Period
to 17 November 2017

The following table provides summary statistics for contract job vacancies advertised in Reading with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 6 months to 17 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
Berkshire > Reading
6 months to
17 Nov 2017
Same period 2016 Same period 2015
Rank 88 92 104
Rank change year-on-year +4 +12 -10
Contract jobs citing Web Analytics 2 6 4
As % of all contract IT jobs advertised in Reading 0.16% 0.40% 0.21%
As % of the Processes & Methodologies category 0.19% 0.51% 0.27%
Number of daily rates quoted 1 1 5
Reading median daily rate £390 £600 £363
Median daily rate % change year-on-year -35.00% +65.52% -18.08%
10th Percentile £385 £575 £356
90th Percentile £395 £625 £380
Berkshire median daily rate £370 £338 £213
% change year-on-year +9.63% +58.82% -39.29%
Number of hourly rates quoted 0 0 0
Reading median hourly rate - - -
Berkshire median hourly rate £35.50 - -

Web Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Reading with a requirement for process or methodology skills.

All Process and Methodology Skills
Reading
Contract vacancies with a requirement for process or methodology skills 1050 1179 1494
As % of all contract IT jobs advertised in Reading 82.42% 79.50% 77.01%
Number of daily rates quoted 620 621 925
Reading median daily rate £410 £400 £400
Median daily rate % change year-on-year +2.50% - -
10th Percentile £275 £228 £229
90th Percentile £575 £575 £544
Berkshire median daily rate £425 £400 £400
% change year-on-year +6.25% - +6.67%
Number of hourly rates quoted 41 47 83
Reading median hourly rate £14.50 £22.50 £30.90
Median hourly rate % change year-on-year -35.56% -27.18% +81.02%
10th Percentile £10.75 £14.25 £15.05
90th Percentile £35.00 £55.00 £46.50
Berkshire median hourly rate £14.50 £17.50 £30.90
% change year-on-year -17.14% -43.37% +81.02%

Web Analytics
Job Vacancy Trend in Reading

Job postings citing Web Analytics as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Web Analytics in Reading

Web Analytics
Contractor Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics in Reading.

Contractor daily rate trend for Web Analytics in Reading

Web Analytics
Contractor Hourly Rate Trend in Reading

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Analytics in Reading.

Contractor hourly rate trend for Web Analytics in Reading

For the 6 months to 17 November 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Web Analytics.

1 2 (100.00%) Degree
1 2 (100.00%) Analytics
1 2 (100.00%) User Experience
2 1 (50.00%) Adobe Creative Suite
2 1 (50.00%) Infographics
2 1 (50.00%) Wireframes
2 1 (50.00%) Actionable Insight
2 1 (50.00%) Quantitative Research
2 1 (50.00%) Collaborative Working
2 1 (50.00%) Mobile App
2 1 (50.00%) Qualitative Research
2 1 (50.00%) Graphic Design
2 1 (50.00%) Animation
2 1 (50.00%) Video Editing
2 1 (50.00%) Psychology
2 1 (50.00%) Google Analytics
2 1 (50.00%) Usability Testing
2 1 (50.00%) Social Media
2 1 (50.00%) Responsive Web Design
2 1 (50.00%) HTML
2 1 (50.00%) Microsoft Office
2 1 (50.00%) CSS
2 1 (50.00%) Postgraduate
2 1 (50.00%) Microsoft
2 1 (50.00%) Adobe
2 1 (50.00%) Project Management
2 1 (50.00%) CMS
2 1 (50.00%) Web Design
2 1 (50.00%) Agile Software Development
2 1 (50.00%) Google

Web Analytics
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (50.00%) CMS
Applications
1 1 (50.00%) Adobe Creative Suite
1 1 (50.00%) Microsoft Office
Cloud Services
1 1 (50.00%) Google Analytics
General
1 1 (50.00%) Marketing
Job Titles
1 1 (50.00%) Designer
1 1 (50.00%) Graphic Designer
1 1 (50.00%) User Experience Researcher
Libraries, Frameworks & Software Standards
1 1 (50.00%) CSS
1 1 (50.00%) HTML
Miscellaneous
1 2 (100.00%) User Experience
2 1 (50.00%) Animation
2 1 (50.00%) Graphic Design
2 1 (50.00%) Mobile App
2 1 (50.00%) Social Media
2 1 (50.00%) Video Editing
Processes & Methodologies
1 2 (100.00%) Analytics
2 1 (50.00%) Actionable Insight
2 1 (50.00%) Agile Software Development
2 1 (50.00%) Collaborative Working
2 1 (50.00%) Infographics
2 1 (50.00%) Project Management
2 1 (50.00%) Psychology
2 1 (50.00%) Qualitative Research
2 1 (50.00%) Quantitative Research
2 1 (50.00%) Responsive Web Design
2 1 (50.00%) Usability Testing
2 1 (50.00%) Web Design
2 1 (50.00%) Wireframes
Qualifications
1 2 (100.00%) Degree
2 1 (50.00%) Postgraduate
Vendors
1 1 (50.00%) Adobe
1 1 (50.00%) Google
1 1 (50.00%) Microsoft