Period
to 28 October 2020

The following table provides summary statistics for contract job vacancies advertised in Leicestershire with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 28 October 2020 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
East Midlands > Leicestershire
6 months to
28 Oct 2020
Same period 2019 Same period 2018
Rank 23 48 -
Rank change year-on-year +25 - +65
Contract jobs citing Google Analytics 3 2 0
As % of all contract jobs advertised in Leicestershire 2.38% 0.52% -
As % of the Cloud Services category 6.67% 2.11% -
Number of daily rates quoted 3 2 0
Median daily rate £295 £438 -
Median daily rate % change year-on-year -32.57% - -
East Midlands median daily rate £295 £425 -
% change year-on-year -30.59% - -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
East Midlands median hourly rate - - -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Leicestershire with a requirement for cloud computing skills.

All Cloud Skills
Leicestershire
Contract vacancies with a requirement for cloud computing skills 45 95 95
As % of all contract IT jobs advertised in Leicestershire 35.71% 24.68% 18.06%
Number of daily rates quoted 42 57 70
Median daily rate £400 £400 £408
Median daily rate % change year-on-year - -1.84% +22.56%
10th Percentile £306 £144 £225
90th Percentile £520 £545 £532
East Midlands median daily rate £368 £425 £400
% change year-on-year -13.53% +6.25% -
Number of hourly rates quoted 0 9 2
Median hourly rate - £15.00 £11.75
Median hourly rate % change year-on-year - +27.66% -
Median hourly rate £16.00 £16.00 £12.50
% change year-on-year - +28.00% +18.09%

Google Analytics
Job Vacancy Trend in Leicestershire

Job postings citing Google Analytics as a proportion of all IT jobs advertised in Leicestershire.

Job vacancy trend for Google Analytics in Leicestershire

Google Analytics
Contractor Daily Rate Trend in Leicestershire

3-month moving average daily rate quoted in jobs citing Google Analytics in Leicestershire.

Daily rate trend for Google Analytics in Leicestershire

Google Analytics
Contract Job Locations in Leicestershire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Leicestershire region over the 6 months to 28 October 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicester +20 3 £295 -32.57%
Google Analytics
East Midlands

For the 6 months to 28 October 2020, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Leicestershire region with a requirement for Google Analytics.

1 3 (100.00%) SQL
1 3 (100.00%) Google
1 3 (100.00%) Analytics
2 2 (66.67%) BigQuery
2 2 (66.67%) GCP
3 1 (33.33%) Web Analytics

Google Analytics
Co-occurring IT Skills in Leicestershire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 2 (66.67%) GCP
Database & Business Intelligence
1 2 (66.67%) BigQuery
Job Titles
1 2 (66.67%) Analyst
1 2 (66.67%) Google Analytics Analyst
2 1 (33.33%) Analytics Consultant
2 1 (33.33%) Consultant
2 1 (33.33%) Data Analyst
2 1 (33.33%) Google Analytics Web Analyst
2 1 (33.33%) SQL Analyst
2 1 (33.33%) SQL Data Analyst
2 1 (33.33%) Web Analyst
2 1 (33.33%) Web Analytics Analyst
2 1 (33.33%) Web Analytics Consultant
2 1 (33.33%) Web Consultant
Processes & Methodologies
1 3 (100.00%) Analytics
2 1 (33.33%) Web Analytics
Programming Languages
1 3 (100.00%) SQL
Vendors
1 3 (100.00%) Google