Ethnography Contract Job Trends in the UK excluding London

Ethnography
UK > UK excluding London

The table below provides summary statistics and contractor rates for jobs advertised in the UK excluding London requiring Ethnography skills. It covers contract job vacancies from the 6 months leading up to 12 November 2025, with comparisons to the same periods in the previous two years.

6 months to
12 Nov 2025
Same period 2024 Same period 2023
Rank 384 - 403
Rank change year-on-year - - +69
Contract jobs citing Ethnography 11 0 10
As % of all contract jobs in the UK excluding London 0.064% - 0.048%
As % of the Processes & Methodologies category 0.073% - 0.055%
Number of daily rates quoted 6 0 7
10th Percentile £364 - £340
25th Percentile £375 - £375
Median daily rate (50th Percentile) £415 - £425
Median % change year-on-year - - -10.53%
75th Percentile £446 - £456
90th Percentile £454 - £578
UK median daily rate £420 £563 £425
% change year-on-year -25.33% +32.35% -26.72%

All Process and Methodology Skills
UK excluding London

Ethnography falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the UK excluding London.

Contract vacancies with a requirement for process or methodology skills 15,163 13,918 18,268
As % of all contract IT jobs advertised in the UK excluding London 88.31% 84.07% 88.35%
Number of daily rates quoted 9,215 7,967 11,951
10th Percentile £220 £250 £250
25th Percentile £369 £382 £400
Median daily rate (50th Percentile) £475 £500 £500
Median % change year-on-year -5.00% - -
75th Percentile £575 £600 £600
90th Percentile £671 £688 £688
UK median daily rate £500 £525 £533
% change year-on-year -4.76% -1.43% -3.16%
Number of hourly rates quoted 1,702 878 1,288
10th Percentile £14.23 £15.00 £14.25
25th Percentile £17.14 £18.42 £17.72
Median hourly rate £22.53 £33.00 £43.83
Median % change year-on-year -31.73% -24.70% +51.64%
75th Percentile £43.00 £65.00 £65.00
90th Percentile £67.00 £72.50 £77.50
UK median hourly rate £25.15 £35.00 £43.17
% change year-on-year -28.14% -18.92% +23.33%

Ethnography
Job Vacancy Trend in the UK excluding London

Historical trend showing the proportion of contract IT job postings citing Ethnography relative to all contract IT jobs advertised in the UK excluding London.

Ethnography job vacancy trend in the UK excluding London

Ethnography
Daily Rate Trend in the UK excluding London

Contractor daily rate distribution trend for jobs in the UK excluding London citing Ethnography.

Contractor daily rate distribution trend for jobs in the UK excluding London citing Ethnography

Ethnography
Contract Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Ethnography within the UK excluding London region over the 6 months to 12 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
North of England - 6 £415 -
South East - 5 £409 - 3
North East - 4 £409 -
North West - 2 £415 -
Scotland - 2 - -
Midlands - 1 - -
South West - 1 - - 1
West Midlands - 1 - -
Ethnography
UK

Ethnography
Co-Occurring Skills & Capabilities in the UK excluding London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

General
1 5 (45.45%) Public Sector
2 3 (27.27%) Presentation Skills
3 2 (18.18%) Law
3 2 (18.18%) Legal
4 1 (9.09%) Advertising
4 1 (9.09%) Analytical Skills
4 1 (9.09%) Marketing
4 1 (9.09%) Social Skills
Job Titles
1 8 (72.73%) User Researcher
2 2 (18.18%) Designer
2 2 (18.18%) Service Designer
3 1 (9.09%) Digital Product Manager
3 1 (9.09%) Lead
3 1 (9.09%) Product Manager
Miscellaneous
1 2 (18.18%) Mobile App
1 2 (18.18%) Product Ownership
Operating Systems
1 1 (9.09%) Android
1 1 (9.09%) Apple iOS
Processes & Methodologies
1 10 (90.91%) User Research
2 9 (81.82%) Agile
3 8 (72.73%) Usability Testing
3 8 (72.73%) User-Centered Design (UCD)
4 7 (63.64%) Qualitative Research
5 6 (54.55%) Service Design
5 6 (54.55%) User Experience
6 5 (45.45%) Ergonomics
6 5 (45.45%) Human Factors
7 4 (36.36%) Actionable Insight
7 4 (36.36%) Focus Group
7 4 (36.36%) Journey Map
7 4 (36.36%) Market Research
7 4 (36.36%) Psychology
7 4 (36.36%) User Journey Map
8 3 (27.27%) Design Persona
8 3 (27.27%) Problem-Solving
8 3 (27.27%) Roadmaps
8 3 (27.27%) Storytelling
8 3 (27.27%) Workshop Facilitation
Qualifications
1 2 (18.18%) Degree
Quality Assurance & Compliance
1 3 (27.27%) Accessibility
2 2 (18.18%) Actionable Recommendations
2 2 (18.18%) WCAG