The following table provides summary statistics for contract job vacancies advertised in the City of London with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 3 months to 27 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
London / City of London
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 154 146 187
Rank change year-on-year -8 +41  
Contract jobs citing SEO 10 17 14
As % of all contract IT jobs advertised in the City of London 0.30% 0.50% 0.24%
As % of the Processes & Methodologies category 0.34% 0.59% 0.30%
Number of daily rates quoted 6 13 8
Median daily rate £328 £375 £258
Median daily rate % change year-on-year -12.66% +45.63%  
90% offered a daily rate of more than £250 £319 £143
10% offered a daily rate of more than £340 £450 £375
UK excluding London median daily rate £325 £350 £275
% change year-on-year -7.14% +27.27%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £29.00 £19.61 £12.50
% change year-on-year +47.88% +56.88%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for process and methodology skills.

Contract Process & Methodology Skills
City of London
Contract job vacancies with a requirement for process and methodology skills 2912 2905 4654
As % of all contract IT job vacancies advertised in the City of London 88.14% 85.77% 81.11%
Number of daily rates quoted 2231 2377 3660
Median daily rate £500 £475 £465
Median daily rate % change year-on-year +5.26% +2.15%  
90% offered a daily rate of more than £350 £338 £325
10% offered a daily rate of more than £650 £625 £625
UK excluding London median daily rate £415 £400 £385
% change year-on-year +3.75% +3.89%  
Number of hourly rates quoted 24 23 56
Median hourly rate £20.00 £19.00 £24.50
Median hourly rate % change year-on-year +5.26% -22.44%  
90% offered a hourly rate of more than £14.75 £12.50 £15.07
10% offered a hourly rate of more than £41.00 £35.20 £55.50
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

SEO
Job Vacancy Trend in the City of London

The job posting trend of jobs advertised in the City of London citing SEO as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in the City of London

SEO
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in the City of London.

Contractor daily rate trend for SEO in the City of London

SEO
Contractor Daily Rate Histogram in the City of London

The daily rate distribution of IT jobs citing SEO in the City of London over the 3 months to 27 June 2017.

Contractor daily rate histogram for SEO in the City of London

SEO
Contractor Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in the City of London.

Contractor hourly rate trend for SEO in the City of London

For the 6 months to 27 June 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for SEO.

1 13 (54.17%) User Experience
2 12 (50.00%) HTML
2 12 (50.00%) CSS
3 11 (45.83%) JavaScript
3 11 (45.83%) Marketing
4 10 (41.67%) Front End Development
5 9 (37.50%) Agile Software Development
6 8 (33.33%) Git (software)
6 8 (33.33%) HTML5
7 7 (29.17%) CSS3
7 7 (29.17%) jQuery
7 7 (29.17%) Content Management
7 7 (29.17%) CMS
8 6 (25.00%) TDD
8 6 (25.00%) SQL
8 6 (25.00%) Analytics
9 5 (20.83%) Twitter Bootstrap
9 5 (20.83%) Sass
9 5 (20.83%) .NET
9 5 (20.83%) Sitecore CMS
9 5 (20.83%) Sitecore
10 4 (16.67%) EPiServer
10 4 (16.67%) Selenium
10 4 (16.67%) Eloqua
10 4 (16.67%) RESTful
10 4 (16.67%) Enterprise Content Management
10 4 (16.67%) Microsoft Azure
10 4 (16.67%) C
10 4 (16.67%) Banking
10 4 (16.67%) Advertising

