Period
to 21 July 2017

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in Edinburgh. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 21 July 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
Scotland > Edinburgh
6 months to
21 Jul 2017
Same period 2016 Same period 2015
Rank 109 140 115
Rank change year-on-year +31 -25 -30
Contract jobs citing Advertising 4 4 12
As % of all contract IT jobs advertised in Edinburgh 0.18% 0.14% 0.39%
As % of the General category 0.34% 0.24% 0.64%
Number of daily rates quoted 3 4 6
Edinburgh median daily rate £350 £370 £439
Median daily rate % change year-on-year -5.41% -15.67% +4.78%
10th Percentile £181 £267 £381
90th Percentile £425 £489 £525
Scotland median daily rate £350 £338 £388
% change year-on-year +3.70% -12.90% -3.13%
Number of hourly rates quoted 0 0 0
Edinburgh median hourly rate - - -
Scotland median hourly rate - - -

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Edinburgh with a requirement for common skills.

General Skills
Edinburgh
Contract job vacancies with a requirement for common skills 1169 1679 1884
As % of all contract IT job vacancies advertised in Edinburgh 51.57% 59.71% 60.74%
Number of daily rates quoted 689 869 960
Edinburgh median daily rate £400 £425 £386
Median daily rate % change year-on-year -5.88% +10.03% -3.44%
10th Percentile £252 £291 £275
90th Percentile £574 £550 £500
Scotland median daily rate £400 £400 £375
% change year-on-year - +6.67% -1.32%
Number of hourly rates quoted 5 2 14
Edinburgh median hourly rate £17.50 £31.00 £10.40
Median hourly rate % change year-on-year -43.55% +198.08% -9.57%
10th Percentile £10.00 £23.55 £9.50
90th Percentile £35.54 £40.45 £37.50
Scotland median hourly rate £31.85 £22.00 £30.00
% change year-on-year +44.77% -26.67% +140.00%

Advertising
Job Vacancy Trend in Edinburgh

Job postings citing Advertising as a percentage of all IT jobs advertised in Edinburgh.

Job vacancy trend for Advertising in Edinburgh

Advertising
Contractor Daily Rate Trend in Edinburgh

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in Edinburgh.

Contractor daily rate trend for Advertising in Edinburgh

Advertising
Contractor Daily Rate Histogram in Edinburgh

The daily rate distribution of IT jobs citing Advertising in Edinburgh over the 6 months to 21 July 2017.

Contractor daily rate histogram for Advertising in Edinburgh

Advertising
Contractor Hourly Rate Trend in Edinburgh

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in Edinburgh.

Contractor hourly rate trend for Advertising in Edinburgh

For the 6 months to 21 July 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Edinburgh region with a requirement for Advertising.

1 2 (50.00%) Microsoft Excel
1 2 (50.00%) MS Visio
1 2 (50.00%) Microsoft
1 2 (50.00%) Business Analysis
1 2 (50.00%) Analytics
1 2 (50.00%) Project Management
2 1 (25.00%) Social Media Monitoring
2 1 (25.00%) Analytical Skills
2 1 (25.00%) Disclosure Scotland
2 1 (25.00%) Google
2 1 (25.00%) SQL Server 2005
2 1 (25.00%) Marketing
2 1 (25.00%) Blog
2 1 (25.00%) Google Analytics
2 1 (25.00%) Digital Marketing
2 1 (25.00%) Data Extraction
2 1 (25.00%) SQL Server 2008
2 1 (25.00%) Social Media
2 1 (25.00%) SQL Server 2000
2 1 (25.00%) Data Mining
2 1 (25.00%) SQL
2 1 (25.00%) T-SQL
2 1 (25.00%) VB
2 1 (25.00%) SQL Server
2 1 (25.00%) Microsoft Office
2 1 (25.00%) SEO
2 1 (25.00%) Finance
2 1 (25.00%) Stakeholder Management
2 1 (25.00%) Banking

Advertising
Co-occurring IT Skills in Edinburgh by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (50.00%) Microsoft Excel
1 2 (50.00%) MS Visio
2 1 (25.00%) Microsoft Office
Cloud Services
1 1 (25.00%) Google Analytics
Database & Business Intelligence
1 1 (25.00%) Data Mining
1 1 (25.00%) SQL Server
1 1 (25.00%) SQL Server 2000
1 1 (25.00%) SQL Server 2005
1 1 (25.00%) SQL Server 2008
General
1 1 (25.00%) Banking
1 1 (25.00%) Finance
1 1 (25.00%) Marketing
Job Titles
1 3 (75.00%) Analyst
2 2 (50.00%) Business Analyst
3 1 (25.00%) Analyst Developer
3 1 (25.00%) Banking Analyst
3 1 (25.00%) Business Requirements Analyst
3 1 (25.00%) Data Analyst
3 1 (25.00%) Developer
3 1 (25.00%) Digital Marketing Manager
3 1 (25.00%) Marketing Manager
3 1 (25.00%) Public Sector Business Analyst
3 1 (25.00%) Requirements Analyst
3 1 (25.00%) Senior Analyst
3 1 (25.00%) Senior Analyst Developer
3 1 (25.00%) Senior Data Analyst
3 1 (25.00%) Senior Developer
3 1 (25.00%) Senior SQL Developer
3 1 (25.00%) SQL Analyst
3 1 (25.00%) SQL Data Analyst
3 1 (25.00%) SQL Developer
Miscellaneous
1 1 (25.00%) Analytical Skills
1 1 (25.00%) Blog
1 1 (25.00%) Social Media
Processes & Methodologies
1 2 (50.00%) Analytics
1 2 (50.00%) Business Analysis
1 2 (50.00%) Project Management
2 1 (25.00%) Data Extraction
2 1 (25.00%) Digital Marketing
2 1 (25.00%) SEO
2 1 (25.00%) Social Media Monitoring
2 1 (25.00%) Stakeholder Management
Programming Languages
1 1 (25.00%) SQL
1 1 (25.00%) T-SQL
1 1 (25.00%) VB
Quality Assurance & Compliance
1 1 (25.00%) Disclosure Scotland
Vendors
1 2 (50.00%) Microsoft
2 1 (25.00%) Google