The following table provides summary statistics for contract job vacancies advertised in the East Midlands with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 3 months to 28 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
England / East Midlands
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 99 93 80
Rank change year-on-year -6 -13  
Contract jobs citing SEO 5 2 13
As % of all contract IT jobs advertised in the East Midlands 0.33% 0.13% 0.83%
As % of the Processes & Methodologies category 0.38% 0.16% 1.07%
Number of daily rates quoted 4 0 7
Median daily rate £344 - £325
90% offered a daily rate of more than £290 - £202
10% offered a daily rate of more than £406 - £600
UK excluding London median daily rate £350 £350 £275
% change year-on-year - +27.27%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £29.00 £19.61 £12.50
% change year-on-year +47.88% +56.88%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the East Midlands with a requirement for process and methodology skills.

Contract Process & Methodology Skills
East Midlands
Contract job vacancies with a requirement for process and methodology skills 1310 1261 1216
As % of all contract IT job vacancies advertised in the East Midlands 85.34% 81.78% 77.75%
Number of daily rates quoted 820 780 744
Median daily rate £403 £420 £400
Median daily rate % change year-on-year -4.16% +5.00%  
90% offered a daily rate of more than £288 £288 £250
10% offered a daily rate of more than £530 £580 £550
UK excluding London median daily rate £415 £400 £385
% change year-on-year +3.75% +3.89%  
Number of hourly rates quoted 46 31 28
Median hourly rate £35.00 £15.00 £19.04
Median hourly rate % change year-on-year +133.33% -21.21%  
90% offered a hourly rate of more than £12.47 £11.50 £11.00
10% offered a hourly rate of more than £50.00 £33.80 £45.00
UK excluding London median hourly rate £34.75 £28.50 £30.00
% change year-on-year +21.92% -5.00%  

SEO
Job Vacancy Trend in the East Midlands

The job posting trend of jobs advertised in the East Midlands citing SEO as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in the East Midlands

SEO
Contractor Daily Rate Trend in the East Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in the East Midlands.

Contractor daily rate trend for SEO in the East Midlands

SEO
Contractor Daily Rate Histogram in the East Midlands

The daily rate distribution of IT jobs citing SEO in the East Midlands over the 3 months to 28 June 2017.

Contractor daily rate histogram for SEO in the East Midlands

SEO
Contractor Hourly Rate Trend in the East Midlands

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in the East Midlands.

Contractor hourly rate trend for SEO in the East Midlands

SEO
Contract Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the East Midlands region over the 3 months to 28 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Northamptonshire +1 2 £300 - 8
Nottinghamshire - 2 £394 - 2
Leicestershire - 1 - - 2
SEO
England

For the 6 months to 28 June 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the East Midlands region with a requirement for SEO.

1 11 (84.62%) Analytics
2 9 (69.23%) Pay per click
2 9 (69.23%) Marketing
3 7 (53.85%) Web Development
3 7 (53.85%) Web Analytics
3 7 (53.85%) SQL
3 7 (53.85%) E-Commerce
4 6 (46.15%) Cognos
4 6 (46.15%) Microsoft Excel
4 6 (46.15%) Business Intelligence
4 6 (46.15%) Microsoft
4 6 (46.15%) BusinessObjects
4 6 (46.15%) MicroStrategy
4 6 (46.15%) Brio
4 6 (46.15%) Omniture
4 6 (46.15%) Market Research
4 6 (46.15%) A/B Testing
5 5 (38.46%) Data Strategy
5 5 (38.46%) Adobe Analytics
5 5 (38.46%) Coremetrics
5 5 (38.46%) Search Engine Marketing
5 5 (38.46%) Business Analysis
5 5 (38.46%) WebTrends
5 5 (38.46%) Project Management
5 5 (38.46%) CRM
5 5 (38.46%) Microsoft Office
5 5 (38.46%) C
6 4 (30.77%) Internet
6 4 (30.77%) Google Analytics
6 4 (30.77%) Multivariate Testing

SEO
Co-occurring IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (7.69%) CMS
1 1 (7.69%) WordPress
Applications
1 6 (46.15%) Microsoft Excel
2 5 (38.46%) Microsoft Office
3 1 (7.69%) Adobe Illustrator
3 1 (7.69%) InDesign
3 1 (7.69%) Photoshop
Business Applications
1 5 (38.46%) WebTrends
Cloud Services
1 5 (38.46%) Adobe Analytics
2 4 (30.77%) Google Analytics
Communications & Networking
1 4 (30.77%) Internet
2 1 (7.69%) HTTP
Database & Business Intelligence
1 6 (46.15%) BusinessObjects
2 1 (7.69%) SQL Server
Development Applications
1 1 (7.69%) Visual Website Optimizer
General
1 9 (69.23%) Marketing
2 1 (7.69%) Games
2 1 (7.69%) Legal
2 1 (7.69%) Publishing
2 1 (7.69%) Retail
Job Titles
1 6 (46.15%) Analyst
1 6 (46.15%) Web Analyst
2 2 (15.38%) Web Analytics Analyst
3 1 (7.69%) Business Intelligence Analyst
3 1 (7.69%) Content Designer
3 1 (7.69%) Copywriter
3 1 (7.69%) Designer
3 1 (7.69%) Developer
3 1 (7.69%) Digital Content Designer
3 1 (7.69%) Digital Designer
3 1 (7.69%) Front End Developer (Client-Side Developer)
3 1 (7.69%) Front End Web Developer (Client-Side Developer)
3 1 (7.69%) PPC Analyst
3 1 (7.69%) SEO Analyst
3 1 (7.69%) SEO Expert
3 1 (7.69%) Web Developer
Libraries, Frameworks & Software Standards
1 2 (15.38%) CSS
1 2 (15.38%) HTML
1 2 (15.38%) jQuery
2 1 (7.69%) .NET
2 1 (7.69%) ASP.NET
2 1 (7.69%) CSS3
2 1 (7.69%) HTML5
Miscellaneous
1 4 (30.77%) Analytical Skills
2 1 (7.69%) User Experience
Processes & Methodologies
1 11 (84.62%) Analytics
2 9 (69.23%) Pay per click
3 7 (53.85%) E-Commerce
3 7 (53.85%) Web Analytics
3 7 (53.85%) Web Development
4 6 (46.15%) A/B Testing
4 6 (46.15%) Business Intelligence
4 6 (46.15%) Market Research
5 5 (38.46%) Business Analysis
5 5 (38.46%) CRM
5 5 (38.46%) Data Strategy
5 5 (38.46%) Project Management
5 5 (38.46%) Search Engine Marketing
6 4 (30.77%) Multivariate Testing
7 3 (23.08%) Digital Transformation Programme
7 3 (23.08%) Email Marketing
7 3 (23.08%) Internet Marketing
8 1 (7.69%) Front End Development
8 1 (7.69%) Performance Management
8 1 (7.69%) Re-Platforming
Programming Languages
1 7 (53.85%) SQL
2 5 (38.46%) C
3 2 (15.38%) JavaScript
4 1 (7.69%) C#
4 1 (7.69%) PHP
Qualifications
1 1 (7.69%) Analytics IQ
Vendors
1 6 (46.15%) Brio
1 6 (46.15%) Cognos
1 6 (46.15%) Microsoft
1 6 (46.15%) MicroStrategy
1 6 (46.15%) Omniture
2 5 (38.46%) Coremetrics
3 4 (30.77%) Google
4 1 (7.69%) Adobe
4 1 (7.69%) Optimizely
4 1 (7.69%) Qubit