The following table provides summary statistics for contract job vacancies advertised in the City of London with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 3 months to 29 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
London / City of London
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 150 156 168
Rank change year-on-year +6 +12  
Contract jobs citing SEO 12 3 23
As % of all contract IT jobs advertised in the City of London 0.39% 0.089% 0.45%
As % of the Processes & Methodologies category 0.46% 0.10% 0.54%
Number of daily rates quoted 10 3 15
Median daily rate £355 £568 £338
Median daily rate % change year-on-year -37.44% +68.14%  
90% offered a daily rate of more than £223 £274 £216
10% offered a daily rate of more than £464 £634 £466
UK excluding London median daily rate £350 £313 £275
% change year-on-year +12.00% +13.63%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - £15.50 £19.00
% change year-on-year - -18.42%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for process and methodology skills.

Contract Process & Methodology Skills
City of London
Contract job vacancies with a requirement for process and methodology skills 2628 2969 4223
As % of all contract IT job vacancies advertised in the City of London 85.55% 87.71% 82.58%
Number of daily rates quoted 2060 2378 3263
Median daily rate £500 £475 £450
Median daily rate % change year-on-year +5.26% +5.55%  
90% offered a daily rate of more than £344 £325 £320
10% offered a daily rate of more than £625 £625 £625
UK excluding London median daily rate £410 £400 £396
% change year-on-year +2.50% +1.01%  
Number of hourly rates quoted 23 28 34
Median hourly rate £16.00 £20.00 £20.45
Median hourly rate % change year-on-year -20.00% -2.17%  
90% offered a hourly rate of more than £13.50 £13.00 £12.50
10% offered a hourly rate of more than £28.35 £47.50 £92.50
UK excluding London median hourly rate £35.75 £38.50 £30.00
% change year-on-year -7.14% +28.33%  

SEO
Job Vacancy Trend in the City of London

The job posting trend of jobs advertised in the City of London citing SEO as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in the City of London

SEO
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in the City of London.

Contractor daily rate trend for SEO in the City of London

SEO
Contractor Daily Rate Histogram in the City of London

The daily rate distribution of IT jobs citing SEO in the City of London over the 3 months to 29 March 2017.

Contractor daily rate histogram for SEO in the City of London

SEO
Contractor Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in the City of London.

Contractor hourly rate trend for SEO in the City of London

For the 6 months to 29 March 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for SEO.

1 12 (46.15%) HTML
1 12 (46.15%) CSS
2 11 (42.31%) JavaScript
3 10 (38.46%) Front End Development
4 9 (34.62%) User Experience
4 9 (34.62%) Agile Software Development
5 8 (30.77%) Git (software)
5 8 (30.77%) HTML5
5 8 (30.77%) CSS3
6 6 (23.08%) jQuery
7 5 (19.23%) Ajax
7 5 (19.23%) Marketing
7 5 (19.23%) Web Development
7 5 (19.23%) CMS
8 4 (15.38%) TDD
8 4 (15.38%) Continuous Integration
8 4 (15.38%) Subversion
8 4 (15.38%) RESTful
9 3 (11.54%) Jackrabbit
9 3 (11.54%) Retail
9 3 (11.54%) Digital Marketing
9 3 (11.54%) User Acceptance Testing
9 3 (11.54%) Adobe Experience Manager
9 3 (11.54%) Apache Sling
9 3 (11.54%) Apache Felix
9 3 (11.54%) Mockito
9 3 (11.54%) Sass
9 3 (11.54%) LESS
9 3 (11.54%) Analytics
9 3 (11.54%) Social Media

