Marketing Analytics Lead
Manchester, England, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Harnham
MARKETING ANALYTICS LEAD £60,000 - £70,000 UK REMOTE THE COMPANY: This is a leading digital marketplace company in a specific sector, they have been going from strength to strength over the past few years as they scale up. Having been evaluated as a $100 million business, they … are hugely successful and continue their growth trajectory. THE ROLE: As the Marketing Analytics Lead, you will be: Working with marketing and campaign data in SQL across a range of digital marketing channels, as well as website data in Google Analytics. Understanding the performance of different … channels and campaigns, sharing insights on ROI and making recommendations for future campaigns. Working with third-party agency for marketing measurement, understanding incrementality testing, attribution modelling and campaign evaluation. Sharing reports to the CMO and wider marketing team to help steer their strategy. Line managing a Marketing more »
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