Period
to 15 August 2018

The following table provides summary statistics for contract job vacancies advertised in Coventry with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 15 August 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
West Midlands > Coventry
6 months to
15 Aug 2018
Same period 2017 Same period 2016
Rank 63 53 74
Rank change year-on-year -10 +21 -19
Contract jobs citing SEO 11 5 4
As % of all contract IT jobs advertised in Coventry 1.32% 0.80% 0.45%
As % of the Processes & Methodologies category 1.55% 0.98% 0.52%
Number of daily rates quoted 8 4 0
Coventry median daily rate £466 £470 -
Median daily rate % change year-on-year -0.80% - -
West Midlands median daily rate £450 £375 £225
% change year-on-year +20.00% +66.67% -28.00%
Number of hourly rates quoted 0 0 0
Coventry median hourly rate - - -
West Midlands median hourly rate - - -

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Coventry with a requirement for process or methodology skills.

All Process and Methodology Skills
Coventry
Contract vacancies with a requirement for process or methodology skills 709 511 776
As % of all contract IT jobs advertised in Coventry 85.01% 81.50% 87.00%
Number of daily rates quoted 443 348 496
Coventry median daily rate £450 £400 £400
Median daily rate % change year-on-year +12.50% - +14.29%
10th Percentile £276 £224 £286
90th Percentile £575 £516 £525
West Midlands median daily rate £425 £400 £400
% change year-on-year +6.25% - +6.67%
Number of hourly rates quoted 35 27 22
Coventry median hourly rate £14.50 £21.00 £15.00
Median hourly rate % change year-on-year -30.95% +40.00% -25.00%
10th Percentile £12.10 £10.50 £11.50
90th Percentile £41.75 £38.30 £38.68
West Midlands median hourly rate £15.50 £20.00 £16.00
% change year-on-year -22.50% +25.00% -28.89%

SEO
Job Vacancy Trend in Coventry

Job postings citing SEO as a percentage of all IT jobs advertised in Coventry.

Job vacancy trend for SEO in Coventry

SEO
Contractor Daily Rate Trend in Coventry

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in Coventry.

Contractor daily rate trend for SEO in Coventry

SEO
Contractor Daily Rate Histogram in Coventry

The daily rate distribution of IT jobs citing SEO in Coventry over the 6 months to 15 August 2018.

Contractor daily rate histogram for SEO in Coventry

For the 6 months to 15 August 2018, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Coventry region with a requirement for SEO.

1 8 (72.73%) Agile Software Development
2 5 (45.45%) Analytics
3 3 (27.27%) Analytical Skills
4 2 (18.18%) Marketing Strategy
4 2 (18.18%) Facebook
4 2 (18.18%) Problem-Solving
4 2 (18.18%) Pay per click
4 2 (18.18%) Marketing
4 2 (18.18%) Direct Marketing
4 2 (18.18%) Email Marketing
4 2 (18.18%) WordPress
4 2 (18.18%) Web Usability
5 1 (9.09%) Microsoft Azure
5 1 (9.09%) Git (software)
5 1 (9.09%) Kanban
5 1 (9.09%) Wiki
5 1 (9.09%) Google Analytics
5 1 (9.09%) Elasticsearch
5 1 (9.09%) ASP.NET Web API
5 1 (9.09%) User Experience
5 1 (9.09%) BDD
5 1 (9.09%) Continuous Improvement
5 1 (9.09%) Refactoring
5 1 (9.09%) Google
5 1 (9.09%) TDD
5 1 (9.09%) Pair Programming
5 1 (9.09%) MVC
5 1 (9.09%) Legal
5 1 (9.09%) Advertising
5 1 (9.09%) Scrum

SEO
Co-occurring IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (18.18%) WordPress
2 1 (9.09%) Elasticsearch
Cloud Services
1 1 (9.09%) GitHub
1 1 (9.09%) Google Analytics
1 1 (9.09%) Google Tag Manager
1 1 (9.09%) Microsoft Azure
Development Applications
1 1 (9.09%) Git (software)
General
1 2 (18.18%) Marketing
2 1 (9.09%) Advertising
2 1 (9.09%) Legal
Job Titles
1 7 (63.64%) Content Designer
1 7 (63.64%) Designer
2 5 (45.45%) Digital Content Designer
2 5 (45.45%) Digital Designer
2 5 (45.45%) Digital Transformation
3 3 (27.27%) Lead Designer
4 2 (18.18%) Marketing Manager
5 1 (9.09%) .NET Developer
5 1 (9.09%) Agile Delivery Manager
5 1 (9.09%) Analyst
5 1 (9.09%) Azure Developer
5 1 (9.09%) Content Manager
5 1 (9.09%) Delivery Manager
5 1 (9.09%) Developer
5 1 (9.09%) Digital Analyst
5 1 (9.09%) Digital Analytics Analyst
5 1 (9.09%) Google Analytics Web Analyst
5 1 (9.09%) SEO Analyst
5 1 (9.09%) Web Analyst
5 1 (9.09%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 1 (9.09%) .NET
1 1 (9.09%) ASP.NET Web API
1 1 (9.09%) HTML
1 1 (9.09%) Web Services
Miscellaneous
1 3 (27.27%) Analytical Skills
2 1 (9.09%) User Experience
2 1 (9.09%) Wiki
Processes & Methodologies
1 8 (72.73%) Agile Software Development
2 5 (45.45%) Analytics
3 2 (18.18%) Direct Marketing
3 2 (18.18%) Email Marketing
3 2 (18.18%) Marketing Strategy
3 2 (18.18%) Pay per click
3 2 (18.18%) Problem-Solving
3 2 (18.18%) Web Usability
4 1 (9.09%) BDD
4 1 (9.09%) Continuous Improvement
4 1 (9.09%) Kanban
4 1 (9.09%) MVC
4 1 (9.09%) Pair Programming
4 1 (9.09%) Prototyping
4 1 (9.09%) Refactoring
4 1 (9.09%) Scrum
4 1 (9.09%) TDD
Programming Languages
1 1 (9.09%) C#
Vendors
1 2 (18.18%) Facebook
2 1 (9.09%) Google