The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in Edinburgh. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 3 months to 23 April 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
Scotland / Edinburgh
3 months to
23 Apr 2017
Same period 2016 Same period 2015
Rank 76 90 82
Rank change year-on-year +14 -8  
Contract jobs citing Advertising 1 1 5
As % of all contract IT jobs advertised in Edinburgh 0.098% 0.065% 0.33%
As % of the General category 0.19% 0.10% 0.61%
Number of daily rates quoted 1 1 2
Median daily rate £150 £450 £425
Median daily rate % change year-on-year -66.66% +5.88%  
UK excluding London median daily rate £375 £350 £350
% change year-on-year +7.14% -  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £15.25 £16.00 £11.00
% change year-on-year -4.68% +45.45%  

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Edinburgh with a requirement for common skills.

General Skills
Edinburgh
Contract job vacancies with a requirement for common skills 535 966 814
As % of all contract IT job vacancies advertised in Edinburgh 52.61% 63.10% 53.91%
Number of daily rates quoted 338 499 433
Median daily rate £425 £450 £400
Median daily rate % change year-on-year -5.55% +12.50%  
90% offered a daily rate of more than £290 £325 £275
10% offered a daily rate of more than £550 £575 £500
UK excluding London median daily rate £415 £400 £400
% change year-on-year +3.75% -  
Number of hourly rates quoted 2 2 9
Median hourly rate £47.23 £31.00 £10.00
Median hourly rate % change year-on-year +52.35% +210.00%  
UK excluding London median hourly rate £30.00 £28.00 £24.50
% change year-on-year +7.14% +14.28%  

Advertising
Job Vacancy Trend in Edinburgh

The job posting trend of jobs advertised in Edinburgh citing Advertising as a proportion of all contract or permanent IT jobs with a match in the General category.

Job vacancy trend for Advertising in Edinburgh

Advertising
Contractor Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in Edinburgh.

Contractor daily rate trend for Advertising in Edinburgh

Advertising
Contractor Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in Edinburgh.

Contractor hourly rate trend for Advertising in Edinburgh

For the 6 months to 23 April 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for Advertising.

1 1 (100.00%) SEO
1 1 (100.00%) Google
1 1 (100.00%) Marketing
1 1 (100.00%) Blog
1 1 (100.00%) Google Analytics
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Social Media
1 1 (100.00%) Analytics
1 1 (100.00%) Social Media Monitoring
1 1 (100.00%) Disclosure Scotland

Advertising
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 1 (100.00%) Google Analytics
General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Digital Marketing Manager
1 1 (100.00%) Marketing Manager
Miscellaneous
1 1 (100.00%) Blog
1 1 (100.00%) Social Media
Processes & Methodologies
1 1 (100.00%) Analytics
1 1 (100.00%) Digital Marketing
1 1 (100.00%) SEO
1 1 (100.00%) Social Media Monitoring
Quality Assurance & Compliance
1 1 (100.00%) Disclosure Scotland
Vendors
1 1 (100.00%) Google