The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Stirling. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 3 months to 25 June 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
Scotland / Stirling
3 months to
25 Jun 2017
Same period 2016 Same period 2015
Rank 8 15 -
Rank change year-on-year +7 -  
Contract jobs citing Marketing 1 4 0
As % of all contract IT jobs advertised in Stirling 4.35% 5.71% -
As % of the General category 5.56% 8.33% -
Number of daily rates quoted 1 4 0
Median daily rate £500 £325 -
Median daily rate % change year-on-year +53.84% -  
UK excluding London median daily rate £425 £375 £350
% change year-on-year +13.33% +7.14%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £20.00 £17.50 £21.25
% change year-on-year +14.28% -17.64%  

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Stirling with a requirement for common skills.

General Skills
Stirling
Contract job vacancies with a requirement for common skills 18 48 46
As % of all contract IT job vacancies advertised in Stirling 78.26% 68.57% 57.50%
Number of daily rates quoted 17 23 13
Median daily rate £475 £350 £413
Median daily rate % change year-on-year +35.71% -15.20%  
90% offered a daily rate of more than £364 £300 £375
10% offered a daily rate of more than £500 £493 £500
UK excluding London median daily rate £415 £400 £400
% change year-on-year +3.75% -  
Number of hourly rates quoted 0 3 0
Median hourly rate - £9.88 -
UK excluding London median hourly rate £30.00 £25.00 £22.50
% change year-on-year +20.00% +11.11%  

Marketing
Job Vacancy Trend in Stirling

The job posting trend of jobs advertised in Stirling citing Marketing as a proportion of all contract or permanent IT jobs with a match in the General category.

Job vacancy trend for Marketing in Stirling

Marketing
Contractor Daily Rate Trend in Stirling

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Stirling.

Contractor daily rate trend for Marketing in Stirling

For the 6 months to 25 June 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Stirling region with a requirement for Marketing.

1 2 (66.67%) Finance
2 1 (33.33%) Publishing
2 1 (33.33%) Stakeholder Management
2 1 (33.33%) CMS
2 1 (33.33%) Multimedia
2 1 (33.33%) Content Management
2 1 (33.33%) Graphic Design
2 1 (33.33%) QA
2 1 (33.33%) Copywriting
2 1 (33.33%) Digital Marketing
2 1 (33.33%) Product Marketing
2 1 (33.33%) User Experience
2 1 (33.33%) Content Development
2 1 (33.33%) C
2 1 (33.33%) Microsoft Office
2 1 (33.33%) Back Office

Marketing
Co-occurring IT Skills in Stirling by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (33.33%) CMS
Applications
1 1 (33.33%) Microsoft Office
General
1 2 (66.67%) Finance
2 1 (33.33%) Back Office
2 1 (33.33%) Multimedia
2 1 (33.33%) Publishing
Job Titles
1 1 (33.33%) Author
1 1 (33.33%) Consultant
1 1 (33.33%) Digital Executive
1 1 (33.33%) Technical Author
1 1 (33.33%) Technical Consultant
1 1 (33.33%) Technical Writer
Miscellaneous
1 1 (33.33%) Graphic Design
1 1 (33.33%) User Experience
Processes & Methodologies
1 1 (33.33%) Content Development
1 1 (33.33%) Content Management
1 1 (33.33%) Copywriting
1 1 (33.33%) Digital Marketing
1 1 (33.33%) Product Marketing
1 1 (33.33%) Stakeholder Management
Programming Languages
1 1 (33.33%) C
Quality Assurance & Compliance
1 1 (33.33%) QA