Period
to 22 January 2018

The following table provides summary statistics for contract job vacancies advertised in the South West with a requirement for Direct Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Direct Marketing over the 6 months to 22 January 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Direct Marketing
England > South West
6 months to
22 Jan 2018
Same period 2017 Same period 2016
Rank 187 186 218
Rank change year-on-year -1 +32 -17
Contract jobs citing Direct Marketing 6 14 4
As % of all contract IT jobs advertised in the South West 0.11% 0.26% 0.064%
As % of the Processes & Methodologies category 0.14% 0.33% 0.079%
Number of daily rates quoted 6 13 3
South West median daily rate £300 £338 £263
Median daily rate % change year-on-year -11.11% +28.57% -12.50%
10th Percentile £233 £276 £222
90th Percentile £375 £406 £314
England median daily rate £313 £375 £325
% change year-on-year -16.67% +15.38% -7.14%
Number of hourly rates quoted 0 0 0
South West median hourly rate - - -
England median hourly rate - £28.50 £27.50
% change year-on-year - +3.64% -11.29%

Direct Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South West with a requirement for process or methodology skills.

All Process and Methodology Skills
South West
Contract vacancies with a requirement for process or methodology skills 4,197 4,275 5,033
As % of all contract IT jobs advertised in the South West 80.28% 80.86% 81.10%
Number of daily rates quoted 2,612 2,845 3,463
South West median daily rate £400 £375 £375
Median daily rate % change year-on-year +6.67% - -1.32%
10th Percentile £263 £238 £255
90th Percentile £575 £550 £525
England median daily rate £450 £434 £425
% change year-on-year +3.72% +2.09% +6.12%
Number of hourly rates quoted 168 282 255
South West median hourly rate £31.00 £37.25 £39.25
Median hourly rate % change year-on-year -16.78% -5.10% +37.72%
10th Percentile £11.79 £12.52 £13.70
90th Percentile £47.65 £47.50 £50.00
England median hourly rate £23.50 £25.00 £23.00
% change year-on-year -6.00% +8.70% +15.00%

Direct Marketing
Job Vacancy Trend in the South West

Job postings citing Direct Marketing as a percentage of all IT jobs advertised in the South West.

Job vacancy trend for Direct Marketing in the South West

Direct Marketing
Contractor Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Direct Marketing in the South West.

Contractor daily rate trend for Direct Marketing in the South West

Direct Marketing
Contractor Daily Rate Histogram in the South West

The daily rate distribution of IT jobs citing Direct Marketing in the South West over the 6 months to 22 January 2018.

Contractor daily rate histogram for Direct Marketing in the South West

Direct Marketing
Contractor Hourly Rate Trend in the South West

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Direct Marketing in the South West.

Contractor hourly rate trend for Direct Marketing in the South West

Direct Marketing
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Direct Marketing within the South West region over the 6 months to 22 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wiltshire - 4 £300 - 1
Somerset -1 1 £176 -41.50%
Bristol -18 1 £325 -7.14% 1
Direct Marketing
England

For the 6 months to 22 January 2018, IT contractor jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South West region with a requirement for Direct Marketing.

1 6 (100.00%) Marketing
2 4 (66.67%) SQL
2 4 (66.67%) SAS
2 4 (66.67%) SPSS
2 4 (66.67%) CHAID
3 3 (50.00%) R
4 1 (16.67%) Data Visualisation
4 1 (16.67%) Tableau
4 1 (16.67%) Sass
4 1 (16.67%) Analytics
4 1 (16.67%) Campaign Analysis
4 1 (16.67%) User Experience
4 1 (16.67%) Copywriting
4 1 (16.67%) EPiServer
4 1 (16.67%) Visualisation
4 1 (16.67%) Waterfall
4 1 (16.67%) HTML
4 1 (16.67%) Power BI
4 1 (16.67%) Agile Software Development
4 1 (16.67%) SEO
4 1 (16.67%) CMS
4 1 (16.67%) Web Design
4 1 (16.67%) Business Intelligence
4 1 (16.67%) Microsoft
4 1 (16.67%) Microsoft Office
4 1 (16.67%) CSS
4 1 (16.67%) CRM

Direct Marketing
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (66.67%) SAS
2 1 (16.67%) CMS
2 1 (16.67%) EPiServer
Applications
1 4 (66.67%) SPSS
2 1 (16.67%) Microsoft Office
Database & Business Intelligence
1 1 (16.67%) Power BI
General
1 6 (100.00%) Marketing
Job Titles
1 4 (66.67%) Analyst
1 4 (66.67%) Data Analyst
1 4 (66.67%) Data Insight Analyst
1 4 (66.67%) Insight Analyst
1 4 (66.67%) Insight Data Analyst
2 1 (16.67%) CRM Developer
2 1 (16.67%) Developer
2 1 (16.67%) Development Manager
2 1 (16.67%) Digital Development Manager
2 1 (16.67%) Digital Marketing Manager
2 1 (16.67%) Email Developer
2 1 (16.67%) Marketing Manager
2 1 (16.67%) User Experience Manager
2 1 (16.67%) Web Manager
2 1 (16.67%) Web Marketing Manager
Libraries, Frameworks & Software Standards
1 1 (16.67%) CSS
1 1 (16.67%) HTML
1 1 (16.67%) Sass
Miscellaneous
1 1 (16.67%) User Experience
Processes & Methodologies
1 4 (66.67%) CHAID
2 1 (16.67%) Agile Software Development
2 1 (16.67%) Analytics
2 1 (16.67%) Business Intelligence
2 1 (16.67%) Campaign Analysis
2 1 (16.67%) Copywriting
2 1 (16.67%) CRM
2 1 (16.67%) Data Visualisation
2 1 (16.67%) SEO
2 1 (16.67%) Visualisation
2 1 (16.67%) Waterfall
2 1 (16.67%) Web Design
Programming Languages
1 4 (66.67%) SQL
2 3 (50.00%) R
Vendors
1 1 (16.67%) Microsoft
1 1 (16.67%) Tableau