Digital Marketing Specialist
City of London, London, United Kingdom
WorkForce Consultancy
engage with marketers and business units to align regional digital marketing objectives with the overarching global strategy. Your responsibilities will include driving 'outside-in' taxonomy within a global framework, managing site health, partnering with technology teams on Martech implementation, and mining analytics to enhance user engagement. Your ability to influence … digital marketing objectives with global strategy and Martech. Plan strategic change initiatives and drive related digital adoption training and best practices. Drive 'outside-in' taxonomy, IA (within global framework), tagging and content performance with a focus on experience fragments, localisation, and personalisation. Manage overall 'site health' including SEO, tags, cookie … the Digital Marketing Specialist role brings strong experience in strategising and executing a successful digital marketing presence. You possess deep knowledge of IA/taxonomy, tagging, SEO/SEM, lead nurture, UX/UI, conversion rate optimisation. Your strong analytics skills allow you to track performance effectively and make data more »
Employment Type: Contract
Rate: £173 - £200 per day
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