SEO
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (29.17%) CMS
2 5 (20.83%) Sitecore CMS
3 4 (16.67%) EPiServer
4 2 (8.33%) Adobe Experience Manager
4 2 (8.33%) SharePoint
5 1 (4.17%) Drupal
5 1 (4.17%) WordPress
Applications
1 1 (4.17%) Microsoft Project
Business Applications
1 4 (16.67%) Eloqua
2 1 (4.17%) Magento
2 1 (4.17%) SessionCam
2 1 (4.17%) Social Studio
Cloud Services
1 4 (16.67%) Microsoft Azure
2 3 (12.50%) Amazon AWS
3 2 (8.33%) Adobe Analytics
4 1 (4.17%) GitHub
4 1 (4.17%) Google Analytics
Communications & Networking
1 2 (8.33%) Internet
Database & Business Intelligence
1 3 (12.50%) Couchbase
1 3 (12.50%) MongoDB
1 3 (12.50%) NoSQL
2 2 (8.33%) Relational Database
3 1 (4.17%) Big Data
3 1 (4.17%) Jackrabbit
3 1 (4.17%) Mixpanel
3 1 (4.17%) MySQL
3 1 (4.17%) SQL Server
Development Applications
1 8 (33.33%) Git (software)
2 4 (16.67%) Selenium
3 3 (12.50%) Bower
3 3 (12.50%) gulp
3 3 (12.50%) Karma Test Runner
3 3 (12.50%) Mocha
3 3 (12.50%) Protractor
3 3 (12.50%) Sinon.JS
3 3 (12.50%) Team Foundation Server
3 3 (12.50%) Visual Studio
4 1 (4.17%) Jenkins
4 1 (4.17%) JIRA
4 1 (4.17%) JUnit
4 1 (4.17%) Maven
4 1 (4.17%) Mockito
4 1 (4.17%) Moq
4 1 (4.17%) NUnit
4 1 (4.17%) ReSharper
4 1 (4.17%) Subversion
General
1 11 (45.83%) Marketing
2 4 (16.67%) Advertising
2 4 (16.67%) Banking
3 2 (8.33%) Automotive
3 2 (8.33%) Digital Economy
3 2 (8.33%) Finance
3 2 (8.33%) Investment Banking
3 2 (8.33%) Legal
4 1 (4.17%) Pharmaceutical
4 1 (4.17%) Publishing
4 1 (4.17%) Retail
4 1 (4.17%) Telecoms
Job Titles
1 12 (50.00%) Developer
2 8 (33.33%) Front End Developer (Client-Side Developer)
3 5 (20.83%) Analyst
4 4 (16.67%) Lead Developer
5 3 (12.50%) Analyst Developer
5 3 (12.50%) CSS Developer
5 3 (12.50%) HTML CSS Developer
5 3 (12.50%) HTML Developer
5 3 (12.50%) JavaScript Developer
5 3 (12.50%) Lead Analyst Developer
6 2 (8.33%) CMS Developer
6 2 (8.33%) Full Stack Developer
6 2 (8.33%) Mobile UX Developer
6 2 (8.33%) SEO Manager
6 2 (8.33%) User Experience Manager
6 2 (8.33%) UX Developer
7 1 (4.17%) Agile Business Analyst
7 1 (4.17%) Designer
7 1 (4.17%) Digital Project Manager
7 1 (4.17%) Web Writer
Libraries, Frameworks & Software Standards
1 12 (50.00%) CSS
1 12 (50.00%) HTML
2 8 (33.33%) HTML5
3 7 (29.17%) CSS3
3 7 (29.17%) jQuery
4 5 (20.83%) .NET
4 5 (20.83%) Sass
4 5 (20.83%) Twitter Bootstrap
5 4 (16.67%) LESS
5 4 (16.67%) RESTful
6 3 (12.50%) Ajax
6 3 (12.50%) AngularJS
6 3 (12.50%) Backbone.js
6 3 (12.50%) Chai
6 3 (12.50%) D3.js
6 3 (12.50%) Ember.js
6 3 (12.50%) Gherkin
6 3 (12.50%) HTML5 Canvas
6 3 (12.50%) MEAN Stack
6 3 (12.50%) SVG
Miscellaneous
1 13 (54.17%) User Experience
2 3 (12.50%) Cloud Native
2 3 (12.50%) Social Media
3 2 (8.33%) Mobile Banking
4 1 (4.17%) Blog
4 1 (4.17%) FMCG
4 1 (4.17%) Mobile App
Processes & Methodologies
1 10 (41.67%) Front End Development
2 9 (37.50%) Agile Software Development
3 7 (29.17%) Content Management
4 6 (25.00%) Analytics
4 6 (25.00%) TDD
5 4 (16.67%) Enterprise Content Management
5 4 (16.67%) Marketing Automation
5 4 (16.67%) Microservices
5 4 (16.67%) MVC
5 4 (16.67%) Quality Management
5 4 (16.67%) Responsive Web Design
5 4 (16.67%) Web Application Development
5 4 (16.67%) Workflow
6 3 (12.50%) BDD
6 3 (12.50%) Continuous Improvement
6 3 (12.50%) Continuous Integration
6 3 (12.50%) Digital Marketing
6 3 (12.50%) Refactoring
6 3 (12.50%) Stakeholder Management
7 2 (8.33%) Stakeholder and Relationship Management
Programming Languages
1 11 (45.83%) JavaScript
2 6 (25.00%) SQL
3 4 (16.67%) C
4 2 (8.33%) C#
4 2 (8.33%) PHP
4 2 (8.33%) Ruby
5 1 (4.17%) Java
5 1 (4.17%) Python
5 1 (4.17%) VB
5 1 (4.17%) VB.NET
Qualifications
1 3 (12.50%) Degree
Vendors
1 5 (20.83%) Sitecore
2 4 (16.67%) Marketo
3 2 (8.33%) Adobe
3 2 (8.33%) Microsoft
4 1 (4.17%) Google
4 1 (4.17%) Hootsuite
4 1 (4.17%) Optimizely
4 1 (4.17%) Salesforce Marketing Cloud
4 1 (4.17%) Salesforce.com
4 1 (4.17%) Twitter