SEO
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (19.23%) CMS
2 3 (11.54%) Adobe Experience Manager
2 3 (11.54%) SharePoint
3 2 (7.69%) Drupal
3 2 (7.69%) WordPress
4 1 (3.85%) Confluence
4 1 (3.85%) Sitecore CMS
Applications
1 2 (7.69%) MS Project
2 1 (3.85%) Adobe Illustrator
2 1 (3.85%) Photoshop
Cloud Services
1 1 (3.85%) Adobe Analytics
1 1 (3.85%) Amazon AWS
1 1 (3.85%) Amazon EC2
1 1 (3.85%) GitHub
1 1 (3.85%) Microsoft Azure
Database & Business Intelligence
1 3 (11.54%) Jackrabbit
2 1 (3.85%) MySQL
2 1 (3.85%) Relational Database
2 1 (3.85%) SQL Server
Development Applications
1 8 (30.77%) Git (software)
2 4 (15.38%) Subversion
3 3 (11.54%) JUnit
3 3 (11.54%) Maven
3 3 (11.54%) Mockito
4 2 (7.69%) JIRA
4 2 (7.69%) Selenium
5 1 (3.85%) Bower
5 1 (3.85%) Grunt
5 1 (3.85%) gulp
5 1 (3.85%) Jenkins
5 1 (3.85%) JMeter
5 1 (3.85%) LoadRunner
5 1 (3.85%) Moq
5 1 (3.85%) NUnit
5 1 (3.85%) ReSharper
5 1 (3.85%) Vagrant
5 1 (3.85%) WebDriver
5 1 (3.85%) webpack
General
1 5 (19.23%) Marketing
2 3 (11.54%) Automotive
2 3 (11.54%) Retail
3 2 (7.69%) Banking
3 2 (7.69%) Telecoms
4 1 (3.85%) Finance
4 1 (3.85%) Legal
4 1 (3.85%) Pharmaceutical
4 1 (3.85%) Publishing
Job Titles
1 14 (53.85%) Developer
2 7 (26.92%) Front End Developer (Client-Side Developer)
3 3 (11.54%) Analyst
3 3 (11.54%) CMS Developer
3 3 (11.54%) Mobile UX Developer
3 3 (11.54%) Project Manager
3 3 (11.54%) UX Developer
4 2 (7.69%) Business Analyst
4 2 (7.69%) Copywriter
4 2 (7.69%) Full Stack Developer
5 1 (3.85%) Agile Business Analyst
5 1 (3.85%) Designer
5 1 (3.85%) Digital Content Designer
5 1 (3.85%) Digital Designer
5 1 (3.85%) Insight Analyst
5 1 (3.85%) QA Leader
5 1 (3.85%) Senior Digital Project Manager
5 1 (3.85%) SEO Account Manager
5 1 (3.85%) Web Writer
5 1 (3.85%) WordPress Developer
Libraries, Frameworks & Software Standards
1 12 (46.15%) CSS
1 12 (46.15%) HTML
2 8 (30.77%) CSS3
2 8 (30.77%) HTML5
3 6 (23.08%) jQuery
4 5 (19.23%) Ajax
5 4 (15.38%) RESTful
6 3 (11.54%) Apache Felix
6 3 (11.54%) Apache Sling
6 3 (11.54%) J2EE
6 3 (11.54%) Java SE
6 3 (11.54%) JSP
6 3 (11.54%) LESS
6 3 (11.54%) Sass
6 3 (11.54%) Servlets
6 3 (11.54%) Spring
7 2 (7.69%) Twitter Bootstrap
8 1 (3.85%) ASP.NET
8 1 (3.85%) ASP.NET Web API
8 1 (3.85%) Handlebars
Miscellaneous
1 9 (34.62%) User Experience
2 3 (11.54%) Social Media
3 2 (7.69%) Blog
4 1 (3.85%) Mobile App
Processes & Methodologies
1 10 (38.46%) Front End Development
2 9 (34.62%) Agile Software Development
3 5 (19.23%) Web Development
4 4 (15.38%) Continuous Integration
4 4 (15.38%) TDD
5 3 (11.54%) Analytics
5 3 (11.54%) Digital Marketing
5 3 (11.54%) Kalman Filter
5 3 (11.54%) OO
5 3 (11.54%) Scrum
5 3 (11.54%) User Acceptance Testing
6 2 (7.69%) Content Management
6 2 (7.69%) E-Commerce
6 2 (7.69%) Project Management
6 2 (7.69%) User Stories
7 1 (3.85%) DevOps
7 1 (3.85%) Functional Programming
7 1 (3.85%) Mobile Development
7 1 (3.85%) Performance Engineering
7 1 (3.85%) Stakeholder Analysis
Programming Languages
1 11 (42.31%) JavaScript
2 3 (11.54%) Java
3 2 (7.69%) PHP
3 2 (7.69%) SQL
4 1 (3.85%) C#
4 1 (3.85%) Go
4 1 (3.85%) Python
4 1 (3.85%) Ruby
4 1 (3.85%) VB
4 1 (3.85%) VB.NET
Qualifications
1 1 (3.85%) Degree
1 1 (3.85%) SC Cleared
1 1 (3.85%) Security Cleared
Quality Assurance & Compliance
1 1 (3.85%) QA
Systems Management
1 1 (3.85%) Ansible
Vendors
1 2 (7.69%) Adobe
1 2 (7.69%) Microsoft
2 1 (3.85%) hybris
2 1 (3.85%) Sage
2 1 (3.85%) Sitecore
2 1 (3.85%) Twitter