Period
to 18 November 2017

The following table provides summary statistics for contract job vacancies advertised in the East Midlands with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 18 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
England > East Midlands
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 130 144 131
Rank change year-on-year +14 -13 -1
Contract jobs citing SEO 19 11 16
As % of all contract IT jobs advertised in the East Midlands 0.60% 0.33% 0.50%
As % of the Processes & Methodologies category 0.72% 0.40% 0.63%
Number of daily rates quoted 14 0 10
East Midlands median daily rate £306 - £355
10th Percentile £206 - £236
90th Percentile £488 - £439
England median daily rate £375 £325 £350
% change year-on-year +15.38% -7.14% +7.69%
Number of hourly rates quoted 0 2 0
East Midlands median hourly rate - £18.75 -
England median hourly rate £29.00 £21.25 £36.67
% change year-on-year +36.47% -42.05% +16.41%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the East Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
East Midlands
Contract vacancies with a requirement for process or methodology skills 2642 2718 2536
As % of all contract IT jobs advertised in the East Midlands 83.27% 82.19% 78.73%
Number of daily rates quoted 1678 1724 1604
East Midlands median daily rate £400 £400 £375
Median daily rate % change year-on-year - +6.67% -
10th Percentile £250 £249 £225
90th Percentile £550 £575 £538
England median daily rate £450 £425 £420
% change year-on-year +5.88% +1.19% +5.00%
Number of hourly rates quoted 99 68 83
East Midlands median hourly rate £15.50 £14.00 £16.50
Median hourly rate % change year-on-year +10.71% -15.15% +6.45%
10th Percentile £9.31 £8.76 £11.00
90th Percentile £51.00 £40.75 £39.75
England median hourly rate £24.00 £24.41 £22.50
% change year-on-year -1.68% +8.49% +18.42%

SEO
Job Vacancy Trend in the East Midlands

Job postings citing SEO as a percentage of all IT jobs advertised in the East Midlands.

Job vacancy trend for SEO in the East Midlands

SEO
Contractor Daily Rate Trend in the East Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in the East Midlands.

Contractor daily rate trend for SEO in the East Midlands

SEO
Contractor Daily Rate Histogram in the East Midlands

The daily rate distribution of IT jobs citing SEO in the East Midlands over the 6 months to 18 November 2017.

Contractor daily rate histogram for SEO in the East Midlands

SEO
Contractor Hourly Rate Trend in the East Midlands

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in the East Midlands.

Contractor hourly rate trend for SEO in the East Midlands

SEO
Contract Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the East Midlands region over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Northamptonshire +14 10 £225 - 1
Nottinghamshire - 7 £363 - 2
SEO
England

For the 6 months to 18 November 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the East Midlands region with a requirement for SEO.

1 11 (57.89%) Marketing
2 10 (52.63%) Content Management
2 10 (52.63%) CMS
3 9 (47.37%) Legal
3 9 (47.37%) Digital Marketing
4 8 (42.11%) Risk Management
4 8 (42.11%) Stakeholder Management
5 7 (36.84%) Analytical Skills
6 6 (31.58%) Analytics
6 6 (31.58%) User Experience
6 6 (31.58%) Project Management
7 5 (26.32%) HTML
7 5 (26.32%) JavaScript
7 5 (26.32%) Oracle
7 5 (26.32%) CSS
7 5 (26.32%) E-Commerce
7 5 (26.32%) Oracle Database
7 5 (26.32%) Oracle Database 11g
8 4 (21.05%) Google Analytics
8 4 (21.05%) Web Analytics
8 4 (21.05%) Google
8 4 (21.05%) jQuery
8 4 (21.05%) Adobe
9 3 (15.79%) Finance
9 3 (15.79%) Publishing
9 3 (15.79%) Web Development
9 3 (15.79%) Degree
9 3 (15.79%) Agile Software Development
9 3 (15.79%) Computer Science
9 3 (15.79%) HTML5

