The following table provides summary statistics for contract job vacancies advertised in Coventry with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 26 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
West Midlands / Coventry
3 months to
26 Jun 2017
Same period 2016 Same period 2015
Rank 32 - -
Rank change year-on-year - 0  
Contract jobs citing Google Analytics 2 0 0
As % of all contract IT jobs advertised in Coventry 0.80% - -
As % of the Cloud Services category 6.45% - -
Number of daily rates quoted 1 0 0
Median daily rate £400 - -
UK excluding London median daily rate £400 £300 £350
% change year-on-year +33.33% -14.28%  
Number of hourly rates quoted 1 0 0
Median hourly rate £52.50 - -
UK excluding London median hourly rate £50.50 £19.61 £10.00
% change year-on-year +157.52% +96.10%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Coventry with a requirement for cloud computing skills.

Contract Cloud Computing Skills
Coventry
Contract job vacancies with a requirement for cloud computing skills 31 53 38
As % of all contract IT job vacancies advertised in Coventry 12.45% 12.96% 11.66%
Number of daily rates quoted 23 39 23
Median daily rate £425 £375 £325
Median daily rate % change year-on-year +13.33% +15.38%  
90% offered a daily rate of more than £350 £325 £275
10% offered a daily rate of more than £515 £475 £400
UK excluding London median daily rate £450 £450 £390
% change year-on-year - +15.38%  
Number of hourly rates quoted 2 0 1
Median hourly rate £32.50 - £23.00
UK excluding London median hourly rate £29.00 £16.50 £26.75
% change year-on-year +75.75% -38.31%  

Google Analytics
Job Vacancy Trend in Coventry

The job posting trend of jobs advertised in Coventry citing Google Analytics as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in Coventry

Google Analytics
Contractor Daily Rate Trend in Coventry

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Coventry.

Contractor daily rate trend for Google Analytics in Coventry

For the 6 months to 26 June 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Coventry region with a requirement for Google Analytics.

1 2 (100.00%) Web Analytics
1 2 (100.00%) Google
1 2 (100.00%) Coremetrics
1 2 (100.00%) Analytics
1 2 (100.00%) User Experience
1 2 (100.00%) Digital Analytics
1 2 (100.00%) Benchmarking
2 1 (50.00%) Automotive
2 1 (50.00%) CRM
2 1 (50.00%) Actionable Insight
2 1 (50.00%) Business Forecasting
2 1 (50.00%) Data Transformation

Google Analytics
Co-occurring IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

General
1 1 (50.00%) Automotive
Job Titles
1 2 (100.00%) Analytics Manager
1 2 (100.00%) Web Analytics Manager
1 2 (100.00%) Web Manager
Miscellaneous
1 2 (100.00%) User Experience
Processes & Methodologies
1 2 (100.00%) Analytics
1 2 (100.00%) Benchmarking
1 2 (100.00%) Digital Analytics
1 2 (100.00%) Web Analytics
2 1 (50.00%) Actionable Insight
2 1 (50.00%) Business Forecasting
2 1 (50.00%) CRM
2 1 (50.00%) Data Transformation
Vendors
1 2 (100.00%) Coremetrics
1 2 (100.00%) Google