Period
to 20 November 2017

The following table provides summary statistics for contract job vacancies advertised in the City of London with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
Central London > City of London
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 221 219 234
Rank change year-on-year -2 +15 +23
Contract jobs citing SEO 25 29 38
As % of all contract IT jobs advertised in the City of London 0.35% 0.44% 0.42%
As % of the Processes & Methodologies category 0.40% 0.50% 0.49%
Number of daily rates quoted 17 26 25
City of London median daily rate £330 £375 £290
Median daily rate % change year-on-year -12.00% +29.31% -10.77%
10th Percentile £156 £244 £169
90th Percentile £538 £525 £388
Central London median daily rate £450 £350 £290
% change year-on-year +28.57% +20.69% -10.77%
Number of hourly rates quoted 0 0 0
City of London median hourly rate - - -
Central London median hourly rate - - -

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for process or methodology skills.

All Process and Methodology Skills
City of London
Contract vacancies with a requirement for process or methodology skills 6257 5765 7677
As % of all contract IT jobs advertised in the City of London 88.28% 87.41% 83.98%
Number of daily rates quoted 4969 4616 6106
City of London median daily rate £513 £475 £465
Median daily rate % change year-on-year +7.89% +2.15% +3.33%
10th Percentile £325 £313 £288
90th Percentile £688 £664 £650
Central London median daily rate £500 £475 £455
% change year-on-year +5.26% +4.40% +1.11%
Number of hourly rates quoted 59 53 74
City of London median hourly rate £20.00 £20.00 £21.13
Median hourly rate % change year-on-year - -5.33% +11.18%
10th Percentile £13.34 £13.75 £10.91
90th Percentile £30.90 £54.03 £45.15
Central London median hourly rate £20.25 £19.46 £21.00
% change year-on-year +4.06% -7.33% +16.73%

SEO
Job Vacancy Trend in the City of London

Job postings citing SEO as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for SEO in the City of London

SEO
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in the City of London.

Contractor daily rate trend for SEO in the City of London

SEO
Contractor Daily Rate Histogram in the City of London

The daily rate distribution of IT jobs citing SEO in the City of London over the 6 months to 20 November 2017.

Contractor daily rate histogram for SEO in the City of London

SEO
Contractor Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in the City of London.

Contractor hourly rate trend for SEO in the City of London

For the 6 months to 20 November 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for SEO.

1 13 (52.00%) Marketing
2 12 (48.00%) Agile Software Development
3 11 (44.00%) User Experience
4 10 (40.00%) Analytics
4 10 (40.00%) HTML
5 9 (36.00%) CSS
6 7 (28.00%) JavaScript
7 6 (24.00%) E-Commerce
7 6 (24.00%) TDD
7 6 (24.00%) Content Management
7 6 (24.00%) Google
7 6 (24.00%) HTML5
7 6 (24.00%) CSS3
8 5 (20.00%) Degree
8 5 (20.00%) Google Analytics
8 5 (20.00%) Digital Marketing
8 5 (20.00%) CMS
8 5 (20.00%) Sass
9 4 (16.00%) D3.js
9 4 (16.00%) Responsive Web Design
9 4 (16.00%) Chai
9 4 (16.00%) Scrum
9 4 (16.00%) Stakeholder Management
9 4 (16.00%) Banking
9 4 (16.00%) Benchmarking
9 4 (16.00%) Pay per click
9 4 (16.00%) Mocha
9 4 (16.00%) BDD
9 4 (16.00%) Git (software)
9 4 (16.00%) RESTful

