Period
to 25 May 2018

The following table provides summary statistics for contract job vacancies advertised in Coventry with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 25 May 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
West Midlands > Coventry
6 months to
25 May 2018
Same period 2017 Same period 2016
Rank 64 - 63
Rank change year-on-year - +63 -17
Contract jobs citing SEO 10 0 1
As % of all contract IT jobs advertised in Coventry 1.24% - 0.13%
As % of the Processes & Methodologies category 1.45% - 0.15%
Number of daily rates quoted 6 0 1
Coventry median daily rate £450 - £300
10th Percentile £313 - £290
90th Percentile £488 - £310
West Midlands median daily rate £450 £375 £300
% change year-on-year +20.00% +25.00% +3.00%
Number of hourly rates quoted 0 0 0
Coventry median hourly rate - - -
West Midlands median hourly rate - - -

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Coventry with a requirement for process or methodology skills.

All Process and Methodology Skills
Coventry
Contract vacancies with a requirement for process or methodology skills 690 561 646
As % of all contract IT jobs advertised in Coventry 85.71% 86.44% 85.90%
Number of daily rates quoted 447 392 404
Coventry median daily rate £425 £413 £400
Median daily rate % change year-on-year +3.03% +3.13% +15.94%
10th Percentile £286 £263 £258
90th Percentile £550 £538 £504
West Midlands median daily rate £425 £400 £395
% change year-on-year +6.25% +1.27% +8.97%
Number of hourly rates quoted 24 32 13
Coventry median hourly rate £14.25 £19.50 £13.50
Median hourly rate % change year-on-year -26.92% +44.44% -25.58%
10th Percentile £13.00 £11.38 £11.08
90th Percentile £29.84 £34.50 £34.15
West Midlands median hourly rate £15.50 £21.50 £17.73
% change year-on-year -27.91% +21.30% -26.15%

SEO
Job Vacancy Trend in Coventry

Job postings citing SEO as a percentage of all IT jobs advertised in Coventry.

Job vacancy trend for SEO in Coventry

SEO
Contractor Daily Rate Trend in Coventry

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in Coventry.

Contractor daily rate trend for SEO in Coventry

SEO
Contractor Daily Rate Histogram in Coventry

The daily rate distribution of IT jobs citing SEO in Coventry over the 6 months to 25 May 2018.

Contractor daily rate histogram for SEO in Coventry

For the 6 months to 25 May 2018, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Coventry region with a requirement for SEO.

1 7 (70.00%) Agile Software Development
2 6 (60.00%) Analytics
3 4 (40.00%) Analytical Skills
4 3 (30.00%) Problem-Solving
4 3 (30.00%) Web Usability
5 2 (20.00%) Email Marketing
5 2 (20.00%) WordPress
5 2 (20.00%) Marketing Strategy
5 2 (20.00%) Facebook
5 2 (20.00%) Pay per click
5 2 (20.00%) Marketing
5 2 (20.00%) Direct Marketing
6 1 (10.00%) Google Analytics
6 1 (10.00%) Statistics
6 1 (10.00%) Data Analysis
6 1 (10.00%) Google
6 1 (10.00%) HTML
6 1 (10.00%) Data Mining
6 1 (10.00%) Data Security
6 1 (10.00%) Risk Management
6 1 (10.00%) Legal
6 1 (10.00%) Advertising
6 1 (10.00%) Publishing
6 1 (10.00%) GitHub
6 1 (10.00%) User Experience
6 1 (10.00%) Spreadsheet
6 1 (10.00%) Multivariate Testing
6 1 (10.00%) Visualisation
6 1 (10.00%) Trend Analysis
6 1 (10.00%) Tableau

SEO
Co-occurring IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (20.00%) WordPress
Applications
1 1 (10.00%) Spreadsheet
Cloud Services
1 1 (10.00%) GitHub
1 1 (10.00%) Google Analytics
Database & Business Intelligence
1 1 (10.00%) Data Mining
General
1 2 (20.00%) Marketing
2 1 (10.00%) Advertising
2 1 (10.00%) Legal
2 1 (10.00%) Publishing
Job Titles
1 7 (70.00%) Content Designer
1 7 (70.00%) Designer
2 5 (50.00%) Digital Content Designer
2 5 (50.00%) Digital Designer
2 5 (50.00%) Digital Transformation
3 2 (20.00%) Marketing Manager
4 1 (10.00%) Agile Delivery Manager
4 1 (10.00%) Analyst
4 1 (10.00%) Content Manager
4 1 (10.00%) Delivery Manager
4 1 (10.00%) Digital Analyst
4 1 (10.00%) Digital Analytics Analyst
4 1 (10.00%) Google Analytics Analyst
4 1 (10.00%) Lead Designer
4 1 (10.00%) Performance Analyst
4 1 (10.00%) Transformation Analyst
Libraries, Frameworks & Software Standards
1 1 (10.00%) HTML
Miscellaneous
1 4 (40.00%) Analytical Skills
2 1 (10.00%) User Experience
Processes & Methodologies
1 7 (70.00%) Agile Software Development
2 6 (60.00%) Analytics
3 3 (30.00%) Problem-Solving
3 3 (30.00%) Web Usability
4 2 (20.00%) Direct Marketing
4 2 (20.00%) Email Marketing
4 2 (20.00%) Marketing Strategy
4 2 (20.00%) Pay per click
5 1 (10.00%) A/B Testing
5 1 (10.00%) Conversion Rate Optimisation
5 1 (10.00%) Data Analysis
5 1 (10.00%) Data Security
5 1 (10.00%) Digital Analytics
5 1 (10.00%) Multivariate Testing
5 1 (10.00%) Prototyping
5 1 (10.00%) Risk Management
5 1 (10.00%) Statistics
5 1 (10.00%) Trend Analysis
5 1 (10.00%) Visualisation
Vendors
1 2 (20.00%) Facebook
2 1 (10.00%) Google
2 1 (10.00%) Tableau