Period
to 16 January 2019

The following table provides summary statistics for contract job vacancies advertised in the South West with a requirement for Direct Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Direct Marketing over the 6 months to 16 January 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Direct Marketing
England > South West
6 months to
16 Jan 2019
Same period 2018 Same period 2017
Rank - 187 190
Contract jobs citing Direct Marketing 0 6 12
As % of all contract IT jobs advertised in the South West - 0.11% 0.23%
As % of the Processes & Methodologies category - 0.14% 0.27%
Number of daily rates quoted 0 6 11
South West median daily rate - £300 £338
Median daily rate % change year-on-year - -11.11% +28.57%
England median daily rate £450 £313 £388
% change year-on-year +44.00% -19.35% +14.81%
Number of hourly rates quoted 0 0 0
South West median hourly rate - - -
England median hourly rate - - £28.50

Direct Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South West with a requirement for process or methodology skills.

All Process and Methodology Skills
South West
Contract vacancies with a requirement for process or methodology skills 5,464 4,348 4,408
As % of all contract IT jobs advertised in the South West 85.68% 82.57% 82.86%
Number of daily rates quoted 3,505 2,712 2,928
South West median daily rate £425 £400 £375
Median daily rate % change year-on-year +6.25% +6.67% -
10th Percentile £283 £253 £232
90th Percentile £588 £575 £550
England median daily rate £475 £450 £430
% change year-on-year +5.56% +4.65% +1.18%
Number of hourly rates quoted 209 177 290
South West median hourly rate £40.00 £31.00 £35.00
Median hourly rate % change year-on-year +29.03% -11.43% -8.50%
10th Percentile £13.00 £11.22 £12.00
90th Percentile £50.00 £48.75 £47.50
England median hourly rate £23.50 £23.26 £23.75
% change year-on-year +1.04% -2.07% +5.56%

Direct Marketing
Job Vacancy Trend in the South West

Job postings citing Direct Marketing as a percentage of all IT jobs advertised in the South West.

Job vacancy trend for Direct Marketing in the South West

Direct Marketing
Contractor Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Direct Marketing in the South West.

Contractor daily rate trend for Direct Marketing in the South West

Direct Marketing
Contractor Hourly Rate Trend in the South West

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Direct Marketing in the South West.

Contractor hourly rate trend for Direct Marketing in the South West