Customer & Marketing Insights Lead
- Hiring Organisation
- LHH
- Location
- Birmingham, England, United Kingdom
governance and data quality standards Develop KPI frameworks and reporting standards to ensure consistent measurement across the business Deliver customer segmentation, profiling and performance analysis to support growth and retention strategies Partner with commercial, marketing and leadership teams to translate insight into action Promote best practice in analytics, data … model development Strong SQL skills and experience working across multiple data sources Experience designing KPI frameworks and performance measurement methodologies A strong understanding of statistical analysis and its application to commercial challenges The ability to communicate complex findings clearly to both technical and non-technical stakeholders A commercially ...