Period
to 16 June 2019

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for AdWords skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited AdWords over the 6 months to 16 June 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google AdWords
UK > England
6 months to
16 Jun 2019
Same period 2018 Same period 2017
Rank 794 821 773
Rank change year-on-year +27 -48 +61
Contract jobs citing AdWords 21 23 25
As % of all contract IT jobs advertised in England 0.025% 0.025% 0.030%
As % of the Cloud Services category 0.089% 0.12% 0.21%
Number of daily rates quoted 19 13 18
England median daily rate £500 £388 £298
Median daily rate % change year-on-year +29.03% +30.25% +3.03%
10th Percentile £300 £139 £198
90th Percentile £625 £495 £475
UK median daily rate £475 £388 £320
% change year-on-year +22.58% +21.09% +16.89%
Number of hourly rates quoted 0 7 1
England median hourly rate - £26.78 £21.00
Median hourly rate % change year-on-year - +27.50% -
UK median hourly rate - £26.78 £14.49
% change year-on-year - +84.78% +1.72%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Contract vacancies with a requirement for cloud computing skills 23,475 19,672 12,103
As % of all contract IT jobs advertised in England 28.36% 21.66% 14.44%
Number of daily rates quoted 16,212 13,488 8,360
England median daily rate £500 £475 £450
Median daily rate % change year-on-year +5.26% +5.56% -
10th Percentile £313 £310 £280
90th Percentile £660 £638 £625
UK median daily rate £500 £475 £450
% change year-on-year +5.26% +5.56% -
Number of hourly rates quoted 302 275 168
England median hourly rate £23.08 £20.00 £19.00
Median hourly rate % change year-on-year +15.38% +5.26% -3.11%
10th Percentile £12.75 £12.50 £10.50
90th Percentile £56.80 £58.25 £58.89
UK median hourly rate £22.42 £19.00 £19.00
% change year-on-year +17.99% - -3.11%

AdWords
Job Vacancy Trend in England

Job postings citing AdWords as a percentage of all IT jobs advertised in England.

Job vacancy trend for AdWords in England

AdWords
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing AdWords in England.

Contractor daily rate trend for AdWords in England

AdWords
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing AdWords in England over the 6 months to 16 June 2019.

Contractor daily rate histogram for AdWords in England

AdWords
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing AdWords in England.

Contractor hourly rate trend for AdWords in England

AdWords
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing AdWords within the England region over the 6 months to 16 June 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +29 18 £519 +33.01% 3
Midlands +21 2 £208 -30.83% 5
West Midlands +5 2 £208 -30.83% 2
East of England - 1 £600 - 1
AdWords
UK

For the 6 months to 16 June 2019, IT contractor jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for AdWords.

1 15 (71.43%) SQL
1 15 (71.43%) Facebook
1 15 (71.43%) Twitter
2 13 (61.90%) Big Data
2 13 (61.90%) AngularJS
2 13 (61.90%) Google Cloud Platform
2 13 (61.90%) Python
2 13 (61.90%) Advertising
2 13 (61.90%) Open Source
2 13 (61.90%) REST
3 12 (57.14%) AMQP
3 12 (57.14%) Google App Engine
3 12 (57.14%) Google
3 12 (57.14%) Selenium
3 12 (57.14%) Node.js
3 12 (57.14%) Kubernetes
3 12 (57.14%) Terraform
3 12 (57.14%) Jenkins
3 12 (57.14%) gRPC
4 11 (52.38%) BDD
5 9 (42.86%) JavaScript
5 9 (42.86%) TypeScript
6 8 (38.10%) Redis
6 8 (38.10%) Serverless
6 8 (38.10%) Sequence Diagram
6 8 (38.10%) Linux
6 8 (38.10%) Apache
6 8 (38.10%) RabbitMQ
6 8 (38.10%) BPMN
6 8 (38.10%) ERD

