designer
3 1 (4.35%) PPC Manager
3 1 (4.35%) PPC Analyst
3 1 (4.35%) PPC Executive
3 1 (4.35%) Marketing Manager
Libraries, Frameworks & Software Standards
1 14 (60.87%) HTML
2 8 (34.78%) CSS
3 7 (30.43%) HTML5
3 7 (30.43%) CSS3
Miscellaneous
1 21 (91.30%) Social Media
2 8 (34.78%) Blog
3 7 (30.43%) E-Learning
3 7 (30.43%) Graphic Design
3 7 (30.43%) Video Editing
3 7 (30.43%) Mobile App
4 1 (4.35%) Podcast
Processes & Methodologies
1 23 (100.00%) Analytics
2 15 (65.22%) SEO
3 9 (39.13%) Pay per click
3 9 (39.13%) Digital Marketing
4 7 (30.43%) Software Engineering
4 7 (30.43%) E-Commerce
5 6 (26.09%) Social Media Marketing
6 2 (8.70%) B2B
6 2 (8.70%) B2C
6 2 (8.70%) Web Analytics
7 1 (4.35%) Customer Engagement
7 1 (4.35%) Web Design
Programming Languages
1 8 (34.78%) JavaScript
2 6 (26.09%) SQL
Qualifications
1 6 (26.09%) Degree
Vendors
1 23 (100.00%) Google
2 10 (43.48%) Adobe
3 7 (30.43%) Oracle
3 7 (30.43%) Microsoft
4 1 (4.35%) Salesforce.com
4 1 (4.35%) ION Trading
4 1 (4.35%) Coremetrics
4 1 (4.35%) Facebook
4 1 (4.35%) Twitter