The first table below looks at the demand for Web Analytics skills in IT jobs advertised for the Wiltshire region. Included is a guide to the average salaries offered in IT jobs that have cited Web Analytics over the 3 months to 30 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Wiltshire region.

Location
3 months to
30 Jul 2014
Same period 2013 Same period 2012
Web Analytics
Rank - - -
Permanent jobs citing Web Analytics 0 0 0
As % of all permanent IT jobs located in Wiltshire - - -
As % of the Processes & Methodologies category - - -
Number of salaries quoted 0 0 0
Average salary - - -
UK excluding London average salary £38,500 £37,500 £37,500
% change year-on-year
+2.66% -
Processes & Methodologies Category
Wiltshire
Permanent IT job ads with a match in the
Processes & Methodologies category
909 790 946
As % of all permanent IT jobs located in Wiltshire 82.11% 84.85% 79.56%
Number of salaries quoted 777 656 828
Average salary £40,000 £39,000 £40,464
Average salary % change year-on-year
+2.56% -3.61%
90% offered a salary of more than £27,500 £28,000 £25,770
10% offered a salary of more than £62,500 £60,000 £55,000
UK excluding London average salary £42,500 £40,500 £40,000
% change year-on-year
+4.93% +1.25%
Web Analytics
South West

Web Analytics
Jobs Demand Trend in Wiltshire

This chart provides a 3-month moving total of permanent IT jobs citing Web Analytics across the Wiltshire region as a proportion of the total demand within the Processes & Methodologies category.

Web Analytics Jobs Demand Trend in Wiltshire

Web Analytics
Salary Trend in Wiltshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics across the Wiltshire region.

Web Analytics Salary Trend in Wiltshire

Web Analytics
Top 30 Related IT Skills in Wiltshire

For the 6 months to 30 July 2014, IT jobs across the Wiltshire region citing Web Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics.

1 7 (100.00%) Analytics
2 6 (85.71%) Marketing
3 5 (71.43%) Coremetrics
4 4 (57.14%) Omniture
4 4 (57.14%) WebTrends
4 4 (57.14%) Digital Marketing
5 3 (42.86%) Adobe
5 3 (42.86%) Retail
5 3 (42.86%) IBM
6 2 (28.57%) B2B
6 2 (28.57%) B2C
6 2 (28.57%) Competitor Analysis
6 2 (28.57%) Google
6 2 (28.57%) Pay per click
6 2 (28.57%) Google Analytics
7 1 (14.29%) Social Media
7 1 (14.29%) Facebook
7 1 (14.29%) Twitter
7 1 (14.29%) Dynamics CRM
7 1 (14.29%) SQL Server Integration Services
7 1 (14.29%) Salesforce.com
7 1 (14.29%) Customer Engagement
7 1 (14.29%) Blog
7 1 (14.29%) Podcast
7 1 (14.29%) Microsoft
7 1 (14.29%) SQL
7 1 (14.29%) MySQL
7 1 (14.29%) SQL Server
7 1 (14.29%) MS Excel
7 1 (14.29%) CRM

Web Analytics
Top Related IT Skills in Wiltshire by Category

For the 6 months to 30 July 2014, IT jobs across the Wiltshire region citing Web Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Web Analytics. Up to 20 skills are shown per category.

Applications
1 1 (14.29%) MS Excel
Business Applications
1 4 (57.14%) WebTrends
2 2 (28.57%) Google Analytics
3 1 (14.29%) Dynamics CRM
Database & Business Intelligence
1 1 (14.29%) SQL Server Integration Services
1 1 (14.29%) MySQL
1 1 (14.29%) SQL Server
1 1 (14.29%) SQL Server Reporting Services
General
1 6 (85.71%) Marketing
2 3 (42.86%) Retail
3 1 (14.29%) Finance
Job Titles
1 5 (71.43%) Analyst
2 4 (57.14%) Insight Analyst
3 1 (14.29%) PPC Manager
3 1 (14.29%) PPC Analyst
3 1 (14.29%) PPC Executive
3 1 (14.29%) Digital Marketing Manager
3 1 (14.29%) Marketing Executive
3 1 (14.29%) PPC Specialist
3 1 (14.29%) Marketing Manager
3 1 (14.29%) Data Analyst
Miscellaneous
1 1 (14.29%) Social Media
1 1 (14.29%) Blog
1 1 (14.29%) Podcast
Processes & Methodologies
1 7 (100.00%) Analytics
2 4 (57.14%) Digital Marketing
3 2 (28.57%) B2B
3 2 (28.57%) B2C
3 2 (28.57%) Competitor Analysis
3 2 (28.57%) Pay per click
4 1 (14.29%) Customer Engagement
4 1 (14.29%) CRM
4 1 (14.29%) E-Commerce
4 1 (14.29%) ETL
4 1 (14.29%) Data Analysis
4 1 (14.29%) SEO
4 1 (14.29%) Web Design
Programming Languages
1 1 (14.29%) SQL
Vendors
1 5 (71.43%) Coremetrics
2 4 (57.14%) Omniture
3 3 (42.86%) Adobe
3 3 (42.86%) IBM
4 2 (28.57%) Google
5 1 (14.29%) Facebook
5 1 (14.29%) Twitter
5 1 (14.29%) Salesforce.com
5 1 (14.29%) Microsoft