The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in Hammersmith. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 3 months to 27 June 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
London / Hammersmith
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 10 7 -
Rank change year-on-year -3 -  
Contract jobs citing Advertising 3 1 0
As % of all contract IT jobs advertised in Hammersmith 6.82% 3.23% -
As % of the General category 25.00% 5.56% -
Number of daily rates quoted 3 1 0
Median daily rate £433 £400 -
Median daily rate % change year-on-year +8.12% -  
UK excluding London median daily rate £375 £375 £360
% change year-on-year - +4.16%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £13.75 £16.75 £12.50
% change year-on-year -17.91% +34.00%  

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Hammersmith with a requirement for common skills.

General Skills
Hammersmith
Contract job vacancies with a requirement for common skills 12 18 13
As % of all contract IT job vacancies advertised in Hammersmith 27.27% 58.06% 39.39%
Number of daily rates quoted 10 15 12
Median daily rate £433 £425 £426
Median daily rate % change year-on-year +1.76% -0.23%  
90% offered a daily rate of more than £137 £188 £350
10% offered a daily rate of more than £500 £483 £475
UK excluding London median daily rate £415 £400 £400
% change year-on-year +3.75% -  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £30.00 £25.00 £22.50
% change year-on-year +20.00% +11.11%  

Advertising
Job Vacancy Trend in Hammersmith

The job posting trend of jobs advertised in Hammersmith citing Advertising as a proportion of all contract or permanent IT jobs with a match in the General category.

Job vacancy trend for Advertising in Hammersmith

Advertising
Contractor Daily Rate Trend in Hammersmith

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in Hammersmith.

Contractor daily rate trend for Advertising in Hammersmith

For the 6 months to 27 June 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Hammersmith region with a requirement for Advertising.

1 14 (100.00%) Telecoms
2 7 (50.00%) Business Intelligence
2 7 (50.00%) SQL
3 5 (35.71%) Marketing
3 5 (35.71%) Analytics
4 4 (28.57%) Analytical Skills
4 4 (28.57%) SAS
5 3 (21.43%) Retail
5 3 (21.43%) Netezza
5 3 (21.43%) Business Analysis
5 3 (21.43%) BusinessObjects
5 3 (21.43%) Microsoft Excel
5 3 (21.43%) Relational Database
5 3 (21.43%) Data Lineage
5 3 (21.43%) Information Governance
5 3 (21.43%) Direct Marketing
5 3 (21.43%) Database Marketing
5 3 (21.43%) Data Strategy
6 2 (14.29%) Data Governance
6 2 (14.29%) Microsoft PowerPoint
6 2 (14.29%) Stakeholder Management
7 1 (7.14%) Omniture
7 1 (7.14%) Web Analytics
7 1 (7.14%) Degree
7 1 (7.14%) SharePoint
7 1 (7.14%) Data Warehouse
7 1 (7.14%) MS Visio
7 1 (7.14%) Oracle
7 1 (7.14%) Microsoft Office
7 1 (7.14%) SAP

Advertising
Co-occurring IT Skills in Hammersmith by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (28.57%) SAS
2 1 (7.14%) SharePoint
Applications
1 3 (21.43%) Microsoft Excel
2 2 (14.29%) Microsoft PowerPoint
3 1 (7.14%) Microsoft Office
3 1 (7.14%) MS Visio
Cloud Services
1 1 (7.14%) Adobe Analytics
Database & Business Intelligence
1 3 (21.43%) BusinessObjects
1 3 (21.43%) Relational Database
2 1 (7.14%) Data Warehouse
General
1 14 (100.00%) Telecoms
2 5 (35.71%) Marketing
3 3 (21.43%) Retail
4 1 (7.14%) Finance
Job Titles
1 6 (42.86%) Analyst
2 3 (21.43%) Data Analyst
2 3 (21.43%) Data Quality Analyst
2 3 (21.43%) Quality Analyst
3 2 (14.29%) Data Manager
3 2 (14.29%) Governance Analyst
3 2 (14.29%) Marketing Manager
4 1 (7.14%) Analytics Manager
4 1 (7.14%) Business Analyst
4 1 (7.14%) Digital Analyst
4 1 (7.14%) Digital Insight Analyst
4 1 (7.14%) Digital Marketer
4 1 (7.14%) Information Analyst
4 1 (7.14%) Marketing Business Analyst
4 1 (7.14%) Project Manager
4 1 (7.14%) Project Officer
4 1 (7.14%) Project Support Officer
4 1 (7.14%) Senior Manager
4 1 (7.14%) SQL Analyst
4 1 (7.14%) Web Analyst
Miscellaneous
1 4 (28.57%) Analytical Skills
2 1 (7.14%) FMCG
2 1 (7.14%) Mobile App
2 1 (7.14%) User Experience
2 1 (7.14%) Virtual Team
Processes & Methodologies
1 7 (50.00%) Business Intelligence
2 5 (35.71%) Analytics
3 3 (21.43%) Business Analysis
3 3 (21.43%) Data Lineage
3 3 (21.43%) Data Strategy
3 3 (21.43%) Database Marketing
3 3 (21.43%) Direct Marketing
3 3 (21.43%) Information Governance
4 2 (14.29%) Data Governance
4 2 (14.29%) Stakeholder Management
5 1 (7.14%) Conflict Management
5 1 (7.14%) Data Privacy
5 1 (7.14%) Data Protection
5 1 (7.14%) Digital Analytics
5 1 (7.14%) Digital Marketing
5 1 (7.14%) GAP Analysis
5 1 (7.14%) Mathematics
5 1 (7.14%) Planning and Forecasting
5 1 (7.14%) Product Marketing
5 1 (7.14%) Web Analytics
Programming Languages
1 7 (50.00%) SQL
Qualifications
1 1 (7.14%) Degree
Quality Assurance & Compliance
1 1 (7.14%) Data Quality
1 1 (7.14%) GDPR
Vendors
1 3 (21.43%) Netezza
2 1 (7.14%) Adobe
2 1 (7.14%) Anaplan
2 1 (7.14%) Microsoft
2 1 (7.14%) Omniture
2 1 (7.14%) Oracle
2 1 (7.14%) SAP