Period
to 20 October 2018

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for AdWords skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited AdWords over the 6 months to 20 October 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google AdWords
UK > England
6 months to
20 Oct 2018
Same period 2017 Same period 2016
Rank 827 810 866
Rank change year-on-year -17 +56 -23
Contract jobs citing AdWords 24 32 17
As % of all contract IT jobs advertised in England 0.026% 0.035% 0.017%
As % of the Cloud Services category 0.11% 0.22% 0.15%
Number of daily rates quoted 17 21 9
England median daily rate £400 £325 £250
Median daily rate % change year-on-year +23.08% +30.00% +33.33%
10th Percentile £233 £163 £185
90th Percentile £575 £388 £426
UK median daily rate £375 £320 £250
% change year-on-year +17.19% +28.00% +33.33%
Number of hourly rates quoted 0 2 1
England median hourly rate - £98.00 £100.00
Median hourly rate % change year-on-year - -2.00% +425.49%
UK median hourly rate - £21.75 £100.00
% change year-on-year - -78.25% +425.49%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Contract vacancies with a requirement for cloud computing skills 21,279 14,576 11,457
As % of all contract IT jobs advertised in England 22.75% 15.95% 11.64%
Number of daily rates quoted 14,784 10,116 7,929
England median daily rate £488 £475 £450
Median daily rate % change year-on-year +2.74% +5.44% +5.88%
10th Percentile £306 £272 £275
90th Percentile £650 £625 £600
UK median daily rate £475 £463 £450
% change year-on-year +2.70% +2.78% +8.43%
Number of hourly rates quoted 293 200 165
England median hourly rate £17.50 £20.00 £18.55
Median hourly rate % change year-on-year -12.50% +7.85% -18.48%
10th Percentile £11.25 £11.00 £11.70
90th Percentile £59.50 £63.75 £56.75
UK median hourly rate £17.50 £20.00 £18.00
% change year-on-year -12.50% +11.11% -20.00%

AdWords
Job Vacancy Trend in England

Job postings citing AdWords as a percentage of all IT jobs advertised in England.

Job vacancy trend for AdWords in England

AdWords
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing AdWords in England.

Contractor daily rate trend for AdWords in England

AdWords
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing AdWords in England over the 6 months to 20 October 2018.

Contractor daily rate histogram for AdWords in England

AdWords
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing AdWords in England.

Contractor hourly rate trend for AdWords in England

AdWords
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing AdWords within the England region over the 6 months to 20 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -18 22 £400 +25.00% 12
West Midlands -15 2 £238 - 6
Midlands -17 2 £238 - 8
AdWords
UK

For the 6 months to 20 October 2018, IT contractor jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for AdWords.

1 20 (83.33%) Google
2 17 (70.83%) Marketing
3 14 (58.33%) Advertising
4 10 (41.67%) SEO
5 9 (37.50%) Digital Marketing
6 8 (33.33%) Social Media
6 8 (33.33%) Docker
7 7 (29.17%) Facebook
7 7 (29.17%) Marketing Strategy
7 7 (29.17%) SQL
7 7 (29.17%) B2B
8 6 (25.00%) Python
8 6 (25.00%) Degree
9 5 (20.83%) Pay per click
9 5 (20.83%) Blog
9 5 (20.83%) Finance
9 5 (20.83%) REST
9 5 (20.83%) AngularJS
9 5 (20.83%) Analytics
9 5 (20.83%) Microservices
9 5 (20.83%) Brand Awareness
10 4 (16.67%) Google Cloud Platform
10 4 (16.67%) Jenkins
10 4 (16.67%) Twitter
10 4 (16.67%) Big Data
10 4 (16.67%) Flask
10 4 (16.67%) BDD
10 4 (16.67%) TDD
10 4 (16.67%) Microsoft
10 4 (16.67%) Selenium

