Digital Marketing Executive Apprentice (Pontefract Academies Trust)

The purpose of this role will be to provide support with digital marketing (including website maintenance and social media content) to promote and maintain the Pontefract Academies Trust brand, publicise events and support with recruitment.

Role

  • Provide website content support - including copy writing and website compliance.
  • Account management for the nine school’s social media channels.
  • Develop engaging, innovative content for social media daily.
  • Assist with developing engaging content for use across all digital platforms, including writing social media and blog posts.
  • Work with the wider marketing team to produce cohesive campaigns.
  • Monitor and report performance of social media content.
  • Regularly liaise with schools to gather positive news stories.

Training

Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, we’ve purposefully built our programmes around the real-world use of modern technology, so that the skills we create can be directly applied in the workplace.

Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.

Successful completion of this apprenticeship gives you an accredited Level 3 Multi-Channel Marketer and Certified Digital Marketing Professional by DMI, with training in how to:

  • Master the art of crafting compelling content tailored for diverse audiences and a variety of marketing channels, ensuring sensitivity and effectiveness in communication.
  • Analyse and integrate information from the multi-channel marketing landscape to inform and optimise both short-term tactics and long-term strategies.
  • Implement secure, innovative solutions using a broad spectrum of digital tools and platforms, ensuring seamless user experiences while achieving marketing objectives.
  • Conduct comprehensive reviews and analyses of multi-channel marketing activities, measuring success and providing actionable recommendations for enhancement.
  • Create and interpret insightful analytical dashboards utilising advanced digital tools, facilitating data-driven decision-making.
  • Strategically plan, execute, and manage comprehensive marketing campaigns across an array of digital and traditional media platforms.
  • Develop, understand, and apply marketing briefs and plans to ensure alignment with business objectives and brand consistency.

The role offers long term security and the opportunity to progress into a permanent position.

Apprenticeship Standard
Multi-channel marketer (level 3)
Training Provider
ESTIO TRAINING LIMITED
Working Week
4 days a week with one day a week for training 08:00 – 18:00 Monday to Friday
Expected Duration
18 Months
Positions Available
1
Closing Date
Monday, 27th May 2024
Start Date
Monday, 3rd June 2024

Desired Skills

  • Communication skills
  • Attention to detail
  • Problem solving skills
  • Team working
  • Proficient in Microsoft office
  • Microsoft Outlook skills
  • Social media platforms
  • Self-starter
  • Able to work independently
  • Able to use own initiative
  • Reliable
  • Flexible
  • Punctual

Qualifications

  • 5 GCSE's including English and Maths GCSE or equivalent, grade A*-C/9-4 or equivalent (Essential)

About the Employer

PONTEFRACT ACADEMIES TRUST
Pontefract Academies Trust is a cross-phase Multi Academy Trust compromising of nine schools, seven primary schools and two 11-16 secondary schools, all located within a tight geographic hub in and around Pontefract. The Trust’s central team are looking to recruit an enthusiastic and hardworking Marketing Officer Apprentice to join our team on a fixed term 18-month contract. The successful candidate will work under the direction of the Trust Marketing and Communications Manager.
Company
PONTEFRACT ACADEMIES TRUST
Location
The Barracks, Wakefield Road, Pontefract, England
Employment Type
Advanced Apprenticeship
Salary
£12,313.60 to £22,010.56
Posted
Company
PONTEFRACT ACADEMIES TRUST
Location
The Barracks, Wakefield Road, Pontefract, England
Employment Type
Advanced Apprenticeship
Salary
£12,313.60 to £22,010.56
Posted