The following table provides summary statistics for contract job vacancies advertised in the South West with a requirement for Direct Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Direct Marketing over the 3 months to 23 April 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Direct Marketing
England / South West
3 months to
23 Apr 2017
Same period 2016 Same period 2015
Rank 139 - 146
Rank change year-on-year - 0  
Contract jobs citing Direct Marketing 1 0 2
As % of all contract IT jobs advertised in the South West 0.037% - 0.062%
As % of the Processes & Methodologies category 0.045% - 0.078%
Number of daily rates quoted 1 0 1
Median daily rate £300 - £140
UK excluding London median daily rate £306 £375 £325
% change year-on-year -18.33% +15.38%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

Direct Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South West with a requirement for process and methodology skills.

Contract Process & Methodology Skills
South West
Contract job vacancies with a requirement for process and methodology skills 2208 2374 2566
As % of all contract IT job vacancies advertised in the South West 82.42% 79.45% 79.91%
Number of daily rates quoted 1455 1565 1661
Median daily rate £400 £388 £400
Median daily rate % change year-on-year +3.22% -3.12%  
90% offered a daily rate of more than £275 £275 £289
10% offered a daily rate of more than £545 £535 £550
UK excluding London median daily rate £413 £400 £395
% change year-on-year +3.12% +1.26%  
Number of hourly rates quoted 97 139 96
Median hourly rate £40.50 £42.25 £36.40
Median hourly rate % change year-on-year -4.14% +16.07%  
90% offered a hourly rate of more than £14.00 £23.50 £13.87
10% offered a hourly rate of more than £50.00 £47.50 £47.00
UK excluding London median hourly rate £36.00 £37.50 £31.00
% change year-on-year -4.00% +20.96%  

Direct Marketing
Job Vacancy Trend in the South West

The job posting trend of jobs advertised in the South West citing Direct Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Direct Marketing in the South West

Direct Marketing
Contractor Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Direct Marketing in the South West.

Contractor daily rate trend for Direct Marketing in the South West

Direct Marketing
Contractor Hourly Rate Trend in the South West

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Direct Marketing in the South West.

Contractor hourly rate trend for Direct Marketing in the South West

Direct Marketing
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Direct Marketing within the South West region over the 3 months to 23 April 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol - 1 £300 -
Direct Marketing
England

For the 6 months to 23 April 2017, IT contractor jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South West region with a requirement for Direct Marketing.

1 4 (100.00%) SQL
1 4 (100.00%) Finance
1 4 (100.00%) Marketing
1 4 (100.00%) Analytics
2 3 (75.00%) Customer Insight
2 3 (75.00%) Retail
2 3 (75.00%) SAS
3 2 (50.00%) Teradata
3 2 (50.00%) Campaign Management
3 2 (50.00%) Analytical Skills
4 1 (25.00%) Data Structures
4 1 (25.00%) Data Analysis

Direct Marketing
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (75.00%) SAS
General
1 4 (100.00%) Finance
1 4 (100.00%) Marketing
2 3 (75.00%) Retail
Job Titles
1 4 (100.00%) Analyst
2 2 (50.00%) Campaign Analyst
2 2 (50.00%) Insight Analyst
3 1 (25.00%) Customer Analyst
3 1 (25.00%) Customer Insight Analyst
Miscellaneous
1 2 (50.00%) Analytical Skills
2 1 (25.00%) Data Structures
Processes & Methodologies
1 4 (100.00%) Analytics
2 3 (75.00%) Customer Insight
3 2 (50.00%) Campaign Management
4 1 (25.00%) Data Analysis
Programming Languages
1 4 (100.00%) SQL
Vendors
1 2 (50.00%) Teradata