AdWords
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (4.17%) Jupyter
Applications
1 2 (8.33%) Microsoft Excel
1 2 (8.33%) Microsoft Office
Cloud Services
1 4 (16.67%) Google Cloud Platform
2 3 (12.50%) Amazon AWS
2 3 (12.50%) Google App Engine
3 2 (8.33%) Google Analytics
3 2 (8.33%) Google Tag Manager
Communications & Networking
1 2 (8.33%) AMQP
2 1 (4.17%) Internet
Database & Business Intelligence
1 4 (16.67%) Big Data
2 3 (12.50%) Couchbase
2 3 (12.50%) NoSQL
3 2 (8.33%) Data Mining
4 1 (4.17%) BigQuery
Development Applications
1 4 (16.67%) Jenkins
1 4 (16.67%) Selenium
2 2 (8.33%) Git (software)
General
1 17 (70.83%) Marketing
2 14 (58.33%) Advertising
3 5 (20.83%) Brand Awareness
3 5 (20.83%) Finance
4 2 (8.33%) Arabic Language
4 2 (8.33%) French Language
4 2 (8.33%) German Language
4 2 (8.33%) Legal
5 1 (4.17%) Digital Economy
5 1 (4.17%) Retail
Job Titles
1 7 (29.17%) Marketing Manager
2 5 (20.83%) Developer
2 5 (20.83%) Python Developer
3 3 (12.50%) Technical Leader
4 2 (8.33%) Consultant
4 2 (8.33%) PHP Developer
5 1 (4.17%) Analyst
5 1 (4.17%) Contracts Manager
5 1 (4.17%) Data Analyst
5 1 (4.17%) Digital Marketing Consultant
5 1 (4.17%) Implementation Manager
5 1 (4.17%) Marketing Consultant
5 1 (4.17%) PPC Manager
5 1 (4.17%) Scrum Master
5 1 (4.17%) Search Manager
5 1 (4.17%) SEO Manager
5 1 (4.17%) Software Engineer
5 1 (4.17%) Technical Manager
5 1 (4.17%) Technical Writer
5 1 (4.17%) Web Manager
Libraries, Frameworks & Software Standards
1 5 (20.83%) AngularJS
1 5 (20.83%) REST
2 4 (16.67%) Django
2 4 (16.67%) Flask
3 3 (12.50%) OAuth
4 2 (8.33%) gRPC
4 2 (8.33%) Node.js
5 1 (4.17%) HTML
5 1 (4.17%) Keras
5 1 (4.17%) NumPy
5 1 (4.17%) Pandas
5 1 (4.17%) React
5 1 (4.17%) SciPy
5 1 (4.17%) Spring
5 1 (4.17%) TensorFlow
Miscellaneous
1 8 (33.33%) Social Media
2 5 (20.83%) Blog
3 3 (12.50%) Algorithms
3 3 (12.50%) Analytical Skills
4 2 (8.33%) Data Structures
5 1 (4.17%) Digital Media
5 1 (4.17%) Mobile App
Operating Systems
1 2 (8.33%) Linux
Processes & Methodologies
1 10 (41.67%) SEO
2 9 (37.50%) Digital Marketing
3 7 (29.17%) B2B
3 7 (29.17%) Marketing Strategy
4 5 (20.83%) Analytics
4 5 (20.83%) Microservices
4 5 (20.83%) Pay per click
5 4 (16.67%) BDD
5 4 (16.67%) TDD
6 3 (12.50%) Lead Generation
6 3 (12.50%) Machine Learning
6 3 (12.50%) Online Marketing
6 3 (12.50%) Open Source
6 3 (12.50%) Scrum
6 3 (12.50%) Unit Testing
6 3 (12.50%) Web Analytics
7 2 (8.33%) Business Intelligence
7 2 (8.33%) Mathematics
7 2 (8.33%) Statistics
7 2 (8.33%) Web Development
Programming Languages
1 7 (29.17%) SQL
2 6 (25.00%) Python
3 3 (12.50%) Java
4 2 (8.33%) Go
4 2 (8.33%) JavaScript
4 2 (8.33%) PHP
5 1 (4.17%) Java 8
5 1 (4.17%) Scala
Qualifications
1 6 (25.00%) Degree
Quality Assurance & Compliance
1 1 (4.17%) QA
System Software
1 8 (33.33%) Docker
Systems Management
1 3 (12.50%) Kubernetes
1 3 (12.50%) Terraform
Vendors
1 20 (83.33%) Google
2 7 (29.17%) Facebook
3 4 (16.67%) Microsoft
3 4 (16.67%) Twitter
4 2 (8.33%) Adobe
4 2 (8.33%) Kenshoo
5 1 (4.17%) Brandwatch
5 1 (4.17%) DoubleClick
5 1 (4.17%) Hitwise
5 1 (4.17%) Marin
5 1 (4.17%) Omniture
5 1 (4.17%) Samsung
5 1 (4.17%) Tealium
5 1 (4.17%) Yahoo!