The table below looks at the statistics for SEO skills in IT jobs advertised for the Worcestershire region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 45 31 42
Rank change year-on-year
-14 +11
Permanent jobs citing SEO 1 8 4
As % of all permanent IT jobs located in Worcestershire 0.41% 3.38% 1.99%
As % of the Processes & Methodologies category 0.51% 5.00% 2.65%
Number of salaries quoted 1 8 4
Average salary £25,000 £29,750 £27,500
Average salary % change year-on-year
-15.96% +8.18%
UK excluding London average salary £32,500 £30,000 £30,000
% change year-on-year
+8.33% -
SEO
West Midlands

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Worcestershire region.

Processes & Methodologies Category
Worcestershire
Permanent IT job ads with a match in the
Processes & Methodologies category
195 160 151
As % of all permanent IT jobs located in Worcestershire 79.27% 67.51% 75.12%
Number of salaries quoted 177 150 138
Average salary £35,000 £36,500 £37,500
Average salary % change year-on-year
-4.10% -2.66%
90% offered a salary of more than £25,000 £22,000 £26,975
10% offered a salary of more than £50,000 £49,500 £47,500
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

SEO
Jobs Demand Trend in Worcestershire

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Worcestershire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Worcestershire

SEO
Salary Trend in Worcestershire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Worcestershire region.

SEO Salary Trend in Worcestershire

SEO
Job Locations in Worcestershire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing SEO within the Worcestershire region over the 3 months to 24 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Redditch -19 1 £25,000 -15.96%
SEO
West Midlands

SEO
Top 30 Related IT Skills in Worcestershire

For the 6 months to 24 October 2014, IT jobs across the Worcestershire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 14 (93.33%) HTML
1 14 (93.33%) CSS
2 12 (80.00%) E-Commerce
2 12 (80.00%) JavaScript
2 12 (80.00%) PHP
2 12 (80.00%) jQuery
2 12 (80.00%) HTML5
2 12 (80.00%) CSS3
3 11 (73.33%) PHP5
3 11 (73.33%) Mobile App
3 11 (73.33%) Mobile Application Development
3 11 (73.33%) Algorithms
3 11 (73.33%) Google
3 11 (73.33%) Pay per click
3 11 (73.33%) LAMP
3 11 (73.33%) MySQL
4 9 (60.00%) Retail
5 4 (26.67%) Marketing
6 3 (20.00%) Web Design
6 3 (20.00%) Adobe
6 3 (20.00%) Social Media
7 2 (13.33%) Digital Media
8 1 (6.67%) Games
8 1 (6.67%) Adobe Illustrator
8 1 (6.67%) Degree
8 1 (6.67%) Drupal
8 1 (6.67%) Content Management
8 1 (6.67%) MS PowerPoint
8 1 (6.67%) Flash
8 1 (6.67%) XML

SEO
Top Related IT Skills in Worcestershire by Category

For the 6 months to 24 October 2014, IT jobs across the Worcestershire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 1 (6.67%) Drupal
Applications
1 1 (6.67%) Photoshop
1 1 (6.67%) Fireworks
1 1 (6.67%) Adobe Illustrator
1 1 (6.67%) MS PowerPoint
Database & Business Intelligence
1 11 (73.33%) MySQL
General
1 9 (60.00%) Retail
2 4 (26.67%) Marketing
3 1 (6.67%) Games
Job Titles
1 11 (73.33%) Developer
1 11 (73.33%) PHP Developer
2 9 (60.00%) PHP MySQL Developer
3 6 (40.00%) PHP LAMP Developer
4 3 (20.00%) Designer
4 3 (20.00%) Graphic Designer
5 2 (13.33%) Graduate
5 2 (13.33%) Web Designer
6 1 (6.67%) Junior Developer
6 1 (6.67%) Digital Designer
6 1 (6.67%) Junior
6 1 (6.67%) Applications Support
6 1 (6.67%) Junior PHP Developer
6 1 (6.67%) IT Support
Libraries, Frameworks & Software Standards
1 14 (93.33%) HTML
1 14 (93.33%) CSS
2 12 (80.00%) jQuery
2 12 (80.00%) HTML5
2 12 (80.00%) CSS3
3 11 (73.33%) LAMP
4 1 (6.67%) XML
4 1 (6.67%) Flash
Miscellaneous
1 11 (73.33%) Mobile App
1 11 (73.33%) Algorithms
2 3 (20.00%) Social Media
3 2 (13.33%) Digital Media
4 1 (6.67%) Motion Graphics
4 1 (6.67%) User Experience
Processes & Methodologies
1 12 (80.00%) E-Commerce
2 11 (73.33%) Pay per click
2 11 (73.33%) Mobile Application Development
3 3 (20.00%) Web Design
4 1 (6.67%) Content Management
4 1 (6.67%) Responsive Web Design
Programming Languages
1 12 (80.00%) JavaScript
1 12 (80.00%) PHP
2 11 (73.33%) PHP5
3 1 (6.67%) ActionScript 3.0
3 1 (6.67%) ActionScript
3 1 (6.67%) C#
3 1 (6.67%) C++
Qualifications
1 1 (6.67%) Degree
Vendors
1 11 (73.33%) Google
2 3 (20.00%) Adobe
3 1 (6.67%) Macromedia