SEO
Co-occurring IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (52.63%) CMS
2 2 (10.53%) Adobe Experience Manager
3 1 (5.26%) Sitecore CMS
Applications
1 2 (10.53%) Photoshop
2 1 (5.26%) Adobe Illustrator
2 1 (5.26%) InDesign
2 1 (5.26%) Microsoft Excel
2 1 (5.26%) PaintShop Pro
Business Applications
1 2 (10.53%) SAP Hybris
Cloud Services
1 4 (21.05%) Google Analytics
2 1 (5.26%) Adobe Analytics
2 1 (5.26%) Amazon AWS
Communications & Networking
1 1 (5.26%) Internet
Database & Business Intelligence
1 5 (26.32%) Oracle Database
1 5 (26.32%) Oracle Database 11g
Development Applications
1 2 (10.53%) Visual Website Optimizer
General
1 11 (57.89%) Marketing
2 9 (47.37%) Legal
3 3 (15.79%) Finance
3 3 (15.79%) Publishing
4 2 (10.53%) Retail
5 1 (5.26%) Banking
5 1 (5.26%) Games
Job Titles
1 5 (26.32%) Content Editor
1 5 (26.32%) Digital Content Editor
1 5 (26.32%) Digital Editor
1 5 (26.32%) Digital Executive
1 5 (26.32%) Digital Marketing Executive
1 5 (26.32%) Marketing Executive
1 5 (26.32%) Web Content Editor
1 5 (26.32%) Web Content Executive
1 5 (26.32%) Web Editor
1 5 (26.32%) Web Marketing Executive
2 4 (21.05%) Content Manager
2 4 (21.05%) Developer
3 3 (15.79%) Digital Content Manager
4 2 (10.53%) .NET Developer
4 2 (10.53%) Delivery Manager
4 2 (10.53%) Front End Developer (Client-Side Developer)
4 2 (10.53%) Senior .NET Developer
4 2 (10.53%) Senior Developer
4 2 (10.53%) SEO Developer
4 2 (10.53%) Stakeholder Manager
Libraries, Frameworks & Software Standards
1 5 (26.32%) CSS
1 5 (26.32%) HTML
2 4 (21.05%) jQuery
3 3 (15.79%) HTML5
4 2 (10.53%) .NET
4 2 (10.53%) .NET Framework
4 2 (10.53%) ASP.NET
4 2 (10.53%) ASP.NET MVC
4 2 (10.53%) Twitter Bootstrap
5 1 (5.26%) CSS3
Miscellaneous
1 7 (36.84%) Analytical Skills
2 6 (31.58%) User Experience
3 3 (15.79%) Computer Science
4 2 (10.53%) Algorithms
Processes & Methodologies
1 10 (52.63%) Content Management
2 9 (47.37%) Digital Marketing
3 8 (42.11%) Risk Management
3 8 (42.11%) Stakeholder Management
4 6 (31.58%) Analytics
4 6 (31.58%) Project Management
5 5 (26.32%) E-Commerce
6 4 (21.05%) Web Analytics
7 3 (15.79%) A/B Testing
7 3 (15.79%) Agile Software Development
7 3 (15.79%) Web Development
8 2 (10.53%) Conflict Management
8 2 (10.53%) Creative Problem-Solving
8 2 (10.53%) Cross-Platform Development
8 2 (10.53%) Front End Development
8 2 (10.53%) Performance Management
8 2 (10.53%) Responsive Web Design
8 2 (10.53%) Software Delivery
8 2 (10.53%) Unit Testing
8 2 (10.53%) User Acceptance Testing
Programming Languages
1 5 (26.32%) JavaScript
2 2 (10.53%) C#
2 2 (10.53%) Java
Qualifications
1 3 (15.79%) Degree
Quality Assurance & Compliance
1 2 (10.53%) QA
Vendors
1 5 (26.32%) Oracle
2 4 (21.05%) Adobe
2 4 (21.05%) Google
3 2 (10.53%) hybris
3 2 (10.53%) Optimizely
3 2 (10.53%) Qubit
3 2 (10.53%) SAP
4 1 (5.26%) Facebook
4 1 (5.26%) Infor
4 1 (5.26%) Omniture
4 1 (5.26%) Sitecore