The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in Hammersmith. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 3 months to 28 March 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
London / Hammersmith
3 months to
28 Mar 2017
Same period 2016 Same period 2015
Rank 2 - -
Rank change year-on-year - 0  
Contract jobs citing Advertising 10 0 0
As % of all contract IT jobs advertised in Hammersmith 27.78% - -
As % of the General category 71.43% - -
Number of daily rates quoted 10 0 0
Median daily rate £400 - -
UK excluding London median daily rate £400 £364 £351
% change year-on-year +9.96% +3.78%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £15.50 £16.00 £11.00
% change year-on-year -3.12% +45.45%  

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Hammersmith with a requirement for common skills.

General Skills
Hammersmith
Contract job vacancies with a requirement for common skills 14 21 24
As % of all contract IT job vacancies advertised in Hammersmith 38.89% 51.22% 80.00%
Number of daily rates quoted 12 16 19
Median daily rate £400 £388 £460
Median daily rate % change year-on-year +3.22% -15.76%  
90% offered a daily rate of more than £225 £125 £250
10% offered a daily rate of more than £600 £575 £625
UK excluding London median daily rate £412 £400 £400
% change year-on-year +2.87% -  
Number of hourly rates quoted 2 1 1
Median hourly rate £53.75 £43.00 £170.00
Median hourly rate % change year-on-year +25.00% -74.70%  
UK excluding London median hourly rate £27.00 £31.00 £25.00
% change year-on-year -12.90% +24.00%  

Advertising
Job Vacancy Trend in Hammersmith

The job posting trend of jobs advertised in Hammersmith citing Advertising as a proportion of all contract or permanent IT jobs with a match in the General category.

Job vacancy trend for Advertising in Hammersmith

Advertising
Contractor Daily Rate Trend in Hammersmith

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in Hammersmith.

Contractor daily rate trend for Advertising in Hammersmith

Advertising
Contractor Daily Rate Histogram in Hammersmith

The daily rate distribution of IT jobs citing Advertising in Hammersmith over the 3 months to 28 March 2017.

Contractor daily rate histogram for Advertising in Hammersmith

Advertising
Top 30 Co-occurring IT Skills in Hammersmith

For the 6 months to 28 March 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Hammersmith region with a requirement for Advertising.

1 15 (100.00%) Telecoms
2 6 (40.00%) Marketing
2 6 (40.00%) SQL
2 6 (40.00%) Business Intelligence
2 6 (40.00%) Analytics
3 5 (33.33%) SAS
4 4 (26.67%) Netezza
4 4 (26.67%) Database Marketing
4 4 (26.67%) Relational Database
4 4 (26.67%) Analytical Skills
4 4 (26.67%) BusinessObjects
4 4 (26.67%) Direct Marketing
5 3 (20.00%) Retail
5 3 (20.00%) Stakeholder Management
5 3 (20.00%) User Experience
6 2 (13.33%) Conflict Management
6 2 (13.33%) Change Control
6 2 (13.33%) Project Management
6 2 (13.33%) MS PowerPoint
7 1 (6.67%) Omniture
7 1 (6.67%) Finance
7 1 (6.67%) Business Analysis
7 1 (6.67%) Web Analytics
7 1 (6.67%) Mathematics
7 1 (6.67%) Project Planning
7 1 (6.67%) Degree
7 1 (6.67%) Oracle
7 1 (6.67%) MS Office
7 1 (6.67%) SAP
7 1 (6.67%) MS Excel

Advertising
Co-occurring IT Skills in Hammersmith by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (33.33%) SAS
2 1 (6.67%) SharePoint
Applications
1 2 (13.33%) MS PowerPoint
2 1 (6.67%) MS Excel
2 1 (6.67%) MS Office
2 1 (6.67%) MS Visio
Cloud Services
1 1 (6.67%) Adobe Analytics
Database & Business Intelligence
1 4 (26.67%) BusinessObjects
1 4 (26.67%) Relational Database
General
1 15 (100.00%) Telecoms
2 6 (40.00%) Marketing
3 3 (20.00%) Retail
4 1 (6.67%) Finance
Job Titles
1 4 (26.67%) Analyst
2 3 (20.00%) Data Manager
2 3 (20.00%) Marketing Manager
3 2 (13.33%) Digital Project Manager
3 2 (13.33%) Project Manager
4 1 (6.67%) Analytics Manager
4 1 (6.67%) Business Intelligence Manager
4 1 (6.67%) Customer Analyst
4 1 (6.67%) Data Quality Analyst
4 1 (6.67%) Digital Analyst
4 1 (6.67%) Digital Insight Analyst
4 1 (6.67%) Digital Marketer
4 1 (6.67%) Digital Transformation
4 1 (6.67%) Digital Transformation Manager
4 1 (6.67%) Forecast Analyst
4 1 (6.67%) Insight Analyst
4 1 (6.67%) Marketing Business Analyst
4 1 (6.67%) SQL Analyst
4 1 (6.67%) Support Officer
4 1 (6.67%) Transformation Manager
Miscellaneous
1 4 (26.67%) Analytical Skills
2 3 (20.00%) User Experience
3 1 (6.67%) FMCG
3 1 (6.67%) Mobile App
3 1 (6.67%) Virtual Team
Processes & Methodologies
1 6 (40.00%) Analytics
1 6 (40.00%) Business Intelligence
2 4 (26.67%) Database Marketing
2 4 (26.67%) Direct Marketing
3 3 (20.00%) Stakeholder Management
4 2 (13.33%) Change Control
4 2 (13.33%) Conflict Management
4 2 (13.33%) Project Management
5 1 (6.67%) A/B Testing
5 1 (6.67%) Business Analysis
5 1 (6.67%) Change Management
5 1 (6.67%) Data Lineage
5 1 (6.67%) Digital Analytics
5 1 (6.67%) Digital Marketing
5 1 (6.67%) Information Governance
5 1 (6.67%) Mathematics
5 1 (6.67%) Planning and Forecasting
5 1 (6.67%) Product Marketing
5 1 (6.67%) Project Planning
5 1 (6.67%) Web Analytics
Programming Languages
1 6 (40.00%) SQL
Qualifications
1 1 (6.67%) Degree
Quality Assurance & Compliance
1 1 (6.67%) Data Quality
Vendors
1 4 (26.67%) Netezza
2 1 (6.67%) Adobe
2 1 (6.67%) Anaplan
2 1 (6.67%) Microsoft
2 1 (6.67%) Omniture
2 1 (6.67%) Oracle
2 1 (6.67%) SAP