this career or have one year of PPC experience in either an agency or client-side role where management of basic search campaigns in GoogleAds was undertaken. This is a fantastic opportunity to learn and develop with progression to PPC Manager and beyond for the right person. … You will use a variety of tools and platforms on a day-to-day basis. Some of the main tools/platforms will include GoogleAds, GoogleAds Editor, Microsoft Ads, Looker Studio, SEMRush and Google Analytics (GA4). With training and guidance, you … will be responsible in your day-to-day role for the following: Closely monitor and optimise PPC campaigns on GoogleAds as well as Google Shopping, YouTube and Microsoft Ads. Manage and monitor spend to ensure it is in line with assigned budgets. Keyword analysis and research more »
content marketing plans. The following is a summary of the role: • The implementation of a single global Google Analytics property and GoogleAdWords account for all live company websites. • Working with the Performance Team to define and implement our approach to tagging audience groups based on our most … view of the digital footprint of our most profitable customers sectors. In the first instance, this will be based on Google Analytics and AdWords data. • Implementation of Paid Search scripts within our Global MCC to drive optimisation and efficiencies. This is to include the development of custom KPIs, dashboards … analytical capability. Comfortable using Google Tag Manager for tagging and conversion tracking. Fluency in digital analytics tools like Google Analytics, GoogleAdwords and AdWords Editor. Knowledge of MCC Adwords scripts that include reports and bid management automation. Advanced Excel skills and the ability to process large amounts more »
by having at least 2 years' experience in a similar role Excellent written and verbal communications Creating and managing blogs Knowledge of GoogleAdwords, Google Analytics , keyword research and associated reportingExperienced in website copywriting, social media marketing, Google places optimisation and inbound link building. Previous experience of more »
company branding - Copywriting and proofreading - Update and monitor the company website and social media channels, as required - Support digital activity, including email campaigns and GoogleAds REQUIRED SKILLS The Digital Marketing Executive will have the majority of the following experience: - Proven experience in a similar marketing role ideally … Services - Track record in producing a range of collateral - Experience of digital marketing techniques including email campaigns, SEO and AdWords. - Excellent knowledge of WordPress, Google Analytics and SEO/PPC campaigns - Demonstrable experience of producing high calibre written content - Experience across social media platforms including Facebook, LinkedIn and YouTube more »