The following table provides summary statistics for contract job vacancies advertised in the East Midlands with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 3 months to 25 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
25 Mar 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
England / East Midlands
Rank 93 86 89
Rank change year-on-year -7 +3  
Contract jobs citing SEO 7 9 3
As % of all contract IT jobs advertised in the East Midlands 0.47% 0.55% 0.18%
As % of the Processes & Methodologies category 0.58% 0.69% 0.24%
Number of daily rates quoted 4 8 3
Median daily rate £300 £225 £200
Median daily rate % change year-on-year +33.33% +12.50%  
UK excluding London median daily rate £350 £301 £275
% change year-on-year +16.18% +9.54%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - £15.50 £19.00
% change year-on-year - -18.42%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the East Midlands with a requirement for process and methodology skills.

Contract Process & Methodology Skills
East Midlands
Contract job vacancies with a requirement for process and methodology skills 1200 1304 1251
As % of all contract IT job vacancies advertised in the East Midlands 80.38% 80.35% 76.70%
Number of daily rates quoted 742 800 709
Median daily rate £380 £390 £375
Median daily rate % change year-on-year -2.56% +4.00%  
90% offered a daily rate of more than £250 £250 £225
10% offered a daily rate of more than £536 £550 £500
UK excluding London median daily rate £410 £400 £400
% change year-on-year +2.50% +0.06%  
Number of hourly rates quoted 25 28 42
Median hourly rate £21.50 £31.25 £16.00
Median hourly rate % change year-on-year -31.20% +95.31%  
90% offered a hourly rate of more than £12.23 £12.00 £12.50
10% offered a hourly rate of more than £57.50 £43.50 £25.00
UK excluding London median hourly rate £36.00 £38.75 £30.00
% change year-on-year -7.09% +29.16%  

SEO
Job Vacancy Trend in the East Midlands

The job posting trend of jobs advertised in the East Midlands citing SEO as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in the East Midlands

SEO
Contractor Daily Rate Trend in the East Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in the East Midlands.

Contractor daily rate trend for SEO in the East Midlands

SEO
Contractor Hourly Rate Trend in the East Midlands

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO in the East Midlands.

Contractor hourly rate trend for SEO in the East Midlands

SEO
Contract Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the East Midlands region over the 3 months to 25 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicestershire +1 6 £325 +44.44% 1
Northamptonshire -7 1 £250 +13.63% 8
SEO
England

SEO
Top 30 Related IT Skills in the East Midlands

For the 6 months to 25 March 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the East Midlands region with a requirement for SEO.

1 8 (66.67%) Analytics
2 6 (50.00%) Market Research
2 6 (50.00%) SQL
2 6 (50.00%) Cognos
2 6 (50.00%) E-Commerce
2 6 (50.00%) Business Intelligence
2 6 (50.00%) BusinessObjects
2 6 (50.00%) MicroStrategy
2 6 (50.00%) Brio
2 6 (50.00%) Web Analytics
2 6 (50.00%) Omniture
2 6 (50.00%) Pay per click
2 6 (50.00%) Marketing
3 5 (41.67%) Web Development
3 5 (41.67%) WebTrends
3 5 (41.67%) Project Management
3 5 (41.67%) MS Excel
3 5 (41.67%) CRM
3 5 (41.67%) Microsoft
3 5 (41.67%) MS Office
3 5 (41.67%) C
3 5 (41.67%) Business Analysis
3 5 (41.67%) Coremetrics
3 5 (41.67%) Search Engine Marketing
3 5 (41.67%) Adobe Analytics
3 5 (41.67%) A/B Testing
4 3 (25.00%) Agile Software Development
5 2 (16.67%) Content Management
5 2 (16.67%) Google
5 2 (16.67%) CMS

SEO
Top Related IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (16.67%) CMS
2 1 (8.33%) WordPress
Applications
1 5 (41.67%) MS Excel
1 5 (41.67%) MS Office
Business Applications
1 5 (41.67%) WebTrends
Cloud Services
1 5 (41.67%) Adobe Analytics
2 2 (16.67%) Google Analytics
Communications & Networking
1 1 (8.33%) Intranet
Database & Business Intelligence
1 6 (50.00%) BusinessObjects
General
1 6 (50.00%) Marketing
2 1 (8.33%) Publishing
2 1 (8.33%) Retail
Job Titles
1 5 (41.67%) Analyst
2 3 (25.00%) Web Analyst
3 2 (16.67%) Business Analyst
3 2 (16.67%) Web Analytics Analyst
4 1 (8.33%) Business Intelligence Analyst
4 1 (8.33%) Consultant
4 1 (8.33%) Content Designer
4 1 (8.33%) Copywriter
4 1 (8.33%) Designer
4 1 (8.33%) PPC Analyst
4 1 (8.33%) SEO Analyst
4 1 (8.33%) SEO Expert
4 1 (8.33%) SEO Specialist
4 1 (8.33%) User Experience Consultant
Libraries, Frameworks & Software Standards
1 1 (8.33%) CSS
1 1 (8.33%) HTML
Miscellaneous
1 1 (8.33%) Mobile App
1 1 (8.33%) User Experience
Processes & Methodologies
1 8 (66.67%) Analytics
2 6 (50.00%) Business Intelligence
2 6 (50.00%) E-Commerce
2 6 (50.00%) Market Research
2 6 (50.00%) Pay per click
2 6 (50.00%) Web Analytics
3 5 (41.67%) A/B Testing
3 5 (41.67%) Business Analysis
3 5 (41.67%) CRM
3 5 (41.67%) Project Management
3 5 (41.67%) Search Engine Marketing
3 5 (41.67%) Web Development
4 3 (25.00%) Agile Software Development
5 2 (16.67%) Content Management
6 1 (8.33%) Copywriting
6 1 (8.33%) GAP Analysis
6 1 (8.33%) Migration
6 1 (8.33%) Scrum
6 1 (8.33%) Use Case
6 1 (8.33%) Web Design
Programming Languages
1 6 (50.00%) SQL
2 5 (41.67%) C
Vendors
1 6 (50.00%) Brio
1 6 (50.00%) Cognos
1 6 (50.00%) MicroStrategy
1 6 (50.00%) Omniture
2 5 (41.67%) Coremetrics
2 5 (41.67%) Microsoft
3 2 (16.67%) Google
Northampton, Northamptonshire
Harvey Nash plc
Rate: £300 - £350 per day
Posted: 4 days ago