Econometric Data Scientist
Leeds, West Yorkshire, Yorkshire, United Kingdom
Arla Foods Plc
s marketing output by conducting, developing, and optimizing our ROI agenda. Your expertise will help ensure that our content resonates with consumers and guide resource allocation based on past performance. Key Responsibilities: Conduct econometric modelling across categories and brands to deliver valuable insights on optimal budget allocation … timing, and weighting. Champion a data-driven approach, prioritizing data and analyses to maximize the value of all media initiatives. Support UK marketing budget allocation projects, providing insights on optimal total media budget allocation across categories, brands, and markets. Drive portfolio media budget allocation projects for the … UK Marketing department , delivering insights on how to optimize budget allocation across brands in the UK . Contribute to specific media/budget plans and overall media/budgeting guidelines. Support Arla's ROI agenda. Experience: We are seeking someone with a strong data science background, experienced in Mixed more »
Employment Type: Permanent
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