The following table provides summary statistics for contract job vacancies advertised in Swindon with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 3 months to 26 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
Wiltshire / Swindon
3 months to
26 Jun 2017
Same period 2016 Same period 2015
Rank 39 - 37
Rank change year-on-year - 0  
Contract jobs citing Web Analytics 3 0 3
As % of all contract IT jobs advertised in Swindon 0.89% - 0.81%
As % of the Processes & Methodologies category 1.05% - 1.01%
Number of daily rates quoted 3 0 3
Median daily rate £250 - £350
UK excluding London median daily rate £406 £425 £350
% change year-on-year -4.41% +21.42%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £51.00 £35.00 £33.00
% change year-on-year +45.71% +6.06%  

Web Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Swindon with a requirement for process and methodology skills.

Contract Process & Methodology Skills
Swindon
Contract job vacancies with a requirement for process and methodology skills 286 255 296
As % of all contract IT job vacancies advertised in Swindon 85.12% 74.56% 80.00%
Number of daily rates quoted 180 178 224
Median daily rate £400 £400 £412
Median daily rate % change year-on-year - -2.79%  
90% offered a daily rate of more than £323 £300 £325
10% offered a daily rate of more than £550 £563 £563
UK excluding London median daily rate £415 £400 £380
% change year-on-year +3.75% +5.26%  
Number of hourly rates quoted 1 3 15
Median hourly rate £13.86 £38.50 £16.00
Median hourly rate % change year-on-year -64.00% +140.62%  
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Web Analytics
Job Vacancy Trend in Swindon

The job posting trend of jobs advertised in Swindon citing Web Analytics as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Web Analytics in Swindon

Web Analytics
Contractor Daily Rate Trend in Swindon

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics in Swindon.

Contractor daily rate trend for Web Analytics in Swindon

Web Analytics
Contractor Daily Rate Histogram in Swindon

The daily rate distribution of IT jobs citing Web Analytics in Swindon over the 3 months to 26 June 2017.

Contractor daily rate histogram for Web Analytics in Swindon

For the 6 months to 26 June 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Swindon region with a requirement for Web Analytics.

1 4 (100.00%) Analytics
1 4 (100.00%) User Experience
2 3 (75.00%) Microsoft Office
2 3 (75.00%) Content Writing
2 3 (75.00%) Microsoft
2 3 (75.00%) Finance
2 3 (75.00%) CMS
2 3 (75.00%) Banking
2 3 (75.00%) Content Management
2 3 (75.00%) Sitecore CMS
2 3 (75.00%) Sitecore
3 2 (50.00%) HTML
4 1 (25.00%) IBM
4 1 (25.00%) Analytical Skills
4 1 (25.00%) Personalization
4 1 (25.00%) Marketing
4 1 (25.00%) Google Analytics
4 1 (25.00%) Digital Marketing
4 1 (25.00%) Adobe Analytics
4 1 (25.00%) Google
4 1 (25.00%) Coremetrics
4 1 (25.00%) Adobe
4 1 (25.00%) WebTrends

Web Analytics
Co-occurring IT Skills in Swindon by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (75.00%) CMS
1 3 (75.00%) Sitecore CMS
Applications
1 3 (75.00%) Microsoft Office
Business Applications
1 1 (25.00%) WebTrends
Cloud Services
1 1 (25.00%) Adobe Analytics
1 1 (25.00%) Google Analytics
General
1 3 (75.00%) Banking
1 3 (75.00%) Finance
2 1 (25.00%) Marketing
Job Titles
1 2 (50.00%) Content Editor
1 2 (50.00%) Digital Content Editor
1 2 (50.00%) Digital Editor
2 1 (25.00%) Analyst
2 1 (25.00%) Content Designer
2 1 (25.00%) Designer
2 1 (25.00%) Digital Analyst
2 1 (25.00%) Digital Content Designer
2 1 (25.00%) Digital Designer
2 1 (25.00%) Digital Executive
2 1 (25.00%) Digital Marketing Analyst
2 1 (25.00%) Digital Marketing Executive
2 1 (25.00%) Marketing Analyst
2 1 (25.00%) Marketing Executive
Libraries, Frameworks & Software Standards
1 2 (50.00%) HTML
Miscellaneous
1 4 (100.00%) User Experience
2 1 (25.00%) Analytical Skills
Processes & Methodologies
1 4 (100.00%) Analytics
2 3 (75.00%) Content Management
2 3 (75.00%) Content Writing
3 1 (25.00%) Digital Marketing
3 1 (25.00%) Personalization
Vendors
1 3 (75.00%) Microsoft
1 3 (75.00%) Sitecore
2 1 (25.00%) Adobe
2 1 (25.00%) Coremetrics
2 1 (25.00%) Google
2 1 (25.00%) IBM