AdWords
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (38.10%) Apache
2 1 (4.76%) CMS
2 1 (4.76%) Jupyter
2 1 (4.76%) WordPress
Applications
1 1 (4.76%) Spreadsheet
Business Applications
1 1 (4.76%) Shopify
1 1 (4.76%) WebTrends
Cloud Services
1 13 (61.90%) Google Cloud Platform
2 12 (57.14%) Google App Engine
3 8 (38.10%) Serverless
4 6 (28.57%) Google Analytics
5 1 (4.76%) Firebase
Communications & Networking
1 12 (57.14%) AMQP
Database & Business Intelligence
1 13 (61.90%) Big Data
2 8 (38.10%) Redis
3 1 (4.76%) NoSQL
3 1 (4.76%) PostgreSQL
3 1 (4.76%) RDBMS
3 1 (4.76%) Relational Database
Development Applications
1 12 (57.14%) Jenkins
1 12 (57.14%) Selenium
2 1 (4.76%) GitLab
General
1 13 (61.90%) Advertising
2 2 (9.52%) Marketing
2 2 (9.52%) Publishing
3 1 (4.76%) Brand Awareness
3 1 (4.76%) Finance
3 1 (4.76%) Retail
Job Titles
1 11 (52.38%) Developer
1 11 (52.38%) Python Developer
2 3 (14.29%) Analyst
2 3 (14.29%) Backend Developer
3 2 (9.52%) Big Data Developer
3 2 (9.52%) Cloud Developer
3 2 (9.52%) Consultant
3 2 (9.52%) PPC Specialist
3 2 (9.52%) Python Engineer
4 1 (4.76%) Analytics Consultant
4 1 (4.76%) Machine Learning Developer
4 1 (4.76%) PPC Analyst
4 1 (4.76%) Product Analyst
4 1 (4.76%) Senior Data Warehouse Specialist
4 1 (4.76%) Senior Developer
4 1 (4.76%) Senior Python Developer
4 1 (4.76%) Senior Software Developer
4 1 (4.76%) Social Media Consultant
4 1 (4.76%) Software Developer
4 1 (4.76%) Web Analyst
Libraries, Frameworks & Software Standards
1 13 (61.90%) AngularJS
1 13 (61.90%) REST
2 12 (57.14%) gRPC
2 12 (57.14%) Node.js
3 8 (38.10%) RabbitMQ
4 7 (33.33%) Django
4 7 (33.33%) Flask
5 3 (14.29%) HTML
6 2 (9.52%) Protocol Buffers
6 2 (9.52%) Ruby on Rails
7 1 (4.76%) CSS
7 1 (4.76%) Keras
7 1 (4.76%) NumPy
7 1 (4.76%) Pandas
7 1 (4.76%) SciPy
7 1 (4.76%) TensorFlow
Miscellaneous
1 1 (4.76%) Analytical Skills
1 1 (4.76%) Digital Media
1 1 (4.76%) Graphic Design
1 1 (4.76%) Social Media
Operating Systems
1 8 (38.10%) Linux
Processes & Methodologies
1 13 (61.90%) Open Source
2 11 (52.38%) BDD
3 8 (38.10%) BPMN
3 8 (38.10%) ERD
3 8 (38.10%) Sequence Diagram
4 7 (33.33%) Analytics
4 7 (33.33%) Microservices
4 7 (33.33%) TDD
5 6 (28.57%) Extreme Programming
6 5 (23.81%) Artificial Intelligence
6 5 (23.81%) Continuous Delivery
6 5 (23.81%) Machine Learning
6 5 (23.81%) Mentoring
6 5 (23.81%) Unit Testing
7 4 (19.05%) Pay per click
8 2 (9.52%) Functional Testing
9 1 (4.76%) A/B Testing
9 1 (4.76%) Content Development
9 1 (4.76%) Content Marketing
9 1 (4.76%) Conversion Rate Optimisation
Programming Languages
1 15 (71.43%) SQL
2 13 (61.90%) Python
3 9 (42.86%) JavaScript
3 9 (42.86%) TypeScript
4 4 (19.05%) Go
5 2 (9.52%) Ruby
Quality Assurance & Compliance
1 6 (28.57%) QA
System Software
1 4 (19.05%) Docker
2 1 (4.76%) Active Directory
Systems Management
1 12 (57.14%) Kubernetes
1 12 (57.14%) Terraform
Vendors
1 15 (71.43%) Facebook
1 15 (71.43%) Twitter
2 12 (57.14%) Google
3 2 (9.52%) Instagram
3 2 (9.52%) YouTube
4 1 (4.76%) DoubleClick
4 1 (4.76%) Hootsuite
4 1 (4.76%) Hotjar
4 1 (4.76%) Kenshoo
4 1 (4.76%) Microsoft
4 1 (4.76%) Optimizely
4 1 (4.76%) Pinterest
4 1 (4.76%) Tableau
4 1 (4.76%) Tumblr