Digital Communications and Branding Manager
Job summary
Are you passionate about digital innovation and using the latest platforms and technologies to communicate, engage and connect with different communities?
Are you skilled in digital development, branding and content generation and interested in furthering your communications career?
Are you a great people manager who enjoys who enjoys working in a fast-paced environment?
Do you want to help reduce health inequalities and play a part in helping people lead healthier lives?
If so, we have an exciting opportunity to join our friendly and experienced team. We're looking for a creative Digital Communications and Branding Manager to join our busy team and help us deliver a sector-leading digital communications service to staff, stakeholders and residents across north east London.
We're looking for someone with initiative and an excellent eye for detail, who has a proven track record of advising on and overseeing digital communications projects and strategy, and of building and maintaining a range of digital communications platforms to reach internal and external audiences.
The role will require some days in the office, with the option to work from home on the remaining days.
Main duties of the job
Main duties
This is a specialist position that requires a broad range of technical skills and knowledge to meet the requirements. You will need to be experienced in web development, in the use of content management systems, and be an expert in using and developing websites, intranets, social media platforms, newsletters, and apps for communications. You will also need a good understanding of branding and the importance of using visual identities appropriately.
The main duties of the post include but are not limited to:
- Having oversight of the ICB and the ICS digital presence. Leading on the development and ongoing management of our websites, intranet, social media channels, newsletters and other digital platforms as required.
- Providing senior advice on the development and management of digital strategy and policies, along with digital plans for projects and digital builds.
- Identifying opportunities to improve our digital processes and infrastructure, and tactics to improve user experience, accessibility, and engagement.
- Procuring, commissioning and managing digital agencies where required ensuring good value for money and performance.
- Leading on evaluating our online activity and digital engagement by measuring, interpreting and reporting on digital analytics.
- Using platform insights to drive improvements and inform content creation and campaign planning.
About us
NHS North East London Integrated Care Board (ICB) was formed on 1 July 2022.
We are an exciting new organisation putting the needs of communities at the heart of our commissioning arrangements.
We are working with local people and partners across health, social care and the voluntary sector in innovative ways to improve health and wellbeing for all our communities. Our key priority in the next year will be to develop closer integrated and collaborative ways of working with all our partners to implement our Out of Hospital Strategy.
We can only do this with great staff who are encouraged and supported, which is why we invest in them, listen to them, make sure we are representative of our populations and that we foster their health and wellbeing.
Please note that all vacancies will be subject to a 6 months' probation period in line with the Probation Policy.
Job description
Job responsibilities
Please refer to the attached job description and person specification to view the full details for this opportunity.
When completing your application, please ensure you have evidenced how you meet the person specification.
Person Specification
Education & Qualification
- Educated to Masters level in relevant subject or equivalent level qualification or significant experience of working at a similar level in specialist area (communications or engagement)
Experience
- Experience managing platforms and advising on best practice including websites and social media channels, using content management systems (CMS), developing digital policies, and project managing builds
- Experience of co-ordinating projects in complex and challenging environments
- Significant experience of successfully operating in a politically sensitive environment
Knowledge
- Understanding of accessibility requirements for public sector bodies
Communication Skills
- Able to provide and receive highly complex, sensitive or contentious information, negotiate with senior stakeholders on difficult and controversial issues, and present complex and sensitive information
Planning Skills
- Ability to analyse complex issues
- Ability to act upon incomplete information, using experience to make inferences and decision making
Autonomy
- Capable of managing own workload and making informed decisions in the absence of required information, working to tight and often changing timescales
Equality & Diversity
- Ability to demonstrate knowledge and understanding of equality of opportunity and diversity. Being aware of how individual actions contribute to, and make a difference to, the equality agenda
Other
- Able to manage a team
- Effective organiser, influencer and networker
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details
Employer name
NHS North East London
Address
4th Floor – Unex Tower,
5 Station Street,
London
E15 1DA
https://northeastlondon.icb.nhs.uk/
- Company
- NHS North East London
- Location
- London, United Kingdom E15 1DA
Hybrid / WFH Options - Employment Type
- Permanent
- Salary
- £58698.00 - £65095.00 a year
- Posted
- Company
- NHS North East London
- Location
- London, United Kingdom E15 1DA
Hybrid / WFH Options - Employment Type
- Permanent
- Salary
- £58698.00 - £65095.00 a year
- Posted