The following table provides summary statistics for contract job vacancies advertised in the North West with a requirement for Direct Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Direct Marketing over the 3 months to 29 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Direct Marketing
England / North West
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank - 155 -
Contract jobs citing Direct Marketing 0 3 0
As % of all contract IT jobs advertised in the North West - 0.078% -
As % of the Processes & Methodologies category - 0.094% -
Number of daily rates quoted 0 3 0
Median daily rate - £275 -
UK excluding London median daily rate £300 £375 £325
% change year-on-year -20.00% +15.38%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

Direct Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the North West with a requirement for process and methodology skills.

Contract Process & Methodology Skills
North West
Contract job vacancies with a requirement for process and methodology skills 2120 3183 2847
As % of all contract IT job vacancies advertised in the North West 82.04% 82.27% 78.82%
Number of daily rates quoted 1337 1929 1547
Median daily rate £400 £400 £400
90% offered a daily rate of more than £275 £290 £275
10% offered a daily rate of more than £550 £550 £550
UK excluding London median daily rate £410 £400 £396
% change year-on-year +2.50% +1.01%  
Number of hourly rates quoted 109 118 130
Median hourly rate £40.00 £37.50 £40.00
Median hourly rate % change year-on-year +6.66% -6.25%  
90% offered a hourly rate of more than £16.00 £16.00 £13.00
10% offered a hourly rate of more than £50.00 £50.00 £60.00
UK excluding London median hourly rate £35.75 £38.50 £30.00
% change year-on-year -7.14% +28.33%  

Direct Marketing
Job Vacancy Trend in the North West

The job posting trend of jobs advertised in the North West citing Direct Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Direct Marketing in the North West

Direct Marketing
Contractor Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Direct Marketing in the North West.

Contractor daily rate trend for Direct Marketing in the North West

For the 6 months to 29 March 2017, IT contractor jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for Direct Marketing.

1 1 (100.00%) JavaScript
1 1 (100.00%) SQL
1 1 (100.00%) MySQL
1 1 (100.00%) CSS
1 1 (100.00%) SEO
1 1 (100.00%) Advertising
1 1 (100.00%) Google
1 1 (100.00%) Pay per click
1 1 (100.00%) Marketing
1 1 (100.00%) Google Analytics
1 1 (100.00%) Umbraco
1 1 (100.00%) Sitecore
1 1 (100.00%) Social Media
1 1 (100.00%) Kentico
1 1 (100.00%) Analytics
1 1 (100.00%) User Experience
1 1 (100.00%) Wireframes

Direct Marketing
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (100.00%) Kentico
1 1 (100.00%) Umbraco
Cloud Services
1 1 (100.00%) Google Analytics
Database & Business Intelligence
1 1 (100.00%) MySQL
General
1 1 (100.00%) Advertising
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Developer
1 1 (100.00%) Digital Developer
Libraries, Frameworks & Software Standards
1 1 (100.00%) CSS
Miscellaneous
1 1 (100.00%) Social Media
1 1 (100.00%) User Experience
Processes & Methodologies
1 1 (100.00%) Analytics
1 1 (100.00%) Pay per click
1 1 (100.00%) SEO
1 1 (100.00%) Wireframes
Programming Languages
1 1 (100.00%) JavaScript
1 1 (100.00%) SQL
Vendors
1 1 (100.00%) Google
1 1 (100.00%) Sitecore