Product Marketing Specialist

Position: Product Marketing Specialist

Location: Remote

Type: 6 Month Contract (Outside IR35)

Rate: £350 to £400 a day

Company Overview:

Join a prominent secure, integrated cloud services provider committed to safeguarding UK organisations and fostering cloud innovation and growth. This role offers a unique opportunity to contribute to the mission of becoming a top-tier provider of secure, integrated cloud services.

At our client's company, success is driven by a diverse and inclusive culture, empowering exceptional individuals to thrive. With robust capabilities and strategic vendor partnerships, they support customers on their digital transformation journeys, regardless of their maturity, to operate effectively and securely in the cloud.

Role:

As a Product Marketing Specialist, you will play a crucial role in bridging the gap between the technical features of our products and the real-world benefits they offer to users. This role is essential for ensuring that both new and existing products are positioned accurately and compellingly in the market. Your work will directly influence how our client's products are perceived and will drive their commercial success.

Core Responsibilities

• Market and Customer Research: Conduct thorough research to understand market trends and customer needs, guiding the strategic positioning of our products.
• Product Messaging and Positioning: Develop and refine messaging to clearly articulate the value and unique selling propositions of our products, ensuring they stand out in a competitive landscape.
• Product Launch Management: Oversee the end-to-end process of product launches to maximise market penetration and adoption.
• Sales Collateral and Training: Create impactful sales materials and conduct training sessions to equip our sales teams with the knowledge to communicate product value propositions effectively.
• Multi-channel Marketing Coordination: Work closely with the Marketing team to utilise multiple channels for product promotion, ensuring a unified and impactful presence across all platforms.
• Product Roadmap Planning: Engage in strategic roadmap planning, aligning product development with market demands and organisational goals.
• Content Management: Oversee the creation and maintenance of content for internal resources such as the intranet and bid libraries, ensuring materials are up-to-date and align with our brand strategy.
• Bid Support: Enhance and evolve bid content to support new business acquisition and maintain competitiveness in the market.
• Documentation: Collaborate with Product Managers to ensure all product and packaging documentation is continuously updated and accurate.
• Technical Documentation Support: Assist Technical Product Managers and the Platform & Core Networks team in documenting technical capabilities, facilitating clearer communication and understanding of our technical advancements.
• Process Documentation: Maintain high standards in process documentation, with proficiency in Visio desirable to aid in the creation and maintenance of clear and effective process flows and diagrams.

Skills and Qualifications

• Strong Analytical Skills: Ability to analyse market data and customer insights to inform effective marketing strategies.
• Excellent Communication: Proficient in creating and delivering presentations, and clear, persuasive writing for varied audiences.
• Project Management: Experience in managing projects from inception to completion, meeting deadlines, and coordinating across teams.
• Technical Aptitude: Comfortable understanding and discussing technical product details and how they translate into customer benefits.
• Creative Thinking: Capable of generating innovative ideas for content and marketing strategies that differentiate our products in the market.