Period
to 20 November 2017

The following table provides summary statistics for contract job vacancies advertised in Basingstoke with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
Hampshire > Basingstoke
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 66 39 -
Rank change year-on-year -27 - +47
Contract jobs citing SEO 2 3 0
As % of all contract IT jobs advertised in Basingstoke 0.30% 0.78% -
As % of the Processes & Methodologies category 0.35% 1.04% -
Number of daily rates quoted 0 3 0
Basingstoke median daily rate - £220 -
Hampshire median daily rate £400 £273 -
% change year-on-year +46.79% - -
Number of hourly rates quoted 0 0 0
Basingstoke median hourly rate - - -
Hampshire median hourly rate - - -

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Basingstoke with a requirement for process or methodology skills.

All Process and Methodology Skills
Basingstoke
Contract vacancies with a requirement for process or methodology skills 570 288 430
As % of all contract IT jobs advertised in Basingstoke 85.71% 75.20% 84.81%
Number of daily rates quoted 290 168 263
Basingstoke median daily rate £390 £350 £380
Median daily rate % change year-on-year +11.29% -7.89% +12.59%
10th Percentile £200 £162 £188
90th Percentile £538 £475 £500
Hampshire median daily rate £400 £400 £380
% change year-on-year - +5.26% +5.56%
Number of hourly rates quoted 20 17 23
Basingstoke median hourly rate £23.14 £14.50 £15.78
Median hourly rate % change year-on-year +59.59% -8.08% -4.39%
10th Percentile £10.40 £10.13 £11.55
90th Percentile £41.01 £31.35 £31.50
Hampshire median hourly rate £40.00 £38.75 £27.50
% change year-on-year +3.23% +40.91% +17.96%

SEO
Job Vacancy Trend in Basingstoke

Job postings citing SEO as a percentage of all IT jobs advertised in Basingstoke.

Job vacancy trend for SEO in Basingstoke

SEO
Contractor Daily Rate Trend in Basingstoke

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in Basingstoke.

Contractor daily rate trend for SEO in Basingstoke

For the 6 months to 20 November 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Basingstoke region with a requirement for SEO.

1 2 (100.00%) Web Services
1 2 (100.00%) Pharmaceutical
1 2 (100.00%) Manufacturing
1 2 (100.00%) Web Design
1 2 (100.00%) Data Management
1 2 (100.00%) Marketing
1 2 (100.00%) Web Development
1 2 (100.00%) Degree
1 2 (100.00%) Life Science
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Web Marketing
1 2 (100.00%) Social Media
1 2 (100.00%) Analytical Skills
1 2 (100.00%) Brand Awareness
1 2 (100.00%) Marketing Automation
1 2 (100.00%) Lead Generation
1 2 (100.00%) Multichannel Marketing
1 2 (100.00%) Social Media Analytics
1 2 (100.00%) Master's Degree
1 2 (100.00%) Social Listening

SEO
Co-occurring IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 2 (100.00%) Brand Awareness
1 2 (100.00%) Manufacturing
1 2 (100.00%) Marketing
1 2 (100.00%) Pharmaceutical
Job Titles
1 2 (100.00%) Digital Marketing Manager
1 2 (100.00%) Marketing Manager
Libraries, Frameworks & Software Standards
1 2 (100.00%) Web Services
Miscellaneous
1 2 (100.00%) Analytical Skills
1 2 (100.00%) Life Science
1 2 (100.00%) Social Media
Processes & Methodologies
1 2 (100.00%) Data Management
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Lead Generation
1 2 (100.00%) Marketing Automation
1 2 (100.00%) Multichannel Marketing
1 2 (100.00%) Social Listening
1 2 (100.00%) Social Media Analytics
1 2 (100.00%) Web Design
1 2 (100.00%) Web Development
1 2 (100.00%) Web Marketing
Qualifications
1 2 (100.00%) Degree
1 2 (100.00%) Master's Degree