SEO
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (20.00%) CMS
2 3 (12.00%) Sitecore CMS
3 2 (8.00%) EPiServer
4 1 (4.00%) Drupal
Applications
1 2 (8.00%) Microsoft Excel
2 1 (4.00%) Microsoft Office
Business Applications
1 2 (8.00%) Eloqua
2 1 (4.00%) WebTrends
Cloud Services
1 5 (20.00%) Google Analytics
2 3 (12.00%) Amazon AWS
3 2 (8.00%) AdWords
3 2 (8.00%) Microsoft Azure
3 2 (8.00%) npm
4 1 (4.00%) Amazon CloudWatch
4 1 (4.00%) Google Cloud Platform
4 1 (4.00%) Google Tag Manager
Communications & Networking
1 2 (8.00%) Internet
2 1 (4.00%) TCP/IP
Database & Business Intelligence
1 2 (8.00%) Couchbase
1 2 (8.00%) MongoDB
1 2 (8.00%) NoSQL
1 2 (8.00%) Relational Database
2 1 (4.00%) Big Data
2 1 (4.00%) BigQuery
2 1 (4.00%) Data Mining
Development Applications
1 4 (16.00%) Git (software)
1 4 (16.00%) Mocha
2 3 (12.00%) gulp
2 3 (12.00%) JIRA
3 2 (8.00%) Axure RP
3 2 (8.00%) Balsamiq Mockups
3 2 (8.00%) Bower
3 2 (8.00%) Jasmine
3 2 (8.00%) JUnit
3 2 (8.00%) Karma Test Runner
3 2 (8.00%) Protractor
3 2 (8.00%) Selenium
3 2 (8.00%) Sinon.JS
3 2 (8.00%) Subversion
3 2 (8.00%) Team Foundation Server
3 2 (8.00%) Visual Studio
4 1 (4.00%) Grunt
General
1 13 (52.00%) Marketing
2 4 (16.00%) Banking
3 3 (12.00%) Advertising
3 3 (12.00%) Finance
3 3 (12.00%) Investment Banking
4 2 (8.00%) Legal
5 1 (4.00%) Front Office
5 1 (4.00%) Publishing
5 1 (4.00%) Retail
5 1 (4.00%) Retail Banking
Job Titles
1 6 (24.00%) Developer
2 4 (16.00%) Analyst
3 3 (12.00%) Front End Developer (Client-Side Developer)
4 2 (8.00%) Analyst Developer
4 2 (8.00%) CSS Developer
4 2 (8.00%) Designer
4 2 (8.00%) Digital Executive
4 2 (8.00%) Digital Marketing Executive
4 2 (8.00%) Full Stack Developer
4 2 (8.00%) HTML CSS Developer
4 2 (8.00%) HTML Developer
4 2 (8.00%) Java Developer
4 2 (8.00%) JavaScript Developer
4 2 (8.00%) Lead Analyst Developer
4 2 (8.00%) Lead Developer
4 2 (8.00%) Marketing Executive
4 2 (8.00%) Node.js Developer
4 2 (8.00%) User Experience Manager
4 2 (8.00%) UX Designer
4 2 (8.00%) Web Engineer
Libraries, Frameworks & Software Standards
1 10 (40.00%) HTML
2 9 (36.00%) CSS
3 6 (24.00%) CSS3
3 6 (24.00%) HTML5
4 5 (20.00%) Sass
5 4 (16.00%) Chai
5 4 (16.00%) D3.js
5 4 (16.00%) RESTful
6 3 (12.00%) .NET
6 3 (12.00%) jQuery
7 2 (8.00%) Backbone.js
7 2 (8.00%) Enzyme
7 2 (8.00%) Gherkin
7 2 (8.00%) Jest
7 2 (8.00%) MEAN Stack
7 2 (8.00%) Node.js
7 2 (8.00%) React
7 2 (8.00%) Redux
7 2 (8.00%) SVG
7 2 (8.00%) WebSockets
Miscellaneous
1 11 (44.00%) User Experience
2 3 (12.00%) Social Media
3 2 (8.00%) Analytical Skills
3 2 (8.00%) Cloud Native
3 2 (8.00%) Mobile Banking
4 1 (4.00%) Blog
4 1 (4.00%) Foreign Exchange (FX)
4 1 (4.00%) Graphic Design
4 1 (4.00%) W3C
Operating Systems
1 2 (8.00%) Windows
2 1 (4.00%) Linux
2 1 (4.00%) Unix
Processes & Methodologies
1 12 (48.00%) Agile Software Development
2 10 (40.00%) Analytics
3 6 (24.00%) Content Management
3 6 (24.00%) E-Commerce
3 6 (24.00%) TDD
4 5 (20.00%) Digital Marketing
5 4 (16.00%) BDD
5 4 (16.00%) Benchmarking
5 4 (16.00%) Pay per click
5 4 (16.00%) Responsive Web Design
5 4 (16.00%) Scrum
5 4 (16.00%) Stakeholder Management
6 3 (12.00%) Cross-Browser Compatibility
6 3 (12.00%) Front End Development
6 3 (12.00%) Web Analytics
7 2 (8.00%) Continuous Improvement
7 2 (8.00%) Copywriting
7 2 (8.00%) Refactoring
7 2 (8.00%) Software Engineering
7 2 (8.00%) Web Development
Programming Languages
1 7 (28.00%) JavaScript
2 3 (12.00%) C
2 3 (12.00%) SQL
3 2 (8.00%) ES6
3 2 (8.00%) Java
3 2 (8.00%) Python
3 2 (8.00%) VBA
4 1 (4.00%) Bash Shell
4 1 (4.00%) PowerShell
Qualifications
1 5 (20.00%) Degree
2 1 (4.00%) AWS Certification
Quality Assurance & Compliance
1 2 (8.00%) QA
2 1 (4.00%) WCAG
Systems Management
1 1 (4.00%) Ansible
1 1 (4.00%) Docker Swarm
1 1 (4.00%) Kubernetes
Vendors
1 6 (24.00%) Google
2 3 (12.00%) Sitecore
3 2 (8.00%) Facebook
3 2 (8.00%) Marketo
3 2 (8.00%) Oracle
4 1 (4.00%) Adobe
4 1 (4.00%) Bloomberg
4 1 (4.00%) Calypso
4 1 (4.00%) Ensighten
4 1 (4.00%) ION Trading
4 1 (4.00%) Microsoft
4 1 (4.00%) Murex
4 1 (4.00%) Reuters
4 1 (4.00%) Twitter