The following table provides summary statistics for contract job vacancies advertised in Oxfordshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 28 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
South East / Oxfordshire
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 68 - 69
Rank change year-on-year - 0  
Contract jobs citing Google Analytics 1 0 3
As % of all contract IT jobs advertised in Oxfordshire 0.16% - 0.40%
As % of the Cloud Services category 0.58% - 2.97%
Number of daily rates quoted 0 0 3
Median daily rate - - £530
UK excluding London median daily rate £400 £300 £350
% change year-on-year +33.33% -14.28%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £50.00 £19.61 £10.00
% change year-on-year +154.97% +96.10%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Oxfordshire with a requirement for cloud computing skills.

Contract Cloud Computing Skills
Oxfordshire
Contract job vacancies with a requirement for cloud computing skills 172 107 101
As % of all contract IT job vacancies advertised in Oxfordshire 27.92% 17.86% 13.41%
Number of daily rates quoted 143 81 81
Median daily rate £450 £450 £425
Median daily rate % change year-on-year - +5.88%  
90% offered a daily rate of more than £350 £363 £350
10% offered a daily rate of more than £565 £570 £500
UK excluding London median daily rate £450 £450 £390
% change year-on-year - +15.38%  
Number of hourly rates quoted 2 0 6
Median hourly rate £16.25 - £39.50
90% offered a hourly rate of more than £15.25 - £35.40
10% offered a hourly rate of more than £17.25 - £40.00
UK excluding London median hourly rate £29.00 £16.50 £26.00
% change year-on-year +75.75% -36.53%  

Google Analytics
Job Vacancy Trend in Oxfordshire

The job posting trend of jobs advertised in Oxfordshire citing Google Analytics as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in Oxfordshire

Google Analytics
Contractor Daily Rate Trend in Oxfordshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Oxfordshire.

Contractor daily rate trend for Google Analytics in Oxfordshire

Google Analytics
Contractor Hourly Rate Trend in Oxfordshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in Oxfordshire.

Contractor hourly rate trend for Google Analytics in Oxfordshire

For the 6 months to 28 June 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Oxfordshire region with a requirement for Google Analytics.

1 2 (100.00%) ETL
1 2 (100.00%) Business Intelligence
1 2 (100.00%) SQL Server Reporting Services
1 2 (100.00%) Google
1 2 (100.00%) SQL Server Integration Services
1 2 (100.00%) SQL Server Analysis Services
1 2 (100.00%) Analytics
2 1 (50.00%) Oracle Database
2 1 (50.00%) Power BI
2 1 (50.00%) Greenfield Project
2 1 (50.00%) PCI DSS
2 1 (50.00%) Visualisation
2 1 (50.00%) Microsoft Azure
2 1 (50.00%) Data Visualisation
2 1 (50.00%) Tableau
2 1 (50.00%) Data Quality
2 1 (50.00%) Kimball Methodology
2 1 (50.00%) QA
2 1 (50.00%) QlikView
2 1 (50.00%) Oracle
2 1 (50.00%) SQL Server
2 1 (50.00%) Data Warehouse
2 1 (50.00%) Data Modelling
2 1 (50.00%) Migration
2 1 (50.00%) Agile Software Development

Google Analytics
Co-occurring IT Skills in Oxfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 1 (50.00%) Microsoft Azure
Database & Business Intelligence
1 2 (100.00%) SQL Server Analysis Services
1 2 (100.00%) SQL Server Integration Services
1 2 (100.00%) SQL Server Reporting Services
2 1 (50.00%) Data Warehouse
2 1 (50.00%) Oracle Database
2 1 (50.00%) Power BI
2 1 (50.00%) QlikView
2 1 (50.00%) SQL Server
Job Titles
1 1 (50.00%) Analyst
1 1 (50.00%) Architect
1 1 (50.00%) Business Intelligence Architect
1 1 (50.00%) Consultant
1 1 (50.00%) Data Analyst
1 1 (50.00%) Data Consultant
1 1 (50.00%) QA Analyst
1 1 (50.00%) QA Consultant
Miscellaneous
1 1 (50.00%) Greenfield Project
Processes & Methodologies
1 2 (100.00%) Analytics
1 2 (100.00%) Business Intelligence
1 2 (100.00%) ETL
2 1 (50.00%) Agile Software Development
2 1 (50.00%) Data Modelling
2 1 (50.00%) Data Visualisation
2 1 (50.00%) Kimball Methodology
2 1 (50.00%) Migration
2 1 (50.00%) Visualisation
Quality Assurance & Compliance
1 1 (50.00%) Data Quality
1 1 (50.00%) PCI DSS
1 1 (50.00%) QA
Vendors
1 2 (100.00%) Google
2 1 (50.00%) Oracle
2 1 (50.00%) Tableau