Period
to 13 December 2017

The following table provides summary statistics for contract job vacancies advertised in Coventry with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 13 December 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
West Midlands > Coventry
6 months to
13 Dec 2017
Same period 2016 Same period 2015
Rank 49 81 60
Rank change year-on-year +32 -21 -3
Contract jobs citing SEO 17 4 1
As % of all contract IT jobs advertised in Coventry 2.19% 0.38% 0.14%
As % of the Processes & Methodologies category 2.62% 0.43% 0.17%
Number of daily rates quoted 14 0 2
Coventry median daily rate £470 - £400
West Midlands median daily rate £400 £341 £400
% change year-on-year +17.22% -14.69% +37.93%
Number of hourly rates quoted 0 0 0
Coventry median hourly rate - - -
West Midlands median hourly rate - - -

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Coventry with a requirement for process or methodology skills.

All Process and Methodology Skills
Coventry
Contract vacancies with a requirement for process or methodology skills 648 935 595
As % of all contract IT jobs advertised in Coventry 83.61% 88.79% 82.87%
Number of daily rates quoted 449 676 390
Coventry median daily rate £415 £413 £375
Median daily rate % change year-on-year +0.61% +10.00% +7.14%
10th Percentile £250 £298 £257
90th Percentile £540 £548 £575
West Midlands median daily rate £400 £400 £375
% change year-on-year - +6.67% +7.07%
Number of hourly rates quoted 25 24 29
Coventry median hourly rate £22.50 £15.50 £20.00
Median hourly rate % change year-on-year +45.16% -22.50% -30.29%
10th Percentile £11.25 £11.33 £11.42
90th Percentile £38.40 £38.53 £43.75
West Midlands median hourly rate £25.00 £19.10 £20.00
% change year-on-year +30.92% -4.53% +1.27%

SEO
Job Vacancy Trend in Coventry

Job postings citing SEO as a percentage of all IT jobs advertised in Coventry.

Job vacancy trend for SEO in Coventry

SEO
Contractor Daily Rate Trend in Coventry

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in Coventry.

Contractor daily rate trend for SEO in Coventry

SEO
Contractor Daily Rate Histogram in Coventry

The daily rate distribution of IT jobs citing SEO in Coventry over the 6 months to 13 December 2017.

Contractor daily rate histogram for SEO in Coventry

For the 6 months to 13 December 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Coventry region with a requirement for SEO.

1 12 (70.59%) Git (software)
2 11 (64.71%) BDD
2 11 (64.71%) .NET
2 11 (64.71%) Scrum
2 11 (64.71%) Wiki
2 11 (64.71%) Kanban
3 10 (58.82%) TDD
3 10 (58.82%) Pair Programming
3 10 (58.82%) Refactoring
4 9 (52.94%) Microsoft Azure
4 9 (52.94%) Elasticsearch
4 9 (52.94%) ASP.NET Web API
4 9 (52.94%) C#
4 9 (52.94%) MVC
5 5 (29.41%) Agile Software Development
6 2 (11.76%) Analytical Skills
6 2 (11.76%) Analytics
6 2 (11.76%) HTML
7 1 (5.88%) JavaScript
7 1 (5.88%) PHP
7 1 (5.88%) CSS
7 1 (5.88%) OO
7 1 (5.88%) E-Commerce
7 1 (5.88%) Data Mining
7 1 (5.88%) Risk Management
7 1 (5.88%) Legal
7 1 (5.88%) Publishing
7 1 (5.88%) Data Security
7 1 (5.88%) Google Analytics
7 1 (5.88%) jQuery

SEO
Co-occurring IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (52.94%) Elasticsearch
2 1 (5.88%) WordPress
Applications
1 1 (5.88%) Spreadsheet
Business Applications
1 1 (5.88%) Magento
Cloud Services
1 9 (52.94%) Microsoft Azure
2 1 (5.88%) GitHub
2 1 (5.88%) Google Analytics
Database & Business Intelligence
1 1 (5.88%) Data Mining
Development Applications
1 12 (70.59%) Git (software)
2 1 (5.88%) Grunt
2 1 (5.88%) gulp
General
1 1 (5.88%) Legal
1 1 (5.88%) Publishing
1 1 (5.88%) Retail
Job Titles
1 12 (70.59%) Developer
2 10 (58.82%) .NET Developer
3 9 (52.94%) Azure Developer
4 4 (23.53%) Content Designer
4 4 (23.53%) Designer
4 4 (23.53%) Digital Transformation
5 3 (17.65%) Digital Content Designer
5 3 (17.65%) Digital Designer
6 1 (5.88%) Analyst
6 1 (5.88%) Digital Analyst
6 1 (5.88%) Digital Analytics Analyst
6 1 (5.88%) Google Analytics Analyst
6 1 (5.88%) Performance Analyst
6 1 (5.88%) Transformation Analyst
6 1 (5.88%) Web Developer
6 1 (5.88%) WordPress Developer
Libraries, Frameworks & Software Standards
1 11 (64.71%) .NET
2 9 (52.94%) ASP.NET Web API
3 2 (11.76%) HTML
4 1 (5.88%) Ajax
4 1 (5.88%) CSS
4 1 (5.88%) jQuery
4 1 (5.88%) Sass
Miscellaneous
1 11 (64.71%) Wiki
2 2 (11.76%) Analytical Skills
3 1 (5.88%) Animation
Processes & Methodologies
1 11 (64.71%) BDD
1 11 (64.71%) Kanban
1 11 (64.71%) Scrum
2 10 (58.82%) Pair Programming
2 10 (58.82%) Refactoring
2 10 (58.82%) TDD
3 9 (52.94%) MVC
4 5 (29.41%) Agile Software Development
5 2 (11.76%) Analytics
6 1 (5.88%) BEM - Block Element Modifier
6 1 (5.88%) Data Analysis
6 1 (5.88%) Data Security
6 1 (5.88%) Digital Analytics
6 1 (5.88%) Multivariate Testing
6 1 (5.88%) OO PHP
6 1 (5.88%) Prototyping
6 1 (5.88%) Statistics
6 1 (5.88%) Trend Analysis
6 1 (5.88%) Visualisation
6 1 (5.88%) Web Usability
Programming Languages
1 9 (52.94%) C#
2 1 (5.88%) JavaScript
2 1 (5.88%) PHP
Vendors
1 1 (5.88%) Google
1 1 (5.88%) Tableau
1 1 (5.88%) WooCommerce