The table below looks at the statistics for Search Engine Marketing skills in IT jobs advertised for the Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Search Engine Marketing over the 3 months to 9 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
9 Feb 2016
Same period 2015 Same period 2014
Search Engine Marketing
Rank 247 267 251
Rank change year-on-year
+20 -16
Permanent jobs citing Search Engine Marketing 4 3 1
As % of all permanent IT jobs located in Yorkshire 0.064% 0.042% 0.015%
As % of the Processes & Methodologies category 0.073% 0.047% 0.018%
Number of salaries quoted 4 3 0
Average salary £24,750 £20,500 -
Average salary % change year-on-year
+20.73% -
UK excluding London average salary £27,500 £35,000 £27,000
% change year-on-year
-21.42% +29.62%
Search Engine Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Yorkshire region.

Processes & Methodologies Category
Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
5474 6316 5666
As % of all permanent IT jobs located in Yorkshire 87.25% 88.39% 85.02%
Number of salaries quoted 4557 5195 4296
Average salary £42,500 £40,000 £40,000
Average salary % change year-on-year
+6.25% -
90% offered a salary of more than £30,000 £27,500 £27,500
10% offered a salary of more than £60,000 £60,000 £55,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Search Engine Marketing
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Search Engine Marketing across the Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in Yorkshire

Search Engine Marketing
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing across the Yorkshire region.

Search Engine Marketing Salary Trend in Yorkshire

Search Engine Marketing
Salary Histogram in Yorkshire

This chart provides a salary histogram for IT jobs citing Search Engine Marketing across the Yorkshire region over the 3 months to 9 February 2016.

Search Engine Marketing Salary Histogram in Yorkshire

Search Engine Marketing
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Search Engine Marketing within the Yorkshire region over the 3 months to 9 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
North Yorkshire +12 3 £24,500 +19.51%
Search Engine Marketing
England

Search Engine Marketing
Top 20 Related IT Skills in Yorkshire

For the 6 months to 9 February 2016, IT jobs across the Yorkshire region citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing.

1 19 (100.00%) Google
1 19 (100.00%) Pay per click
1 19 (100.00%) Marketing
2 18 (94.74%) Web Development
2 18 (94.74%) HTML
2 18 (94.74%) CSS
3 17 (89.47%) Analytical Skills
4 16 (84.21%) Analytics
4 16 (84.21%) XHTML
4 16 (84.21%) Internet
4 16 (84.21%) Google Analytics
5 15 (78.95%) AdWords
6 11 (57.89%) Digital Marketing
7 9 (47.37%) SEO
8 8 (42.11%) Scrum
8 8 (42.11%) Mentoring
9 5 (26.32%) Copywriting
10 1 (5.26%) Data Protection
10 1 (5.26%) Online Marketing
10 1 (5.26%) Strategic Planning

Search Engine Marketing
Top Related IT Skills in Yorkshire by Category

For the 6 months to 9 February 2016, IT jobs across the Yorkshire region citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Cloud Services
1 16 (84.21%) Google Analytics
2 15 (78.95%) AdWords
Communications & Networking
1 16 (84.21%) Internet
General
1 19 (100.00%) Marketing
Job Titles
1 17 (89.47%) PPC Executive
2 9 (47.37%) SEO Executive
3 6 (31.58%) Account Executive
3 6 (31.58%) Campaign Executive
4 3 (15.79%) Digital Executive
4 3 (15.79%) Digital Marketing Executive
4 3 (15.79%) Marketing Executive
Libraries, Frameworks & Software Standards
1 18 (94.74%) CSS
1 18 (94.74%) HTML
2 16 (84.21%) XHTML
Miscellaneous
1 17 (89.47%) Analytical Skills
2 5 (26.32%) Copywriting
Processes & Methodologies
1 19 (100.00%) Pay per click
2 18 (94.74%) Web Development
3 16 (84.21%) Analytics
4 11 (57.89%) Digital Marketing
5 9 (47.37%) SEO
6 8 (42.11%) Mentoring
6 8 (42.11%) Scrum
7 1 (5.26%) Data Protection
7 1 (5.26%) Online Marketing
7 1 (5.26%) Strategic Planning
Vendors
1 19 (100.00%) Google