The following table provides summary statistics for contract job vacancies advertised in Berkshire with a requirement for Online Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Online Marketing over the 3 months to 29 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Online Marketing
South East / Berkshire
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 91 121 129
Rank change year-on-year +30 +8  
Contract jobs citing Online Marketing 8 6 6
As % of all contract IT jobs advertised in Berkshire 0.44% 0.24% 0.20%
As % of the Processes & Methodologies category 0.54% 0.30% 0.27%
Number of daily rates quoted 3 4 1
Median daily rate £450 £228 £210
Median daily rate % change year-on-year +97.58% +8.45%  
UK excluding London median daily rate £450 £256 £365
% change year-on-year +76.12% -30.00%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - £16.00 -

Online Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for process and methodology skills.

Contract Process & Methodology Skills
Berkshire
Contract job vacancies with a requirement for process and methodology skills 1469 1996 2209
As % of all contract IT job vacancies advertised in Berkshire 80.32% 80.32% 74.98%
Number of daily rates quoted 696 1032 1155
Median daily rate £425 £425 £400
Median daily rate % change year-on-year - +6.25%  
90% offered a daily rate of more than £260 £285 £240
10% offered a daily rate of more than £538 £550 £525
UK excluding London median daily rate £410 £400 £396
% change year-on-year +2.50% +1.01%  
Number of hourly rates quoted 62 48 55
Median hourly rate £16.50 £19.00 £27.50
Median hourly rate % change year-on-year -13.15% -30.90%  
90% offered a hourly rate of more than £12.00 £12.25 £14.00
10% offered a hourly rate of more than £55.00 £63.00 £42.50
UK excluding London median hourly rate £35.75 £38.50 £30.00
% change year-on-year -7.14% +28.33%  

Online Marketing
Job Vacancy Trend in Berkshire

The job posting trend of jobs advertised in Berkshire citing Online Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Online Marketing in Berkshire

Online Marketing
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Online Marketing in Berkshire.

Contractor daily rate trend for Online Marketing in Berkshire

Online Marketing
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Online Marketing in Berkshire.

Contractor hourly rate trend for Online Marketing in Berkshire

Online Marketing
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Online Marketing within the Berkshire region over the 3 months to 29 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +17 7 £450 +233.33%
Online Marketing
South East

For the 6 months to 29 March 2017, IT contractor jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Online Marketing.

1 8 (100.00%) Analytics
1 8 (100.00%) Marketing
2 7 (87.50%) German Language
2 7 (87.50%) Analytical Skills
2 7 (87.50%) Financial Institution
2 7 (87.50%) Finance
3 4 (50.00%) Information Management
4 3 (37.50%) CRM
4 3 (37.50%) Digital Marketing
5 1 (12.50%) Marketing Management
5 1 (12.50%) Campaign Management
5 1 (12.50%) Adobe Campaign
5 1 (12.50%) MS Visio
5 1 (12.50%) SLA
5 1 (12.50%) Adobe
5 1 (12.50%) Project Management
5 1 (12.50%) MS PowerPoint
5 1 (12.50%) Data Enrichment
5 1 (12.50%) Integrated Marketing
5 1 (12.50%) Email Marketing

Online Marketing
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (12.50%) MS PowerPoint
1 1 (12.50%) MS Visio
Business Applications
1 1 (12.50%) Adobe Campaign
General
1 8 (100.00%) Marketing
2 7 (87.50%) Finance
2 7 (87.50%) Financial Institution
2 7 (87.50%) German Language
Job Titles
1 7 (87.50%) Marketing Manager
2 3 (37.50%) Channel Marketing Manager
2 3 (37.50%) Digital Marketing Manager
3 1 (12.50%) Campaign Specialist
Miscellaneous
1 7 (87.50%) Analytical Skills
Processes & Methodologies
1 8 (100.00%) Analytics
2 4 (50.00%) Information Management
3 3 (37.50%) CRM
3 3 (37.50%) Digital Marketing
4 1 (12.50%) Campaign Management
4 1 (12.50%) Data Enrichment
4 1 (12.50%) Email Marketing
4 1 (12.50%) Integrated Marketing
4 1 (12.50%) Marketing Management
4 1 (12.50%) Project Management
Quality Assurance & Compliance
1 1 (12.50%) SLA
Vendors
1 1 (12.50%) Adobe